FREEVAP.CH

What FREEVAP.CH does

FREEVAP.CH is a Swiss direct-to-consumer e-commerce platform operated by PLAYSURE SA, a privately held Swiss stock company (société anonyme) incorporated in Geneva with CHF 100,000 share capital. Founded in 2012 as the first online e-cigarette shop in Switzerland, the company sells vaping hardware (e-cigarettes, pod systems, starter kits, clearomizers, rechargeable puffs) and consumables (e-liquids, nicotine salts, prefilled pods, DIY components) under a catalogue of approximately 60,000 product references from over 25 branded manufacturers including Aspire, Voopoo, Geekvape, Vaporesso, Elf Bar, Alfaliquid, Pulp, VDLV, Halo, and Vaponaute. Operations run from a 1,000+ m² warehouse in Geneva with 24-hour express delivery across Switzerland via Swiss Post and a free-shipping threshold of CHF 29.90.

The business model is a small-team B2C e-commerce retailer with a self-serve purchasing model and multi-channel support (live chat, phone, email). Unit pricing dominates with 10ml e-liquids ranging from CHF 4.00 to CHF 20.00 and hardware kits around CHF 19.90–24.90, with all prices inclusive of 8.1% Swiss VAT and the federal vaping product tax effective 1 October 2024. Products are age-restricted to 18+ and age-verified at checkout. Freevap supplements transactional revenue with loyalty programmes (5% cashback), a refer-a-friend scheme (10 CHF credit both parties), tiered gifts, and educational content (vape guides, glossaries, and the 'Intervape' video interview series). Customers are individual adult smokers and vapers in Switzerland; the founder-led company reports no external institutional investors and serves only the Swiss domestic market.

Freevap navigated an early regulatory hurdle when Switzerland prohibited nicotine vaping products, building a French import pipeline to maintain supply; the ban was subsequently lifted and the company was restructured. It has grown from 4 employees in 2012 to a current headcount of 5 per firmographics (with historical references to ~20 by 2022). Key partnerships include Sens eRecycling for battery take-back, Swiss Post for delivery, and Concardis/Mollie plus Twint, PowerPay, PostFinance, and Swissbilling for payments. Freevap has no disclosed AI/ML capabilities, no patents, and no external funding.

Name

FREEVAP.CH

Legal name

PLAYSURE SA

Website

https://freevap.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FREEVAP.CH is a Swiss B2C e-commerce retailer (PLAYSURE SA, Geneva) selling e-cigarettes, e-liquids, and vaping accessories from 25+ brands to adult consumers across Switzerland via a 60,000-SKU catalogue and 24-hour domestic delivery.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

E-Liquid & Nicotine Salt Retail (CRANAEAH)

akta.pro secondary industry

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Vaping products retail
• E-cigarette online shop
• E-liquid distribution
• Vape hardware sales
• Smoking cessation aids

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce sales of vaping products: Direct online retail sales of electronic cigarettes, e-liquids (including nicotine salts, freebase, and DIY concentrates), vaping hardware, accessories, and prefilled pods. Products sold include own branded items and third-party manufacturer products. Revenue generated through product transactions with pricing in CHF.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Freevap.ch is a Swiss online retailer (PLAYSURE SA, Geneva) selling electronic cigarettes, vape kits, e-liquids, nicotine salts, prefilled pods, DIY e-liquid components, and vaping accessories from 25+ branded manufacturers to adult smokers across Switzerland. Customers order via the multilingual freevap.ch website with 24-hour express delivery, loyalty points, and personalized customer support. The catalog spans roughly 60,000 product references focused on smoking cessation and harm reduction.

