What Verdifresh does

Verdifresh (legal entity: VERDIFRESH, S.L.U.) is a Spanish agri-food company founded in 2000 and headquartered in Riba-roja de Túria (Valencia), operating as a subsidiary of the Foodiverse group. The company specializes in fresh ready-to-eat salads (IV gama) and ready-to-cook vegetables (V gama), producing more than 200 product references across bagged salads, bowls, steam-ready dishes, toppings, BIO/organic lines, and plant-based products. Its technology stack centers on agricultural-to-processing vertical integration — 5,000 hectares of own crops supply three IV gama processing plants in Spain (Riba-roja de Túria, Antequera, Aranda de Duero) — supported by proprietary packaging innovations such as microwave steam-cooking valves, machine learning-based quantitative microbiological risk assessment (Predimic/ML-QMRA), photonic integrated circuit biosensors (Bacterio project), and an SAP-integrated logistics system managing warehouses and labeling across plants.

The company operates as a B2B manufacturer generating revenue from two streams: sales of fresh-cut and ready-to-eat products (under the Freshkia consumer brand and private label) and customized co-manufacturing solutions for retailers and distributors. Go-to-market is sales-led, with direct relationships to retail chains (private label and branded), foodservice operators, hotels/restaurants/catering (Horeca), and vending operators. Verdifresh differentiates on food safety and traceability — 60,000+ annual quality analyses, 100% traceability from seed, and IFS Food, SGS, ISO 14001, GLOBAL G.A.P., MSC, and FSC certifications — and on logistics, with sub-24-hour delivery capability to Spain, France, and Portugal 365 days per year.

Verdifresh serves 350+ customers across 16 European countries with a horizontal segmentation approach across retail/private label, foodservice/Horeca, vending, and organic/BIO consumer segments. As part of the Foodiverse group (2,400 group employees, seven European processing centres, 1,600+ product references), Verdifresh shares agricultural capacity, R&D partnerships with the Universitat Politècnica de València, CDTI, and the Valencian Innovation Agency (AVI), and pan-European distribution infrastructure. The company employs 700+ people across more than 55 nationalities and invests over €1M annually in R&D, focused on packaging innovation, food safety technology, and product range expansion.

Name

Verdifresh

Legal name

VERDIFRESH, S.L.U.

Website

https://verdifresh.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Verdifresh is a Spanish agri-food firm producing fresh ready-to-eat salads and ready-to-cook vegetables for retailer private-label programs and foodservice operators across 16 European countries. Operating three plants with 700+ employees and integrated agriculture, it sits within the Foodiverse group under its Freshkia consumer brand.

Ownership category

akta.pro rank

Product category

Fresh-cut Produce Manufacturing

NAICS

Food Crops Grown Under Cover (11141), Fruit and Vegetable Retailers (44523)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Herbs & Microgreens Wholesale (AFAIACAC)

akta.pro secondary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh-cut vegetables
• Ready-to-eat salads
• Private label manufacturing
• Food service produce
• Bagged salad production

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fresh-cut and ready-to-eat product sales: Manufacture and sale of fresh-cut (IV gama) and ready-to-cook (V gama) salads and vegetables under private label and own brand (Freshkia). Products include salad bags, bowls, cooking vegetables, and steam-ready dishes sold to retailers, foodservice operators, and Horeca channels.
2. Private label manufacturing: Customized product development and manufacturing solutions for retailers and distributors under their own brands. Offer tailored recipes, formats, and packaging solutions for each client.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Verdifresh cultivates its own vegetables on 5,000 hectares and processes them at three IV gama (ready-to-eat) and V gama (ready-to-cook) plants in Spain, producing a portfolio of 200+ references including bagged salads, salad bowls, steam-cook vegetable dishes, toppings, and BIO/organic products. The company primarily manufactures under private label for retail chains and provides tailored formats for Food Service, Horeca, and vending operators, while also marketing its own Freshkia consumer brand.

Product overview

Verdifresh is a specialist in fresh ready-to-eat salads and ready-to-cook vegetables (IV and V gama products). The company offers more than 200 product references across multiple formats and brands, including bagged salad bases, salad blends, baby leaves, steam-ready vegetables, soups, complete salads in bowls or jars, toppings/trays, BIO/organic products, and Food Service solutions. The portfolio includes Verdifresh's own brand Freshkia alongside private label offerings. Products are distributed in various packaging formats including bags, bowls, jars, sealed cups, and microwaveable containers.

Differentiator

Problem solved

Functional benefit

Brands

• Freshkia: The company's own brand for fresh, healthy and practical products including salads and fresh dishes ready to cook or eat, vegetables ready to cook, and plant-based products.

