Unidas Frotas

What Unidas Frotas does

Unidas Frotas is a privately held Brazilian fleet-outsourcing company founded in 1975 and headquartered in Curitiba. It serves enterprise and mid-market customers across agriculture, construction, mining, forestry, road transport, food and beverage, pharmaceuticals, electrical utilities, sanitation, intralogistics, sugar-energy, and employee car-benefit programs. Its core offer spans cars, trucks, machines, and specialized equipment, with service levels from vehicle rental through rental plus maintenance to full-service fleet operation. Unidas reports 113,000+ active fleet assets, more than 5,000 specialists, and 50+ years of operating experience as part of Brookfield.

The company sells primarily through dedicated field consultants, phone, WhatsApp, and web quote requests, and it customizes monthly subscription or managed-service contracts; no public pricing tiers are provided. Its technology layer includes the Centro de Controle Operacional, telematics, Frota 360, a customer portal, fuel management, automatic vehicle identification, fatigue and on-board cameras, and 24-hour assistance. Unidas reports 9,000+ maintenance workshops, including 6,000 focused on light vehicles and 3,000 on heavy vehicles.

Name

Unidas Frotas

Legal name

UNIDAS LOCAÇÕES E SERVIÇOS S/A

Website

https://frotas.unidas.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unidas Frotas is a Brazilian fleet-outsourcing company serving enterprise and mid-market customers with light vehicles, trucks, machinery, maintenance, and full-service operations supported by telematics and digital fleet-management tools through monthly managed-service contracts nationwide.

Ownership category

akta.pro rank

Product category

Fleet Outsourcing Services

NAICS

Support Activities for Agriculture and Forestry (115), Support Activities for Forestry (1153)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)

Keywords

• Fleet outsourcing services
• Vehicle fleet management
• Heavy equipment rental
• Corporate vehicle leasing
• Fleet maintenance services

Headquarters

HQ city

Curitiba, Paraná

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Frota Terceirizada (Outsourced Fleet): Full fleet outsourcing service including vehicle provision, maintenance, documentation, and renewal. Customers pay a predictable monthly fee for access to vehicles without capital investment. Services can be customized from basic rental to full-service operation including maintenance and operational management.
2. Manutenção (Maintenance Services): Preventive and corrective maintenance services included in fleet contracts or offered as standalone services. 9,000+ workshops available including 6,000 focused on light vehicles and 3,000 on heavy vehicles.
3. Operação Full Service: Complete outsourcing model including fleet, maintenance, and operation. The company takes full responsibility for daily fleet operations while the client focuses on their core business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Unidas Frotas provides full fleet outsourcing (terceirização de frotas) for businesses in Brazil, delivering light vehicles (cars and utilities) and heavy vehicles (trucks, machinery, and equipment) under recurring monthly contracts. Services bundle vehicle provision, preventive and corrective maintenance through a network of 9,000+ workshops, documentation management, 24-hour assistance, fleet renewal at contract end, and optional full-service operation. The offering is tailored by industry vertical including agriculture, construction, mining, forestry, road transport, food and beverage, pharmaceutical, electrical/utility, sanitation, and intralogistics.

Product overview

Unidas Frotas is a fleet outsourcing company offering comprehensive mobility solutions for businesses. The core product is Terceirização de Frotas (Fleet Outsourcing), which includes three service tiers: Locação (fleet rental), Locação + Manutenção (rental with maintenance), and Locação + Manutenção + Operação (full service with integrated fleet, maintenance, and operation). The company serves multiple industry verticals including Agrícola, Alimentício, Construção, Eletricitário, Farmacêutico, Florestal, Intralogística, Mineração, Saneamento, Sucroenergético, and Rodoviário. Add-on modules include Portal do Cliente, Telemetria, Frota 360, Câmera de Fadiga, Câmera de Bordo, IAV, and Cartão Combustível. Related sub-brands include Unidas Seminovos (used vehicle sales), Aluguel Corporativo, Livre Empresas, Unidas Mensal Mais, and Unidas Livre (car subscription). With over 50 years of experience and 113,000 assets under management, the company operates as part of the Brookfield group.

Differentiator

Problem solved

Functional benefit

Products and services

• Terceirização de Frotas (Fleet Outsourcing) Comprehensive fleet outsourcing service for Brazilian businesses delivering vehicle provision, preventive and corrective maintenance, documentation management, and fleet renewal through recurring monthly contracts, with reported cost savings up to 25% versus owned fleets.
• Frotas Leves (Light Fleet Outsourcing)

Quantifiable outcome

• Up to 25% cost savings compared to owned fleet operations
• +3 more outcomes

Named customers3 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Locamerica: Brazilian fleet management and rental company providing outsourced fleet solutions to corporate clients; competes with Unidas in light and heavy fleet outsourcing across multiple industry verticals.
• Localiza: Brazil's largest vehicle rental and fleet management company; directly competes with Unidas Frotas in outsourced fleet (terceirização de frotas), light and heavy fleet leasing, and corporate B2B contracts across all major industry verticals in Brazil.
• Movida: Major Brazilian car rental and fleet management company (formerly Localiza Fleet); competes directly with Unidas in outsourced corporate fleets, light vehicle leasing, and managed services for enterprise customers.

Regional players

• Wheels (Donlen): North American fleet management company (Donlen) owned by Wheels; competes with Unidas in the same outsourced fleet space but is geographically focused on the US, making it a regional rather than head-to-head competitor.

Broad incumbents

• Enterprise Fleet Management: US-focused fleet management arm of Enterprise Mobility; comparable to Unidas in providing full-service fleet outsourcing including acquisition, financing, maintenance, and remarketing for corporate clients.
• ALD Automotive: Société Générale-owned global fleet management and leasing provider; competes in the same full-service outsourced fleet space as Unidas, serving multinational corporates with integrated fleet, maintenance, and mobility solutions.
• LeasePlan: One of the world's largest fleet management and vehicle leasing companies; comparable to Unidas in offering outsourced fleet, maintenance, and telematics services to corporate customers, and increasingly present in LatAm.
• Element Fleet Management: Large North American-based fleet management services company; comparable to Unidas in offering outsourced fleet management, maintenance, telematics, and fuel programs to enterprise customers across commercial verticals.
• Arval: BNP Paribas-owned global fleet management and mobility services company; directly comparable business model to Unidas in providing full-service fleet outsourcing, maintenance, and telematics at scale to enterprise customers.

Emerging players

• Sascar (FreteBras / fleet telematics): Brazilian fleet telematics and tracking provider (now part of FreteBras/Grupo Toyota); adjacent rather than directly competitive — provides the telemetry and tracking layer that integrates into fleet outsourcing offerings like Unidas'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/unidasfrotas
• YouTubeyoutube.com/unidasfrotas
• Facebookfacebook.com/UnidasFrotas
• LinkedInlinkedin.com/company/unidasfrotas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unidas Frotas