Frölich-Reisen GmbH

What Frölich-Reisen GmbH does

Frölich-Reisen GmbH is a family-owned German travel company headquartered in Hessisch Lichtenau in North Hesse, with continuous operating history dating to 1883. The company sells pre-packaged guided tours across three transport modalities—bus, flight, and cruise—targeting German-speaking individual leisure travelers and couples seeking all-inclusive European and global holidays. Distribution is omnichannel: an e-commerce website with search and a trip calendar, two physical travel-agency offices (Reisebüros) in North Hesse, a phone-based consultation desk (05602/80070, Mo–Fr 9:00–17:00), and printed catalog ordering. The company explicitly markets its 140+ year heritage, family values, and a Best Price Guarantee as core differentiators.

The product portfolio is structured into Busreisen (Classic Reisen on 4-star long-distance buses and Premium Reisen on 5-star buses, plus Tagesfahrten day trips and wellness-themed tours), Flugreisen (guaranteed departures from Kassel and additional flights from Frankfurt), and Schiffsreisen (Hochseekreuzfahrt ocean cruises and Flusskreuzfahrt river cruises). Additional revenue lines include Mietbus private bus charter for groups and a scheduled Linienverkehr line-bus service that extends fleet utilization beyond leisure tours. The underlying technology is a standard e-commerce booking website; no proprietary platform, no AI/ML capabilities, no API, and no mobile app are disclosed.

Revenue is generated transactionally on a per-booking, per-person basis with published prices ranging from approximately €422 for entry-level Classic bus tours to €2,599 for Premium long-haul tours. The customer base is exclusively retail individual consumers—no enterprise or B2B anchor customers are disclosed. Geographic reach spans 22 European countries plus select global long-haul destinations. The company is structured as a private German GmbH with no public listing, no institutional investors, and no disclosed subsidiaries.

Name

Frölich-Reisen GmbH

Legal name

Frölich-Reisen GmbH

Website

https://froelich-reisen.de

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1–10 employees

Short description

Frölich-Reisen GmbH is a family-owned German travel company founded in 1883 that sells pre-packaged guided bus, flight, and cruise tours to German-speaking individual leisure travelers through its website, two North Hesse retail offices, and phone consultation.

Ownership category

akta.pro rank

Product category

Tour Operator / Package Travel Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Charter Bus Industry (4855)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Cruise Consolidators & Wholesale Cruise Sellers (THAKAKAH), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

Keywords

• Guided bus tours
• Package tour holidays
• River and ocean cruises
• Travel agency services
• Private bus charter

Headquarters

HQ city

Hessisch Lichtenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Guided Package Tours (Bus, Flight, Cruise): The company sells pre-packaged guided tours combining transportation and itinerary. Tours are offered in three tiers (Classic, Premium, Day Trips) across bus, flight, and cruise modalities. Revenue is generated per booking on a per-person, per-trip basis. Prices range from approximately €422 to €2,599 depending on trip length and tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Frölich-Reisen GmbH sells pre-packaged guided leisure tours combining transportation, accommodation, and itinerary, delivered across three modalities: bus travel (Classic and Premium tiers plus day trips), flight packages (with guaranteed departures from Kassel and Frankfurt), and cruise packages (ocean and river). The company also offers private bus charter services for groups and operates a scheduled line bus service. Trips are sold per person, per trip, with prices ranging from approximately €422 to €2,599 depending on duration, tier, and transport mode.

Product overview

Frölich-Reisen GmbH operates as a diversified travel company offering an integrated portfolio of travel services. The core offering consists of three main travel types: Busreisen (bus travel with Classic and Premium tiers plus day trips), Flugreisen (flights from Kassel and Frankfurt), and Schiffsreisen (ocean and river cruises). The company additionally offers bus charter services for custom group travel and operates scheduled line bus services. All services are delivered through the company's own fleet of premium 5-star and 4-star long-distance buses, with operations centered in Nordhessen (Hessisch Lichte).

