La Fresque de l'Alimentation

What La Fresque de l'Alimentation does

La Fresque de l'Alimentation is a French non-profit association founded in August 2021 by Julien Briton and Thomas Moulin, both previously trainers and referents at La Fresque du Climat. The association delivers a 3-hour collective intelligence workshop in which 6-8 participants explore the environmental, health, and social impacts of food systems using a card-based methodology directly inspired by La Fresque du Climat's pedagogy. The workshop runs through four phases (ice-breaker, constat via cards/quizzes/games, action levers, and individual or collective commitments) and is grounded exclusively in primary scientific sources (FAO, GIEC, IPBES, OMS, ADEME). It operates in-person and online, in multiple language and regional variants (French, English, Chinese, Spanish, Swiss French, Belgian French), plus Junior editions targeting Cycle 3 and Cycle 4 students.

The product portfolio extends beyond the core atelier to include a Formation à l'Animation (animator certification program structured as the Parcours Tomates competency ladder), Les Conf'itures (a YouTube live conference series launched May 2022), a Quiz format for festivals, and international versions with country-specific data. A network of 300+ certified animators distributed across France, China, the USA, Mexico, Switzerland, and Belgium delivers workshops locally. The association has reached over 10,000 participants and operates from Paris with a registered office in Lyon (SIRENE 902619626); permanent staff consists of only two part-time employees.

The business model is hybrid and non-commercial at its core. Grand public and association sessions use a "libre et consciente" (free-will, donation-based) contribution model transacted via the Billetweb ticketing platform. Enterprise, collectivité, and school sessions are sold via custom quotes (devis) handled directly by professional animators, who remit 10% of billed amounts back to the association as a usage/licensing fee for the workshop content. Workshop materials are protected under BY-NC-ND copyright, and only certified animators may deliver the workshop. Distribution is community-led through the animator network, with acquisition supported by organic social (LinkedIn, Facebook), website content marketing, Billetweb ticketing, and event-driven formats.

Name

La Fresque de l'Alimentation

Legal name

Association La Fresque de l'Alimentation

Website

https://fresquealimentation.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

La Fresque de l'Alimentation is a French non-profit association that delivers a 3-hour collective intelligence workshop on sustainable food systems to citizens, enterprises, local governments, and schools across multiple countries, operated via a 300+ certified animator network.

Ownership category

akta.pro rank

Product category

Sustainable Food Education Workshops

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Sustainable food workshops
• Collective intelligence facilitation
• Food sustainability education
• Climate and biodiversity awareness
• Train-the-trainer programs

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Grand Public Workshop Donations: Libre et consciente participation model where grand public and association participants make voluntary donations to support sensitization activities. No fixed price set.
2. Enterprise/Organization Custom Sessions: Enterprises, collectivités, schools receive custom quotes (devis) from professional animators for tailored workshop delivery. Professional animators pay 10% of billed amount as usage fees to the association.
3. Animator Usage Fees: Professional (pro) animators must pay 10% of amounts billed for professional workshops to the association as licensing/usage fees for using the workshop materials and brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

La Fresque de l'Alimentation delivers a 3-hour card-based collective intelligence workshop that brings together 6-8 participants to explore the environmental, health, and social impacts of food systems. Content is grounded in primary scientific sources (FAO, GIEC, IPBES, OMS, ADEME) and structured in four phases: ice-breaker, Constat (cards/quizzes/games), Leviers d'action, and Engagement. Workshops are offered in-person or online, in French and multiple international variants, with specialized Junior editions for Cycles 3 and 4 students.

Product overview

La Fresque de l'Alimentation is a single-product company centered around its core workshop offering - a 3-hour collective intelligence training session about sustainable food. The product portfolio includes the main atelier, a training program for facilitators (Formation à l'Animation), and various specialized versions: Junior editions for school children (Cycles 3 and 4), Les Conf'itures YouTube conferences, a Quiz format for events, and international versions adapted for different countries with localized data.

Differentiator

Problem solved

Functional benefit

Brands

• Les Conf'itures: Live YouTube conferences on food topics featuring expert guests, organized by the association since May 2022.

