Frischknecht AG

What Frischknecht AG does

Frischknecht AG is a Swiss B2B specialty distributor and supplier of large-format printing (LFP) media, plates, films, and visual-communication materials, founded in 1972 and headquartered at Rütistrasse 14, Schlieren (Zurich). The company serves advertising-technology professionals (Werbetechnik), exhibition/display builders (Messebau), and specialized finishers and wrappers across Switzerland, offering a comprehensive catalog spanning plotter films, print media for water-based inkjet and solvent/UV/latex printers, magnetic films, laminates and mounting films, plate materials (aluminum and aluminum-composite plates, steel composites, polystyrene, acrylic, foam boards, acoustic panels), display and presentation systems, and professional application tools and accessories.

The business operates a self-serve B2B e-commerce platform (shop.frischknecht.swiss) layered with expert consultation positioning itself as a "Sparring Partner" to customers. Pricing is denominated in CHF excluding 8.1% VAT, with a mix of fixed online prices and quote-based offerings; the revenue model is one-time product sales of physical materials. Frischknecht acts primarily as a multi-brand distributor for major industry brands including HP, Kavalan, Cover Styl, Sott, Steinel, Sievert, Kapa, Mactac, General Formulations, Contravision, Visual Magnetics, PhotoTex, and AsphaltArt, while also offering proprietary product lines such as aPerf Akustikplatten acoustic panels and MirrorMe mirror-effect films.

The company is small (23 employees), privately held, with no disclosed parent, subsidiaries, M&A, funding rounds, certifications, patents, or international operations. Geographic footprint is single-country (Switzerland), distribution is direct via its own e-commerce storefront, and marketing is supplemented through Instagram, LinkedIn, an email newsletter, and a website news feed. Operating-status evidence (2025 product launches and a 2026 price-adjustment announcement) confirms ongoing activity, while the absence of growth signals (no hiring, no expansion, no capital raises) is consistent with a mature, stable regional distributor.

Name

Frischknecht AG

Legal name

Frischknecht AG

Website

https://frischknecht.swiss

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frischknecht AG is a Swiss B2B distributor founded in 1972 that supplies large-format printing media, films, plates, and tools to advertising-technology, exhibition-construction, and surface-finishing professionals across Switzerland via its e-commerce shop and expert consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Schlieren

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2B E-commerce): One-time product sales of advertising technology materials including digital printing films, banners, window films, floor films, magnetic films, displays, laminates, and plates through the company's e-commerce platform. Prices are listed in CHF with VAT excluded.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Frischknecht AG is a B2B supplier of large format printing (LFP) media, plates, films, displays, and accessories for the advertising technology, exhibition construction, and visual communication industries. The company distributes a broad assortment of branded materials (including HP, Kavalan, Cover Styl, Sott, Steinel, Kapa, Mactac, Etalbond, and others) and sells its own product lines such as aPerf Akustikplatten acoustic panels and MirrorMe mirror films. Orders are processed through a Swiss e-commerce shop and supported by in-person consultation at the Schlieren headquarters.

Product overview

Frischknecht AG is a B2B supplier and Sparring Partner for visual communication materials in advertising technology, trade show construction, and visual communication. The company offers a comprehensive product range encompassing plotter films, print media for water-based inkjet and solvent/UV/latex printing, magnetic films, laminates and mounting films, various plate materials (aluminum composites, acrylic, foam plates, acoustic panels), displays and presentation systems, and professional tools (Sott tools, Cover Styl design films). The portfolio includes their own brands like aPerf acoustic panels (available in standard colors, Colour, and Line wood-effect variants) and MirrorMe mirror films, while also distributing third-party brands including CAP, General Formulations, Mactac, Simona, Contravision, Visual Magnetics, Kapa, Etalbond, Stadur, Kavalan, HP, Forex, and Biond.