Differentiator

Problem solved

Functional benefit

Brands

• CLASSIC Reisen: Standard bus travel offerings with 4-star long-distance buses.
• PREMIUM Reisen

Products and services

• Busreisen (Bus Tours) Guided bus tour packages combining transportation, accommodation, and itinerary, offered in Classic (4-star long-distance buses) and Premium (5-star premium buses) tiers, plus Tagesfahrten (day trips) and wellness-themed tours. Targeted at German-speaking individual leisure travelers and groups seeking organized multi-day European travel.
• Flugreisen (Flight Packages) Guided flight package tours with guaranteed flight operations from Kassel and additional departures from Frankfurt airport. Targeted at German-speaking leisure travelers seeking all-inclusive international holidays with flight, accommodation, transfers, and on-ground itinerary bundled.
• Schiffsreisen (Cruise Packages) Cruise holiday packages including Hochseekreuzfahrt (ocean cruises) and Flusskreuzfahrt (river cruises) delivered through partnered cruise lines. Targeted at German-speaking leisure travelers seeking all-inclusive cruise experiences.
• Bus mieten (Private Bus Charter / Mietbus) Customizable private bus charter service for group travel, club outings, company excursions, and associations, allowing customers to design their own tours with the company's fleet and drivers. Targeted at organized groups and corporate customers outside the standard scheduled tour catalog.
• Linienverkehr (Scheduled Line Bus Service) Regularly scheduled line bus services operated by Frölich-Reisen, complementing its package tour business with fixed-route public transit-style operations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gebeco: German tour operator specializing in escorted package tours (coach, flight, cruise) for German-speaking customers. Overlaps directly with Frölich-Reisen on guided multi-day tours, destination breadth, and reliance on the older German leisure demographic.
• MEIERS WELTREISEN: Smaller German tour operator offering package holidays (flight, cruise, coach) to German-speaking leisure travelers. Closely comparable to Frölich-Reisen on size, regional German focus, and multi-modal tour packaging.
• Wikinger Reisen: German escorted tour operator focused on active, cultural, and walking tours. Comparable to Frölich-Reisen on the guided small-group coach/tour operator model and German-speaking customer base, though Wikinger is more active-tour oriented.
• Schauinsland-Reisen: German tour operator offering package holidays across coach, flight, and cruise. Comparable in multi-modal package structure and German leisure customer base, though larger in scale than Frölich-Reisen.
• Phoenix Reisen: German tour operator combining escorted coach tours, ocean and river cruises under one brand. Like Frölich-Reisen, Phoenix operates its own fleet, sells multi-modal packages, and targets German-speaking older leisure travelers seeking guided travel.
• Studiosus Reisen: German escorted tour operator offering guided bus and flight package tours across Europe and worldwide with multiple tiers. Closely comparable to Frölich-Reisen's Classic/Premium bus tour model, multi-modal packaging, and target customer base of German-speaking leisure travelers.

Broad incumbents

• FlixBus: Dominant European intercity bus operator. Directly competes with Frölich-Reisen's coach travel for the same German leisure traveler, but operates a low-cost point-to-point model rather than guided multi-day package tours, and does not match the escorted-tour value proposition.
• Alltours: German mass-market tour operator selling package holidays (flight + hotel, with coach and cruise elements) to German-speaking leisure travelers. Comparable customer base and multi-modal tour packaging to Frölich-Reisen, though significantly larger and more digitally scaled.
• TUI: Europe's largest integrated tour operator with package holidays, cruises, and flight offerings. Competes with Frölich-Reisen across flight, cruise, and coach-package segments but operates at vastly larger scale and with proprietary digital booking technology.
• DER Touristik: Large German tour operator group covering package tours, flights, cruises, and hotel-only across many European source markets. A broad incumbent offering the same product categories as Frölich-Reisen but at materially greater scale and digital sophistication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fr%C3%B6lich-reisen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frölich-Reisen GmbH