Be Charge
Be Charge is the EV charging service brand of Eni Plenitude, an Eni S.p.A. subsidiary, operating the Plenitude On The Road mobile app and approximately 600,000 charging points across Italy and Europe for consumers, fleets, hospitality, retail, and public administration.
- Company typePrivate
- Founded2021
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Be Charge does
Be Charge is the electric vehicle charging service brand of Eni Plenitude SpA Società Benefit, a controlled subsidiary of Italian energy major Eni S.p.A. headquartered in Milan. The company operates one of Italy's largest public EV charging infrastructure networks and serves both individual EV drivers and B2B customers including business fleets, hospitality venues, retail chains, and public administration. Its core platform, the Plenitude On The Road mobile application, aggregates access to approximately 600,000 charging points across Italy and abroad, enabling EV drivers to locate stations, manage sessions, and process payments through a single interface. The product portfolio is complemented by residential wallbox hardware with installation services and customized B2B charging infrastructure solutions.
The underlying technology is a network aggregation and interoperability layer rather than a proprietary charging hardware platform, leveraging partnerships and the Eni Plenitude distribution footprint rather than building all infrastructure in-house. A separate owned-asset buildout targets 2,000+ high-speed charging points across eight EU countries by 2025, funded by over EUR 100 million in committed capital. The mobile app serves as the consumer-facing distribution channel, while B2B sales are conducted through direct enterprise engagement.
The business model combines three revenue streams: usage-based fees on charging sessions (primarily via the aggregator app and own network), hardware sales of residential wallboxes bundled with installation and charging credits, and managed services for B2B customers seeking turnkey charging infrastructure at commercial and public venues. Go-to-market is hybrid: product-led growth through the mobile app for consumers, paired with direct enterprise sales for fleet, hospitality, retail, and government segments. Capital structure is anchored by parent Eni S.p.A. and institutional investors including Cassa Depositi e Prestiti and the European Commission, providing a lower cost of capital than venture-funded peers and supporting multi-year capex deployment.
Be Charge firmographics
Firmographics- Name
- Be Charge
- Legal name
- Eni Plenitude SpA Società Benefit
- Website
- https://bec.energy
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Be Charge is the EV charging service brand of Eni Plenitude, an Eni S.p.A. subsidiary, operating the Plenitude On The Road mobile app and approximately 600,000 charging points across Italy and Europe for consumers, fleets, hospitality, retail, and public administration.
- Ownership category
- akta.pro rank
Be Charge industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Be Charge is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Be Charge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- EV Charging Sessions: Usage-based fees charged to EV drivers for charging sessions at network charging points through the app
- Residential Wallbox Sales: Sale of wallbox residential charging units with installation services, often bundled with promotional vouchers for app charging credits
- B2B Charging Solutions: Customized EV charging infrastructure solutions for businesses, fleets, public administration, and public venues (hotels, shopping centers)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-use charging via app |
| Unit Pricing | One time/ perpetual license | Wallbox with installation and charging credits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Be Charge product offering
Product offeringCore offering
Be Charge provides electric-vehicle charging services through the Plenitude On The Road mobile application, giving users access to approximately 600,000 charging points across Italy and abroad. The company also sells residential wallbox charging units with installation, often bundled with promotional charging vouchers, and delivers customized B2B charging infrastructure for corporate fleets, hospitality venues, shopping centers, car dealerships, and public administration entities.
Product overview
Be Charge operates as a mobile EV charging service provider under the Eni Plenitude ecosystem, offering on-demand charging solutions through its Bee Charged EV brand across 250+ US cities and expanding internationally. The product portfolio centers on the Plenitude On The Road mobile app for locating charging stations and managing sessions, complemented by residential Wallbox charging hardware for home charging. B2B offerings provide customized EV charging infrastructure for various commercial and public sector entities. The company is expanding its network infrastructure with over 2,000 high-speed charging points planned across eight EU countries.
Differentiator
Problem solved
Functional benefit
Brands
- Plenitude On The Road: Mobile application for EV charging, providing access to approximately 600,000 charging points across Italy and abroad
Products and services
- Plenitude On The Road App Mobile application (iOS and Android) that enables users to locate EV charging stations on a map, navigate to them, start and pay for charging sessions, and access promotional offers across approximately 600,000 charging points in Italy and abroad. Targeted at individual EV drivers and available for self-serve download.
