Florida State Massage Therapy Association (FSMTA)

What Florida State Massage Therapy Association (FSMTA) does

The Florida State Massage Therapy Association (FSMTA) is a Florida-based nonprofit professional association for massage therapists, founded in 1939 and claiming to be the longest-standing professional massage therapy association in the country. It is headquartered at 407 Lake Howell Road, Suite 1013, Maitland, FL, with a staff of approximately 10 employees. The association operates a network of at least 15 local chapters across Florida (including Dade, Broward, Palm Beach, Tampa Bay, Southwest FL, Emerald Coast, First Coast, Flagler/Volusia, Treasure Coast, Central Florida, Big Bend, Heart of Florida, North Central FL, Gulf Coast, and Sugar Dunes) that deliver in-person continuing education, CE credit programming tied to Florida Board of Massage Therapy requirements, and member networking.

FSMTA's product surface is built around six membership tiers — Massage Practitioners, Massage Students, Business Partners, Organizations/Associations, Massage Enthusiasts, and Schools — each billed annually via the memberclicks.net platform. Beyond membership, the association runs the annual four-day Massage Convention & Trade Show (July 15-18, 2026) with CE courses and a vendor trade show, publishes the quarterly Massage Message Magazine and a monthly member newsletter, maintains an online Find a Therapist directory and Career Center job board at fsmta.careerwebsite.com, operates a Sports Massage Team with associated training, and runs an online merchandise store.

The business model is a traditional nonprofit member-funded model with diversified revenue streams: recurring annual membership dues (primary), one-time convention and CE course fees plus exhibitor booth revenue, magazine advertising, and ancillary merchandise sales. The association maintains a close relationship with the Florida Board of Massage Therapy, hosting informational sessions on Board meetings and enabling member attendance to satisfy Florida Laws and Rules (2 CEs) and Professional Ethics (2 CEs) requirements. Distribution is concentrated within Florida through direct membership, local chapters, and events; the website, Facebook, Twitter, email newsletters, and the magazine serve as marketing and member-engagement channels. No AI/ML technology, no funding rounds, and no acquired subsidiaries are present in the available data.

Name

Florida State Massage Therapy Association (FSMTA)

Legal name

Florida State Massage Therapy Association

Website

https://fsmta.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

FSMTA is a Florida nonprofit professional association founded in 1939, serving licensed massage therapists, students, schools, and industry businesses with statewide chapters, CE programming, legislative advocacy, a quarterly magazine, and an annual convention.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industry

Chair Massage & Corporate/On-Site Massage (HSADAHAO)

Keywords

• Professional association services
• Continuing education courses
• Massage therapy membership
• Industry advocacy
• Trade show events

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: FSMTA generates revenue through annual membership dues from multiple membership categories including Massage Practitioners, Massage Students, Business Partners, Organizations/Associations, Massage Enthusiasts, and Schools. Members receive benefits including the quarterly Massage Message Magazine, legislative support, professional development, and access to local chapters.
2. Convention and Event Fees: Revenue generated from the annual Massage Convention & Trade Show (July 15-18, 2026), including exhibitor fees, attendee registration, and CE course fees. The convention features trade show exhibitors including Bemer, Techinnovation, CryoDerm, Rapid Release, Saltability, and others.
3. Magazine Advertising: Revenue from advertising in the Massage Message Magazine, published quarterly and distributed to members. The magazine includes CE Provider Articles, New Member Benefits, Legislative Projects, Chapter updates, and Member Highlights.
4. Store Sales: Revenue from the FSMTA Store which sells association merchandise and resources to members and the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FSMTA is a Florida-based nonprofit professional association that sells annual memberships to licensed massage therapists, students, businesses, schools, organizations, and enthusiasts. Members receive professional and legal support, legislative advocacy, access to a quarterly Massage Message Magazine, continuing education through local chapters and webinars, a Career Center job board, and entry to the annual Massage Convention & Trade Show. The association supplements membership dues with convention registration and exhibitor fees, magazine advertising, store merchandise sales, and donations supporting legislative efforts.

Product overview

The Florida State Massage Therapy Association (FSMTA) is a professional association for massage therapists operating since 1939. Rather than a technology platform, FSMTA offers membership services, an annual convention and trade show, quarterly magazine publication, a career center job board, a therapist directory, and a network of local chapters providing continuing education through live meetings and webinars. The association also operates a Sports Massage Team and maintains an online store for members.

