Frucht Hartmann GmbH

What Frucht Hartmann GmbH does

Frucht Hartmann GmbH is a family-owned German wholesale distributor of fresh produce, headquartered in Fulda, Hesse, and founded in 1920. The company operates as a regional foodservice partner serving hotels, restaurants, caterers, and other food service businesses within a defined delivery area (Liefergebiet) in Germany, and also serves private customers through direct sales (Privatverkauf). Now in its fourth generation of family ownership and affiliated with the Gemüsering-Gruppe — a cooperative network of regional produce wholesalers — the company emphasizes reliability, daily fresh delivery, and over 120 years of trust-based regional relationships.

The company's product portfolio centers on raw produce (fruits and vegetables sourced globally) and extends across a broad assortment: cold-peeled potatoes, ready-cut fresh produce, convenience and delicatessen items, dairy, fresh meat and fish (delivered daily), certified organic products, frozen foods, and supplementary canned goods, oils, and fats. The firm maintains a webshop (shop.fruchthartmann.de) for online ordering, a corporate website with sustainability and history content, and Facebook/Instagram presences; private customers can place orders via phone or callback request. The company claims multiple quality awards (specific award names are not disclosed) and positions around sustainability 'from the field to the table.'

The business model is straightforward wholesale distribution: the company procures fresh and ancillary food products, holds inventory, and delivers on a transaction-fee basis to professional foodservice buyers and, through private sales, to individual consumers. No specific pricing tiers, contract structures, or revenue figures are publicly disclosed. The 5-employee headcount, single Fulda office, and product range indicate a small, regionally focused operation reliant on the Gemüsering-Gruppe network for sourcing scale and on established customer relationships for demand.

Name

Frucht Hartmann GmbH

Legal name

Frucht Hartmann GmbH

Website

https://fruchthartmann.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Frucht Hartmann GmbH is a 1920-founded, fourth-generation family-owned German wholesale distributor based in Fulda, delivering fresh produce, dairy, meat, fish, and convenience foods to regional foodservice customers and private buyers via webshop and direct sales.

Ownership category

akta.pro rank

Product category

Foodservice / Fresh Produce Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)

akta.pro secondary industries

Refrigerated & Dairy Foods Wholesale (Dairy, Eggs, Chilled) (AFAIABAD), Refrigerated Dairy & Eggs Wholesale (AFAIAHAH)

Keywords

• Fresh produce wholesale
• Foodservice distribution
• Fruit vegetable supply
• Regional grocery wholesale
• Organic produce distribution

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Fresh Produce: Frucht Hartmann generates revenue through wholesale distribution of fresh fruits, vegetables, and related food products to Foodservice customers (hotels, restaurants, caterers) and through direct private sales. The company operates a webshop and has a defined delivery area.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frucht Hartmann GmbH is a regional foodservice wholesaler that distributes fresh fruits, vegetables, and related food products (dairy, meat and fish, frozen goods, convenience/delicatessen items, and certified organic produce) to professional kitchens such as hotels, restaurants, and caterers across a defined delivery area centered on Fulda, Germany. The company also sells directly to private customers (Privatverkauf) and accepts orders through its own webshop.

Product overview

Frucht Hartmann GmbH is a traditional German foodservice wholesale company operating since 1920, now in its fourth generation. The company offers a comprehensive single-platform wholesale offering centered around fresh produce distribution. Their core portfolio consists of fresh fruits and vegetables sourced globally, supplemented by cold peeled potatoes, ready-cut convenience products, and a full delicatessen range. Additional product categories include dairy products, fresh meat and fish (delivered daily), certified organic products, frozen foods, and canned goods/oils/fats. The company also operates a Webshop for online ordering and provides direct sales service to private customers, serving the foodservice market across a defined delivery area in the Fulda region.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gemüsering-GruppecoreStrategic or Co-development PartnerFrucht Hartmann is part of the Gemüsering-Gruppe (Vegetable Ring Group), a network of regional produce wholesalers. The company describes their culture as characterized by trustworthy and binding cooperation among team members and with business partners.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CHEFS CULINAR: One of Germany's largest foodservice wholesalers, distributing fresh produce, dairy, meat, fish and convenience to professional kitchens. Comparable business model and customer base to Frucht Hartmann, but at national scale.
• Frischeparadies: German premium fresh-produce foodservice wholesaler supplying restaurants, hotels and caterers. Directly comparable to Frucht Hartmann as a specialist fresh-produce B2B supplier with national reach and similar category focus.
• Weiling Großhandel für Naturkost: German organic and natural foods wholesaler supplying specialist retailers, caterers and foodservice operators. Comparable on the certified-organic assortment that Frucht Hartmann carries under its Bio-Produkte line.
• Hamberger Großverbraucher-Service: Regional German foodservice wholesaler serving hotels, restaurants and caterers with fresh and convenience products. Similar assortment breadth (produce, dairy, meat, frozen) and delivery-driven model to Frucht Hartmann.
• FrischeService Zentrale (FSZ): German fresh-produce foodservice specialist delivering fruit, vegetables and fresh convenience to professional kitchens nationwide. Similar core proposition (daily fresh produce to foodservice) and overlapping customer segments.

Regional players

• Bodan Großhandel für Naturkost: Regional German organic wholesale distributor focused on Southern Germany, serving natural food retailers and foodservice. Comparable assortment in organic produce and grocery, but with different geographic concentration than Frucht Hartmann's Fulda base.

Broad incumbents

• Transgourmet Deutschland: National foodservice wholesale subsidiary of Coop Group, offering full-range fresh, frozen and dry assortment to professional kitchens. Comparable customer and category overlap, but at much larger scale and with broader portfolio than Frucht Hartmann.
• EDEKA Foodservice: Foodservice arm of the EDEKA group, supplying hotels, restaurants and caterers across Germany with fresh and ambient products. Competes for the same regional foodservice customers as Frucht Hartmann, but from a national, multi-category platform.
• METRO AG: German-headquartered wholesale and foodservice group operating METRO Cash & Carry and delivery businesses serving HoReCa customers. Overlaps with Frucht Hartmann on foodservice fresh produce and broadline supply, but at significantly larger scale.

Emerging players

• Bio Company: Berlin-based organic retailer and wholesaler operating specialty stores and supplying organic foodservice customers. Adjacent to Frucht Hartmann via the organic foodservice overlap and certified-bio sourcing, but primarily retail-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fruchthartmannfulda
• Instagraminstagram.com/fruchthartmannfulda
• LinkedInlinkedin.com/company/frucht-hartmann-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frucht Hartmann GmbH