Products and services

• Freshkia (own-brand consumer range) Verdifresh's own consumer brand for fresh, healthy, and practical products including ready-to-eat salads, fresh dishes ready to cook or consume, vegetables ready to cook, and plant-based products, sold through retail and foodservice channels.
• IV gama ready-to-eat salads and vegetables (private label and Freshkia) Fresh-cut (IV gama) ready-to-eat products including salad bags, salad blends, baby leaves, complete salads in bowls or jars, toppings/trays, and BIO/organic options manufactured for retail chains and foodservice operators.
• V gama ready-to-cook vegetable dishes (private label and Freshkia) Ready-to-cook (V gama) vegetable dishes including steam-ready microwavable products featuring innovative valve packaging that enables ingredients to be steamed in the microwave while preserving flavour and properties.
• Private label and co-manufacturing services B2B customized product development and manufacturing service for retail chains and distributors, providing tailored recipes, formats, and packaging solutions under client brands across salads, vegetables, and ready-to-eat dishes.

Quantifiable outcome

• 60,000+ quality analyses performed annually on products and raw materials
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• CDTI (Centro para el Desarrollo Tecnológico e Industrial)coreStrategic or Co-development PartnerSpanish government agency supporting R&D projects including MonoMatPack (recyclable/biodegradable packaging) and Predimic (machine learning for food safety). Funded through Innoglobal and other CDTI innovation programs.
• Universitat Politècnica de València (UPV)coreStrategic or Co-development PartnerCollaboration through Nanophotonics Technology Centre (NTC) and Advanced Food Microbiology Centre for the Bacterio project developing photonic biosensors for bacteria detection in fresh-cut food industry.
• Lumensia SensorscoreStrategic or Co-development PartnerLead partner in the Bacterio consortium project for developing integrated photonics biosensors for microbiological control in the agri-food sector.
• Agencia Valenciana de la Innovación (AVI)coreStrategic or Co-development PartnerValencia Innovation Agency funding strategic cooperative R&D projects including the Bacterio project for bacteria detection technology.
• Universities and Technology CentrescoreStrategic or Co-development PartnerOngoing innovation partnerships with the most prestigious universities and technology centres for collaborative R&D projects in food safety, packaging, and processing technology.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dole plc: Dole is a global fresh produce leader with growing exposure to value-added fresh-cut fruit and vegetables. Comparable to Verdifresh in fresh produce sourcing, retail supply and shelf-stable fresh product innovation.
• McCain Foods: McCain is the global leader in frozen potato products and a major producer of frozen vegetables, prepared meals and snacks. Overlaps with Verdifresh in frozen/ready-to-cook vegetables and foodservice supply but at materially larger scale and different primary category.

Direct peers

• Greenyard: Greenyard is a Belgian-headquartered global market leader in fresh, frozen and prepared fruit and vegetables. Competes with Verdifresh across fresh-cut salads, private-label supply and European grocery retail contracts.
• Ardo Group: Ardo is a Belgian frozen vegetables and herbs producer serving retail, foodservice and industrial customers across Europe. Comparable to Verdifresh in processed vegetable manufacturing, herb sourcing and European retail private-label supply.
• Fresh Express (Chiquita Holdings): Fresh Express is the leading US fresh-cut salad and vegetable brand, serving retail and foodservice. Highly comparable to Verdifresh in packaged fresh salads, value-added processing and grocery private-label programmes.
• Taylor Farms: Taylor Farms is a leading North American producer of fresh-cut salads, fresh vegetables and meal kits supplied to retail and foodservice. Closely comparable in product format, private-label model and supply chain integration strategy.
• Florette (Agrial Group): Florette is the European market leader in fresh-cut salads and ready-to-eat vegetables, operating across France, Spain, UK, Ireland and other markets. Directly comparable to Verdifresh in IV gama product range, retail private-label and Horeca channels, and Iberian market presence.
• Bonduelle Group: Bonduelle is a global leader in processed and packaged vegetables (canned, frozen, fresh-cut) with a strong European footprint. Overlaps directly with Verdifresh in fresh-cut salads, ready-to-cook vegetables and private-label supply to European retailers.
• SVZ (Royal Cosun): SVZ is a Royal Cosun subsidiary specialising in fruit and vegetable purees, concentrates and prepared ingredients for food manufacturers and foodservice. Comparable to Verdifresh's processed vegetable ingredient offering for B2B customers.

Regional players

• Vegalsa (Hifield Group): Vegalsa is a major Spanish fresh produce processor and distributor serving large retailers. Comparable to Verdifresh in Iberian fresh-cut salads, fresh vegetables and private-label grocery supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInes.linkedin.com/company/verdifresh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdifresh