Frontier City ( Six Flags )

What Frontier City ( Six Flags ) does

Frontier City, branded as Six Flags Frontier City, is a theme park property in Oklahoma City, Oklahoma, owned and operated by Six Flags Entertainment Corporation (NYSE: SIX), a publicly traded diversified amusement park conglomerate headquartered in Texas. The park offers a portfolio of thrill rides (including the Diamondback coaster), family-friendly attractions, live entertainment and shows, and the on-site Wild West Water Works water park, which is bundled with standard admission. The principal customer base is families with children, supplemented by organized groups of 15 or more, individual thrill-seekers, military and first-responder households eligible for discounted pricing, and pre-K children through a dedicated Pre-K Pass program. Geographically, the park serves the Oklahoma regional market and is positioned as a node within the Six Flags TX and OK multi-property ecosystem accessible via Gold Membership.

The revenue model is direct-to-consumer and diversified across eight primary streams: one-time daily admission tickets with variable/seasonal pricing, annual season passes (subscription), monthly recurring memberships (Gold Membership from $7/month covering all TX and OK parks with free parking), a Fast Lane priority-access add-on, on-site food and beverage including Drink & Dining Deals packages, e-commerce merchandise via merch.sixflags.com, contact-based group ticket packages for parties of 15 or more, and premium seasonal/special-event ticketing including the 2026 Celebrate America's 250th summer-long event. Distribution relies on the Six Flags website, a dedicated mobile application, an online payment/account portal, group sales, military and first-responder discount landing pages, on-site walk-up sales, and a branded merchandise storefront. Marketing spans content/blog, email newsletter, social media, and event-specific campaigns.

Underlying technology is conventional theme-park physical infrastructure (ride systems, water park, on-site hospitality) supported by consumer-facing digital channels (website, mobile app, payment portal, e-commerce store). No proprietary AI, advanced analytics, or differentiated technology stack is disclosed. Frontier City has no standalone headcount, revenue, or funding profile in the source data; the reported num_employees figure of 5 is inconsistent with theme-park scale and likely reflects only a narrow employee subset rather than operational staff. Operating status is active.

Name

Frontier City ( Six Flags )

Legal name

Six Flags Entertainment Corporation

Website

https://frontiercity.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Six Flags Frontier City is a theme park in Oklahoma City, Oklahoma, owned by Six Flags Entertainment Corporation (NYSE: SIX). It serves families, thrill-seekers, and groups with rides, the Wild West Water Works water park, live entertainment, memberships, and seasonal events.

Ownership category

akta.pro rank

Product category

Amusement and Theme Park Services

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (THAAAAAB)

Keywords

• Amusement park admissions
• Theme park tickets
• Season passes
• Water park attractions
• Thrill ride experiences

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daily Tickets & Admission: One-time admission fees for park entry, the primary revenue driver for amusement parks. Pricing varies by day and season.
2. Season Passes: Annual pass providing unlimited visits throughout the operating season, with tiered options including free parking benefits.
3. Memberships: Monthly recurring subscription model (Gold Membership from $7/month) offering season-long access and free parking across TX and OK parks. Includes initial payment plus recurring monthly charges with applicable taxes and fees.
4. Fast Lane: Priority access/line-skipping add-on sold as an upgrade for visitors seeking reduced wait times on rides.
5. Food & Beverage: On-site dining, drinks, and catering services for groups and individuals. Includes drink and dining deal packages.
6. Merchandise: Online merchandise store (merch.sixflags.com) selling branded apparel and souvenirs.
7. Group Tickets: Specialized group ticket packages for parties of 15 or more, including catering options and group rates.
8. Special Events: Premium ticketed events including seasonal celebrations (e.g., America's 250th anniversary 2026), fireworks displays, specialty entertainment, and themed activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Frontier City operates as an admission-based amusement and water park in Oklahoma City, selling single-day tickets, season passes, and monthly memberships (Gold Membership from $7/month) that grant access to thrill rides, family attractions, and the on-site Wild West Water Works water park. Revenue is supplemented by Fast Lane priority access add-ons, food and beverage deals, group tickets for parties of 15+, special seasonal events such as the 2026 Celebrate America's 250th celebration, and branded merchandise sold through the Six Flags online store.

Product overview

Frontier City is a Six Flags amusement park in Oklahoma offering a unified experience combining thrill rides, water attractions, and live entertainment. The core product is admission-based access (Daily Tickets, Season Passes, Memberships), supplemented by add-on experiences including Wild West Water Works water park, Fast Lane line-skip access, and dining packages. The park targets families and thrill-seekers with rides, shows, and seasonal special events including the 2026 Celebrate America's 250th summer celebration.

Differentiator

Problem solved

Functional benefit

Brands

• Wild West Water Works: Water park area within Frontier City featuring water rides and attractions for all ages, included with park admission
• Fast Lane
• Hurricane Harbor

Products and services

• Gold Membership

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herschend Family Entertainment: Largest family-owned themed attractions operator in the U.S., running Silver Dollar City, Dollywood, and Wild Adventures. Comparable regional park operator business model with mix of amusement park and water park assets.
• Six Flags Fiesta Texas: Six Flags regional theme park in San Antonio, Texas, sharing identical membership benefits, pricing tiers, and corporate marketing infrastructure. Closest sister property and most direct operational and economic comparable to Frontier City.
• Dollywood: Herschend-operated regional theme park in Pigeon Forge, Tennessee, offering a comparable mix of thrill rides, water park, seasonal events, and family-focused entertainment with similar price points and operational footprint.
• SeaWorld San Antonio: Major regional theme park in San Antonio, Texas, sharing the same regional Texas leisure market as Frontier City. Comparable in scale, ticket/pass structure, and target family demographic.
• Six Flags Over Texas: Flagship Six Flags regional theme park in Arlington, Texas, operated by the same parent company and sharing the Gold Membership multi-park access. Directly comparable business model, ticket/pass structure, and customer demographics within the same TX/OK regional network.
• Silver Dollar City: Herschend-operated regional theme park in Branson, Missouri, with a comparable mix of thrill rides, family attractions, on-site water activities, and seasonal events. Closely aligned in scale, market position, and target customer.

Broad incumbents

• Walt Disney World: Dominant global theme park operator with destination resort economics. Larger and broader in scope, but competes for the same family leisure occasions and sets the pricing/marketing benchmark for the regional parks segment.
• Knott's Berry Farm: Cedar Fair-owned regional theme park in Buena Park, California. Comparable in scale, pricing model, and customer demographics, with a similar portfolio of thrill rides, family attractions, and seasonal events.
• Cedar Point: Cedar Fair flagship regional theme park in Sandusky, Ohio, owned by the same parent company as Six Flags post-merger. Larger scale but highly comparable business model, ride portfolio, and seasonal economics.

Emerging players

• Schlitterbahn New Braunfels: Standalone water park in Texas operated by Cedar Fair/Six Flags, directly comparable to Wild West Water Works in product offering. Useful reference for the water park component and per-cap economics embedded in Frontier City's admission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frontier-city-six-flags-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontier City ( Six Flags )