Lo & Behold Studios

What Lo & Behold Studios does

Lo & Behold Studios is a solo creative studio operated by Lindsey Lo from suburban Atlanta, Georgia, providing hand lettering and illustration design services. Its core offerings include original art prints, custom illustration commissions, and curated creative kits branded under the Print Pray Slay label, all produced by hand rather than through automated tooling. The studio targets individual consumers seeking faith-informed, encouraging visual artwork and stationery, with a brand voice centered on empowerment and encouragement.

The business operates as a sole proprietorship with no disclosed external funding and no employed staff beyond the founder. Distribution is primarily direct-to-consumer through an Etsy storefront, supplemented by a Pinterest presence for discovery and an email newsletter for direct customer engagement. Formal partnerships with peer studios, including 5and2studio and Print Pray Slay, indicate a collaborative positioning within a small creative community rather than a scaled commercial enterprise. Revenue is generated through one-off art print sales on Etsy, custom commissions, and bundle product (Print Pray Slay Kit) sales.

Operationally, the studio runs on a minimal stack: a Squarespace-hosted website for brand presence and direct contact, marketplace commerce via Etsy, social/visual channels on Pinterest, and email for retention. There is no disclosed technology platform, no AI tooling, and no hiring activity beyond the founder. The entire output is human-crafted, and the legal entity is registered under Lindsey Lo, making this a true lifestyle creative business rather than a venture-scale operation.

Name

Lo & Behold Studios

Legal name

Lo and Behold Studios

Website

https://loandbeholdstudios.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lo & Behold Studios is a solo hand-lettering and illustration studio in suburban Atlanta, Georgia, operated by Lindsey Lo. It sells art prints, custom illustrations, and Print Pray Slay Kits to individual consumers via Etsy, Pinterest, and email.

Ownership category

akta.pro rank

Product category

Custom Illustration Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Custom lettering design
• Art print retail
• Hand illustration services
• Faith-based wall art
• Creative studio design

Headquarters

HQ city

Suburbs of Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Art Prints & Shop Items: Sale of pre-designed art prints and shop items through Etsy marketplace. One-time purchase model for physical and digital products.
2. Custom Illustration Services: Custom lettering and illustration work created for business clients and individuals. Commission-based one-time projects.
3. Print Pray Slay Kits: Partnership with Print Pray Slay for curated kit products featuring Lo & Behold designs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lo & Behold Studios creates hand-lettered and illustrated art products sold as physical art prints through its Etsy storefront, distributed as kits through a partnership with Print Pray Slay, and delivered as custom illustration and lettering commissions for business clients. The studio's work centers on vibrant, uplifting, faith-based designs aimed at decorating personal spaces and supporting small business branding needs.

Product overview

Lo & Behold Studios is a creative studio operated by illustrator and letterer Lindsey Lo, offering a portfolio of uplifting art products centered around custom illustration and lettering. The core offerings include art prints sold through their Etsy shop, Print Pray Slay Kits (a collaboration product with PrintPraySlay.com), and custom illustration services for businesses. The studio positions itself as a faith-based, encouraging brand focused on creating captivation and intentional designs that uplift viewers.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Prints Pre-designed uplifting and vibrant art prints featuring lettering and illustrations designed to encourage and inspire spaces, sold to individual consumers via the studio's Etsy shop.
• Custom Illustration & Lettering Custom lettering and illustration work created for businesses seeking unique visual encouragement pieces for their brand, scoped and quoted on a per-project basis.
• Print Pray Slay Kits Curated kits combining printable art with prayer and affirmation themes featuring Lo & Behold designs, sold in collaboration with PrintPraySlay.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Print Pray SlayminorChannel Partner/ Reseller/ DistributorLo & Behold Studios provides designs for the Print Pray Slay Kit product line, sold through printprayslay.com. This partnership allows distribution of curated faith-based art kits.
• 5and2studio (Lyndsie)minorStrategic or Co-development PartnerCollaborative partnership with Lyndsie from @5and2studio. She added southern greeting cards to her shop that inspired Lo & Behold's playful celestial affirmations style. Creative cross-promotion relationship.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emily McDowell Studio: Emily McDowell Studio is a solo illustrator-led brand selling art prints, cards, and apparel with a distinct emotional/encouragement voice — directly comparable to Lo & Behold's independent illustration and uplifting brand positioning.
• The Poster Club: The Poster Club curates and sells designer art prints online, overlapping directly with Lo & Behold's core art-print product line and Etsy-style direct-to-consumer print distribution.
• Poketo: Poketo is a design-forward retailer selling art prints, stationery, and lifestyle goods from independent artists and designers — directly comparable to Lo & Behold's curated independent-illustrator art print offering.
• Letterform Cards: Letterform Cards is an independent letterer/illustrator brand selling greeting cards and prints — directly comparable to Lo & Behold's hand-lettering, illustration, and print product mix.
• 5and2studio: 5and2studio (Lyndsie) is an Etsy-based illustrator and greeting-card maker cited as Lo & Behold's cross-promotion partner — directly comparable as a small solo Etsy illustrator selling southern-style lettered cards and prints.

Broad incumbents

• Minted: Minted operates an artist marketplace for art prints, stationery, and home decor with crowd-sourced designs — functionally similar to Lo & Behold's print-sales model but with much broader scale and a curated submission process.
• Rifle Paper Co. Rifle Paper Co. is an established illustration and stationery brand selling art prints, custom illustration, and home decor through its own site and wholesale — directly comparable to Lo & Behold's prints-plus-custom-illustration model but at significantly larger scale.
• Society6: Society6 is a large marketplace where independent artists sell prints and home decor, comparable to Lo & Behold's Etsy marketplace approach for independent illustrators selling prints.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Pinterestpinterest.com/loandbeholdstudios
• LinkedInlinkedin.com/company/lo-&-behold-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lo & Behold Studios