Differentiator

Problem solved

Functional benefit

Products and services

• Plotter Films (Plotterfolien) Cutting plotter films for advertising and signage applications, including plotter films and glass decoration films for advertising technology professionals.
• Print Films for Water-based Inkjet Large format printing media for water-based inkjet printers, including matt coated papers, photo papers, canvas, blueback, and specialty media.
• Print Films for Solvent, UV and Latex Print films for solvent, UV, and latex printers, including self-adhesive films (short, medium, and long-term), vehicle wrap films, floor films, window films, display/banner films, Easy Apply products, and PVC-free print media.
• Magnetic Films (Magnet-Folien) Magnetic application films and media including VM InvisiLock magnetic films, iron-containing print media, and magnetic strips for advertising and signage.
• Laminates & Mounting Films Hot and cold laminating films, mounting films, and hot adhesive/finishing films for professional presentations and material protection.
• Plates (Platten) Plate materials including aluminum and aluminum composite plates (Frischbond, Etalbond, Signicolor), steel composite plates, polystyrene and rigid foam plates (Stadur, Polystyrol, Frischfoam, Forex Smart-X), acrylic glass XT, lightweight foam plates (Kapa, Foam-X, GatorFoam), cardboard, self-adhesive mounting plates, and acoustic plates.
• Displays & Presentation Systems Display and presentation systems including roll-up systems, stands, and collapsible frames, customer stoppers, and poster holders for point-of-sale and exhibitions.
• Accessories (Zubehör) Accessories for advertising-technology installations including hangers, doubling profiles, frame profiles, fasteners, cutting tools, and miscellaneous accessories.
• aPerf Akustikplatten (Acoustic Panels) High-absorber acoustic panels made from recyclable polyester fibers with compressed edges; suitable for digital printing with flatbed printers and CNC machining, with fire certification to Swiss VKF standards. Available in weights (2000g/12mm, 3000g/25mm, 4000g variants), colors (Warmweiss, Lichtgrau, Filzoptik, Anthrazit, Schwarz), Colour variants (stone beige, autumn brown, lemon yellow, dark red, bright green, mint green, sky blue, midnight blue), and Line wood-effect variants (Eiche natur).
• MirrorMe Mirror Films (MirrorMe Spiegelfolien) Mirror-effect films for visual communication applications combining mirror effect, quality, and processability.
• Cover Styl Interior Design Films Interior design film collection distributed by Frischknecht AG with finishes including colors, concrete, metallic, natural stone, glitter, fabric, and wood effects for surface renovation.
• Sott Professional Tools Professional installation tools for film application distributed by Frischknecht AG, including advertising instruments, knives and scissors, replacement blades, scraping and cleaning tools, cutting aids, squeegees, smart tools, assembly tools, heat guns, workshop equipment, and liquids.
• Kavalan Sustainable Print Materials Sustainable print media brand distributed by Frischknecht AG featuring circular-economy solutions for advertising technology, including materials that can be repurposed (e.g., construction-scaffolding-derived fabrics converted into bags).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor, core and moderate.

• Visual WorldminorOthersListed as a partner on the company website footer, indicating a partnership relationship in the visual communication/advertising technology space.
• CPS (Color Professional Solutions)minorOthersListed as a partner on the company website footer, indicating a partnership relationship for color/professional solutions.
• HPcoreTechnology or IntegrationHP is one of the key brands sold through Frischknecht's e-commerce platform, representing a major technology partnership for large format printing solutions.
• KavalancoreTechnology or IntegrationKavalan is a key brand partner for sustainable print media. Frischknecht highlights Kavalan's circular economy initiatives, featuring products made from recycled materials (e.g., from construction site scaffolding to bags).
• Cover StylcoreTechnology or IntegrationCover Styl is a major brand partnership for surface finishing and decorative films. Frischknecht offers comprehensive Cover Styl products including tools, primers, and application accessories.
• SottcoreTechnology or IntegrationSott is a key brand partner for professional application tools, heat guns, liquids, and workshop equipment used in film application and surface finishing.
• SteinelcoreTechnology or IntegrationSteinel is a brand partner for heat guns and hot air tools essential for film application and shaping.
• SievertcoreTechnology or IntegrationSievert is a brand partner for gas burners and torch equipment for professional foil processing.
• KapacoreTechnology or IntegrationKapa is a key brand for lightweight foam boards used in displays and exhibition construction.
• General FormulationsmoderateTechnology or IntegrationBrand partner for specialty print media and films.
• MactacmoderateTechnology or IntegrationBrand partner for adhesive films and specialty print media.
• ForexmoderateTechnology or IntegrationBrand partner for PVC foam sheets used in signage and displays.
• EtalbondmoderateTechnology or IntegrationBrand partner for aluminum composite panels for signage and construction.
• ContravisionmoderateTechnology or IntegrationBrand partner for one-way vision films for glass applications.
• Visual MagneticsmoderateTechnology or IntegrationBrand partner for magnetic media and applications.
• PhotoTexmoderateTechnology or IntegrationBrand partner for specialty printable fabrics.
• AsphaltArtmoderateTechnology or IntegrationBrand partner for floor graphic and asphalt printing solutions.

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frischknecht-ag
• Instagraminstagram.com/frischknecht.swiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frischknecht AG