Frisch Auf Frauen Bundesliga GmbH

What Frisch Auf Frauen Bundesliga GmbH does

Frisch Auf Frauen Bundesliga GmbH operates a professional women's handball club based in Göppingen, Baden-Württemberg, competing in the German Handball Bundesliga Frauen (HBF / Alsco HBF), the top tier of German women's handball. The club plays home matches at the EWS Arena (capacity ~2,807) and is organizationally linked to the long-established TPSG Frisch Auf Göppingen e.V. parent sports club. Its primary product is the Bundesliga team roster and the live match experience, supported by a youth development pipeline (Areis Handball Akademie / AHA), a second team (Frisch Auf Frauen II) competing in the 3. Liga/Oberliga, and a Perspektivteam that channels talent to the senior squad.

The commercial product surface includes individual match tickets and Dauerkarten (season tickets) sold via the external ticket-onlineshop.com platform, official fan merchandise distributed through a Spreadshop storefront at frischauf-frauen.myspreadshop.de, and digital content including the Hallen Magazin matchday program, blog, and home-game livestreams. The digital infrastructure is built on Webflow, Mailchimp, Hotjar, Facebook Pixel, and Zapier integrations — standard martech rather than bespoke technology. During the 2025/2026 season the team secured Bundesliga survival with a 7th-place finish in the Play-off round, expanded into European Cup competition (Achtelfinale vs. a Spanish club from Malaga), and began a squad refresh with three new signings (Matilda Ehlert, Sophia Mohr, Mikaela Sobrinho Possatti) under Head Coach Nico Kiener and new Co-Trainer Anika Rohm.

The revenue model is community-led and multi-stream: (1) matchday and season ticket sales (transactional, pricing not publicly disclosed); (2) a tiered sponsorship program — Hauptsponsor (Kräuterhaus Sanct Bernhard), Platinum (TeamViewer, LEONHARD WEISS, EVF), Gold, Silver, Bronze, Business Club, and Club 555 — covering over 50 named partners and representing the dominant commercial relationship; (3) Spreadshop merchandise (transactional, retail unit pricing); and (4) event hospitality, including the "FRISCH AUF Frauen & Friends After Work" sponsor networking series and VIP matchday offerings. The club also derives ancillary affiliate revenue from partner links to Decathlon, mymüsli, foodspring, and yfood. The go-to-market is community-led: the franchise reaches fans and corporate partners through regional identity, the EWS Arena matchday atmosphere, traditional regional media (NWZ / Südwest Presse, Filstalwelle), and digital channels (Instagram with ~11,000 additional users per post, Facebook, Mailchimp newsletter, YouTube livestreams). The headcount of 9 employees is consistent with a lean operating model typical of lower-table Bundesliga Frauen clubs.

Name

Frisch Auf Frauen Bundesliga GmbH

Legal name

Frisch Auf Frauen Bundesliga GmbH

Website

https://frischauf-frauen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frisch Auf Frauen Bundesliga GmbH is a professional women's handball club competing in Germany's top-tier Handball Bundesliga Frauen from Göppingen. It generates revenue through match tickets, multi-tier sponsorships, merchandise, and event hospitality, serving regional fans and corporate partners.

Ownership category

akta.pro rank

Product category

Professional Sports Teams

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

Keywords

• Women's handball club
• Professional sports team
• Handball bundesliga
• Match ticketing services
• Fan merchandise sales

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from individual match tickets sold through the ticket-onlineshop.com platform, with home games hosted at the EWS Arena in Göppingen. Full-season Dauerkarten (season tickets) are also available as a PDF order form.
2. Sponsorship: Multi-tiered sponsorship program including Hauptsponsor (main sponsor), Platin, Gold, Silber, and Bronze partners, plus a Business Club and Club 555 for private supporters. Partners receive logo placement, hospitality, and digital exposure across website and social media.
3. Merchandise / Fan Shop: Sale of fan merchandise (shirts, hoodies) through the club's Spreadshop storefront at frischauf-frauen.myspreadshop.de.
4. Event Hospitality: VIP lounge access and hospitality offerings for sponsors and fans at home games, along with the FRISCH AUF Frauen & Friends After Work event series targeting business partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Frisch Auf Frauen Bundesliga GmbH operates a professional women's handball team competing in the Handball Bundesliga Frauen (Germany's top-tier women's handball league), playing home games at the EWS Arena in Göppingen. The club sells individual match tickets and Dauerkarten (season tickets), distributes fan merchandise via Spreadshop, and operates a multi-tiered sponsorship program with Platinum, Gold, Silver, and Bronze partner levels. A second team (Frisch Auf Frauen II) competes in the 3. Liga and the Areis Handball Akademie runs the youth talent pipeline.

