What Frivillighet Norge does

Frivillighet Norge is the interest-political cooperation forum for Norway's voluntary sector, founded in 2005 and headquartered in Oslo. It is a non-profit membership federation representing over 370 voluntary organizations that together operate more than 50,000 local chapters across Norway, spanning sports, culture, humanitarian, religious, youth, and other civil society domains. The organization functions on a consensus basis, meaning its policy positions are backed by the entire voluntary sector it represents, and it operates with a small staff of approximately 21 people.

The federation's core digital products are Frivillig.no, a national recruitment platform connecting volunteers and members with voluntary organizations, and Ungfritid.no, a national directory of leisure activities for children and youth with local search functionality. Complementary assets include Knekk inkluderingskoden (an inclusion toolkit), Samhandlingskoden (a local volunteering policy toolkit for municipalities), the Motkraft project on extremism prevention and democratic resilience, and Frivillighetsbarometeret, an annual population survey conducted with Verian since 2014 that tracks voluntary participation and trends. The organization is also co-developing a Nasjonal fellesløsning for fritidsaktiviteter with KS and DigiUng to aggregate youth leisure activity information nationally.

Revenue is generated through recurring membership fees from the 370+ member organizations, supplemented by project-specific grants (for example, Sparebankstiftelsen DNB funding for cultural activity work and EEA/Norway Grants via the Civil Society Fund for European cooperation). Distribution is direct-to-members through advocacy services, digital tools, events such as Frivillighetens dag and Arendalsuka, and an active website, newsletter, and social media presence. A landmark policy outcome was the Stortinget's May 2026 approval of rule-based financing for the VAT compensation scheme, a long-standing advocacy priority of the federation.

Name

Frivillighet Norge

Legal name

Frivillighet Norge

Website

https://frivillighetnorge.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Frivillighet Norge is a Norwegian non-profit membership federation representing 370+ voluntary organizations and 50,000+ local chapters, operating national digital platforms (Frivillig.no, Ungfritid.no), advocacy, and inclusion projects for the country's civil society sector.

Ownership category

akta.pro rank

Product category

Voluntary Sector Advocacy

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

akta.pro secondary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Voluntary sector advocacy
• Volunteer recruitment platform
• Nonprofit umbrella organization
• Civil society representation
• Youth activity platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership fees: Frivillighet Norge operates as a membership organization funded by fees from its over 370 member organizations. The organization advocates for the voluntary sector, provides tools and resources, and coordinates collective initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Frivillighet Norge is a Norwegian non-profit umbrella organization founded in 2005 that represents and advocates for the voluntary sector, operating digital platforms such as Frivillig.no for volunteer recruitment and Ungfritid.no for youth activities. The organization provides policy advocacy, research, training, inclusion toolkits, and a national digital infrastructure initiative to its 370+ member organizations spanning sports, culture, humanitarian, religious, and youth sectors.

Product overview

Frivillighet Norge operates a digital portfolio centered on two core platforms: Frivillig.no for volunteer recruitment and Ungfritid.no for youth leisure activity discovery. These are complemented by inclusion toolkits (Knekk inkluderingskoden, Samhandlingskoden), the annual Frivillighetsbarometeret research survey, the Motkraft extremism prevention project, and TechSoup for technology donations. The organization coordinates the national voluntary awards (Frivillighetsprisen), organizes Frivillighetens dag annual conference, leads the European cooperation program including Civil Society Fund, and develops a national digital solution for leisure activities in partnership with KS and DigiUng.

Differentiator

Problem solved

Functional benefit

Brands

• Frivillig.no: A recruitment platform for volunteers and voluntary organizations in Norway
• Ungfritid.no
• Motkraft
• Frivillighetens dag
• Frivillighetsbarometeret
• Techsoup Norge

Products and services

• Frivillig.no

Quantifiable outcome

• Historic trust level: Over 90% of Norwegians have high trust in voluntary organizations

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Elevorganisasjonen (Student Organization)coreStrategic or Co-development Partner · 18 June 2026Joint initiative to promote three principles (Involver, informer, inviter) for schools to share information about leisure activities. Elevorganisasjonen collaborated with Frivillighet Norge and Ungfritid.no to develop principles that organizations can share with schools to reach children and youth.
• KS (Kommunesektorens organisasjon)coreStrategic or Co-development PartnerCollaboration on national solutions for displaying leisure activities (Nasjonal fellesløsning). KS is the Norwegian Municipal and Regional Management Organization representing all municipalities and county authorities.
• DigiUngcoreStrategic or Co-development PartnerPartnership in the national solution for displaying leisure activities for children and youth, working together with KS and Frivillighet Norge.
• Kultur- og likestillingsdepartementet (Ministry of Culture and Equality)coreStrategic or Co-development PartnerCo-organizer of Frivillighetens dag (Voluntary Day) celebration and awards ceremony, December 2nd, 2026 at Sentralen, Oslo.
• Stiftelsen DamcoreStrategic or Co-development PartnerCo-organizer of Frivillighetens dag (Voluntary Day) celebration along with Kultur- og likestillingsdepartementet, KS, Frivillig.no, and Frivillighet Norge.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechSoup Global: Global nonprofit technology donation program – Frivillighet Norge previously operated TechSoup Norway (now concluded), giving direct operational overlap in providing discounted technology products to voluntary organizations.
• NCVO (National Council for Voluntary Organisations): UK umbrella body representing the voluntary sector – structurally identical role to Frivillighet Norge at national level, providing advocacy, research, and infrastructure support to member charities, making it the closest international functional equivalent.
• Kulturalliansen: Norwegian alliance of cultural voluntary organizations – a direct peer organization within the Norwegian voluntary sector that collaborates with Frivillighet Norge on cultural-activity promotion for children and youth.
• Independent Sector (US): US national membership organization that convenes and advocates for the charitable/nonprofit sector – functionally equivalent role to Frivillighet Norge at national level, focused on policy advocacy, research, and cross-sector coalition-building.
• Stiftelsen Dam: Norwegian grantmaking foundation that co-organizes Frivillighetens dag and channels health-related voluntary-sector funding – a peer in the Norwegian voluntary-sector ecosystem that operates a distinct but complementary funding and coordination function.
• KS (Kommunesektorens organisasjon): Norwegian Municipal and Regional Management Organization representing all municipalities and county authorities – strategic peer given joint development of Nasjonal fellesløsning and shared interest in voluntary-sector policy frameworks.
• Norsk Musikkråd: Norwegian Music Council – an umbrella for music-related voluntary organizations, and a working peer collaborating with Frivillighet Norge on cultural-activity information initiatives for children and youth.
• LNU (Landsrådet for Norges barne- og ungdomsorganisasjoner): Norwegian national council for children's and youth organizations – a direct peer in the voluntary-sector umbrella space, with overlapping advocacy themes, a board representative (Ragnhild Bjørkum Vassbotn) who sits on Frivillighet Norge's board, and shared youth-recruitment mission via leisure-activity access.

Broad incumbents

• Norges idrettsforbund (NIF): Norway's largest voluntary-sector umbrella organization (sports federations) – operates as an incumbent in the same voluntary-sector coordination space, but focused specifically on sport rather than the broad civil-society coalition model of Frivillighet Norge.

Regional players

• Volunteer Scotland: Scotland's national volunteer and voluntary-sector infrastructure body – operates an analogous umbrella and volunteer-referral role to Frivillighet Norge but focused on Scottish volunteering policy and infrastructure rather than Norwegian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frivillighetnorge
• LinkedInlinkedin.com/company/frivillighet-norge
• Instagraminstagram.com/frivillighetnorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frivillighet Norge