Landkreis Wunsiedel i. Fichtelgebirge #freiraumfichtelgebirge

What Landkreis Wunsiedel i. Fichtelgebirge #freiraumfichtelgebirge does

Landkreis Wunsiedel i. Fichtelgebirge is a public administrative district (Landkreis) in Upper Franconia, Bavaria, Germany, operating the Freiraum Fichtelgebirge regional development and mobility platform. As the legally designated ÖPNV Aufgabenträger (public transport authority), the district coordinates a comprehensive multi-modal public mobility network branded under fichtelverkehr, comprising scheduled bus services (fichtelbus, fichtelflitzer express), demand-responsive transit (fichtelBAXI) across approximately 420 stops on 11 lines, on-demand micro-transit (fichtelflexi) in Selb and Schönwald via the ioki platform, station-based carsharing (fichtelcar via micark) across five municipalities, a free carpooling portal (fichtelpendler), a youth-targeted taxi subsidy programme (fichtelfifty), and the seasonal leisure bus network (3Fmobil/Freizeitlinien). A Smart City layer is built on the FichtelApp, complemented by the FichtelPodcast, Fichtel-Laden online shop, and participation platforms. Cross-border mobility is provided through the EgroNet day ticket valid across Bavaria, Saxony, Thuringia, and the Czech Republic, with the district having taken over EgroNet operational management under INTERREG Bayern-Tschechien 2021–2027 funding. Targeted customer segments include district residents (commuters, youth, seniors), cross-border workers, tourists, and local entrepreneurs showcased via the 'Freiraum für Macher' campaign.

The business model is fundamentally public-sector: the district is funded through the general municipal budget, supplemented by EU LEADER funds, INTERREG Bayern-Tschechien grants, and federal/state mobility grants. Direct user revenue comes from fares (VGN tariff as of January 2024, Bayernticket, Deutschlandticket, 365-Euro-Ticket all accepted), the EgroNet tiered day ticket (€30–€62 per traveler), fichtelflexi flat €3 per ride, fichtelcar pay-per-use via micark, and the fichtelfifty subsidy programme (50% of fare paid by passenger, district covers up to €37). Distribution is multi-channel: direct via the district's own channels (website, FichtelApp, WhatsApp, social, podcast), via the VGN app and journey planner, via partner operators (DB AG, agilis, Erfurter Bahn, Erzgebirgsbahn, ČD), and via appointed taxi/rental operators (Mietauto Licha, Taxi Bär, Rawetzer Mietauto, Mietauto Adrian, Mietauto Gruber, Mietauto Sieber). The GTM is hybrid: direct-to-consumer service delivery, event-driven promotion (Nightliner buses for festivals), and community-led engagement through the participation platform and Macher stories.

Name

Landkreis Wunsiedel i. Fichtelgebirge #freiraumfichtelgebirge

Legal name

Landkreis Wunsiedel i. Fichtelgebirge

Website

https://freiraum-fichtelgebirge.de

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Landkreis Wunsiedel i. Fichtelgebirge is a public administrative district in Bavaria operating the Freiraum Fichtelgebirge integrated mobility and regional development platform, serving residents, commuters, youth, and tourists with scheduled buses, demand-responsive transit, carsharing, carpooling, subsidized youth taxi, and cross-border ticketing across four regions.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Other Transit and Ground Passenger Transportation (48599), Other Urban Transit Systems (485119)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH)

akta.pro secondary industries

Intermodal Public Transit Operators (Bus + Rail Integrated Agencies) (TLAFAGAG), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC), Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers) (THAIAGAJ)

Keywords

• Public transportation services
• Demand-responsive transit
• Carsharing and carpooling
• Regional development platform
• Cross-border mobility

