Frizz Station Sdn Bhd

What Frizz Station Sdn Bhd does

Frizz Station Sdn Bhd is a privately held Malaysian company, established in 1993 in Subang Jaya, Selangor, that manufactures and distributes HALAL-certified frozen food products. Its core owned brand, FRIZZ, covers frozen pastry, tapioca, and butter products such as spring roll pastry, curry puffs, samosas, butter, cassava fries, and frozen vegetables. In parallel, the company operates as a channel partner/distributor for several external brands, including AYAMAS (chicken products), RAMLY (processed meats and burgers), JODI, MYDIBEL (frozen potato products), and Oriental Fortune (imported items).

The company's commercial model is a hybrid of manufacturer and distributor, with revenue generated from sales of the FRIZZ branded portfolio and distributed third-party SKUs through major Malaysian retail chains. Distribution is concentrated in hypermarket and department-store accounts, notably AEON BIG across six locations, JAYA JUSCO across two locations, OTK in Gombak, and MyDIN in USJ, supplemented by direct sales from its Subang Jaya headquarters and a weekly in-store sampling program. The company states an average annual turnover of more than RM20 million consistently recorded since 2008, supported by an operating model that emphasizes HALAL compliance, hygienic manufacturing conditions, and a multi-brand portfolio.

The organization operates with a lean team of approximately 10 employees, with no disclosed external funding, M&A activity, or leadership changes in the available record. Its digital footprint is limited to a LinkedIn page, a Facebook page, and a company website (frizz.com.my) carrying a 2013 copyright notice, suggesting that customer acquisition and activation continue to be driven primarily through in-store sampling and retail partnerships rather than digital channels. There is no disclosed mobile app, API, or proprietary technology platform.

Name

Frizz Station Sdn Bhd

Legal name

Frizz Station Sdn Bhd

Website

https://frizz.com.my

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Frizz Station Sdn Bhd is a Malaysian HALAL-certified frozen food manufacturer and distributor, operating since 1993 from Subang Jaya and serving major Malaysian retail chains (AEON BIG, JAYA JUSCO, OTK, MyDIN) with its own FRIZZ brand and distributed labels (AYAMAS, RAMLY, MYDIBEL, JODI, Oriental Fortune).

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing & Distribution

NAICS

Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Ethnic & International Meals (CRADADAE)

akta.pro secondary industries

Frozen Snacks & Appetizers (CRADADAD), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Frozen food manufacturing
• Halal certified foods
• Frozen pastry products
• Processed meat products
• Food distribution services

Headquarters

HQ city

Subang Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Frozen Food Product Sales: Revenue generated from manufacturing and distributing HALAL-certified frozen food products including pastries, butter, tapioca, and related items. The company sells its own FRIZZ brand along with distributed brands (AYAMAS, RAMLY, JODI, MYDIBEL, Oriental Fortune).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Frizz Station Sdn Bhd manufactures and distributes HALAL-certified frozen food products under its own FRIZZ brand (frozen pastry, tapioca, and butter products) and distributes sub-brands including AYAMAS, RAMLY, JODI, MYDIBEL, and Oriental Fortune through major Malaysian retail chains such as AEON BIG, JAYA JUSCO, OTK, and MyDIN. The company operates as both a manufacturer and distributor, with products ranging from spring rolls, curry puffs, and samosas to processed meats, burgers, frozen potatoes, and imported food items.

Product overview

Frizz Station Sdn Bhd operates as a unified product portfolio centered on its main FRIZZ global brand, which covers frozen pastry, tapioca, and butter products. The company distributes multiple sub-brands including AYAMAS (chicken products), RAMLY (processed meats), MYDIBEL (frozen potatoes), and Oriental Fortune (imported products). Originally established in 1993 as a trading house, the company has expanded to include distributorship, manufacturing, and innovation capabilities, with an average annual turnover exceeding RM20 million since 2008.

