Four Seasons Fruiterers
Four Seasons Fruiterers is a family-run wholesale fresh produce distributor based in Wiltshire, UK, supplying hotels, restaurants, schools, care homes, and farm shops across the South West from British and European farms.
- Company typePrivate
- Founded2006
- HeadquartersCricklade, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Four Seasons Fruiterers does
Four Seasons Fruiterers is a family-run wholesale fresh produce distributor headquartered in Cricklade, Wiltshire, with a second depot opened in Devon in March 2026. The company sources directly from British farms alongside international hubs in Milan and Rungis Market, supplying a broad range of fresh fruit, vegetables, charcuterie, chilled and frozen goods, baked items, and beverages to professional kitchens across the South West of England.
Its customer base spans hotels, restaurants, cafes, bars, nurseries, schools, care homes, and farm shops, with named accounts including Marco Pierre White's The Rudloe Arms, Lucknam Park, Whatley Manor, New College Training Restaurant, and Small Crumble Company. Ordering is supported through iOS, Android, and web platforms, and the brand is endorsed by ambassadors Marco Pierre White and Michael Caines MBE. The company has won the "Fresh Produce Wholesaler of the Year" award in both 2025 and 2026 and holds a three-year lead sponsorship of Hospitality Action's South West Polo Day.
Revenue is generated through B2B wholesale distribution with no disclosed pricing model or revenue figures. The company operates with approximately 10 employees and competes on direct sourcing relationships, chef-driven brand credibility, and regional delivery coverage.
Four Seasons Fruiterers firmographics
Firmographics- Name
- Four Seasons Fruiterers
- Legal name
- FOURSEASONS FRUITERERS LTD
- Website
- https://fsfruit.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Four Seasons Fruiterers is a family-run wholesale fresh produce distributor based in Wiltshire, UK, supplying hotels, restaurants, schools, care homes, and farm shops across the South West from British and European farms.
- Ownership category
- akta.pro rank
Four Seasons Fruiterers industry classification
Industry- Product category
- Wholesale Produce Distribution
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industry
- Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where Four Seasons Fruiterers is headquartered
LocationHeadquarters
- HQ city
- Cricklade
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Four Seasons Fruiterers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Produce Distribution: B2B wholesale distribution of fresh produce including fruits, vegetables, dry and pantry goods, local dairy, bakery items, and specialist artisanal produce to professional kitchens and foodservice businesses
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Four Seasons Fruiterers product offering
Product offeringCore offering
Four Seasons Fruiterers is a family-run wholesale produce distributor that supplies fresh fruit, vegetables, baked goods, beverages, charcuterie, chilled and frozen items, and dry and ambient goods to professional kitchens including hotels, restaurants, bars, cafes, nurseries, schools, care homes, and farm shops across South West England. The company combines daily British farm deliveries with twice-weekly shipments from Milan and Paris's Rungis Market to deliver premium, seasonal produce to its customers. Orders are placed through a proprietary web platform or iOS/Android mobile applications, with next-day delivery for orders placed by 11pm.
Product overview
Four Seasons Fruiterers is a family-run wholesale produce supplier with four generations of experience, specializing in sourcing and delivering fresh produce, baked goods, beverages, charcuterie, chilled and frozen items, and dry/ambient goods to professional kitchens. The company operates through a customer-facing web store and mobile applications (iOS and Android) that enable clients to place wholesale orders. Deliveries are made from distribution centres in Wiltshire (head office) and Devon (Exmouth depot opened March 2026), serving clients across bars, cafes, hotels, restaurants, nurseries, schools, care homes, and farm shops.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Produce Supply Wholesale distribution of fresh fruit and vegetables, baked goods, beverages, charcuterie, chilled and frozen items, and dry and ambient goods to professional kitchens including restaurants, hotels, bars, cafes, nurseries, schools, care homes, and farm shops.
- Online Ordering Platform Web-based ordering system accessible via laptop, desktop, and tablet for account customers to place wholesale produce orders 24/7.
