La Fresque Océane
La Fresque Océane is a French non-profit association that delivers a collaborative card-based ocean education workshop across 6 themes. It operates through 200+ trained volunteer animators serving enterprises, schools, public institutions, and citizens in France and 10+ countries, reaching 40,000+ participants.
- Company typePrivate
- Founded2021
- HeadquartersRennes, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What La Fresque Océane does
La Fresque Océane is a French non-profit association (association loi 1901), founded in 2021 by Alice Vitoux, an engineer who also co-founded the related La Fresque du Climat association in 2018. The organization originated from a workshop concept created in 2019 and is registered in France with operational headquarters in Rennes, Brittany. It is governed by a small core team of approximately 8 named officers and supported by a network of 200+ trained volunteer animators who deliver workshops across France and in more than 10 international markets.
The core product is a collaborative card-based educational game consisting of 100 cards organized into six thematic areas: ocean contributions, marine biodiversity, fishing and aquaculture, climate, maritime industries, and pollution. The methodology is directly adapted from La Fresque du Climat's collective-intelligence workshop format and is delivered through modular formats including the adult version (2h–3h30), the Junior version for CP–CM2 students (1h–1h30), the Marche Océane outdoor guided walk, the Masterclass participatory conference, the Ocean Power fishing-focused workshop, event Stands, and a bundled Parcours Océan three-step program for organizations. The offering is available in French, English, and Spanish, in-person and online.
The association runs a hybrid monetization model that combines organizational workshop fees (€200–€1,500 depending on structure type), animator training fees (€50 per 3.5h session), annual membership dues (€30/year), commercial animator licensing fees (10% of fees for association-organized workshops; €150/workshop for in-company), donations through the HelloAsso platform, and a "prix libre et conscient" (conscious free-pricing) citizen tier introduced in February 2024 starting at €5. It has sensitized 40,000+ participants through this decentralized animator-led model and has received recognition including the 2021 Prix Explore and the 2022 Prix Territoire Maritime from the Fondation d'Entreprise Grand Ouest.
La Fresque Océane firmographics
Firmographics- Name
- La Fresque Océane
- Legal name
- La Fresque Océane
- Website
- https://fresqueoceane.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Fresque Océane is a French non-profit association that delivers a collaborative card-based ocean education workshop across 6 themes. It operates through 200+ trained volunteer animators serving enterprises, schools, public institutions, and citizens in France and 10+ countries, reaching 40,000+ participants.
- Ownership category
- akta.pro rank
La Fresque Océane industry classification
Industry- Product category
- Environmental Education Workshops
- akta.pro primary industry
- Oceans, Coastal & Marine Resource Management (BPADALAI)
- akta.pro secondary industry
- Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)
Keywords
Where La Fresque Océane is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Fresque Océane business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Workshop Fees for Organizations: Organizations (enterprises, public institutions, schools, associations) pay for workshops led by certified animators. Rates vary by structure type: enterprises €1200-1500 HT, public structures €800-1200 HT, associations/higher education €300-800 TTC, libraries €200-400 TTC, schools €200-500 TTC. Animators pay 10% licensing fees to the association.
- Donations and Support: One-time or monthly financial contributions from supporters to fund development and dissemination of the workshop. Managed through HelloAsso platform.
- Animator Training and Licensing: Training sessions for volunteer animators (€50 for 3.5h training) plus annual association membership (€30/year). Commercial animators pay licensing fees: €150 HT/workshop for animations in their own company, €50 HT/workshop for association animations.
- Citizen Workshops (Price-Libre): Citizens pay what they can for workshops, starting from €5, with suggested prices of €10 (break-even) or €15 (to support the association).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Citoyen workshops - Price libre starting from €5 |
| One time/ perpetual license | Pay-as-you-go | Enterprise workshops - €1200-1500 HT per animator |
| One time/ perpetual license | Pay-as-you-go | Public structure workshops - €800-1200 HT per animator |
| One time/ perpetual license | Pay-as-you-go | Association/Higher education workshops - €300-800 TTC per animator |
| One time/ perpetual license | Pay-as-you-go | Library/Media library workshops - €200-400 TTC per animator |
| One time/ perpetual license | Pay-as-you-go | School workshops (primary to high school) - €200-500 TTC per animator |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
La Fresque Océane product offering
Product offeringCore offering
La Fresque Océane designs and delivers collaborative educational workshops and immersive experiences to raise systemic awareness of ocean preservation. Its core product is a 100-card collaborative game covering six themes (ocean contributions, marine biodiversity, fishing and aquaculture, climate, maritime industries, pollution), delivered through multiple formats including adult and junior workshops, the Marche Océane guided outdoor walk, Masterclass conferences, event stands, and the Ocean Power fishing workshop, often bundled as the Parcours Océan three-step organizational program.
