Frita Batidos
Frita Batidos is a chef-driven Cuban-inspired restaurant operating two Michigan locations (Ann Arbor and Detroit), serving signature fritas and batidos alongside catering, online ordering, and a branded merchandise line, with a separate Brooklyn sub-brand.
- Company typePrivate
- Founded2011
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Frita Batidos does
Frita Batidos is a chef-driven Cuban-inspired restaurant concept founded by Chef Eve Aronoff in Ann Arbor, Michigan, with operations dating to 2010–2011. The core offering centers on Cuban street food, specifically signature fritas (Cuban-style chorizo burgers) and batidos (tropical milkshakes), with menu items that are halal-certified. The company operates two Michigan brick-and-mortar locations in Ann Arbor and Detroit, alongside a separate sub-brand, Frita Brooklyn, in New York City that has received national recognition including a Best New Burger NYC award.
The business generates revenue through multiple streams: in-restaurant sales at its physical locations, a formalized catering arm serving events and institutional clients, online ordering via the Toasttab platform, and a branded merchandise line sold under the Frita Gear label. Pricing is transaction-based across all channels — per-item retail pricing for dine-in and online orders, per-event pricing for catering, and standard retail margins for apparel and lifestyle merchandise. The catering and merchandise lines diversify revenue away from dine-in dependence and broaden the customer base beyond walk-in traffic.
Frita Batidos has built brand equity primarily through sustained media recognition and consecutive industry awards rather than marketing spend. The concept has been named Best Burger by the Michigan Daily for 12 consecutive years (2014–2025) and Best Cuban Restaurant by Metro Times for 5 consecutive years (2020–2024). With a reported headcount of approximately 14 employees, the operation remains lean and founder-led, suggesting an independent chef-driven business model rather than a venture-backed multi-unit chain.
Frita Batidos firmographics
Firmographics- Name
- Frita Batidos
- Legal name
- Frita Batidos
- Website
- https://fritabatidos.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frita Batidos is a chef-driven Cuban-inspired restaurant operating two Michigan locations (Ann Arbor and Detroit), serving signature fritas and batidos alongside catering, online ordering, and a branded merchandise line, with a separate Brooklyn sub-brand.
- Ownership category
- akta.pro rank
Frita Batidos industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Corporate Catering & Refreshment Services (HSACADAD)
Keywords
Where Frita Batidos is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Frita Batidos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at physical restaurant locations in Ann Arbor and Detroit, including food and beverage sales.
- Online Ordering and Takeaway: Online orders placed through Toasttab platform for pickup and delivery, generating transaction-based revenue.
- Catering and Events: Custom catering services for weddings, corporate events, and private gatherings. Menu options range from $18-$33 per person for sandwich bars to individual meal boxes at $12-$15.50. Additional revenue from beverages, cocktails, staffing, and delivery fees.
- Merchandise (Frita Gear): Sale of branded merchandise through Frita Gear section on website and at restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Make-it-Yourself Sandwich Bar starting at $18 per person |
| Unit Pricing | Pay-as-you-go | Individually Bagged Meals |
| Unit Pricing | Pay-as-you-go | Beverages |
| Other | Pay-as-you-go | Service Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Frita Batidos product offering
Product offeringCore offering
Frita Batidos operates Cuban-inspired casual-dining restaurants serving fritas (Cuban chorizo burgers), batidos (tropical milkshakes), and related street-food fare at company-operated locations in Ann Arbor and Detroit, Michigan. The concept is chef-driven, anchored by founder Chef Eve Aronoff, and supplemented by event catering services, online ordering, and branded merchandise.
Product overview
Frita Batidos operates as a chef-driven Cuban-inspired restaurant with two locations in Ann Arbor and Detroit, Michigan. The core offering consists of Cuban street food including the signature frita (spicy chorizo burger with shoestring fries on a soft egg bun) and batido (tropical milkshake with fresh fruit and rum). The restaurant follows Slow Food Movement principles, sourcing locally from Michigan farmers and making almost everything from scratch. Supplementary offerings include catering services for events ranging from intimate gatherings to weddings of 250+ guests, online ordering through Toast Tab, and branded merchandise through Frita Gear.
Differentiator
Problem solved
Functional benefit
Brands
- Frita Brooklyn: A new burger location in NYC mentioned in awards as Best New Burger NYC.