Product overview

Frisch Auf Frauen Bundesliga GmbH operates a unified sports entertainment product centered on its professional women's handball team competing in the German Bundesliga. The offering spans live match experiences (ticketing via external platform, season tickets), official merchandise (via Spreadshop integration), digital content (Hallen Magazin PDFs, blog news portal), and youth development (Perspektivteam in 3. Liga, Areis Handball Akademie). The second team serves as a talent pipeline to the Bundesliga roster, while the academy focuses on youth development.

Differentiator

Problem solved

Functional benefit

Brands

• Frisch Auf Frauen II: Second team competing in 3. Liga
• Areis Handball Akademie (AHA)

Products and services

• Bundesliga Match Tickets Individual match tickets for Handball Bundesliga Frauen home games at the EWS Arena in Göppingen, sold via the external ticket-onlineshop.com platform. Customers purchase access to live professional women's handball matches.
• Season Tickets (Dauerkarten)
• Fan Merchandise Official club-branded fan merchandise including shirts and hoodies, sold through the Spreadshop storefront at frischauf-frauen.myspreadshop.de at standard retail unit prices.

Quantifiable outcome

• Secure Bundesliga survival and improve on previous season's finishing position (aiming for 7th place in Play-off round 2025/2026)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

21 partnerships are on record, tiered main sponsor (hauptsponsor), platinum partner / main sponsor, platinum partner, gold partner, silver partner, partner, hbf partner, core venue partner, core city partner, league / governing body, core / parent club, silver partner / technical partner, media partner and hbf partner / media.