- Wallbox Residenziale Residential EV charging wallbox sold by Be Charge / Plenitude for home charging, including professional installation services and bundled promotional vouchers (e.g. EUR 200 charging credit) for out-of-home charging sessions on the Plenitude On The Road network. Designed for individual EV owners charging at home.
- B2B EV Charging Solutions Customized EV charging infrastructure and managed charging services for business customers, including charging stations for parking facilities, corporate fleet operations, hospitality venues (hotels, tourist facilities), car dealerships, shopping centers and retail chains, and public administration entities. Sold via direct B2B engagement.
Companies that use Be Charge
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Be Charge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Be Charge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eni PlenitudecoreBe Charge operates as the EV charging service brand under Eni Plenitude (formerly Eni Gas e Luce). The mobile app Plenitude On The Road integrates Be Charge functionality. Eni Plenitude provides the parent brand, distribution network, and financing for charging infrastructure expansion across Europe.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Be Charge competitors and assessment
Company assessmentBroad incumbents
- ChargePoint: Large North American and European EV charging network with extensive hardware, software, and roaming platform. Comparable as a broad network and CPMS platform player, but with a much larger global footprint.
- Shell Recharge: Oil-major-backed EV charging network leveraging Shell's global fuel station footprint. Comparable as an energy-major incumbent entering EV charging, leveraging existing retail and brand distribution.
- BP Pulse: BP's global EV charging business offering AC and DC fast charging across multiple markets. Comparable oil-major-backed charging operator expanding across European geographies.
Direct peers
- Atlante: Italy- and Southern Europe-focused EV fast-charging network developed by NHOA (formerly Engie EPS). Closest geographic and product peer to Be Charge in the Italian public charging market.
- Ionity: European high-power charging (HPC) joint venture backed by automakers; operates a pan-European HPC network serving long-distance EV drivers. Directly comparable to Be Charge's planned 2,000+ HPC buildout across eight EU countries.
- Allego: Pan-European public EV charging network operator with a mix of own and partner-operated charge points across multiple EU markets. Comparable in network aggregation, multi-country presence, and B2B/B2C service model.
- Electra: European fast-charging operator expanding across France, Italy, Germany and other markets with ultra-fast HPC sites. Direct competitor in the European HPC race, including presence in Italy overlapping with Be Charge.
- EnBW mobility+: German utility-backed EV charging network spanning AC and DC fast charging across Germany and expanding in Europe. Comparable utility-owned multi-country operator with strong B2B capabilities.
- Fastned: European fast-charging network operator with stations across the Netherlands, Germany, UK, and other markets. Comparable business model focused on own-asset high-speed charging and roadside locations.
Emerging players
- Wallbox Chargers: Designer and manufacturer of residential and commercial EV chargers (wallboxes), with bidirectional and DC products. Directly comparable for Be Charge's residential wallbox hardware line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Be Charge social profiles
Digital presenceBe Charge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Charge leadership team
Management profileNumber of profiles
Be Charge subsidiaries and ownership
Company hierarchySubsidiaries1 record
Be Charge funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Charge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Charge
What does Be Charge do?
Be Charge provides electric-vehicle charging services through the Plenitude On The Road mobile application, giving users access to approximately 600,000 charging points across Italy and abroad. The company also sells residential wallbox charging units with installation, often bundled with promotional charging vouchers, and delivers customized B2B charging infrastructure for corporate fleets, hospitality venues, shopping centers, car dealerships, and public administration entities.
Is Be Charge a public or private company?
Be Charge is a private company. It is classified as corporate owned and is currently operating.
When was Be Charge founded?
Be Charge was founded in 2021. It employs 51 to 100 people.
Where is Be Charge based?
Be Charge is headquartered in Milano, Italy, in the Europe region.
How does Be Charge make money?
Three revenue lines are on record. EV Charging Sessions are the primary driver. The others are residential Wallbox Sales and B2B Charging Solutions.
Who are Be Charge's main competitors?
Broad incumbents on record are ChargePoint, Shell Recharge and BP Pulse. Direct peers are Atlante, Ionity, Allego, Electra, EnBW mobility+ and Fastned. Wallbox Chargers is listed as an emerging player.
Does Be Charge have an API?
No public API is recorded for Be Charge.
What industry is Be Charge in?
Be Charge's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers). Its NAICS code is 22112.