Differentiator

Problem solved

Functional benefit

Brands

• FRIZZ: Main global brand for frozen pastry, tapioca and butter products
• AYAMAS
• RAMLY
• JODI
• MYDIBEL
• Oriental Fortune

Products and services

• FRIZZ Brand Frozen Food Products Main global brand offering frozen pastry, tapioca, and butter products including spring roll pastry, Asian delicacies (currypuff, samosa), dairy range, frozen vegetables, and cassava fries. HALAL-certified and manufactured under strict hygienic conditions.
• AYAMAS Chicken Products Chicken-based processed food brand offering drumettes, crispy fried chicken, nuggets, premium and standard frankfurters, cocktails, and meat balls. Distributed by Frizz Station through Malaysian retail chains.
• RAMLY Processed Meat Products Processed meat brand offering burgers, minced meat, frankfurters, cocktails, nuggets, crispy fried chicken, drumettes, and seafood range products. Distributed by Frizz Station through Malaysian retail chains.
• MYDIBEL Frozen Potato Products Frozen potato products brand offering french fries and wedges with skin-on varieties. Distributed by Frizz Station through Malaysian retail chains.
• Oriental Fortune Imported Products Imported and distributed product line under the Oriental Fortune brand, with HALAL assurance for manufacturing and distribution under strict hygienic conditions.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AYAMAScoreChannel Partner/ Reseller/ DistributorAYAMAS is one of the brands distributed by Frizz Station. Products include drumette, crispy fried chicken, nugget, premium frankfurter, premium cocktails, and meat balls.
• RAMLYcoreChannel Partner/ Reseller/ DistributorRAMLY is one of the brands distributed by Frizz Station. Products include burgers, minced meat, frankfurters, cocktails, nuggets, crispy fried chicken, drumette, and seafood range.
• JODIminorChannel Partner/ Reseller/ DistributorJODI is one of the brands distributed by Frizz Station.
• MYDIBELminorChannel Partner/ Reseller/ DistributorMYDIBEL is one of the brands distributed by Frizz Station. Products include french fries and wedges skin on.
• Oriental FortuneminorChannel Partner/ Reseller/ DistributorOriental Fortune is one of the brands distributed by Frizz Station. For more information, refer to benfortune.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Massimo (Massimo Dutti Foods): Malaysian frozen ready-meals brand (pasta, rice meals, baked goods) selling through Malaysian supermarkets — directly comparable in frozen prepared meals category and modern trade channel.
• Brahim's Holdings: Malaysian HALAL frozen meals brand (rice, rendang, curry) with national retail distribution — directly comparable in frozen ethnic prepared meals and modern trade channel presence.
• Hexa Food Sdn Bhd: Malaysian HALAL frozen processed meat manufacturer supplying retail and foodservice — comparable in HALAL frozen protein offerings and distribution through Malaysian modern trade.
• D'Oryza Sdn Bhd: Malaysian frozen ethnic/Asian meals manufacturer (nasi lemak, rendang, frozen rice meals) — directly comparable as a domestic competitor in HALAL frozen prepared meals sold through Malaysian retail.
• RAMLY Food Processing: Iconic Malaysian processed meat brand offering burgers, frankfurters, nuggets, and frozen chicken — directly comparable in product category and target consumer, and also a distributed brand for Frizz Station.
• AYAMAS Foods Sdn Bhd: Malaysian HALAL-certified frozen chicken products manufacturer (drumettes, nuggets, frankfurters, cocktails) — directly comparable as both a peer supplier and a distributed brand within Frizz Station's portfolio.

Broad incumbents

• Maruha Nichiro: Japanese global seafood and frozen foods incumbent — comparable as a broad frozen-food player with overlapping distribution through Asian retail and HALAL product lines.
• CJ CheilJedang: Korean food conglomerate with significant frozen prepared meals operations across Asia — comparable as a broad incumbent expanding HALAL-certified frozen meals across Southeast Asian retail.
• McCain Foods: Global frozen potato and prepared foods incumbent — comparable as a broad competitor in the frozen potato / frozen prepared foods categories that Frizz Station distributes.

Regional players

• Mydibel NV: Belgian manufacturer of frozen potato products (french fries, wedges) — comparable as a distributed brand partner within Frizz Station's portfolio and in frozen potato category manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frizzstation
• LinkedInlinkedin.com/company/frizz-station-sdn-bhd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frizz Station Sdn Bhd