Frog By Adam Handling
Frog by Adam Handling is a Michelin-starred modern British fine dining restaurant in London's West End, serving a 13-course tasting menu at £199 per person to affluent diners, as part of the privately held Adam Handling Collection of hospitality venues.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Frog By Adam Handling does
Frog by Adam Handling is a Michelin-starred modern British fine dining restaurant located in London's West End at 34-35 Southampton Street, established in 2017 by Scottish-born chef Adam Handling MBE. The restaurant operates a 13-course tasting menu priced at £199 per person (with two optional supplements) and a shorter lunch menu at £100 per person, built around a sourcing philosophy of 90% British and 10% international produce. Ingredients are sourced directly from farmers, fishermen, growers, and foragers across regions including the Cotswolds, Orkney, Newlyn, Devon, the Wye Valley, the Lake District, Hartlepool, and Wiltshire, with the 13-course narrative tied to Handling's personal childhood and food memory stories.
The business generates revenue from three primary streams: the main dining room (tasting menu and lunch service), private dining and venue hire (notably The Library, seating up to 12), and the adjacent Eve Bar, which operates cocktails, Champagne, and caviar service directly below the restaurant opposite the Savoy Hotel. Frog is part of the Adam Handling Collection, a privately held hospitality group owned by the chef, which also includes Eve Bar, The Loch & the Tyne, Ugly Butterfly, The Tartan Fox, and the Adam Handling Chocolate Shop. Distribution is direct-to-consumer via OpenTable reservations, the restaurant website, email, and phone. The restaurant operates Tuesday through Saturday for lunch and dinner, with extended dinner hours on Thursday through Saturday, and is closed Sunday and Monday. The operation is supported by approximately 24 employees.
Frog By Adam Handling firmographics
Firmographics- Name
- Frog By Adam Handling
- Legal name
- Frog by Adam Handling
- Website
- https://frogbyadamhandling.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frog by Adam Handling is a Michelin-starred modern British fine dining restaurant in London's West End, serving a 13-course tasting menu at £199 per person to affluent diners, as part of the privately held Adam Handling Collection of hospitality venues.
- Ownership category
- akta.pro rank
Frog By Adam Handling industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Frog By Adam Handling is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Frog By Adam Handling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Fine Dining Restaurant: Revenue from 13-course tasting menus at £199 per person and shorter lunch menus at £100 per person. Includes beverage service through an extensive wine list curated by Head Sommelier Nadia Khan.
- Private Dining & Events: Revenue from private dining experiences in The Library (seats up to 12 guests) and full restaurant venue hire for larger groups. Custom menu creation available.
- Bar Service: Eve Bar generates revenue from cocktails, Champagne, and caviar service. Located below the main restaurant, opposite the Savoy Hotel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 13-Course Tasting Menu |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Frog By Adam Handling product offering
Product offeringCore offering
Frog by Adam Handling operates a Michelin-starred modern British fine dining restaurant at 34-35 Southampton St, London WC2E 7HG, selling a 13-course tasting menu at £199 per person (with two optional supplements) and a shorter lunch menu at £100 per person. The restaurant sources 90% of produce directly from British farmers, fishermen, growers, and foragers across Cotswolds, Orkney, Newlyn, Devon, Wye Valley, Lake District, Hartlepool and Wiltshire, complemented by an in-house cocktail/Champagne/caviar bar (Eve Bar) and a 12-seat private dining room (The Library).
Product overview
Frog by Adam Handling is a single-location modern British restaurant operated as part of the Adam Handling Collection hospitality group. The core offering consists of the main restaurant with its tasting menu and lunch service, complemented by Eve Bar—a cocktail and Champagne venue with caviar service. Private dining is available through The Library room. The establishment holds one Michelin star and is located at 34-35 Southampton St, London WC2E 7HG. Part of a portfolio that includes other venues such as The Loch & the Tyne, Ugly Butterfly, The Tartan Fox, and the Adam Handling Chocolate Shop.
Differentiator
Problem solved
Functional benefit
Brands
- The Library: A private dining room located below the Frog restaurant, seating up to 12 guests. Offers a curated tasting menu or customizable menus based on guest preferences.
