Hotell Frykenstrand

What Hotell Frykenstrand does

Hotell Frykenstrand is a 62-room hotel located on the shore of Lake Fryken, just north of Sunne in Värmland, Sweden, operating as part of Best Western's Sure Hotel Collection. The property is independently owned by the Mörkfors family, who acquired it in September 2017 and reopened it in 2018 following a renovation that added the 19-room Selma wing furnished with pieces from the former Hotel Selma Lagerlöf. Accommodation is offered across seven categories (Standardrum, Selmarum, Familjerum, Juniorsvit, Rum med sjöutsikt, and Anpassade rum) with all rates including breakfast, gym, WiFi, parking, and sauna access; base rates start from 1,000 SEK per night.

The core operating footprint is built around five revenue streams: accommodations, food and beverage (full-service restaurant, seasonal Sjöcafé lakeside café, kafferep, sopplunch, catering, and afternoon tea), conferences and events (Erlingsalen and adjacent meeting rooms accommodating 2 to 140 persons), themed packages (Mårbacka cultural, Västanå Teater, golf, summer, activity), and activity rentals (canoes, kayaks, wood-fired sauna). Supporting technology consists of a BookVisit booking engine integrated into the hotel website, Waiteraid for restaurant and activity reservations, Best Western Rewards for loyalty, and an unusually deep sustainability infrastructure: 245 solar panels producing approximately 102,198 kWh per year (about a quarter of annual consumption), 13 geothermal boreholes at 234 meters each with two XL heat pumps, and six public EV charging points. The property holds Green Key certification from the Foundation for Environmental Education.

The go-to-market is direct-to-consumer with hybrid channel reach. Bookings flow through the hotel's own website (BookVisit), the Best Western global platform and rewards program, third-party OTAs, direct corporate sales for conferences (with Swedish Möten affiliation), and direct outreach to bus tour operators for group stopovers along the E45 corridor. Customers are segmented across individual leisure travelers, corporate conference groups, bus tour operators, families, and celebration/event hosts (weddings, memorials, birthdays). Pricing is unit-based and publicly disclosed across rooms, dining, and activities, with package pricing varying by content. The hotel employs a small core staff supplemented by seasonal workers across breakfast, restaurant, kitchen, reception, and housekeeping, with peak demand in summer and Christmas.

Name

Hotell Frykenstrand

Legal name

Hotell Frykenstrand

Website

https://frykenstrand.se

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotell Frykenstrand is a 62-room independently owned Swedish lakefront hotel on Lake Fryken in Sunne, Värmland, affiliated with Best Western's Sure Hotel Collection and serving leisure travelers, corporate conferences, bus tour groups, and event hosts across accommodations, F&B, and outdoor activities.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Marina & Waterfront Full-Service Hotels (THAGAAAK), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation services
• Conference and event hosting
• Restaurant catering services
• Wedding venue services
• Outdoor equipment rental

Headquarters

HQ city

Sunne

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from room rentals across 62 rooms including standard rooms, lake view rooms, family rooms, junior suites, and Selma rooms. Room rates start from 1,000 SEK per night.
2. Food & Beverage: Restaurant services including dinner buffets, à la carte, breakfast buffets (Best Breakfast), afternoon tea, summer café (Sjöcafé), catering, and event catering. Lunch soup at 85 SEK, kafferep at 145 SEK.
3. Conference & Events: Conference facilities accommodating 2 to 140 persons. Revenue from conference packages, meeting room rentals, and event hosting including weddings, birthdays, and memorials.
4. Packages & Experiences: Themed packages including Mårbacka cultural packages, theater packages with Västanå Teater, golf packages, summer packages, and winter packages for bus tours. Prices vary by package content.
5. Activity Rentals: Rental of canoes (200-500 SEK depending on duration), kayaks (200-500 SEK), and wood-fired sauna (200 SEK first hour, 100 SEK per additional hour).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotell Frykenstrand is a 62-room three-star hotel on Lake Fryken in Sunne, Sweden, offering guest accommodation, a full-service restaurant, conference facilities for up to 140 persons, wellness amenities (gym, saunas, floating sauna boat), and outdoor activity rentals (canoes, kayaks). The hotel also sells themed stay packages, catering, and event hosting for weddings, bus tours, and corporate groups as part of Best Western's Sure Hotel Collection.