Product overview

FREEVAP.CH is a Swiss e-commerce platform specializing in electronic cigarettes and e-liquids, established in 2012 and operated by PLAYSURE SA based in Geneva. The company offers a comprehensive catalog of approximately 60,000 product references encompassing vaping hardware (electronic cigarettes, starter kits, pod systems, box mods, and accessories) and consumables (e-liquids, nicotine salts, prefilled pods, and DIY components). The product portfolio includes over 25 branded e-liquid and hardware manufacturers. The business model centers on B2C e-commerce with integrated services including loyalty programs, express delivery across Switzerland, educational content (guides and testimonials), and customer support. The platform sells products across multiple nicotine formats (0-20 mg/ml) and flavor categories (tobacco, mint, fruity, gourmet, drinks, fresh, candy) to support smoking cessation.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Cigarettes & Vape Kits Primary hardware category encompassing starter kits, pod systems, box mods, tube/pen devices, rechargeable puffs, and complete e-cigarette kits from manufacturers such as Aspire, Voopoo, Geekvape, Vaporesso, Eleaf, Lost Vape, Elf Bar, and Kiwi Vapor, designed for adult smokers and vapers in Switzerland.
• E-Liquids Vaporizable liquid consumables containing propylene glycol, vegetable glycerin, flavorings, and optional nicotine in 10ml, 50ml, and 70ml formats, classic, mint, fruity, gourmet, drinks, fresh, and candy flavors, and nicotine strengths from 0 to 20 mg/ml, sold to Swiss adult consumers for use in compatible vaping devices.
• DIY E-Liquid Components Do-it-yourself e-liquid making components including PG/VG bases from 0 to 20 mg/ml, concentrated aroma flavors across mint, fruity, classic, gourmet, drinks, fresh, and candy categories, additives, empty bottles, and mixing calculators, sold to budget-conscious vapers and hobbyists across Switzerland.
• E-Shisha & E-Pipe Devices Electronic shisha devices offering an alternative to traditional hookah and electronic pipe devices replicating the traditional pipe-smoking experience, both sold to Swiss adult consumers as non-conventional vaping formats.
• Vaping Accessories & Replacement Parts Replacement and consumable accessories for vaping devices including 18650 batteries and chargers, clearomizers and atomizers, replacement heating coils, refillable POD cartridges, customizable drip tips, and advanced parts for expert vapers (RTA, mechanical mods, pre-made coils, resistive wires, cottons, expert tools, and spare parts).
• 24h Express Delivery Service Switzerland-wide tracked parcel delivery via Swiss Post with 24-hour express delivery for orders placed before 1:30pm, complimentary on orders above CHF 29.90 and available at a flat fee below that threshold, covering the entire Swiss domestic market.
• Customer Loyalty & Referral Program Retention program offering 5% loyalty points credited to the customer account on every order, a CHF 10 refer-a-friend credit for both referrer and new customer, and tiered gifts based on cumulative order value, available to all registered freevap.ch customers.
• Vape Guides & Educational Content Complimentary educational content for adult consumers covering first-e-cigarette selection, vape glossaries, regulatory updates (e.g., Switzerland disposable-vape ban), and the Intervape video testimonial series featuring customer quit-smoking journeys.

Quantifiable outcome

• Risk reduction of more than 95% compared to traditional cigarettes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sens eRecyclingcoreStrategic or Co-development PartnerEnvironmental partnership for e-cigarette recycling. Sens eRecycling is Switzerland's leading battery recycling organization. Freevap joined forces with Sens eRecycling to provide proper recycling solutions for vapes and puffs containing lithium batteries. Customers can return electronic cigarettes free of charge at any point of sale.
• PowerPayminorOthersInvoice payment partner allowing customers to pay within 30 days. Maximum first purchase limit of CHF 500 for new customers. PowerPay is a service provided by MF Group.
• Swiss PostcoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for shipping orders throughout Switzerland. Provides tracking numbers for all shipments and ensures 24-48 hour delivery times.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Aspire: International vaping hardware manufacturer whose pod systems and starter kits are featured across Freevap's catalog (including the Fighter Fuel X co-brand launch). Comparable as a strategic hardware partner to Freevap.
• Geekvape: Major Chinese vaping hardware manufacturer whose Wenax and pod systems are stocked by Freevap. Comparable as a key upstream supplier whose brand mix and pricing directly shape Freevap's hardware margins.

Broad incumbents

• JUUL Labs: Major US-based closed-pod vape brand owned by Altria. Comparable to Freevap as a vape category participant whose products (where legal) compete for the same adult smoker-cessation consumer.
• Vuse (British American Tobacco): BAT's global vape brand offering closed-pod systems and e-liquids across Europe. Comparable as a broad incumbent vape brand competing for the same adult smoker/vaper demographic Freevap serves.
• Philip Morris International: Global tobacco giant pursuing smoke-free products including heated tobacco and vape. Comparable as a broad incumbent whose smoke-free strategy directly competes for the adult smoker cessation dollar Freevap targets.

Direct peers

• Vape Superstore: Large UK online vape retailer offering hardware, e-liquids, and DIY components across multiple brands. Comparable to Freevap as a broad-assortment D2C vape e-commerce specialist targeting European consumers.
• Totally Wicked: UK-based specialist online vape retailer selling e-cigarettes, e-liquids, and accessories direct-to-consumer. Comparable to Freevap as a vertically-focused vape e-tailer with educational content and multi-brand assortment.
• Vampire Vape: UK-based e-liquid brand and online retailer selling its own concentrates alongside hardware and accessories. Comparable to Freevap in operating branded e-liquid lines and a multi-brand online vape storefront.

Emerging players

• Elf Bar: Leading global disposable/prefilled-pod vape brand carried by Freevap. Comparable as a vaping brand shaping consumer demand and category trends that Freevap's catalog strategy must react to.
• Dinner Lady: UK-based e-liquid brand with a broad flavor portfolio sold across European vape retail. Comparable to Freevap as a third-party e-liquid brand distributed through multi-brand vape channels competing for the same vaper consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freevap-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FREEVAP.CH