Fresh Truck

What Fresh Truck does

Fresh Truck is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Roxbury, Boston, Massachusetts, that addresses food insecurity in low-income Boston neighborhoods through a fleet of mobile produce markets. The company operates 23 weekly markets at consistent locations year-round using a fleet of four converted vehicles (PIÑA, PAM, FREEDOM, plus TATER TOT for restocking and e-commerce fulfillment), each designed like a small grocery store with shelves, checkout counter, refrigeration, and entry/exit doors.

The company's core products are its weekly mobile markets, a Shopify-powered e-commerce platform that allows pre-ordering 48+ hours in advance for pickup at market locations, and Fresh Truck+ Resource Hubs, a partner program that brings healthcare, housing, financial, legal, and family-service providers directly to market sites. The technology stack is intentionally lightweight — Shopify for commerce, traditional social channels (Facebook, Instagram, Twitter) for outreach, and a calendar-based volunteer scheduling system — with no public API, SDK, or proprietary AI/ML systems disclosed.

Fresh Truck's revenue combines two streams: produce sales at markets and through online ordering (with item prices ranging from $0.25 to $8.00, accepting SNAP/EBT/HIP, credit/debit, cash, OTC networks, and Fresh Connect cards) and tax-deductible donations from individuals and corporate matching programs. The organization serves culturally diverse, multilingual communities — including Spanish, Haitian Creole, Vietnamese, and Chinese speakers — and is funded by a multi-anchor institutional donor base including Blue Cross Blue Shield of Massachusetts, Mass General Brigham, Baupost Group, Cummings Foundation, CLIF Family Foundation, and LMI.

Name

Fresh Truck

Legal name

Fresh Truck LLC

Website

https://freshtruck.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Truck is a 501(c)(3) nonprofit that operates a fleet of mobile produce markets across Boston neighborhoods, serving low-income and SNAP/HIP-eligible households with weekly markets, online ordering, and community resource hubs.

Ownership category

akta.pro rank

Product category

Mobile Farmers Markets / Food Access Services

NAICS

Fruit and Vegetable Retailers (445230), Fruit and Vegetable Retailers (44523)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industries

Food Trucks (Motorized) (THAFAHAA), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Mobile produce markets
• Food access programs
• Nonprofit grocery distribution
• Community food security
• Mobile farmers market

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Produce Sales: Revenue generated from selling fresh fruits and vegetables at mobile markets and through online orders. Accepts multiple payment methods including SNAP/EBT/HIP, credit/debit cards, cash, and OTC networks.
2. Donations: Tax-deductible donations from individuals and corporate matching programs. 100% of donations go toward providing fresh food to communities in need. EIN 61-2180703.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fresh Truck operates a fleet of mobile produce markets (converted school buses/trucks designed like small grocery stores) that sell fresh fruits and vegetables at 23 fixed weekly locations across Boston neighborhoods year-round. It supplements in-person markets with a Shopify-powered online ordering platform for pre-order pickup at mobile market locations, and with Fresh Truck+ Resource Hubs that co-locate partner community services (health, nutrition, housing, legal) at market sites. The organization primarily serves low-income and culturally diverse Boston residents, accepting SNAP/EBT/HIP benefits alongside standard payment methods.

Product overview

Fresh Truck is a 501(c)(3) nonprofit operating a fleet of mobile produce markets in Boston. The core offering consists of Weekly Markets—mobile grocery trucks stocked with fresh fruits and vegetables serving 23 fixed locations weekly. The company supplements this with an E-Commerce Platform enabling online pre-ordering with pickup at market locations, and Fresh Truck+ Resource Hubs, a community partnership module connecting shoppers with external health, financial, and social services. The three components work together to provide comprehensive food access while addressing broader community needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Mobile Markets Mobile produce markets operating at 23 fixed Boston neighborhood locations on a consistent weekly schedule year-round, with a fleet of grocery-store-on-wheels trucks stocking 40+ fresh fruit and vegetable items for in-person shopping by low-income and culturally diverse shoppers.
• Shop Online (Online Pre-Order with Pickup)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• About FreshcoreStrategic or Co-development Partner · 1 January 2013Parent organization and co-founder. Adam Shyevitch serves as CPO at About Fresh and sits on Fresh Truck's Board. About Fresh provides organizational operations, analytics, and research partnership support.
• Katsiroubas BroscoreOthersLocal produce supplier and CEO Ted Katsiroubas serves on Fresh Truck's Board of Directors, providing strategic guidance and supply chain support.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• The Food Trust: Philadelphia-based nonprofit operating fresh food access programs including mobile farmers markets and healthy corner store initiatives. Comparable mission and mobile produce retail model in a different metro.
• Hungry Harvest:
• Misfits Market: Online retailer specializing in affordable fresh produce (and now full grocery) sold direct-to-consumer with national delivery. Comparable online pre-order and pickup component of Fresh Truck, but operating at much larger for-profit scale.
• DC Central Kitchen: DC-based nonprofit addressing food insecurity through job training, healthy school meals, and fresh produce distribution including mobile market-style programs. Comparable mission of fresh food access in an urban setting.

Direct peers

• Wholesome Wave: National nonprofit that partners with farmers markets and CSAs to double SNAP/EBT value for fresh produce purchases. Comparable mission of making fresh produce accessible to low-income communities through incentive programs.
• City Harvest Mobile Markets: NYC food rescue organization that runs mobile markets distributing fresh produce to food-insecure neighborhoods. Comparable mobile distribution model, fresh produce focus, and urban food-access mission.
• GrowNYC Mobile Farmers Market: Operates mobile farmers markets serving NYC neighborhoods with limited fresh food access, bringing produce directly to underserved communities via truck-based distribution. Most direct US comparable to Fresh Truck's mobile market model.

Others

• About Fresh: Strategic partner and co-founder organization of Fresh Truck. About Fresh builds food-access technology and program analytics (e.g., FreshConnect) that Fresh Truck and other mobile market operators use; highly comparable mission, technology platform, and customer base. (Note: listed under OTHERS as ecosystem/strategic ally rather than direct operational peer.)

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshtruck
• Facebookfacebook.com/thefreshtruck
• Instagraminstagram.com/freshtruck
• LinkedInlinkedin.com/company/fresh-truck-bos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Truck