French Morning Media Group

What French Morning Media Group does

French Morning Media Group is a privately held digital media company founded in 2007 by Emmanuel Saint-Martin, operating as a niche online publisher serving French and Francophile communities in North America and the UK. The company runs three distinct web magazine platforms — French Morning (the flagship serving French expatriates in the US and UK across seven local editions), Maudits Français (Canadian/Quebec edition launched in 2016), and Frenchly (English-language global edition launched in 2017) — reaching 5.8 million annual unique visitors, 7 million page views, and 110,000+ email subscribers. Headquartered in New York with offices in San Francisco, Miami, London, and Montreal, the group maintains offices in each of its key markets.

The company's core technology is a multi-platform online publishing and advertising network, supplemented by French Morning Studio, an in-house creative agency offering video production, social media management, display banner design, branded content, website development, and event marketing. The platform supports a diverse array of advertising formats including web display, video sponsorship, email blasts, newsletter display, category sponsorship, advertorial content, directory listings, classifieds, and event/conference services. Audience data indicates a highly educated and senior readership, with 80% holding bachelor's degrees or higher and 65% occupying senior management positions.

French Morning Media Group operates a B2B sales-led business model generating revenue through two primary streams: digital advertising across its three platforms targeting French/Franco-American brands and international brands seeking French-speaking audiences, and creative agency services via French Morning Studio. Pricing is quote-based and not publicly disclosed. Customer evidence indicates enterprise-level relationships with brands including XL Airways, La Compagnie, Nuxe, and Bayard, with logo clients such as Le Point, Club Med, and TV5Monde visible on the corporate website. The company is privately held with no disclosed funding rounds, parent company, or external investors identified in available data.

Name

French Morning Media Group

Legal name

French Morning Media Group

Website

https://frenchmorningmediagroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

French Morning Media Group is a privately held digital media company operating three niche web magazine platforms — French Morning, Maudits Français, and Frenchly — serving French-speaking expatriates and Francophiles in the US, Canada, and UK, with an in-house creative agency offering advertising and campaign services.

Ownership category

akta.pro rank

Product category

Digital Media Advertising

NAICS

Periodical Publishers (51312), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Digital advertising network
• Online media platforms
• Ethnic media publishing
• Creative agency services
• Cross-media campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising: Revenue generated from various digital advertising formats including web display banners, video sponsorship, email blasts, newsletter display, category sponsorship, and advertorial content across their three web magazine platforms. Multiple ad formats and placements are offered to advertisers seeking access to the French and Francophile audience.
2. Creative Agency Services: In-house creative agency (French Morning Studio) provides consulting, production, and campaign management services including video production, social media management, display banners, branded content, website development, and event marketing. Services are offered as part of comprehensive advertising packages or as standalone offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

French Morning Media Group is a digital media company that operates three web magazine platforms (French Morning, Maudits Français, and Frenchly) with seven local editions across the US and UK, providing cross-media advertising solutions and in-house creative agency services to brands seeking to reach French-speaking expatriate and Francophile communities. The company monetizes 5.8 million annual unique visitors and 110,000+ email subscribers through display advertising, video sponsorship, email marketing, content sponsorship, directory listings, events, and social media advertising campaigns.