Differentiator

Problem solved

Functional benefit

Products and services

• FSMTA Membership Annual professional association membership for licensed massage therapists, students, business partners, schools, organizations, and enthusiasts, providing professional and legal support, CE access through chapters and webinars, quarterly magazine subscription, legislative advocacy, and member discounts.
• Massage Message Magazine Quarterly association publication distributed to members, featuring continuing education provider articles, legislative project updates, chapter news, member highlights, and industry news for massage therapy professionals.
• Annual Massage Convention & Trade Show Annual four-day in-person convention featuring continuing education classes, trade show exhibitors (Bemer, Techinnovation, CryoDerm, Rapid Release, Saltability, etc.), networking opportunities, and professional development for licensed massage therapists.
• FSMTA Career Center Online job board and career resources platform for massage therapy professionals seeking employment opportunities and for employers posting massage therapy positions.
• FSMTA Store Online retail store offering association merchandise, branded apparel, educational materials, and professional resources for massage therapy practitioners.
• Find a Therapist Directory Online public directory service connecting consumers with FSMTA-member licensed massage therapists across Florida for locating professional massage services.
• FSMTA Sports Massage Team Program Specialized program offering FSMTA members the opportunity to provide sports massage coverage at athletic events, accompanied by sports massage training and certification pathways.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and moderate.

• Florida Board of Massage TherapycoreOthersFSMTA maintains a close relationship with the Florida Board of Massage Therapy, hosting informational sessions about board meetings and helping members understand CE requirements. Board meetings are listed on the FSMTA calendar and FSMTA helps members understand how to meet Florida Laws and Rules (2 CEs) and Professional Ethics (2 CEs) requirements through board meeting attendance.
• Local Massage Therapy SchoolscoreStrategic or Co-development PartnerFSMTA maintains a Find a School directory and offers School membership category, supporting massage therapy education institutions and their students. Chapters work with local schools for student engagement and chapter meeting venues.
• Chapter Meeting VenuesminorOthersVarious venues host FSMTA chapter meetings including Keiser University, Forest Hill Community High School, Jewish Federation, Floating Sea Aquatics, and other community facilities. These partnerships enable accessible locations for CE courses and networking.
• Convention ExhibitorsmoderateGTM or Marketing PartnerCompanies including Bemer, Techinnovation, CryoDerm, Rapid Release, Saltability, and others exhibit at FSMTA conventions and trade shows, providing products and services to massage therapists while supporting association events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• National Holistic Institute: Massage therapy school network with strong student enrollment and alumni networks. NHI is a relevant peer because it funnels new practitioners into the profession that FSMTA serves as a membership destination.
• World Massage Conference: Annual educational conference for massage therapists offering CE and workshops. Comparable event-based CE model that competes with FSMTA's annual Convention for attendee and exhibitor attention.

Regional players

• Florida Medical Association: Florida state-level professional association for physicians. Comparable state-based professional association model with legislative advocacy, CE, and chapter operations, providing benchmarking for FSMTA's organizational structure.
• Florida Chiropractic Association: Florida state-level professional association for chiropractors, many of whom offer massage therapy. Comparable state-association model with overlapping professional development and legislative advocacy dynamics.

Broad incumbents

• Massage Magazine: Long-running trade publication for massage therapists with news, CE, and industry content. The Massage Message Magazine competes for the same reader attention and CE-provider ad revenue.
• American Physical Therapy Association (APTA): National professional association for physical therapists, a related rehabilitation profession that increasingly overlaps with massage therapy in clinical settings and competes for the same rehabilitation-provider membership.
• International Spa Association (ISPA): Industry association for the spa and wellness industry, including massage practitioners working in spa settings. ISPA overlaps with FSMTA's business-member and practitioner populations at the employer/industry level.

Direct peers

• Associated Bodywork & Massage Professionals (ABMP): Large national massage and bodywork membership association with liability insurance, CE, and member benefits. ABMP directly competes with FSMTA for Florida LMT memberships with a digital-first offering.
• American Massage Therapy Association (AMTA): National professional association for massage therapists offering membership, CE, advocacy, and publications. AMTA is the most direct competitor to FSMTA; members often overlap and AMTA competes on state-level value propositions.
• National Certification Board for Therapeutic Massage and Bodywork (NCBTMB): National certification body for massage therapists. NCBTMB certification is a credentialing proxy that competes with FSMTA's CE offerings for practitioner professional development dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fsmta
• Facebookfacebook.com/FsmtaFloridaStateMassageTherapyAssoc
• LinkedInlinkedin.com/company/fsmta

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida State Massage Therapy Association (FSMTA)