The Range

What The Range does

The Range is an EMMY Award-winning, woman and minority-led creative production company founded in 2013 by Anna Rau and Corbett Jones, headquartered in Austin, Texas with a secondary Los Angeles presence and 13 total employees. It delivers end-to-end production across development, live-action filming, and post-production — including FAA-certified drone operation, celebrity handling, editorial, color, VFX, animation, music supervision, and original score — for branded content, commercials, music videos, documentaries, narrative films, experimental/VR pieces, and podcast/social content. Its commercial/branded work is channeled through representation firm ONE AT OPTIMUS (Head of Production Dave Buehrle), while direct, music, and documentary inquiries are handled in-house.

The company makes money exclusively as a professional services studio: project-based fees for clients such as Apple (accessibility campaign), Cartier (Y/our Stories customer series), Spotify (George Strait documentary), FX Networks (Fargo documentary pieces and LOUIE promos), KCETLink (Tending Nature, Artbound), and premium music clients including Paul McCartney ('Early Days'), Waxahatchee (four videos for the Grammy-nominated Tigers Blood), and Plains. Revenue streams span branded content production, documentary production, music video production, TV/network promotional content, and feature/short film production; pricing is not publicly disclosed. The Range also receives select non-dilutive grant funding for documentary work, including from Patagonia for the feature 'Trans Pecos.'

Operationally, the firm maintains a journal and Instagram presence as organic top-of-funnel marketing, supplemented by festival premieres (Sundance-adjacent Slamdance, Montclair, Vimeo Staff Picks) and earned media in outlets including Variety and the New York Times Op-Docs. After a quieter post-2020 period, the company publicly announced a 'Revival' in January 2025 with a refreshed site and stated expansion plans. The Range is privately held with no disclosed external funding, parent company, or institutional investors.

Name

The Range

Legal name

The Range

Website

https://fromtherange.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Range is a 13-person, EMMY Award-winning, woman and minority-led creative production studio in Austin that develops, produces, and finishes branded campaigns, documentaries, music videos, and narrative films for enterprise clients including Apple, Cartier, Spotify, and FX Networks.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative video production
• Branded content production
• Documentary production services
• Music video production
• Commercial film production

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content Production: Production of branded content campaigns for corporate clients including Apple, Cartier, and other major brands. Projects involve concept development, filming, and post-production for commercials and promotional materials.
2. Documentary Production: Original documentary content creation for streaming platforms, TV networks, and film festivals. Includes feature documentaries, short documentaries, and episodic documentary content.
3. Music Video Production: Music video production for recording artists across various genres, working with musicians from indie to major label acts.
4. Television/Promotional Content: On-air promotional spots and promotional content for networks such as FX Networks. Includes campaign materials for TV shows and network branding.
5. Film Production: Feature and short film production including narrative films, fashion films, and experimental content. Some projects are developed for film festival circuits.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Range is a creative production company that produces branded content, documentary films, music videos, television and promotional spots, and commercial film for brand and entertainment clients. Founded in 2013 and based in Austin, Texas with a Los Angeles presence, the studio operates with a team of approximately 13 creative professionals delivering full-service production from concept through delivery.

Product overview

The Range is an EMMY Award winning, woman and minority-led creative production company that operates as a single unified creative services firm rather than a platform-plus-modules architecture. The company offers a comprehensive suite of services organized into three main phases: Development (budgeting, scripting, scheduling, research, scouting, casting), Production (live action, table top, cinematography, crew staffing, FAA certified drone operation, remote production), and Post Production (editorial, color correction, VFX, animation, sound design, music composition). The portfolio includes music videos (Waxahatchee, Paul McCartney, Plains), feature documentaries (Trans Pecos, All We Need Is Another Chance, Fargo series), branded content (Apple accessibility campaign, Cartier customer stories), and narrative films (There Is No Gravity, Beneath Contempt, Walk Tall). The company is represented by ONE AT OPTIMUS for branded content.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Content Production Creative production of branded video and film content for brand marketers and companies seeking high-quality promotional storytelling.
• Documentary Production End-to-end production of documentary films for brand, entertainment, and editorial clients seeking long-form non-fiction storytelling.
• Music Video Production Production of music videos for recording artists, labels, and music industry commissioners requiring cinematic and creative direction.
• Television and Promotional Content Production Production of television spots and promotional content for networks, brands, and entertainment clients needing broadcast-ready creative output.
• Commercial Film Production Production of commercial film content for advertising agencies, brands, and marketers as paid creative engagements.