Product overview

Hotel Frykenstrand is a 3-star hotel property located in Sunne, Värmland, Sweden, operating as part of Best Western's Sure Hotel Collection. The hotel offers 62 rooms across seven accommodation categories (Standardrum, Selmarum, Familjerum, Juniorsvit, Rum med sjöutsikt, and Anpassade rum), with all bookings including breakfast, WiFi, parking, and sauna access. The property features a full-service restaurant serving Värmland-inspired cuisine, a seasonal lakeside café (Sjöcafé), conference facilities accommodating up to 140 guests via Erlingsalen, and wellness amenities including a gym, multiple saunas, and a floating sauna boat. Outdoor activities include canoe and kayak rentals on Lake Fryken. The hotel markets themed stay packages (Sommerpaket, Kulturpaket, Västanå teaterpaket, Mårbacka) and provides catering services plus tailored bus tour packages for group travel. The property is independently owned and operated, affiliated with Best Western for brand and loyalty program access.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rum) 62 guest rooms across six categories (Standardrum, Selmarum, Familjerum, Juniorsvit, Rum med sjöutsikt, and Anpassade rum) located on Lake Fryken. All rates include breakfast, WiFi, gym access, outdoor parking, and sauna access; room rates start from 1,000 SEK per night with a 100 SEK per-person surcharge for lake-view upgrade.
• Restaurant and Dining (Mat & Dryck) Full-service restaurant offering seasonal menus with local Värmland ingredients, dinner buffet, à la carte options, breakfast buffet (Best Breakfast), and off-site catering. Open to hotel guests and external visitors for lunch and dinner.
• Sjöcafé (Summer Lakeside Café) Seasonal lakeside café on Lake Fryken serving waffles, sandwiches, ice cream, coffee, and beverages; operates only during peak summer season.
• Conference Facilities (Konferens) Conference and meeting spaces accommodating 2 to 140 participants, including the main conference hall Erlingsalen, with customizable catering and accommodation packages for corporate meetings, kickoffs, workshops, and team events.
• Gym, Bastu & Relax (Wellness) Wellness facility featuring gym equipment, four saunas (men's, women's, Frykenbastun with lake views), and a floating sauna boat (Bastuflotte) on Lake Fryken.
• Canoe & Kayak Rental (Kanotuthyrning) Outdoor watercraft rental on Lake Fryken with 4 two-person canoes (middle seat adapted for a child) and 4 single kayaks. Pricing: 200 SEK for 2 hours up to 500 SEK for a full day.
• Event Spaces and Banquet Hall (Erlingsalen) Event and banquet venue (Erlingsalen) used for weddings, birthdays, memorial services, and reunions, with lake views and integration with the hotel's catering services.
• Catering Services Off-site catering for corporate lunches, weddings, and family celebrations, with customized menus and cake services (wedding cakes, birthday cakes, smörgåstårtor) delivered outside the hotel.
• Hotel Packages (Paket & Erbjudanden) Curated multi-component stay packages including Sommerpaket (summer), Kulturpaket (cultural), Aktivitetspaket (activity), Mårbacka cultural package, Golf package, and Västanå theater package with tickets and accommodation bundled.
• Bus Tour Services (Bussresor) Group travel packages and tailored trip planning for coach groups, including day stops, lunch and dinner stops, overnight stays, and package tours with cultural destinations like Mårbacka and Västanå Teater, positioned between Oslo, Stockholm, and Gothenburg.

Quantifiable outcome

• One quarter of hotel's annual electricity consumption covered by solar production
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Best Western (Sure Hotel Collection)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Hotel Frykenstrand operates as part of Best Western's Sure Hotel Collection, gaining access to Best Western's global booking platform, Best Western Rewards loyalty program, international marketing, and brand recognition. The hotel maintains its independent ownership while leveraging the Best Western brand for distribution.
• BixiacoreOthersBixia supplies 100% renewable electricity from solar, wind, and water sources to Hotel Frykenstrand, complementing the hotel's own solar panel production and geothermal heating systems.
• Västanå TeatercoreStrategic or Co-development PartnerThe hotel partners with Västanå Teater to offer combined theater and accommodation packages, including tickets to summer performances, parking, breakfast, and access to hotel amenities.
• Local Värmland AttractionssupportingGTM or Marketing PartnerPartnerships with regional attractions including Mårbacka (Selma Lagerlöf's home), Rottneros Park, Alma Löv Museum, Lars Lerin Museum, Klässbol Linneväveri, and Sunne Golf Club for package deals and joint marketing.
• Swedish Möten (formerly Svenska Kursgårdar)supportingChannel Partner/ Reseller/ DistributorHotel Frykenstrand is affiliated with Swedish Möten, a network that connects conference organizers with suitable venues across Sweden for meetings and events outside the labor movement.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Hotel & Spa Dalecarlia: Swedish rural full-service resort hotel with spa, conference facilities, and outdoor activities — comparable business model mixing leisure stays with corporate events in a non-urban Swedish setting.
• Hotel Tylösand: Coastal Swedish full-service resort with conference capacity, spa, restaurant, and leisure amenities — direct comparable as a destination hotel blending leisure and corporate meetings in a scenic Swedish location.
• Selma Spa Sunne: Full-service spa and conference hotel also located in Sunne, Värmland, on Lake Fryken — competing directly for the same leisure, cultural tourism, and corporate conference demand in the same micro-market, and offering similar lake-front wellness positioning.
• Vann Spa Hotell & Konferens: Swedish spa and conference hotel combining wellness, F&B, and corporate meetings — direct comparable in the leisure-plus-conference hybrid model in a non-urban Swedish setting.
• Best Western Hotels Sweden (other Sure Hotel properties): Other independently-owned Best Western Sure Hotel Collection properties in Sweden — direct peers operating under the same franchise flag, distribution platform, and Best Western Rewards program with similar scale and operational structure.

Broad incumbents

• ProfilHotels: Swedish full-service hotel chain operating distinctive properties across Sweden — comparable full-service business model with conference capabilities at multiple locations.
• Scandic Hotels: Largest Nordic hotel chain operating full-service and limited-service properties across Sweden including rural and resort destinations — broad incumbent competing for the same corporate conference and leisure demand at scale.
• Quality Hotel (Nordic Choice Hotels): Nordic mid-to-full-service hotel brand within Nordic Choice Hotels — comparable in segment positioning for conference and leisure stays across Sweden.
• Clarion Hotel (Nordic Choice Hotels): Major Nordic hotel brand with full-service and conference properties across Sweden — broad incumbent with overlapping conference and leisure offerings and substantially larger distribution and loyalty infrastructure.
• Elite Hotels: Swedish full-service hotel chain with business and resort properties — broad incumbent serving overlapping corporate and leisure segments with stronger national brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotell-frykenstrand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotell Frykenstrand