Fresque de la RSE

What Fresque de la RSE does

Fresque de la RSE is a French nonprofit initiative operated under the M4Impact association (association loi 1901), founded in 2022 and headquartered in Toulouse, Occitanie. It designs and distributes a 3-hour collaborative workshop on Corporate Social Responsibility (Responsabilité Sociétale des Entreprises, RSE) targeted at enterprises, associations, public-sector collectivités, and RSE professionals. The methodology centers on a proprietary deck of 48 cards that participants arrange collaboratively across four structured phases — Construction, Creativity, Stakeholders, and Debrief/Action — to map business activities against sustainability impacts and produce a first action plan. A 7-hour Fresqueur/Fresqueuse RSE certification program (max 16 participants) builds a distributed facilitator network listed on the organization's website, with members admitted to the M4I club.

The organization's business model combines several revenue streams: paid public workshops sold via the BiletWeb ticketing platform (with a 6-participant minimum per session), private organizational workshops with optional sector-specific card customization, facilitator training certification, and bespoke card development services. Pricing is quote-based and not publicly disclosed. Go-to-market is community-led and event-driven, relying on the broader 'Fresque' movement's brand recognition, the M4Impact association's network, LinkedIn presence, and word-of-mouth. Customized workshop offerings and a pre-workshop RSE knowledge assessment (delivered via Opinionstage) serve as higher-touch enterprise add-ons.

The company is led by Rémi Demersseman, president and founder of M4Impact, who created the Fresque de la RSE methodology and transferred usage rights to the association for broad RSE awareness dissemination. With 41 employees and no disclosed funding rounds, the entity operates as a self-sustaining nonprofit workshop operator with an asset-light, facilitator-distributed delivery model and no apparent technology platform beyond basic ticketing and survey integrations.

Name

Fresque de la RSE

Legal name

M4Impact

Website

https://fresquedelarse.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresque de la RSE is a French nonprofit (under M4Impact) that runs a 3-hour, card-based collaborative workshop on Corporate Social Responsibility for enterprises, associations, public-sector entities, and RSE professionals, supported by a facilitator certification program.

Ownership category

akta.pro rank

Product category

Sustainability Training and CSR/RSE Workshop Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Internal Meeting & Workshop Management (THAHAIAA)

akta.pro secondary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Sustainability workshops
• CSR training
• Facilitator certification
• Corporate responsibility
• Collaborative training

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Workshop Participation: Participants pay to attend public 3-hour fresque workshops organized in various cities. Workshops require minimum 6 participants and use a ticket platform (BilletWeb) for registration.
2. Facilitator Training Certification: Professionals who have already completed a workshop can train to become certified fresqueurs. Full-day 7-hour training (maximum 16 participants) leading to official certification and listing on the organization's website.
3. Organization-Wide Workshop Services: Organizations can request private fresque workshops for their teams, with optional customization of cards to match sector-specific needs and organizational sustainability strategy.
4. Custom Card Development: Optional paid service to create bespoke workshop cards tailored to an organization's specific industry, sector, and sustainability commitments, adding relevance to the workshop experience.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fresque de la RSE delivers a 3-hour collaborative workshop built around 48 cards that map corporate activities, their sustainability impacts, and improvement levers. The workshop follows a four-step methodology (Construction, Creativity, Stakeholders, Debrief/Action) and is preceded by an RSE knowledge assessment questionnaire. Offerings include public workshops, private corporate sessions, customized workshops with bespoke cards, and a multi-day Fresqueur facilitator certification training.

Product overview

Fresque de la RSE is a single-product company offering a gamified CSR workshop centered around the La Fresque de la RSE tool—a 3-hour collaborative card-based session. The core product is supplemented by a facilitator certification training program for RSE professionals, optional pre-workshop knowledge assessments via Opinionstage, and customized workshop versions with bespoke cards for organizations with specific sector needs. All offerings are coordinated under the parent association M4Impact.

Differentiator

Problem solved

Functional benefit

Products and services

• La Fresque de la RSE Workshop A 3-hour collaborative workshop for organizations, built around 48 cards that map corporate activities, their sustainability impacts, and improvement levers. The session follows a four-step methodology (Construction, Creativity, Stakeholders, Debrief/Action) and is preceded by an RSE knowledge assessment questionnaire. Designed for enterprises, associations, and public-sector organizations to raise RSE awareness and engage employees.
• Public Fresque de la RSE Workshop Sessions Open-registration workshop sessions delivering the standard 3-hour 48-card Fresque de la RSE methodology to individuals and small groups who book directly through the organization. These public sessions complement the private corporate bookings and broaden access to RSE awareness training.
• Fresqueur Certification Training A multi-day paid training program that certifies participants as "Fresqueurs" — facilitators authorized to independently deliver the Fresque de la RSE workshop. Targeted at CSR consultants, internal sustainability ambassadors, independent trainers, and ESG practitioners who want to deliver the methodology in their own organizations or to clients.
• Customized Fresque de la RSE Workshop with Bespoke Cards A tailored version of the Fresque de la RSE workshop in which the cards and content are adapted to a specific client organization's sector, mission, or stakeholder context. Designed for enterprises, associations, and public-sector bodies whose RSE challenges cannot be fully addressed by the standard off-the-shelf deck.

Quantifiable outcome

• 48 interconnected concepts covered in a single 3-hour workshop
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• M4Impact AssociationcoreStrategic or Co-development PartnerM4Impact is the parent association that holds the rights to the Fresque de la RSE methodology. The association was founded by Rémi Demersseman, who created the fresque and transferred usage rights to promote and spread RSE awareness. M4Impact's mission is to promote corporate social responsibility through playful tools (frescoes, card games, quizzes).
• BilletWebminorChannel Partner/ Reseller/ DistributorExternal ticketing platform (billetweb.fr) used by Fresque de la RSE to sell tickets for public workshop sessions and facilitator training events. Multiple event pages are hosted on the platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• The Shift Project: The Shift Project is a French think tank promoting post-carbon economy transition. It offers training and awareness resources to enterprises and overlaps thematically with Fresque de la RSE's CSR/ESG awareness mission but operates as a research and advocacy organization.
• B Lab France: B Lab France promotes B Corp certification and CSR awareness among French enterprises. It overlaps on the CSR/sustainability awareness mission and shares part of the French enterprise buyer base, but its core activity is certification rather than workshop training.

Broad incumbents

• Carbone 4: Carbone 4 is a leading French climate strategy and advisory firm. It serves overlapping enterprise customers on CSR/ESG topics but delivers deep consulting rather than standardized awareness workshops, making it a broader incumbent in the same category.
• EcoAct: EcoAct is an international carbon and climate consulting firm with a French footprint. It serves enterprise sustainability needs and overlaps with Fresque de la RSE's enterprise audience, though it operates primarily at the consulting rather than workshop/awareness tier.
• Utopies: Utopies is a French sustainability consulting and strategy firm serving large enterprises on CSR strategy. It competes for the same French corporate sustainability training and awareness budgets but at a more strategic/advisory tier.
• GreenFlex: GreenFlex is an established French sustainability services provider offering consulting, training, and software to enterprises on ESG topics. It is a broader incumbent that touches the same CSR training use case within a wider portfolio.

Direct peers

• 2tonnes: 2tonnes offers a workshop simulating a low-carbon transition pathway to 2050, targeting the same audience of enterprise sustainability learners. Its immersive, group-based workshop format is a direct functional analog to the Fresque de la RSE 3-hour session.
• Fresque du Climat (Climate Fresk): Climate Fresk operates the same card-based collaborative workshop model for climate literacy. It is the flagship of the Fresque family and shares brand lineage, certification infrastructure, and facilitator community with Fresque de la RSE, making it the closest direct comparable.
• ABC du Bilan Carbone: ABC du Bilan Carbone delivers training on the ADEME Bilan Carbone methodology with similar in-person workshop formats for corporate teams. It targets the same French enterprise CSR training buyer and competes for facilitator-led sustainability training budgets.

Emerging players

• Beclimat: Beclimat provides corporate climate and sustainability training and workshops in France. It overlaps with Fresque de la RSE on the CSR-awareness-training use case while being a smaller, more enterprise-consulting-oriented player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresque-de-la-rse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresque de la RSE