Quantifiable outcome

• Corbett Jones won EMMY Award in 2017
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• ONE AT OPTIMUScoreChannel Partner/ Reseller/ DistributorONE AT OPTIMUS serves as The Range's commercial production representation, handling branded content inquiries and managing director representation. Dave Buehrle serves as Head of Production at the representation firm.
• Park PicturescoreStrategic or Co-development PartnerCollaborated with Park Pictures on Paul McCartney 'Early Days' music video production. Park Pictures served as the production company for the project.
• Pet GorillacoreChannel Partner/ Reseller/ DistributorThe Range joined Pet Gorilla's roster in 2018 for creative production work. Corbett Jones directed Apple accessibility spots through this representation.
• FX NetworkscoreStrategic or Co-development PartnerCommissioned original documentary pieces including 'Welcome to Fargo' and 'The Enchanted Highway' exploring real stories behind the Fargo series. Also produced promotional spots for LOUIE show.
• KCETLinkcoreStrategic or Co-development PartnerOngoing partnership with KCETLink for documentary content including 'Tending Nature' series and Artbound program content. Collaboration continued into 2018 with new projects.
• SpotifycoreStrategic or Co-development PartnerProduced short documentary about George Strait's life and legacy for Spotify platform.
• Wolf Birds ProductionscoreStrategic or Co-development PartnerCo-production partner on feature documentary 'Trans Pecos' about the Big Bend Region landowners fighting the Trans Pecos Pipeline.
• PatagoniamajorStrategic or Co-development PartnerPatagonia granted funding to 'Trans Pecos' documentary as part of their grant program supporting environmental storytelling.
• Vincent HaycockcoreStrategic or Co-development PartnerFrequent collaborator on music video projects including Paul McCartney 'Early Days'. Vincent Haycock directed, The Range produced.
• AG RojascoreStrategic or Co-development PartnerLong-term collaborator on projects including Spiritualized music videos and Dazed Digital Tribute films. AG Rojas directed, The Range produced.
• Nick SimonitecoreStrategic or Co-development PartnerFrequent collaborator on music videos including Waxahatchee 'Tigers Blood' and Plains music videos, shot on location in Texas.
• Lo and Behold RecordsminorOthersHamtramck-based vinyl record store providing music curation for The Range's AM/FM music mix series.
• Waller Creek ConservancyminorStrategic or Co-development PartnerCommissioned video installation 'Urban Scrim' for CreekShow 2018 event, in collaboration with Lemmo Architecture and Design.
• The BearminorStrategic or Co-development PartnerCo-production partner on New York Times Op-Doc 'Slow to Show' about Odessa car flying phenomenon.
• Good Company, Royale, Foundation ContentminorStrategic or Co-development PartnerAssociation partners on 'There Is No Gravity' short film production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSA Films: RSA Films is a longstanding global commercial and content production company with deep brand and music-video relationships. Operates as a broader incumbent in the same commercial production category with significantly larger scale and roster.

Direct peers

• Anonymous Content: Anonymous Content is a leading independent creative production company spanning commercials, music videos, and feature films with an integrated talent management arm. Closely aligned with The Range across branded content, music videos, and documentary production for premium clients.
• Variable: Variable is a creative production company with full-service capabilities spanning commercial, branded content, and documentary work. Comparable boutique scale and services stack including post-production capabilities similar to The Range's full-stack offering.
• Smuggler: Smuggler is a global commercial and content production company known for award-winning commercials, branded films, and documentary-style content. Operates with a similar director-driven creative model targeting premium brand clients.
• Caviar: Caviar is an international production company producing commercials, documentaries, and branded content with offices in New York, Los Angeles, and Europe. Comparable boutique commercial-and-content model with similar premium-client roster.
• Radical Media: Radical Media is a global commercial and content production company producing branded films, documentaries, and music videos for premium brands and networks. Operates at significantly larger scale but in the same service category as The Range.
• Pet Gorilla: Pet Gorilla is a commercial production company whose roster previously included The Range (Corbett Jones directed Apple accessibility spots through this representation). Directly comparable bicoastal boutique model targeting premium brand clients.
• Park Pictures: Park Pictures is a bicoastal commercial and content production company with a similar boutique-creative model. Already a documented collaboration partner on Paul McCartney's Early Days, Park Pictures operates at slightly larger scale serving comparable brand and music-video clients.
• PRETTYBIRD: PRETTYBIRD is a creative production and artist representation company producing commercials, music videos, and branded content. Closely comparable boutique model with similar mix of brand work and music-video commissions.
• Tool of North America: Tool of North America is a commercial and content production company representing directors and producing branded work. Comparable scale and creative boutique positioning with similar branded-content and music-video focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fromtherange
• LinkedInlinkedin.com/company/the-range-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Range