Free To X

What Free To X does

Free To X is an Italy-based charging point operator (CPO) founded in 2021 as a startup of the Autostrade per l'Italia (ASPI) Group, operating the country's largest high-power charging (HPC) network for electric vehicles. The company is headquartered in Rome and operates through two legal entities — Free To X – Mobilize S.p.A. and Free To X – Mobilize Network S.p.A. — reflecting a commercial alliance with Renault Group's Mobilize division. Its core product is a network of 100+ high-power charging stations deployed along the ASPI highway system and at Milan Linate and Malpensa airports, featuring DC fast charging up to 64 kW and UltraFast charging up to 300 kW capable of 15-20 minute sessions.

The underlying technology combines proprietary HPC hardware (with canopy-style stations capable of charging up to 10 vehicles simultaneously), multi-standard connector support (CCS2, CHAdeMO, Type2), 100% renewable energy supply, and integrated payment infrastructure including direct credit/debit card terminals. The Free To X mobile app complements the physical network with route planning, toll-cashback reimbursement, and station location services. Interoperability is delivered through Hubject and Gireve e-roaming platforms, enabling access for over 80 Mobility Service Providers across 15 nationalities.

The business model is usage-based, with drivers paying per kWh consumed (e.g., €0.50/kWh for DC up to 64 kW under the Ricarica&Risparmia promotional tariff), supplemented by MSP channel revenue and the indirect value of network-driven traffic on ASPI toll roads. End customers span long-distance EV travelers on Italian highways, airport passengers, and increasingly urban/suburban EV users via the Mobilize alliance. The €70-75M build-out was financed by parent ASPI with EU co-financing, and the network had recorded 2.08M charging sessions, 313M km of EV travel, and 53,263 tonnes of CO2 avoided since launch.

Name

Free To X

Legal name

Free To X – Mobilize S.p.A.

Website

https://freeto-x.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Free To X is an Italy-based charging point operator, founded in 2021 as a startup of Autostrade per l'Italia, operating the country's largest high-power EV charging network across 100+ highway stations and Milan airports with UltraFast charging up to 300 kW.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Services

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

Keywords

• EV charging network
• High-power charging stations
• Electric mobility solutions
• Charging point operator
• Highway charging infrastructure

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. EV Charging Fees: Revenue generated from per-kWh charging fees paid by EV drivers. Customers pay per energy unit consumed during charging sessions, with pricing varying by power level (e.g., €0.50/kWh for DC up to 64kW with credit card).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Free To X operates the largest high-power charging (HPC) network in Italy along the Autostrade per l'Italia highway system and at Milan airports. It deploys and runs over 100 charging stations with Fast DC (up to 64 kW) and UltraFast DC (up to 300 kW) capabilities, supporting CCS2, CHAdeMO, and Type2 connectors. Drivers can charge directly via credit/debit card payment at stations, through the Free To X app, or via third-party Mobility Service Provider apps and cards enabled by Hubject and Gireve e-roaming interoperability.

Product overview

Free To X operates as a charging point operator (CPO) providing a comprehensive electric mobility ecosystem. The core offering consists of a high-power charging network with over 100 stations along Italian highways and at Milan airports, featuring UltraFast charging up to 300kW and standard Fast charging up to 64kW. The service portfolio includes the Free To X mobile app for journey planning, toll cashback, and charging station navigation; direct credit/debit card payment at all stations; and the Ricarica&Risparmia promotional tariff. The company also offers partnership programs for Mobility Service Providers (MSPs) enabling cross-network charging via Hubject and Gireve e-roaming platforms, and a supplier network for economic operators. The MoveUp podcast extends the brand into content marketing around mobility innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Power Charging Network (Highway)
• Free To X Mobile App
• Superfast Charging Stations (Airport)