Headquarters

HQ city

Wunsiedel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public Transport Fares: Passenger fares for bus (fichtelbus), demand-responsive (fichtelBAXI), micro-transit (fichtelflexi), and leisure buses (3Fmobil) services. Fares are integrated into the VGN (Verkehrsverbund Großraum Nürnberg) tariff system since January 2024. Single rides, day tickets, and multi-day passes available. EgroNet cross-border day tickets sold at stations, in vehicles, and online.
2. fichtelfifty Taxi Subsidies: The district subsidizes 50% of taxi fares for youth aged 16-26 on Friday/Saturday nights and nights before public holidays. Maximum subsidy per trip is €37 (max trip cost €74). Revenue comes from passenger payments (50% of fare) and district budget allocation.
3. fichtelcar Carsharing Revenue: Carsharing service via mikar provider at multiple stations (Marktredwitz, Selb, Wunsiedel, Bad Weißenstadt/Röslau, Kirchenlamitz). Users pay per use through the mikar app. Revenue shared between mikar and the district with sponsorship support.
4. District Budget / Government Subsidies: Core operations are funded by the district's general budget and supplemented by LEADER programme EU funds, INTERREG Bayern–Tschechien funding for EgroNet, and federal/state mobility grants. The district acts as ÖPNV Aufgabenträger (public transport authority).
5. fichtelpendler Platform: Free commuter carpooling portal provided as a public service. No direct revenue. Serves to reduce car dependency and support sustainable mobility goals.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Landkreis Wunsiedel i. Fichtelgebirge, operating under the Freiraum Fichtelgebirge initiative, is a public administrative district in Bavaria, Germany, that functions as the local public transport authority (ÖPNV Aufgabentr\u00e4ger) and provides a comprehensive multi-modal rural mobility ecosystem. It integrates scheduled bus services (fichtelbus), express buses (fichtelflitzer), demand-responsive transit (fichtelBAXI), on-demand micro-transit (fichtelflexi), carsharing (fichtelcar via mikar), carpooling (fichtelpendler), subsidized youth taxis (fichtelfifty), and the cross-border EgroNet ticket across Bavaria, Saxony, Thuringia, and Czech Republic, supplemented by the FichtelApp smart city platform.

Product overview

Landkreis Wunsiedel i. Fichtelgebirge operates a comprehensive mobility and regional development platform under the #freiraumfichtelgebirge brand. The portfolio centers on fichtelverkehr, an integrated public transport network combining scheduled bus services (fichtelbus), express connections (fichtelflitzer), and demand-responsive transport solutions (fichtelBAXI and fichtelflexi). Supporting services include fichtelfifty (youth subsidized taxi), fichtelcar (carsharing via mikar), and fichtelpendler (carpooling portal). Cross-border mobility is served through EgroNet tickets and leisure routes via 3Fmobil/Freizeitlinien. Digital offerings include the FichtelApp for smart city information and the Fichtel-Laden regional online shop, all promoted through the FichtelPodcast. The ecosystem is part of broader Smart City initiatives including innovation projects, climate protection, and participation platforms.

Differentiator

Problem solved

Functional benefit

Brands

• FichtelApp: Central mobility app for the district providing real-time information and services
• fichtelverkehr
• fichtelbus
• fichtelflitzer
• fichtelBAXI
• fichtelflexi
• fichtelfifty
• fichtelcar
• fichtelpendler
• fichtelverkehr
• 3Fmobil
• EgroNet
• Smartes Fichtelgebirge
• Fichtel LAB
• FichtelPodcast
• Fichtel-Laden

Products and services

• fichtelverkehr
• fichtelbus
• fichtelflitzer
• fichtelBAXI
• fichtelflexi
• fichtelfifty
• fichtelcar
• fichtelpendler
• EgroNet
• 3Fmobil / Freizeitlinien
• FichtelApp
• Fichtel-Laden