Product overview
La Fresque Océane is an educational workshop association offering a collaborative card-based game to systematically raise awareness about ocean preservation. The core product portfolio includes the Fresque Océane adult and junior workshop formats, the Marche Océane guided outdoor experience, Masterclass interactive conferences, event Stands, and Ocean Power fishing-focused workshops. These formats can be combined into a structured Parcours Océan (3-step program) for organizations seeking comprehensive Ocean education. The organization also produces a podcast called 'Le Fil de la Mer'. Created in 2019 by Alice Vitoux and inspired by La Fresque du Climat, the workshops use a 100-card game exploring 6 themes to help participants understand Ocean contributions, marine biodiversity, fishing, climate, maritime industries, and pollution. The organization operates through a network of 200+ volunteer facilitators across France and 10 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Le Fil de la Mer: Podcast series featuring interviews with local actors committed to marine and aquatic environment preservation. Hosted by Solène Desbois.
- Fresque Océane Junior
- Marche Océane
- Masterclass
- Ocean Power
- Parcours Océan
Products and services
- Fresque Océane Version Adulte The flagship adult workshop where participants build a systemic understanding of the Ocean through a 100-card collaborative game covering six themes: ocean contributions, marine biodiversity, fishing and aquaculture, climate, maritime industries, and pollution. Duration 2 to 3.5 hours, available in-person or online, for participants aged 15 and over.
- Fresque Océane Version Junior
Quantifiable outcome
- 40,000+ participants sensitized to ocean preservation through workshops
- +2 more outcomes
Companies that use La Fresque Océane
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles4 records
La Fresque Océane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
La Fresque Océane partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ExplorecoreWon the Explore prize at the Festival Les Aventuriers de la Mer in Lorient, receiving one year of accompaniment support. Joins the network of marine innovation champions including Plastic Odyssey, Under the Pole, and Low-tech Lab.
- La Cité de la MercoreCollaboration with the CEC (Convention des Entreprises pour le Climat) Ocean pathway program. Director Alexandre Lanoë participated alongside Alice Vitoux in BSMART 4Change interview on ocean crisis awareness.
- Convention des Entreprises pour le Climat (CEC)minorPartnership for the Ocean pathway program within the CEC, which focuses on sensitizing businesses about ocean preservation.
- Surfrider Foundation EuropeminorListed as a partner organization; Alice Vitoux was a member of the Paris bureau of Surfrider Foundation Europe in 2018-2019.
- La Fresque du ClimatcoreInspired by the Climate Fresque; Alice Vitoux was co-founder of the Climate Fresque association in 2018. Shared methodology and educational approach.
- REEB (Réseau d'Échanges et d'Entraide Breton)minorListed as a partner organization of La Fresque Océane.
- Ecole ExplorationminorListed as a partner organization supporting ocean exploration and education.
- Fondation de la MerminorListed as a partner organization dedicated to sea protection.
- Génération MerminorListed as a partner organization supporting ocean initiatives.
- Respect OcéanminorListed as a partner; collaborated on the 'Parlons peu, parlons bleu' podcast episode.
- ABBminorListed as a partner organization of La Fresque Océane.
- Oceans ConnectésminorListed as a partner media organization covering marine sciences.
- BlutopiaminorListed as a partner organization; collaborated on events and podcast content.
- Plastic OdysseyminorFellow marine innovation organization; won Explore prize in same year. Listed in resources section.
- Under the PoleminorFellow marine exploration organization; part of Explore network.
- Low-tech LabminorFellow sustainability innovation organization; part of Explore network.
- BSMART 4ChangeminorMedia partner that featured Alice Vitoux on their Smart Impact show discussing ocean crisis awareness.
- Clean My CalanquesminorReferenced in resources section as a partner organization for beach cleanups.
- Sea Shepherd GlobalminorAnimator Arthur Pénet also serves as watch officer with Sea Shepherd Global.