- Mobile App (iOS/Android)
Companies that use Four Seasons Fruiterers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Four Seasons Fruiterers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Four Seasons Fruiterers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hospitality ActioncoreFour Seasons Fruiterers has been lead sponsor of the Hospitality Action South West Polo Day at Beaufort Polo Club for three consecutive years. The event raises funds for hospitality professionals facing hardship, uniting the industry around a high-profile charitable event that generated £58,000 in 2025. The partnership includes product donations and chef involvement from ambassadors.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Four Seasons Fruiterers competitors and assessment
Company assessmentBroad incumbents
- Brakes Group: UK's largest broadline foodservice distributor, supplying fresh, frozen, and ambient produce to restaurants, hotels, and caterers. Overlaps with Four Seasons Fruiterers on fresh produce distribution to professional kitchens, but operates at much greater scale and SKU breadth.
- Total Produce (Dole plc): One of the largest fresh produce distributors in Europe, now part of Dole plc, serving retailers and foodservice customers across multiple geographies. Compared to Four Seasons Fruiterers, it is a much larger broadline player with overlapping fresh produce distribution but operating at a national/international scale.
Direct peers
- Reynolds Catering Supplies: Regional UK foodservice distributor supplying fresh produce and catering supplies to restaurants, hotels, and care homes. Closely mirrors Four Seasons Fruiterers' B2B wholesale model targeting professional kitchens.
- Fresh Direct (UK): UK specialist fresh produce and dairy distributor serving restaurants, hotels, and foodservice operators. Directly comparable to Four Seasons Fruiterers in the B2B fresh produce distribution model, with a similarly chef-focused customer base.
- Caterfood: South West England-based foodservice wholesaler supplying fresh, frozen, and ambient produce to restaurants and hospitality businesses. A direct regional peer to Four Seasons Fruiterers with overlapping customer segments and delivery footprint.
Regional players
- Cotswold Fayre: Specialist fine-food wholesaler distributing premium and artisanal produce to farm shops, delis, and independent retailers across the UK. Comparable to Four Seasons Fruiterers in its premium-sourcing positioning and artisan-producer relationships, though Cotswold Fayre primarily serves retail rather than foodservice.
- Berry Gardens: UK berry grower-marketer supplying soft fruit to major retailers and foodservice customers. Comparable to Four Seasons Fruiterers in the fresh-produce supply chain, though Berry Gardens is upstream (grower-cooperative) and focused on a narrow product category.
- Anglia Produce: East of England-based fresh produce wholesaler serving restaurants, hotels, and caterers. Compares with Four Seasons Fruiterers in B2B produce distribution to professional kitchens, but operates in a different UK region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Four Seasons Fruiterers social profiles
Digital presenceFour Seasons Fruiterers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four Seasons Fruiterers leadership team
Management profileNumber of profiles
Profiles2 records
Four Seasons Fruiterers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four Seasons Fruiterers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four Seasons Fruiterers
What does Four Seasons Fruiterers do?
Four Seasons Fruiterers is a family-run wholesale produce distributor that supplies fresh fruit, vegetables, baked goods, beverages, charcuterie, chilled and frozen items, and dry and ambient goods to professional kitchens including hotels, restaurants, bars, cafes, nurseries, schools, care homes, and farm shops across South West England. The company combines daily British farm deliveries with twice-weekly shipments from Milan and Paris's Rungis Market to deliver premium, seasonal produce to its customers. Orders are placed through a proprietary web platform or iOS/Android mobile applications, with next-day delivery for orders placed by 11pm.
Is Four Seasons Fruiterers a public or private company?
Four Seasons Fruiterers is a private company. It is classified as family owned and is currently operating.
When was Four Seasons Fruiterers founded?
Four Seasons Fruiterers was founded in 2006. It employs 1 to 10 people.
Where is Four Seasons Fruiterers based?
Four Seasons Fruiterers is headquartered in Cricklade, United Kingdom, in the Europe region.
How does Four Seasons Fruiterers make money?
One revenue line is on record: wholesale Produce Distribution.
Who are Four Seasons Fruiterers's main competitors?
Broad incumbents on record are Brakes Group and Total Produce (Dole plc). Direct peers are Reynolds Catering Supplies, Fresh Direct (UK) and Caterfood. Regional players are Cotswold Fayre, Berry Gardens and Anglia Produce.
Does Four Seasons Fruiterers have an API?
No public API is recorded for Four Seasons Fruiterers.
What industry is Four Seasons Fruiterers in?
Four Seasons Fruiterers's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of AFAIACAA, Fresh Fruit Wholesale.