Quantifiable outcome

• Growing usage of modern mobility services (fichtelBAXI, fichtelflitzer, fichtelflexi)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Verkehrsverbund Großraum Nürnberg (VGN)coreStrategic or Co-development Partner · 1 January 2024The district joined VGN on January 1, 2024, integrating all its mobility services (fichtelbus, fichtelBAXI, 3Fmobil, etc.) into the VGN tariff system. This enables passengers to use VGN tickets, journey planners, and the VGN app throughout the district and beyond.
• EgroNet (INTERREG-funded cross-border transit network)coreStrategic or Co-development PartnerEgroNet is a cross-border transit agreement covering Bavaria, Saxony, Thuringia, and Czech Republic. The district took over EgroNet management operations and received INTERREG Bayern–Tschechien 2021–2027 funding for expansion. Key railway operators include DB AG, agilis, Erfurter Bahn, Erzgebirgsbahn, and Czech railway ČD.
• Verkehrsgemeinschaft Fichtelgebirge (VGF)coreStrategic or Co-development PartnerVGF is the local public transport association operating most scheduled bus lines in the district (fichtelbus lines). The district serves as the ÖPNV Aufgabenträger (public transport authority) overseeing VGF operations.
• micarcoreTechnology or IntegrationCarsharing provider operating station-based vehicles at five locations in the district. Users access the micar fleet via the micar app nationwide. The district facilitates and promotes the service, with local sponsors co-funding vehicles.
• ioki (fichtelflexi technology provider)coreTechnology or Integrationioki provides the on-demand booking platform powering fichtelflexi in Selb and Schönwald. The software enables real-time routing, passenger matching, and app-based booking. The transport service itself is operated by Mietauto Licha.
• Mietauto LichacoreChannel Partner/ Reseller/ DistributorMietauto Licha operates the fichtelflexi on-demand micro-transit service under contract to the district. Also serves as a fichtelfifty partner company for taxi/rental rides in Selb area.
• Taxi Bär (Marktredwitz)coreChannel Partner/ Reseller/ DistributorPartner taxi company in Marktredwitz for the fichtelfifty subsidized youth taxi programme. Also operates certain fichtelBAXI lines (1755, 1756, 1758) under contract.
• Rawetzer MietautocoreChannel Partner/ Reseller/ DistributorPartner rental car company in Marktredwitz for the fichtelfifty subsidized taxi programme. Also the primary fallback operator for most fichtelBAXI lines outside service hours.
• Mietauto Adrian (Marktredwitz)minorChannel Partner/ Reseller/ DistributorPartner company for the fichtelfifty subsidized youth taxi programme in Marktredwitz.
• Mietauto Gruber (Selb)minorChannel Partner/ Reseller/ DistributorPartner company for the fichtelfifty subsidized youth taxi programme in Selb.
• Mietauto Sieber (Hohenberg a.d. Eger)minorChannel Partner/ Reseller/ DistributorPartner company for fichtelBAXI line 1767 (Hohenberg a.d. Eger – Thiersheim – Thierstein – Höchstädt – Marktleuthen) operating the demand-responsive service outside regular hours.
• EgroNet Railway Operators (DB AG, agilis, Erfurter Bahn, Erzgebirgsbahn, ČD)coreChannel Partner/ Reseller/ DistributorRailway operators providing train services within the EgroNet cross-border area. DB AG, agilis, Erfurter Bahn, and Erzgebirgsbahn operate German rail; ČD (České dráhy) operates Czech rail. EgroNet tickets are sold in all these operators' vehicles.
• FichtelgebirgsmuseenminorGTM or Marketing PartnerMuseum association and partner in the Freiraum Fichtelgebirge regional marketing initiative.
• Digitales Gründerzentrum Einstein1minorGTM or Marketing PartnerDigital startup center (Gründerzentrum) in the district and partner in the Freiraum Fichtelgebirge network, supporting entrepreneurship and innovation in the region.
• Naturpark FichtelgebirgeminorGTM or Marketing PartnerNature park administration and partner promoting sustainable tourism and outdoor recreation in the Fichtelgebirge, including via the 3Fmobil leisure bus network.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ioki (Deutsche Bahn): Provider of the on-demand booking platform powering fichtelflexi and operator of similar microtransit services for other German regions; directly comparable as an on-demand rural/urban mobility platform the district relies on.
• Regionalverkehr Köln GmbH (RVK): Regional bus operator running scheduled and on-demand transit across the Cologne region including rural and peri-urban feeders; comparable to fichtelverkehr as a regional transit operator combining scheduled lines with flexible on-demand modes.
• Landkreis Hof: Adjacent Upper Franconian Landkreis with comparable demographics and rural mobility challenges; operates its own ÖPNV offerings including on-demand services and is part of the same regional mobility geography.
• Verkehrsgemeinschaft Fichtelgebirge (VGF): Local public transport association operating most scheduled bus lines in the district; the district itself acts as ÖPNV Aufgabenträger overseeing VGF — making VGF the closest operational peer within the same network.
• Landkreis Main-Spessart: Neighboring Bavarian rural district operating its own integrated ÖPNV with demand-responsive 'MIG' bus services connecting small towns to the regional network — directly comparable as a Landkreis-level authority running multi-modal mobility in a low-density area.
• mikar Carsharing: Station-based carsharing operator running the fichtelcar fleet at five locations in the district; directly comparable as the carsharing platform integrated with the district's mobility ecosystem.

Broad incumbents

• Verkehrsverbund Großraum Nürnberg (VGN): The regional transit authority the district joined in January 2024; comparable as a tariff and journey-planning umbrella integrating bus, rail, and on-demand modes across a much larger metropolitan region.
• Deutsche Bahn Regio Bus Bayern: DB subsidiary operating regional bus services across Bavaria including routes that overlap with the district; a broad incumbent with overlapping capabilities rather than a specialist rural-mobility competitor.

Emerging players

• KVG Kiel: Municipal transit operator in Kiel operating scheduled bus, ferry, and on-demand microtransit services; comparable as a regional public transport operator integrating multiple modes including DRT/microtransit into a unified offering.

Regional players

• České dráhy (ČD): Czech national railway operator and key EgroNet cross-border partner, enabling ticket acceptance and through-ticketing across the Bavaria–Czech border; comparable for the cross-border dimension of the district's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@freiraum-fichtelgebirge
• Facebookfacebook.com/freiraumfuermacher
• Instagraminstagram.com/freiraumfuermacher
• LinkedInlinkedin.com/company/entwicklungsagentur-fichtelgebirge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landkreis Wunsiedel i. Fichtelgebirge #freiraumfichtelgebirge