Quantifiable outcome

• 313,310,475 km traveled in electric on the network
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Atlante (Gruppo NHOA)coreTechnology or Integration · 8 November 2023Atlante, a company of the NHOA Group, serves as the partner for the realization and management of energy management services for airport charging stations. Atlante handles the energy infrastructure and management for the Superfast Charging Stations at Linate and Malpensa airports.
• SEA (Società Enti Aeroportuali) - Milano Linate & MalpensacoreStrategic or Co-development Partner · 27 June 2022Partnership with SEA for the installation and operation of charging stations at Milan airports. Free To X won the competitive procurement for 14 charging points including 8 ultra-fast units. The Superfast Charging Station at Linate is one of the largest in an international airport, with 5 ultrafast columns up to 300kW capable of charging 10 vehicles simultaneously.
• HubjectcoreTechnology or Integration · 21 December 2021Partnership with Hubject, the world's largest eRoaming provider, to make Free To X's HPC charging infrastructure accessible to a greater number of EV drivers on Italian highways. The collaboration enables integrated access, booking capabilities, and direct payment functions for MSP customers. Free To X joined Hubject's intercharge network in December 2021.
• Renault Group / MobilizestrategicStrategic or Co-development PartnerAgreement with Renault Group through its Mobilize division to expand electric mobility services to urban and suburban areas, complementing the highway network coverage. This extends Free To X's reach beyond ASPI's highway infrastructure to serve daily urban/suburban EV users.
• GirevecoreTechnology or IntegrationFree To X infrastructure is available on the Gireve e-roaming platform alongside Hubject, enabling interoperability and access for MSPs and EV drivers across Europe.
• Autostrade per l'ItaliacoreOthersParent company and primary infrastructure partner. Free To X operates as the charging point operator (CPO) for high-power EV charging stations on the ASPI highway network. Investment of €70-75 million for the 100-station plan, self-financed by Autostrade per l'Italia.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ionity: Pan-European high-power charging network (up to 350 kW) jointly owned by major automakers. Directly competes with Free To X for long-distance HPC drivers across European highways, including on Italian routes.
• Tesla Supercharger: Global HPC network with growing coverage across Italy. Competes head-to-head with Free To X for ultra-fast charging sessions, increasingly opening to non-Tesla EVs via the Magic Dock and CCS adapter.
• Atlante (NHOA Group): Italian and Southern European HPC and fast-charging network operator. Already a partner of Free To X for airport energy management, and competes in the same Italian sites and corridor locations.
• Be Charge (Verbund): One of Italy's largest charging point operators, owned by Austrian utility Verbund. Directly competes with Free To X on the Italian public-charging layer, including at urban and suburban sites.
• Fastned: European-listed HPC network operator with stations across continental Europe. Competes with Free To X for long-distance EV drivers and is expanding into Italian transit corridors.

Broad incumbents

• Plenitude (Eni): Eni's retail energy and mobility subsidiary, rolling out HPC at Eni service stations. Comparable because it targets the same Italian refuelling-corridor use case using forecourt-adjacent charging locations.
• Allego: European public-charging network with a mix of fast and HPC sites. Comparable as a regulated-tender and pan-European CPO, though Free To X is more concentrated on Italian highway HPC.
• A2A E-Mobility: Italian multi-utility with a significant EV charging network across Lombardy and broader Italy. Comparable because it operates a sizable CPO footprint in the same domestic market, though as part of a diversified utility portfolio.

Regional players

• Endesa (Enel X Way): Iberian and European charging arm of the Enel Group. Comparable as a utility-affiliated charging operator with a pan-European footprint, though primarily focused on Spain and Portugal rather than Italy.

Emerging players

• Electra: French-founded HPC operator rapidly deploying ultra-fast hubs across Europe. Comparable as a next-generation HPC-focused challenger targeting the same long-distance EV driver segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHu5CaCu8XjBv2KKY108X1A/featured
• Facebookfacebook.com/FreeToX
• LinkedInlinkedin.com/company/freetox
• Instagraminstagram.com/freeto_x
• TikToktiktok.com/@freeto_x

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free To X