- Sea PartnersminorMarine Chalnot is both a Fresque Océane animator and founder of Sea Partners, which helps businesses integrate ocean considerations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
La Fresque Océane competitors and assessment
Company assessmentDirect peers
- 2tonnes: French association offering a collaborative workshop that simulates a net-zero carbon trajectory by 2050. Same workshop-based, animator-driven delivery model and similar enterprise/individual audience segmentation as La Fresque Océane, making it a directly comparable peer in the climate-awareness workshop category.
- La Fresque de la Biodiversité: Sibling 'Fresque' workshop focused on biodiversity, sharing the same card-based collaborative methodology and animator licensing model as La Fresque Océane. Both are part of the broader Fresque workshop ecosystem and compete for similar enterprise RSE training budgets.
- La Fresque du Climat: The original 'Fresque' card-based climate awareness workshop whose methodology directly inspired La Fresque Océane. Founder Alice Vitoux co-founded this association in 2018, making it the closest methodological and operational peer — same workshop format, same animator network model, same partnership ecosystem.
- Atelier 21: French sustainability-education association running collaborative workshops on ecological transition for organizations and citizens. Comparable in workshop format, target audience, and B2B/B2C revenue mix to La Fresque Océane.
Emerging players
- Plastic Odyssey: Fellow marine-innovation organization that won the Explore prize alongside La Fresque Océane in 2021. Both focus on ocean literacy and solutions, but Plastic Odyssey emphasizes plastic-pollution expeditions and low-tech solutions versus Fresque Océane's awareness workshop model.
Broad incumbents
- Oceana: International ocean-focused advocacy organization using science-based campaigns and policy work to protect marine ecosystems. Operates in the same ocean-awareness domain as La Fresque Océane but at global scale with a primarily policy-driven rather than workshop-driven model.
- WWF France: Large international environmental NGO with a French chapter addressing ocean conservation alongside broader biodiversity and climate topics. Competes for enterprise sustainability training budgets and public-sector awareness contracts at a substantially larger scale.
- Fondation de la Mer: French foundation dedicated to ocean protection and listed partner of La Fresque Océane. Operates in the same ocean-awareness and corporate-engagement space at broader scale, functioning as a complementary incumbent rather than direct competitor.
- Surfrider Foundation Europe: Major ocean conservation NGO operating across Europe with awareness campaigns, policy advocacy, and grassroots chapters. La Fresque Océane's founder was previously on Surfrider's Paris bureau; both engage citizens and enterprises on ocean issues, though Surfrider operates at much larger scale.
Others
- Convention des Entreprises pour le Climat (CEC): French collective running business-focused climate and ocean pathways for companies, including the Ocean pathway co-developed with La Fresque Océane. Functions as both a partner and adjacent ecosystem player in enterprise sustainability transformation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Fresque Océane social profiles
Digital presenceLa Fresque Océane financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fresque Océane leadership team
Management profileNumber of profiles
Profiles8 records
La Fresque Océane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fresque Océane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fresque Océane
What does La Fresque Océane do?
La Fresque Océane designs and delivers collaborative educational workshops and immersive experiences to raise systemic awareness of ocean preservation. Its core product is a 100-card collaborative game covering six themes (ocean contributions, marine biodiversity, fishing and aquaculture, climate, maritime industries, pollution), delivered through multiple formats including adult and junior workshops, the Marche Océane guided outdoor walk, Masterclass conferences, event stands, and the Ocean Power fishing workshop, often bundled as the Parcours Océan three-step organizational program.
Is La Fresque Océane a public or private company?
La Fresque Océane is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was La Fresque Océane founded?
La Fresque Océane was founded in 2021. It employs 51 to 100 people.
Where is La Fresque Océane based?
La Fresque Océane is headquartered in Rennes, France, in the Europe region.
How does La Fresque Océane make money?
Four revenue lines are on record. Workshop Fees for Organizations are the primary driver. The others are donations and Support, animator Training and Licensing and citizen Workshops (Price-Libre).
Who are La Fresque Océane's main competitors?
Direct peers on record are 2tonnes, La Fresque de la Biodiversité, La Fresque du Climat and Atelier 21. Plastic Odyssey is listed as an emerging player. Broad incumbents are Oceana, WWF France, Fondation de la Mer and Surfrider Foundation Europe. Convention des Entreprises pour le Climat (CEC) is listed as an others.
Does La Fresque Océane have an API?
No public API is recorded for La Fresque Océane.
What industry is La Fresque Océane in?
La Fresque Océane's product category is Environmental Education Workshops. Its primary akta.pro industry code is BPADALAI, Oceans, Coastal & Marine Resource Management, with a secondary code of THAAAIAH, Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks).