FRIDA'S

What FRIDA'S does

Frida's (Fridas Srl) is an Italian specialty florist founded in Bologna in 2008, operating a franchise-based retail chain of fresh-cut flower stores under a European-inspired, design-led brand. Its offering spans single-store retail bouquets, home delivery through the shop.fridas.it e-commerce platform, full-service wedding floral design, event staging (allestimenti), and recurring hotel/hospitality décor. The company controls a 24-hour active supply chain that delivers fresh-cut flowers weekly to franchisees and supports standardized operations through integrated fiscal-compliance software, an online order-sorting system, and a B2B portal (areariservata.fridas.it). Franchisees operate under brand standards but retain creative autonomy, while centralized training is delivered through Frida's Academy in Bologna; the company also operates sub-brands including Frida's Atelier (a public-facing workshop/showroom in Casalecchio di Reno) and benefits from Interflora membership at its Bologna flagship for international delivery. Revenue mechanics combine franchise fees/licensing royalties, supply-chain markups, e-commerce transaction revenue, and a small number of company-operated stores (notably the Bologna flagship), with the wider system of 20+ Italian franchise stores generating downstream retail volume not captured at the central-entity level.

Name

FRIDA'S

Legal name

Fridas Srl

Website

https://fridas.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Frida's (Fridas Srl) is an Italian franchise-based floral retail chain founded in 2008 in Bologna, operating 20+ stores across Italy under a design-led brand, serving consumers, weddings, and hospitality clients via physical retail, e-commerce delivery, and event staging.

Ownership category

akta.pro rank

Product category

Floral Retail and Design

NAICS

Florists (45931), Florists (459310)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Fresh flower retail
• Floral design services
• Wedding flowers
• Flower franchise
• Online flower delivery

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower Sales: Revenue generated from selling fresh cut flowers, bouquets, and floral arrangements directly to consumers through physical retail stores. Each franchise store operates independently while following the Frida's brand guidelines and supply chain.
2. Franchise Fees: Franchisees pay for the right to operate under the Frida's brand, receiving comprehensive support including training at the Academy in Bologna, supply chain access, marketing support, and operational software.
3. Online E-commerce Sales: Direct sales through the company's online shop (shop.fridas.it) with home delivery service for fresh flowers and floral products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Frida's sells fresh cut flowers, bouquets, and artistic floral compositions through a franchise network of physical stores across Italy and its own e-commerce platform (shop.fridas.it) with home delivery. It also delivers specialized floral-design services for weddings, corporate events, and hotel/hospitality venues, and licenses the Frida's brand to franchisees who are trained at the Frida's Academy in Bologna.

Product overview

Frida's is an Italian flower retail chain offering fresh cut flowers and floral design services. The company operates a network of physical retail stores across Italy, an e-commerce platform (shop.fridas.it) for online flower purchasing with home delivery, and provides specialized services including wedding floral arrangements, event staging, and hotel decoration. The business model includes a franchising program with Academy training in Bologna, offering franchisees integrated software for fiscal compliance and access to a 24-hour active supply chain. The product portfolio spans B2C retail (in-store and online flower sales), B2B services (weddings, events, hospitality), and franchise partnership opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Frida's Atelier: Workshop and creative space showcasing behind-the-scenes of the Frida's world, featuring plant exhibitions and seasonal decorations
• Frida's Academy

Products and services

• Frida's Online Shop E-commerce platform at shop.fridas.it selling fresh flowers and floral products with home delivery service across Italy, for individual consumers seeking convenient online flower purchasing.
• Physical Store Network Network of more than 20 Frida's-branded franchise retail stores across Italian cities (Bologna flagship, Milan Baracca, Milan Corso Genova, Turin Centro, Turin Porta Susa, Rome Lab/Porta Pia, Palermo, Modena, Venice Mestre, Padova, La Spezia, and others), offering fresh flowers, bouquets, and floral compositions for walk-in customers.
• Wedding Services

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InterfloracoreChannel Partner/ Reseller/ DistributorFrida's Bologna is an Interflora member, which provides access to the global Interflora flower delivery network. This partnership enables Frida's to fulfill orders for international flower delivery through the Interflora system, extending the brand's reach beyond Italy's borders.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teleflora: US-based floral network that delivers flowers through a member florist model. Operates the same franchise/network structure as Frida's, sending orders to local florists for fulfillment.
• Euroflorist: European online flower delivery service operating across multiple countries. Comparable to Frida's in European geography, e-commerce focus, and delivery-driven model.
• Arena Flowers: UK online florist with design-led brand and direct delivery model. Shares Frida's emphasis on premium floral arrangements sold online with home delivery.
• Bloom & Wild: UK-based online florist with a design-led, premium positioning and innovative letterbox flowers concept. Comparable to Frida's in targeting modern consumers with elevated floral design and e-commerce focus.
• The Bouqs Co. US-based online floral company focused on farm-direct sourcing and design-led arrangements. Shares Frida's emphasis on fresh-cut flowers, modern design aesthetic, and digital ordering.
• Moss Floral Design: Boutique design-led florist specializing in artistic arrangements and weddings. Comparable to Frida's premium, artistic positioning and wedding/event focus.

Broad incumbents

• Interflora: Global flower delivery network with member florists across 150+ countries. Frida's is an Interflora member; both share a flower-shop franchise and network model connecting local florists for order fulfillment.
• 1-800-Flowers: Large US multi-brand floral and gift retailer with online ordering and delivery. Comparable to Frida's in retail and online flower/gift delivery, though at significantly larger scale.
• FTD (Flowers Transmitted Delivered): Historic US floral delivery network and marketplace. Comparable to Frida's in providing nationwide flower delivery through partner florists and standardized arrangements.

Regional players

• Profumo di Fiori: Italian design-led florist operating in the Italian market with event and wedding floral services. Direct domestic competitor to Frida's within Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fridasitalia
• LinkedInlinkedin.com/company/frida's
• Instagraminstagram.com/fridasitalia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRIDA'S