Frutas y Verduras Acosta

What Frutas y Verduras Acosta does

Frutas y Verduras Acosta is a family-owned B2B fresh produce distributor founded in 2014 and headquartered in Estepona, Málaga, Spain. The company supplies fruits, vegetables, natural juices, and specialty items to the HORECA channel — hotels, restaurants, cafeterias, and catering operators — across the Costa del Sol region of Málaga province, operating with approximately 21 employees and a single warehouse/headquarters site. Customers order through a multi-channel stack: a proprietary mobile app called 20 Bananas (launched March 2024, iOS and Android, with 500+ product references and 24/7 ordering), a WhatsApp order line, and a field sales team with assigned commercial representatives. Direct delivery from 7 AM Monday through Saturday is included with orders, with urgency service available for out-of-stock items.

The technology stack is centered on the 20 Bananas ordering platform, which functions as the digital ordering and customer relationship layer, and Clementina, a WhatsApp-based AI digital assistant launched in May 2026 to autonomously receive and route orders via a dedicated number. The company also holds an exclusive distribution arrangement for premium Molino Roca rice, giving HORECA clients access to a specialty SKU used by fine-dining chefs. Beyond core produce distribution, the business runs a community-engagement program across Málaga province, including the Child Obesity Prevention Campaign with Sabor a Málaga / Diputación de Málaga (reaching 1,000+ schoolchildren across 15 educational centers), multi-year sponsorships of CD Estepona football and the MGA Gastronomic Awards, and food waste initiatives via Too Good To Go with donations to local foundations.

The business model is straightforward transactional B2B produce sales with quote-based pricing per account, free standard shipping, and a return policy for freshness. Revenue is concentrated in a single vertical (HORECA) within a single province (Málaga), with no disclosed revenue figures, no external funding rounds, and no identified parent company. The business is privately held and family-owned, led by Director General Richard Omar Pantaleón (promoted September 2025) and Commercial Manager Verónica Alarcón (promoted November 2025).

Name

Frutas y Verduras Acosta

Legal name

Frutas y Verduras Acosta

Website

https://frutasyverdurasacosta.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Frutas y Verduras Acosta is a family-owned B2B fresh produce distributor based in Estepona, Spain, supplying fruits, vegetables, and specialty items to the HORECA sector across Costa del Sol via field delivery, the proprietary 20 Bananas app, and a WhatsApp AI assistant.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

Keywords

• Fresh produce distribution
• HORECA B2B supply
• Costa del Sol wholesale
• Mobile order management
• Premium specialty foods

Headquarters

HQ city

Estepona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Fresh Produce Sales: Primary revenue stream from direct sales of fresh fruits, vegetables, natural juices, tomatoes, mushrooms, potatoes, lettuces, tubers, spices, cocktail ingredients, and dried fruits/nuts to HORECA sector businesses. Transaction-based pricing with free standard shipping included.
2. Exclusive Distribution: Exclusive distribution agreements for premium products like Arroz Molino Roca (Molino Roca rice), providing differentiated revenue stream with higher margins from specialty products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Frutas y Verduras Acosta distributes fresh fruits, vegetables, natural juices, tomatoes, mushrooms, potatoes, lettuces, tubers, spices, cocktail ingredients, and dried fruits/nuts to hotels, restaurants, cafeterias, and catering companies across the Costa del Sol. The company supplements its fresh produce catalog with exclusive distribution of premium specialty products such as Arroz Molino Roca rice, and operates a proprietary digital ordering ecosystem through the '20 Bananas' mobile app (500+ product references) and the 'Clementina' WhatsApp-based AI assistant for 24-hour automated order handling.

Product overview

Frutas y Verduras Acosta operates as a B2B fresh produce distributor serving the HORECA sector (hotels, restaurants, cafes) on the Costa del Sol. The company offers a multi-channel digital ecosystem centered on its 20 Bananas proprietary app with 500+ product references, complemented by the Clementina WhatsApp-based autonomous agent for automated order processing. Core operations include distribution of fruits, vegetables, natural juices, and specialty products, supplemented by exclusive distribution agreements such as Molino Roca premium rice. Digital services span app-based ordering, 24-hour WhatsApp order reception, and automated order management through the Clementina digital assistant.

Differentiator

Problem solved

Functional benefit

Brands

• 20 Bananas: Exclusive mobile ordering application developed by Frutas Acosta for customer orders, featuring over 500 product references and personalized advisory services.

