Financial Services Accountants Association

What Financial Services Accountants Association does

Financial Services Accountants Association (FSAA) is a non-profit professional association founded in 1993 and headquartered in Willoughby, NSW, Australia, serving accountants, tax professionals, auditors, risk managers, and regulators working in the Australasian financial services industry. The association provides continuing professional development (CPD), specialized education, and networking to over 2,000 members across 39 corporate member organizations, including all major Australian general and life insurers (IAG, QBE, Suncorp, Zurich, Chubb, Hollard, Munich Re) and the Big Four accounting firms (Deloitte, EY, KPMG, PwC) plus BDO and Finity.

FSAA's core product is a portfolio of five specialized insurance accounting courses delivered online via Zoom — an introductory course for accounting professionals, separate courses for general insurance, life insurance, and health insurance accounting, plus a non-accountants introduction. Each course is structured into 6-8 modules with assessments and awards 6-12 CPD hours. Beyond courses, the association runs an annual in-person Tax Day conference (the 2026 edition hosted by KPMG in Sydney), quarterly Deloitte Accounting & Regulatory Update discussion groups, EY Tax Discussion Groups, the National Conference, and topical webinars covering ESG, IFRS 17, and AFCA. The NextGen Ambassador scholarship program, running since 2011, awards two candidates up to $5,000 annually for financial services education. Technology is minimal: a member-only website with login for content access and event registration, plus Zoom as the delivery platform.

FSAA operates as a volunteer-driven association with only 5 paid professional contractors (CEO, Administrator, Membership Administrator, Accountant, Course Updates, Company Secretarial roles). Revenue is generated through three streams: tiered corporate membership subscriptions ($150/year for small insurers, $600/year for medium insurers and large accounting firms, $1,500/year for the four largest general/life insurers), individual membership fees, and pay-as-you-go course and event fees (e.g., Tax Day at $175 members/$230 non-members; specialist courses at $445-$1,010). As a non-profit, FSAA cannot offer discounts and all prices are inclusive of GST. The association maintains regular forums with regulators (ATO, AASB, APRA, ASIC) and Treasury, giving members privileged access to regulatory developments in the Australian insurance accounting landscape.

Name

Financial Services Accountants Association

Legal name

Financial Services Accountants Association

Website

https://fsaa.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Financial Services Accountants Association (FSAA) is a non-profit professional association serving 2,000+ accounting, finance, and tax professionals across Australasia's insurance industry. It delivers specialized insurance accounting courses, annual conferences, and regulator forums through tiered corporate memberships and event fees.

Ownership category

akta.pro rank

Product category

Professional Education and Industry Association Services

NAICS

Finance and Insurance (52)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAALAJ

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Professional association services
• Insurance accounting education
• Continuing professional development
• Industry conference events
• Membership-based learning

Headquarters

HQ city

Willoughby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Individual and corporate membership fees provide recurring revenue. Corporate membership is structured in tiers: small insurers (<$200M premium) at $150/year, medium insurers and large accounting firms at $600/year, and the four largest general/life insurers at $1,500/year.
2. Education Courses: FSAA offers multiple insurance accounting courses with tiered pricing for members and non-members. Courses include Introduction to Insurance Accounting ($445-$905), General Insurance Accounting ($955-$1,010), Life Insurance Accounting ($955-$1,010), and Health Insurance Accounting ($955-$1,010).
3. Events and Conferences: Annual Tax Day conferences at $175 for members and $230 for non-members. National Conference and other professional development events provide additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FSAA is a non-profit professional association providing insurance accounting education courses, continuing professional development (CPD) programs, industry conferences, and networking forums for accounting, finance, regulation, and taxation professionals in the Australasian financial services sector. The association sells individual and corporate memberships, paid specialized courses covering General, Life, and Health Insurance Accounting, an annual Tax Day conference, quarterly discussion groups hosted by Big Four firms, and the NextGen Ambassador scholarship program.

Product overview

The Financial Services Accountants Association (FSAA) operates as a non-profit professional association offering a portfolio of insurance industry education courses and professional development programs. The core offerings include five specialized accounting courses (Introduction to Insurance Accounting for Accounting Professionals, General Insurance Accounting, Life Insurance Accounting, Health Insurance Accounting, and Introduction for Non-Accounting Professionals) delivered online via Zoom with structured modules and assessments. Beyond education, FSAA provides networking opportunities through annual conferences (Tax Day, National Conference), quarterly discussion groups (Deloitte Accounting & Regulatory Update, EY Tax Discussion Group), and webinars covering industry topics like ESG, IFRS 17, and AFCA complaints. The association also runs the NextGen Ambassador scholarship program for emerging professionals and offers corporate membership tiers for employers. All courses award CPD hours for professional development requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Introduction to Insurance Accounting for Accounting Professionals A foundational two-day course for professional accountants new to the insurance industry, covering insurance accounting principles, statutory and management reporting requirements, and regulatory environment overview. Delivered online via Zoom in six modules with assessment, awarding 10.25 CPD hours.
• General Insurance Accounting for Accounting Professionals An intermediate-level two-day course for accountants with insurance industry experience, covering general insurance accounting principles including statutory, management and regulatory reporting under AASB 17, liability valuation, and capital modelling. Delivered online via Zoom in six modules with assessment, awarding 12 CPD hours.
• Life Insurance Accounting for Accounting Professionals An advanced course for accountants working in the life insurance industry, covering life insurance accounting principles including AASB 17, AASB 9, superannuation fund accounting, and regulatory reporting. Delivered online via Zoom in eight modules with assessment, awarding 12 CPD hours.
• Health Insurance Accounting for Accounting Professionals A specialized course covering health insurance accounting principles including statutory, management and regulatory reporting under AASB 17, claims reserving, risk equalisation, and APRA regulation. Delivered online via Zoom in seven modules with assessment, awarding 11.75 CPD hours.
• Introduction to Insurance Accounting for Non-Accounting Professionals An introductory one-day course designed for non-accounting professionals new to the insurance industry, providing foundational understanding of insurance accounting principles and regulatory environment. Delivered online via Zoom in six modules with assessment, awarding 6.75 CPD hours.
• FSAA Tax Day Annual one-day in-person conference focusing on direct and indirect taxation matters for the General and Life insurance industry, featuring expert speakers from major accounting firms and regulatory bodies. Held at KPMG Sydney offices with Zoom attendance option, awarding 6 CPD hours.
• Deloitte Accounting & Regulatory Update Discussion Group Quarterly industry discussion group hosted by Deloitte covering technical updates for accounting and financial reporting changes, tax updates, and regulatory updates from APRA and ASIC for FSAA members.
• EY Tax Discussion Group Tax discussion group hosted by Ernst & Young, held as required to discuss current tax matters relevant to the insurance industry, including AASB 17, Pillar 2, and ESG survey results.
• FSAA NextGen Ambassador Program Professional development scholarship program launched in 2011, awarding two candidates annually with up to $5,000 each for financial services education, plus networking and professional development opportunities through committee participation.
• FSAA Corporate Membership Employer-based corporate membership allowing all employees to become FSAA members and participate in events at member rates, with tiered annual pricing based on company size ($150/yr for small insurers, $600/yr for medium insurers and large accounting firms, $1,500/yr for the four largest general/life insurers).

