What Massage Magazine does

Massage Magazine is a US-based, privately held niche media company founded in 1985 and headquartered in Jacksonville Beach, Florida. The company operates an online portal (massagemag.com) that aggregates therapy news, articles, videos, product information, and community services for licensed massage therapists and the broader massage therapy profession. The short description characterizes it as a portal "rendering therapy professionals, massage news, articles, videos, products and community services," indicating a multi-format B2B/professional media model rather than a single-product offering.

With an employee count in the 101–250 range, the company has the operational footprint of an established mid-sized niche media business rather than a startup or small publisher. The exact product mix, underlying technology stack, revenue model (likely a blend of advertising, subscriptions, event-related revenue, and product marketplace or affiliate commerce given the stated scope), and customer segments are not specified in the available data. Most structured data fields — including revenue, pricing, funding, management team, partnerships, M&A history, certifications, and product details — returned empty or null, with the source page displaying only a loading/verification message. Consequently, this description is necessarily limited to what the firmographic and short-description data support; deeper analysis of business model mechanics, revenue mix, and competitive positioning cannot be substantiated from the available evidence.

The company's strategic posture, as inferable from the data, is that of a legacy niche vertical publisher that has transitioned into a digital multi-format portal serving a defined professional audience. The near-four-decade operating history (since 1985) is the primary observable asset: brand recognition, accumulated editorial content, and an established professional readership in a relatively narrow vertical. No recent funding rounds, acquisitions, leadership changes, product launches, geographic expansions, or regulatory actions are documented in the input data.

Name

Massage Magazine

Website

https://massagemag.com

Company type

Private

Founded year

1985

Headcount range

101–250 employees

Short description

Massage Magazine is a US-based online portal, founded in 1985 and headquartered in Jacksonville Beach, Florida, that aggregates massage therapy news, articles, videos, products, and community services for licensed massage therapy professionals.

Ownership category

akta.pro rank

Product category

Professional Publishing & Media

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Massage therapy media
• Professional wellness content
• Therapy industry news
• Massage practitioner resources
• Wellness professional publishing

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

Massage Magazine operates an online portal that delivers therapy-related news, articles, videos, products, and community services to massage and bodywork professionals. The platform functions as a professional media and resource hub serving the massage therapy industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Magazine Online Portal Web-based online portal delivering massage therapy news, articles, videos, products, and community services for massage therapy professionals.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Skin Inc. A long-running trade media brand covering the professional skin-care and spa industry. Comparable as a niche B2B publication serving licensed beauty/wellness practitioners with editorial, video, and community content.
• American Massage Therapy Association (AMTA): A national professional association for massage therapists providing advocacy, education, publications, and member services. Overlaps directly with Massage Magazine's audience and mission of serving therapy professionals with information and resources.
• Associated Bodywork & Massage Professionals (ABMP): The largest professional membership association for massage therapists in the US, publishing Massage & Bodywork magazine. It is the most directly comparable peer, serving the same licensed therapist audience with trade editorial content, CE, insurance, and community services.
• American Spa Magazine: A trade publication covering the spa and wellness industry with news, business intelligence, and supplier content. Comparable as a B2B media property serving the spa/wellness professional ecosystem adjacent to massage therapy.
• Salon Today: A trade publication serving professional salon and spa owners with business news, education, and supplier content. Comparable business model — niche B2B editorial serving licensed beauty professionals — even though the core vertical is hair/salon rather than massage.
• MedEsthetics: A B2B trade publication serving medical aesthetic professionals. Comparable as a specialized trade media property serving licensed practitioners in an adjacent personal-care vertical, with similar ad-supported and educational content economics.
• Day Spa Magazine: A trade publication for spa professionals covering treatments, business operations, and supplier news. Comparable as B2B trade editorial for the spa/wellness industry with overlapping advertiser base and practitioner audience.

Others

• Wellness Lifestyle Magazine: A consumer-facing wellness lifestyle magazine and digital property. Compares thematically as a media brand in the broader wellness category that competes for advertiser dollars in adjacent verticals to massage therapy.

Emerging players

• Dermascope: A trade publication and education platform for licensed estheticians and skin-care professionals. Comparable as a niche B2B media property in an adjacent personal-care vertical, sharing the ad-driven editorial + CE content mix.

Regional players

• Les Nouvelles Esthétiques & Spa: A French-origin trade publication for the professional spa and beauty industry with international editions. Comparable trade-media model and audience of licensed spa/wellness professionals, though primarily serving non-US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/massagemag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Magazine