Products and services

• La Fresque de l'Alimentation (Atelier principal) A 3-hour collective intelligence workshop for 6-8 participants that uses cards, quizzes, and games to explore the environmental, health, and social dimensions of food systems, followed by individual or collective commitment-setting. Delivered in-person or online to citizens, enterprises, collectivités, associations, and schools.
• Formation à l'Animation Certification program to become an official animator (facilitator) of La Fresque de l'Alimentation. Includes initial public training plus an additional professional track for animators delivering corporate sessions, governed by the Parcours Tomates competency framework.
• Version Junior (Cycle 3 and Cycle 4) Age-appropriate workshop editions adapted for primary and middle school students (Cycles 3 and 4, ages ~9-15), intended for teachers to deliver to their classes for early food sustainability education.
• Les Conf'itures (YouTube live conference series) A live YouTube conference series featuring food sustainability experts who present knowledge and respond to audience questions; recordings are freely accessible on YouTube afterward.
• Format Quiz A shorter quiz-based format designed for festivals and events that gives passersby a preview of the workshop and encourages participation in the full 3-hour Fresque.
• Versions Internationales Localized workshop editions adapted for non-French-speaking and regional audiences: English (Europe/US data), Chinese (China data), Spanish (Mexico data), and French variants for Switzerland and Belgium using regional data.

Quantifiable outcome

• More than 10,000 participants have attended workshops
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La Fresque du ClimatcoreStrategic or Co-development Partner · 1 August 2021Founding inspiration and methodological framework provider. Founders Julien Briton and Thomas Moulin were both trainers and referents at La Fresque du Climat before creating La Fresque de l'Alimentation. The workshop methodology is directly inspired by La Fresque du Climat's pedagogical approach.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• ADEME: France's national ecological transition agency, which funds and disseminates sustainability education resources. ADEME is referenced in La Fresque de l'Alimentation's content as a primary source and competes indirectly as a free, government-backed alternative for sustainability education.
• Carbone 4: Leading French climate consulting firm that combines advisory services with climate education content for enterprises and public bodies. It is a broader, more established player in the same sustainability awareness space, competing with La Fresque de l'Alimentation for corporate training budgets and act as a generalized sustainability partner.
• WWF France: Major environmental NGO that runs corporate partnerships, school programs, and public awareness campaigns on sustainable food systems. Operates as a broad incumbent in the food sustainability education space with deeper institutional reach and brand recognition.

Emerging players

• L'Atlas de l'Anthropocène: French collective intelligence workshop inspired by the Atlas of the Anthropocene concept, covering food, energy, and resource systems. Targets a similar audience of citizens and enterprises with a comparable workshop methodology, representing a partial-overlap emerging peer.

Direct peers

• La Fresque du Numérique: Sister Fresque workshop focused on the environmental impact of digital technologies. Uses the same methodology, animator training pipeline, and partnership channels, making it a direct substitute for organizations choosing which Fresque workshop to deploy for CSR or sustainability awareness.
• Fresque de la Biodiversité: Sister 'Fresque' workshop focused on biodiversity loss, sharing the same card-based methodology, animator certification program, and open-source community model. Operates as a sibling organization in the Fresque family, often deployed alongside La Fresque de l'Alimentation in CSR programs.
• Fresque Océane: Sister Fresque workshop focused on ocean conservation, using the same card-based 3-hour collective intelligence approach. Targets the same audience (citizens, enterprises, schools) and competes for trainer time and partnerships within the same Fresque ecosystem.
• 2 Tonnes: French climate education workshop provider that uses a similar 3-hour collective intelligence simulation to teach participants about carbon footprints and decarbonization pathways. It targets corporations, citizens, and schools with a comparable train-the-trainer model and competes for the same enterprise sustainability training budgets.
• La Fresque du Climat: Founding partner and methodological inspiration for La Fresque de l'Alimentation. La Fresque du Climat operates the same card-based collective intelligence workshop model at much larger scale (over 1 million participants) and shares the same animator certification and licensing approach. The two organizations are closely linked through the founders and reuse the same pedagogical framework.

Regional players

• FNH (Fondation pour la Nature et l'Homme): French environmental foundation that runs education and mobilization programs on food systems and ecological transition. Comparable in mission to La Fresque de l'Alimentation but with a more traditional NGO structure and broader programme portfolio rather than a single-workshop focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL4DRYTn_UHS4vmO0YvMHG7kINpeFEWSrq
• Facebookfacebook.com/fresquealim
• LinkedInlinkedin.com/company/fresquealimentation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fresque de l'Alimentation