Products and services
- Frita Batidos Ann Arbor Restaurant
Quantifiable outcome
- Multiple guests described wedding food as 'the best wedding food ever'
- +1 more outcomes
Companies that use Frita Batidos
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Frita Batidos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Frita Batidos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Misty Farm & The Valley Historic Event BarnscorePreferred catering partner relationship where Frita Batidos is included on Misty Farm & The Valley's preferred catering list and highly recommended to their clients seeking high-quality, local, authentic cuisine with exceptional staffing and service.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Frita Batidos competitors and assessment
Company assessmentDirect peers
- Pincho: Cuban-inspired fast-casual chain with a similar chorizo-burger-forward menu and casual street-food positioning; competes directly with Frita Batidos in concept, menu format, and chef-driven ethnic casual-dining service model.
- La Carreta: Multi-location Cuban restaurant chain in South Florida serving traditional Cuban fare at casual full-service price points; matches Frita Batidos on cuisine category, family-style service model, and multi-unit Cuban restaurant operations.
- Au Cheval: Acclaimed single-location burger restaurant in Chicago known for a signature burger with shoestring-style fries; highly comparable to Frita Batidos on burger-centric menu focus, chef-driven positioning, and cult following despite limited footprint.
- Versailles Restaurant: Iconic Cuban restaurant in Miami with full-service dining and a robust catering/banquet operation; directly comparable to Frita Batidos on Cuban cuisine authenticity, full-service format, and event catering capability.
- Havana 1957: Cuban-themed full-service restaurant group operating in multiple U.S. markets with classic Cuban sandwiches, entrees, and cocktails; directly comparable on Cuban cuisine authenticity and casual full-service format.
Broad incumbents
- Shake Shack: National casual burger-and-shake chain with broad menu appeal; overlaps with Frita Batidos on signature burger positioning and casual full-service format but operates at much larger scale as a publicly-traded incumbent.
- Five Guys: National burger-focused casual chain with simple menu and cult following; overlaps with Frita Batidos on burger-centric positioning and casual counter-service format but as a much larger, franchise-driven incumbent.
- CAVA: Mediterranean-inspired fast-casual chain that grew from chef-driven roots into a national public company; relevant peer for the trajectory Frita Batidos could pursue if scaling its chef-driven ethnic concept nationally.
- Chipotle Mexican Grill: Largest U.S. fast-casual ethnic cuisine chain; comparable to Frita Batidos as a benchmark for how an ethnic, chef-inspired casual concept can scale nationally, though Frita sits at far smaller scale and a different cuisine category.
- Mission BBQ: Multi-unit casual American concept that pairs dine-in restaurants with a strong catering/events business serving corporate, government, and community clients; comparable to Frita Batidos on the dual restaurant-plus-catering revenue model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Frita Batidos social profiles
Digital presenceFrita Batidos compliance and trust
Trust signalCompliance1 record
Frita Batidos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frita Batidos leadership team
Management profileNumber of profiles
Profiles1 record
Frita Batidos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frita Batidos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frita Batidos
What does Frita Batidos do?
Frita Batidos operates Cuban-inspired casual-dining restaurants serving fritas (Cuban chorizo burgers), batidos (tropical milkshakes), and related street-food fare at company-operated locations in Ann Arbor and Detroit, Michigan. The concept is chef-driven, anchored by founder Chef Eve Aronoff, and supplemented by event catering services, online ordering, and branded merchandise.
Is Frita Batidos a public or private company?
Frita Batidos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frita Batidos founded?
Frita Batidos was founded in 2011. It employs 11 to 50 people.
Where is Frita Batidos based?
Frita Batidos is headquartered in Ann Arbor, United States, in the North America region.
How does Frita Batidos make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Takeaway, catering and Events and merchandise (Frita Gear).
Who are Frita Batidos's main competitors?
Direct peers on record are Pincho, La Carreta, Au Cheval, Versailles Restaurant and Havana 1957. Broad incumbents are Shake Shack, Five Guys, CAVA, Chipotle Mexican Grill and Mission BBQ.
Does Frita Batidos have an API?
No public API is recorded for Frita Batidos.
What industry is Frita Batidos in?
Frita Batidos's product category is Casual Dining Restaurants. Its primary akta.pro industry code is HSACADAD, Corporate Catering & Refreshment Services. Its NAICS code is 722511 and its SIC code is 5810.