Products and services

• 20 Bananas Mobile App Proprietary mobile application for iOS and Android enabling B2B ordering by HORECA clients (hotels, restaurants, cafeterias). Features over 500 product references with personalized advisory service, order placement, order history, favorite products, and notifications. Allows 24/7 ordering without time limitations.
• Clementina AI Digital Assistant AI-powered digital assistant that autonomously manages customer orders received through a dedicated WhatsApp number. Handles initial order reception and routing, streamlining and accelerating company order-processing workflows with plans to incorporate additional business functions.
• Fresh Produce Distribution B2B distribution of fresh fruits, vegetables, natural juices, tomatoes, mushrooms, potatoes, lettuces, tubers, spices, cocktail ingredients, and dried fruits/nuts to hotels, restaurants, cafeterias, and catering companies across Costa del Sol. Includes free standard delivery, 24-hour order reception, urgency services, and product availability verification with rapid sourcing for out-of-stock items.
• Arroz Molino Roca (Exclusive Distribution) Exclusive distribution rights for Molino Roca premium rice products, a prestigious Spanish rice brand recognized for superior quality and preferred by top chefs in haute dining. Available to B2B clients including restaurants, catering companies, and specialty stores.

Quantifiable outcome

• Over 1,000 schoolchildren educated on healthy eating habits through Child Obesity Prevention Campaign across 15 educational centers
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

27 partnerships are on record, tiered minor and core.

• Ayuntamiento de EsteponaminorStrategic or Co-development Partner · 22 May 2026Municipal government partnership for Route de la Tapa 'Saborea Estepona' and II Paellas Contest. Supports local gastronomic promotion and tourism.
• Sabor a MálagacoreStrategic or Co-development Partner · 28 April 2026Long-term partnership with Provincial Government of Málaga's agrifood brand. Company participates in Child Obesity Prevention Campaign targeting 1,000+ schoolchildren. Provides fresh produce for educational sessions and brand associated with Sabor a Málaga quality seal.
• Diputación de MálagacoreStrategic or Co-development Partner · 28 April 2026Government partnership through Sabor a Málaga brand for Child Obesity Prevention Campaign. Campaign reaches 15 educational centers across Málaga province with 30 free sessions for 1,000+ primary school children.
• Málaga DZ3 EventosminorStrategic or Co-development Partner · 28 April 2026Event organization partner for Child Obesity Prevention Campaign. Coordinates logistics and execution of educational sessions across Málaga province schools.
• Formas CardiolifeminorStrategic or Co-development Partner · 28 April 2026Cardioprotection and health education specialist participating in Child Obesity Prevention Campaign. Provides expert presentations on healthy, safe living for schoolchildren.
• AZ Nutrición (Antonio Zoido Brugarolas)minorStrategic or Co-development Partner · 28 April 2026Nutrition expert delivering educational content on healthy eating habits during Child Obesity Prevention Campaign school sessions.
• Fermento-Casa de PanaderosminorStrategic or Co-development Partner · 28 April 2026Long-fermentation bread producer participating in Child Obesity Prevention Campaign, providing bread samples to schoolchildren alongside fresh fruit.
• MGA Gastronomic AwardscoreGTM or Marketing Partner · 20 April 2026Three-year sponsorship agreement (2026-2028) as sponsor of gastronomic awards recognizing young culinary talent in Andalusia. Supports talent development in hospitality sector across Andalusia with finals in Málaga.
• Route de la Tapa 'Saborea Estepona'coreGTM or Marketing Partner · 17 April 2026Official collaborator of annual tapas route event. 2026 edition featured 46 establishments with 10,000 passports distributed. Provides funding and support for restaurant participation.
• Asociación Española Contra el Cáncer - EsteponaminorStrategic or Co-development Partner · 19 December 2025Annual donation of Christmas gift budget to cancer association for patient support services in Estepona.
• Taekwondo-ITF EspañaminorGTM or Marketing Partner · 22 November 2025Fresh fruit supply for Open Málaga Taekwondo-ITF 2025 championship with 1,500+ national and international competitors. Event part of National Taekwondo League 2025-2026.
• The Flag Costa del SolminorGTM or Marketing Partner · 7 November 2025Fresh fruit supply for IRONMAN Expo in Puerto Banús. Partnership at prestigious sporting event representing values of effort, perseverance, and wellness.
• Soroptimist InternationalminorStrategic or Co-development Partner · 1 November 2025Association of professional women that recognized company's Child Obesity Prevention Campaign with an award.
• World Central KitchenminorStrategic or Co-development Partner · 27 October 2025Social commitment cause at Clandestinos 2025 event (700+ professionals) where Molino Roca rice was featured. Nonprofit kitchen organization benefiting from event proceeds.
• Molino RocacoreStrategic or Co-development Partner · 22 October 2025Exclusive distribution partnership for Molino Roca rice products. One of Spain's most prestigious rice brands, recognized by top chefs in haute cuisine. Provides differentiation and premium product offering for B2B clients (restaurants, catering, specialty stores).