• Kräuterhaus Sanct Bernhardmain sponsor (hauptsponsor)GTM or Marketing PartnerThe Hauptsponsor (main sponsor) of Frisch Auf Frauen Bundesliga GmbH. Kräuterhaus Sanct Bernhard is a long-established German health and natural remedy company headquartered in Bad Ditzenbach. Their sponsorship logo appears prominently on the club's official website and sponsors page.
• TeamViewerplatinum partner / main sponsorGTM or Marketing PartnerTeamViewer, the global remote connectivity and workplace digitalization platform headquartered in Göppingen, serves as a Platinum Partner. TeamViewer's logo appears prominently in the website header and on the team photo. As a hometown tech company, the partnership also has symbolic significance for the regional club identity.
• LEONHARD WEISSplatinum partnerGTM or Marketing PartnerLEONHARD WEISS, a construction and infrastructure company based in Göppingen, is listed as a Platinum Partner. Their logo appears on the club's official website.
• Energieversorgung Filstal (EVF)platinum partnerGTM or Marketing PartnerEnergieversorgung Filstal (EVF) is a Platinum Partner and regional energy utility serving the Filstal area. The partnership reinforces the club's regional identity and community roots.
• Areis Entsorgung & Industrieservicegold partnerGTM or Marketing PartnerAreis Entsorgung & Industrieservice is a Gold Partner and waste management/industrial services company. They are closely linked to the club through the Areis Handball Akademie (AHA), the club's youth development academy. The partnership has a dual GTM and community investment character.
• Kreissparkasse Göppingengold partnerGTM or Marketing PartnerKreissparkasse Göppingen (local savings bank) is a Gold Partner. As a regional financial institution, the Sparkasse partnership aligns with the club's community focus and provides banking services to the organization.
• Stromkreisgold partnerGTM or Marketing PartnerStromkreis is listed as a Gold Partner — a regional energy company.
• AOK – Die Gesundheitskassesilver partnerGTM or Marketing PartnerAOK Baden-Württemberg, the statutory health insurance provider, is a Silver Partner. The health insurance partnership is relevant for player welfare and community health alignment.
• Edeka Gebauersilver partnerGTM or Marketing PartnerEdeka Gebauer is a Silver Partner — a regional Edeka food retailer.
• Volkshochschule Göppingen (VHS GP)partnerStrategic or Co-development PartnerVolkshochschule Göppingen is a long-standing and loyal partner providing German language lessons (Deutschstunden) to newly signed international players like Brazilian goalkeeper Mikaela Sobrinho Possatti, supporting their integration into the team and local community.
• Kempahbf partnerGTM or Marketing PartnerKempa is a handball sports equipment brand and HBF Partner, providing handball gear and apparel support to the team.
• Select Sporthbf partnerGTM or Marketing PartnerSelect Sport is the official match ball supplier for the Handball Bundesliga Frauen (Alsco HBF) and a partner of Frisch Auf Frauen.
• EWS Arena Göppingencore venue partnerStrategic or Co-development PartnerThe EWS Arena in Göppingen is the home venue for Frisch Auf Frauen. The arena is co-listed as a partner of the club and hosts all home Bundesliga matches.
• Stadt Göppingencore city partnerStrategic or Co-development PartnerThe city of Göppingen is listed as a partner of the club, reflecting the strong municipal support for Frisch Auf Frauen as a key civic institution.
• Handball Bundesliga Frauen (HBF / Alsco HBF)league / governing bodyStrategic or Co-development PartnerThe club competes in the Handball Bundesliga Frauen (Alsco HBF), the top-tier German women's handball league. The HBF organizes league competition, media rights, and the DHB-Pokal.
• AUTODOChbf partnerGTM or Marketing PartnerAUTODOC is an online auto parts retailer and HBF Partner, appearing on the club's partner listings.
• Frisch Auf Göppingen (TPSG Frisch Auf Göppingen e.V.)core / parent clubStrategic or Co-development PartnerThe professional women's Bundesliga team is organizationally linked to the broader TPSG Frisch Auf Göppingen e.V. club, which has a long-standing handball tradition. The main club provides governance, youth development infrastructure (Areis Handball Akademie), a second team (Frisch Auf Frauen II), and community integration.
• 4EVERGLENsilver partner / technical partnerTechnology or Integration4EVERGLEN is a communication and digital agency (Silver Partner) providing technical implementation of the club's website (webflow), print/PR design, and offline marketing concept. They are listed as a technical partner responsible for the website's ongoing development and digital presence.
• Filstalwellemedia partnerGTM or Marketing PartnerFilstalwelle is a local radio station serving the Filstal region. Listed as a media partner on the club's partners page, providing local media coverage of the team.
• NWZ – Südwest Pressemedia partnerGTM or Marketing PartnerNWZ – Südwest Presse is the regional newspaper serving the Göppingen area. Listed as a media partner on the sponsors page, providing editorial coverage of club activities.
• Handball Worldhbf partner / mediaGTM or Marketing PartnerHandball World (handball-world.news) is a digital handball news portal and HBF Partner, providing league-wide coverage that includes Frisch Auf Frauen match reports and league tables.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BSV Sachsen Zwickau: Women's handball Bundesliga club. Direct HBF peer and fixture opponent of Frisch Auf Frauen in the 2025/2026 season.
• HB Ludwigsburg: HBF women's handball club based in Ludwigsburg, Baden-Württemberg — a direct geographic and league rival to Frisch Auf Frauen in the same regional sponsorship market and the same top-flight competition.
• HSG Bensheim/Auerbach (Flames): HBF women's handball club ('Flames') operating in the same Handball Bundesliga Frauen league with a comparable sponsorship/ticketing/merchandise model. Matilda Ehlert, signed by Frisch Auf Frauen for 2026/2027, transferred from this club.
• Thüringer HC: Top-tier German women's handball club competing in the Handball Bundesliga Frauen (HBF). Directly comparable to Frisch Auf Frauen as a fellow HBF participant with a similar league-driven revenue model (sponsorships, ticketing, merchandise, academy).
• TuS Metzingen: Baden-Württemberg-based women's handball club active in the HBF. Direct regional and league peer to Frisch Auf Frauen, sharing the same southwestern German sponsorship market.
• VfL Oldenburg (Women's Handball): Women's handball Bundesliga club with a comparable traditional-club identity and sponsorship-driven commercial model. Direct HBF peer to Frisch Auf Frauen.
• SV Union Halle-Neustadt: Women's handball Bundesliga club and direct HBF competitor. Frisch Auf Frauen played Halle-Neustadt in their final 2025/2026 home fixture (2,807 spectators), confirming direct competitive overlap.
• BVB Dortmund Handball (Women's Section): Women's handball Bundesliga team under Borussia Dortmund's multi-sport umbrella. Direct HBF peer, illustrating the parent-club / Bundesliga-team structure that Frisch Auf Frauen operates within (TPSG Frisch Auf Göppingen).
• TSV Bayer 04 Leverkusen (Women's Handball): Women's handball section of Bayer 04 Leverkusen competing in the HBF. Direct league peer with similar large-club umbrella structure (parent multi-sport club) and comparable mix of sponsorship, ticket, and league-distribution revenue.

Broad incumbents

• TPSG Frisch Auf Göppingen e.V. (Parent Club): Parent multi-sport club of Frisch Auf Frauen Bundesliga GmbH. Not a direct women's-handball competitor but the most structurally comparable organization, providing governance, the Areis Handball Akademie, and Frisch Auf Frauen II (3. Liga) to the Bundesliga entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fafrauen
• Instagraminstagram.com/frischauffrauen
• LinkedInlinkedin.com/company/frisch-auf-frauen-bundesliga-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisch Auf Frauen Bundesliga GmbH