Quantifiable outcome

• Over 2,000 members served across Australasia with education and networking opportunities
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• DeloittecoreStrategic or Co-development PartnerDeloitte hosts quarterly Accounting & Regulatory Discussion Groups for FSAA members, covering technical updates for accounting and financial reporting changes, tax updates, and regulatory updates for APRA and ASIC. Deloitte also serves as venue partner for Tax Day events at their Quay Quarter Tower location in Sydney.
• EY (Ernst & Young)coreStrategic or Co-development PartnerEY hosts Tax Discussion Groups for FSAA members covering tax matters relevant to the insurance industry. EY also contributes speakers to Tax Day events and has presented on topics including AASB 17, Pillar 2, and ESG survey results.
• KPMGcoreGTM or Marketing PartnerKPMG serves as venue partner for Tax Day 2026, hosting the annual event at their Tower Three, 300 Barangaroo location in Sydney. KPMG also provides speakers for Tax Day events covering topics such as GST and intangibles.
• KPMGcoreGTM or Marketing PartnerKPMG served as venue partner for Tax Day 2024, hosting at their Level 38, Tower 3, 300 Barangaroo Avenue location.
• DeloittecoreGTM or Marketing PartnerDeloitte serves as venue partner for Tax Day 2025, hosting at their Quay Quarter Tower, 50 Bridge Street location in Sydney. Deloitte also provides speakers and MCs for Tax Day events.
• ZoomcoreTechnology or IntegrationZoom is the primary platform for all online FSAA courses and events, including Education Courses, Accounting & Regulatory Updates, Tax Discussion Groups, and Tax Day virtual attendance options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CPA Australia: Major Australian accounting body with ~170,000 members, offering CPD programs across financial services. Comparable to FSAA because it serves the same accounting professional audience and competes for the same CPD budget.
• Chartered Accountants Australia and New Zealand (CA ANZ): The largest professional accounting body in Australasia with over 130,000 members. Offers overlapping CPD and insurance-relevant technical guidance, making it the most comparable incumbent that FSAA competes against for members' CPD spend.

Regional players

• National Insurance Brokers Association of Australia (NIBA): Australian industry body for insurance brokers offering CPD and professional development. Comparable as a membership-driven insurance professional association, though its audience is brokers rather than accountants.
• Insurance Council of Australia: The peak industry body for the general insurance industry in Australia. Comparable to FSAA as an industry association serving Australian insurers, though its focus is industry advocacy and policy rather than accounting-specific CPD.
• Financial Services Council (FSC): Australian peak body for the financial services industry, including major life insurers and superannuation funds. Comparable to FSAA as a membership-based industry body serving financial services professionals in Australasia.
• Association of Superannuation Funds of Australia (ASFA): Australian peak body for superannuation funds, which intersect with FSAA's life insurance and superannuation accounting curriculum. Comparable as a membership association providing CPD and policy engagement in adjacent financial services.

Direct peers

• Actuaries Institute: Australian professional body for actuaries, with strong membership in the insurance sector. Directly comparable to FSAA as a specialized insurance-focused professional association providing CPD, events, and technical content to insurance finance professionals.
• The Tax Institute: Australia's peak professional body for tax practitioners, providing CPD, events, and technical resources. Highly comparable to FSAA in operating model (membership + courses + events for a finance specialization) and in addressing tax content that overlaps with FSAA's Tax Day.

Emerging players

• Institute of Internal Auditors Australia (IIA Australia): Professional body for internal auditors, including those working in insurance finance and risk functions. Comparable to FSAA as a specialized accounting/finance membership association offering CPD and certifications.
• Risk Management Association of Australasia (RMIA): Australasian professional body for risk managers, with significant overlap with insurance industry professionals. Comparable to FSAA as a membership association providing CPD, events, and technical resources in a finance-adjacent insurance specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FSAAAustralia1
• LinkedInlinkedin.com/company/financial-services-accountants-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Services Accountants Association