Product overview

French Morning Media Group is a digital media company operating three distinct web magazine platforms (French Morning, Maudits Français, and Frenchly) that provide direct access to French and Francophile communities in the US, Canada, and worldwide. The portfolio includes seven local editions under French Morning (New York, Washington DC, Miami, Texas, Los Angeles, San Francisco, and London), one Canadian edition (Maudits Français in Montreal), and one English-language global edition (Frenchly). The group supplements its media properties with an in-house creative agency (French Morning Studio) offering full-service advertising solutions including display advertising, video sponsorship, email marketing, content sponsorship, directory listings, events, and social media advertising. Together, these products enable brands to reach and engage the French-speaking expatriate and Francophile audience across North America and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• French Morning Flagship web magazine with six US local editions (New York, Washington DC, Miami, Texas, Los Angeles, San Francisco) and one UK edition (London), serving French expatriates with news, culture, and lifestyle content. Generates approximately 400,000-500,000 monthly unique visitors (25% YoY growth).
• Maudits Français Canadian (Quebec) web magazine targeting French expatriates in Montreal with tips about entertainment, spending, culture, and experiences in Canada, respecting Quebec's French-language culture and preferences. Generates approximately 70,000 monthly unique visitors.
• Frenchly English-language web magazine for Francophiles worldwide, dedicated to French news, culture, lifestyle, travel, and all things France. Targets non-French-speaking admirers of French culture and lifestyle. Generates approximately 110,000 monthly unique visitors with 40% YoY growth and 50% returning users.
• French Morning Studio In-house creative agency offering consulting, production services, and real-time campaign analysis for advertisers. Provides video production, social media management, display banners, branded content, website development, events, telemarketing, radio spots, apps, street marketing, and email marketing services.
• Web Display Advertising Display banner advertising offered as leaderboard, half-page, sidebar, and full website wallpaper/skin takeover formats across all three web magazine platforms for maximum brand visibility.
• Video Sponsorship Animated logo branding placed at the beginning and end of video series episodes across the company's media properties, enabling brand visibility through video content partnerships.
• Email Marketing Solutions Direct email marketing services including dedicated email blasts, newsletter display banners, and newsletter wallpaper/skin options reaching up to 55,000+ subscribers per send.
• Content Sponsorship Sponsored content opportunities including advertorials, category sponsorship, themed advertorial guides, and sponsored agenda events featuring brand messaging within editorial contexts.
• Directory and Classifieds Premium directory listings and classifieds placement services, including top-position 'Petite Annonces' (Classifieds) listings and premium directory category placements for maximum visibility.
• Event and Conference Services Two-hour breakfast or after-work event organization services enabling brands to engage directly with the French-speaking community in targeted geographic locations.
• Social Media Advertising Social media promotion services that leverage the company's engaged community (across Facebook, Twitter, and Instagram) to spread native content and brand messaging to French-speaking audiences.

Quantifiable outcome

• 5.8 million annual unique visitors
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Local: The Local is a network of country-specific English-language news sites aimed at expatriates and internationally minded locals, with editions in France, Germany, Sweden, and more. It is directly comparable to French Morning / Frenchly as a digital publisher monetizing expatriate and culturally curious audiences via advertising.
• AngloINFO: AngloINFO is a directory and content platform serving expatriate and international communities with local information and advertising. It overlaps with French Morning Media Group's directory/classifieds and content model aimed at French expats and advertisers wanting to reach them.
• Expatica: Expatica is a digital media platform providing news, guides, and services to international expatriates across multiple European countries. Like French Morning Media Group, it combines editorial content with advertising and directory/services revenue aimed at the expatriate community.
• Le Petit Journal: Le Petit Journal is a French-language online media group serving French expatriates worldwide with local editions in many countries. It competes head-to-head with French Morning for the same French expat audience and the same B2B advertising spend targeting that audience.
• FrenchEntrée: FrenchEntrée is a UK-based online media property serving French expatriates and Francophiles in Britain. It is directly comparable to French Morning's London edition in audience and proposition, competing for the same UK French-speaking readership and advertiser spend.
• EasyExpat: EasyExpat is an online community and information site for expatriates worldwide, offering guides, forums, and advertising. It is comparable to French Morning as a digital destination serving the expatriate community with both editorial content and B2B advertising solutions.

Broad incumbents

• France 24: France 24 is a French state-owned international news broadcaster in English, French, and other languages. It is a broad incumbent that overlaps with the French Morning and Frenchly editorial proposition (news/culture for Francophone and Francophile audiences) and competes indirectly for advertiser attention to the same community.
• France Médias Monde (RFI): RFI is the French public international radio broadcaster serving Francophone and Francophile audiences globally. It is a broad incumbent comparable to French Morning Media Group in its French-language audience focus but operates at significantly larger scale and as a public broadcaster rather than a commercial advertiser-funded model.

Regional players

• TV5Monde USA: TV5Monde is the global French-language television network, with a US-specific arm serving the same French-speaking audience French Morning targets. It is a regional player relative to the group because it focuses on the US market and competes for both audience attention and brand sponsorship dollars from French and Francophile-targeting advertisers.
• Slate.fr: Slate.fr is a French-language digital magazine covering news, culture, and lifestyle. It overlaps with French Morning's editorial category and is sometimes consumed by the same French-speaking expatriate audience, though it is primarily a France-domestic brand rather than an expat-focused platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/french-morning-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Morning Media Group