• Policía Nacional - Ruta 091minorGTM or Marketing Partner · 10 October 2025Second consecutive year as collaborator for solidarity race benefiting 'Paula y la Fábrica de la Médula' association supporting children with illness. Provides fresh fruit for runners and prize baskets.
• Escuela de Hostelería de BenahavíscoreStrategic or Co-development Partner · 9 October 2025Multi-year educational partnership. Second consecutive year providing uniforms for students and teachers (2025-2026 course). Support for gastronomic competitions and talent development. School's students won MGA Gastronomic Awards and Sabor a Málaga Young Chef competitions.
• Fruit AttractionminorGTM or Marketing Partner · 3 October 2025Annual participation at international fresh produce fair in Madrid (17th edition, 2025). Company maintains presence at leading industry event with 2,500+ participating companies from 150+ countries.
• CD EsteponacoreGTM or Marketing Partner · 25 September 2025Three-year partnership agreement (2025-2028) for fresh fruit supply to football team and technical staff. Reaffirms commitment to sport, health, and Estepona community. Company provides fresh, quality fruit for athletes' nutrition and performance.
• San Pedro CostaminorGTM or Marketing Partner · 14 July 2025Second consecutive summer collaboration supplying fresh fruit for vacation colony with 300+ children. Partnership promoting healthy eating habits from childhood.
• TheForkminorChannel Partner/ Reseller/ Distributor · 4 June 2025Restaurant booking platform participation at industry event for hospitality sector connection and networking.
• Carlos Navarro BjörkminorStrategic or Co-development Partner · 1 April 2025Malagueño sushi chef, internationally recognized and finalist at World Sushi Cup in Tokyo. Company provides fresh produce for professional sushi courses (43rd edition) and supports chef's training programs.
• Círculo de Empresarios Costa del SolminorStrategic or Co-development Partner · 27 February 2025Business association membership participating in first meeting with Hospitality Table for Costa del Sol hospitality sector coordination.
• Reserva de SotograndeminorStrategic or Co-development Partner · 17 March 2024Ecological garden project with Chef Ejecutivo Alberto Sarmiento. Company supports establishment of organic garden to supply restaurant with fresh, sustainable produce. Represents commitment to sustainability and seasonal cooking.
• Too Good To GominorStrategic or Co-development Partner · 1 March 2024Food waste reduction initiative partnership. Company offers surplus produce through app at reduced prices. Also partners with Fundación APRONA and Fundación Alzheimer de Estepona for food donation.
• Fundación APRONAminorStrategic or Co-development Partner · 5 February 2024Charitable foundation receiving donated produce as part of food waste reduction policy. Supports families in need in Estepona area.
• Fundación Alzheimer de EsteponaminorStrategic or Co-development Partner · 5 February 2024Charitable foundation receiving donated produce as part of food waste reduction policy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Makro España: Cash-and-carry operator serving HORECA professionals across Spain with broad assortment including fresh produce. Comparable HORECA customer base and overlap in fresh-produce supply; not a direct distributor but competes for HORECA wallet share.
• Grupo IFA: Spanish foodservice distribution group (now under Transgourmet/Coop). Comparable HORECA target customers and foodservice distribution model, but broader assortment and substantially larger scale than Acosta's produce-only focus.
• Transgourmet España: Major Spanish foodservice distributor serving HORECA nationwide with broad product assortment. Comparable customer base (HORECA) but operates at national scale and across multiple categories versus Acosta's produce-only local model.
• SanLucar: Premium fresh fruit brand spanning production, distribution, and retail across Europe. Comparable as a Spanish-origin fresh-produce distributor with premium positioning, but operates at much larger scale and broader geographic footprint than Acosta.

Direct peers

• Trops: Spanish cooperative specialising in tropical fruits (avocados, mangoes) with B2B distribution to retail and foodservice. Comparable fresh-produce Spanish supplier with overlapping end-customers in HORECA, though more upstream/producer-leaning.
• Verdifresh: Spanish B2B fresh-cut produce supplier serving foodservice and retail channels nationwide. Directly comparable product category (fresh, packaged produce) and B2B foodservice distribution model, though operating at significantly larger scale.
• Florette: Spanish fresh-cut salads and packaged produce company (Agrial group) supplying foodservice and retail across Iberia. Comparable fresh-produce category and B2B foodservice orientation, with established brand presence among HORECA buyers.
• Patatas Meléndez: Spanish potato specialist supplying B2B foodservice and retail channels. Comparable fresh-produce B2B distribution model and HORECA customer base, though category-focused on a single SKU (potatoes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frutasyverdurasacosta
• LinkedInlinkedin.com/company/frutasyverdurasacosta
• Instagraminstagram.com/frutasyverdurasacosta
• TikToktiktok.com/@frutasyverdurasacosta

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutas y Verduras Acosta