Companies that use Frog By Adam Handling
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Frog By Adam Handling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frog By Adam Handling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adam Handling CollectioncoreFrog is part of the Adam Handling Collection which includes Eve Bar, The Loch & the Tyne, Adam Handling Chocolate Shop, Ugly Butterfly, and The Tartan Fox. This group of restaurants represents Chef Adam Handling MBE's broader culinary portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Frog By Adam Handling competitors and assessment
Company assessmentEmerging players
- The Palomar: Modern Middle Eastern fine dining in central London with strong cocktail bar. Comparable on the chef-led premium tasting-menu model combined with a notable bar offering, though typically at a slightly lower price tier.
Direct peers
- Restaurant Gordon Ramsay: Long-standing Michelin-starred fine dining restaurant in London, also a celebrity-chef flagship with premium tasting menus. Directly comparable on chef-founder model, Michelin positioning, and London prestige address.
- Dinner by Heston Blumenthal: Michelin-starred celebrity-chef flagship at Mandarin Oriental Hyde Park. Overlaps directly on chef-led fine dining, tasting-menu pricing tier, and luxury London positioning.
- The Ritz Restaurant: Iconic luxury dining room in a London landmark hotel with classical French fine dining. Matches on prestige address, premium pricing, and tourist-and-affluent-domestic mix.
- Core by Clare Smyth: Two-Michelin-star Notting Hill restaurant from another celebrated British chef. Competes directly for the same luxury tasting-menu diner in London with a comparable named-chef proposition.
- Hélène Darroze at The Connaught: Two-Michelin-star chef-led restaurant within a landmark Mayfair hotel. Compares on luxury tasting-menu experience, sommelier-driven beverage program, and Mayfair/London luxury diner.
- Alain Ducasse at The Dorchester: Three-Michelin-star restaurant inside a London luxury hotel, charging premium tasting-menu prices. Closely comparable on fine-dining tier, prestige address, and wine/sommelier program.
- Sketch (The Lecture Room): Two-Michelin-star fine dining room in central London with tasting menus and a strong cocktail/bar identity. Comparable on the combination of fine dining alongside a separate bar concept.
- Gymkhana: Two-Michelin-star Indian fine dining in Mayfair. Comparable on London prestige address, tasting-menu pricing, and chef-founder group business model (JKS Restaurants).
Broad incumbents
- The Waterside Inn: Three-Michelin-star Roux-family restaurant outside London. Comparable on premium British-French fine dining, chef-led heritage, and multi-course prix-fixe structure, though outside the core London geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Frog By Adam Handling social profiles
Digital presenceFrog By Adam Handling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frog By Adam Handling leadership team
Management profileNumber of profiles
Profiles1 record
Frog By Adam Handling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frog By Adam Handling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frog By Adam Handling
What does Frog By Adam Handling do?
Frog by Adam Handling operates a Michelin-starred modern British fine dining restaurant at 34-35 Southampton St, London WC2E 7HG, selling a 13-course tasting menu at £199 per person (with two optional supplements) and a shorter lunch menu at £100 per person. The restaurant sources 90% of produce directly from British farmers, fishermen, growers, and foragers across Cotswolds, Orkney, Newlyn, Devon, Wye Valley, Lake District, Hartlepool and Wiltshire, complemented by an in-house cocktail/Champagne/caviar bar (Eve Bar) and a 12-seat private dining room (The Library).
Is Frog By Adam Handling a public or private company?
Frog By Adam Handling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frog By Adam Handling founded?
Frog By Adam Handling was founded in 2017. It employs 11 to 50 people.
Where is Frog By Adam Handling based?
Frog By Adam Handling is headquartered in London, United Kingdom, in the Europe region.
How does Frog By Adam Handling make money?
Three revenue lines are on record. Fine Dining Restaurant is the primary driver. The others are private Dining & Events and bar Service.
Who are Frog By Adam Handling's main competitors?
The Palomar is listed as an emerging player. Direct peers are Restaurant Gordon Ramsay, Dinner by Heston Blumenthal, The Ritz Restaurant, Core by Clare Smyth, Hélène Darroze at The Connaught, Alain Ducasse at The Dorchester, Sketch (The Lecture Room) and Gymkhana. The Waterside Inn is listed as a broad incumbent.
Does Frog By Adam Handling have an API?
No public API is recorded for Frog By Adam Handling.
What industry is Frog By Adam Handling in?
Frog By Adam Handling's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.