FUEL POVERTY ACTION

What FUEL POVERTY ACTION does

Fuel Poverty Action (FPA) is a UK-based, member-led nonprofit advocacy organisation founded in 2011 by Ruth London and focused on fighting fuel poverty and climate destruction through grassroots campaigning. Its primary constituency is individuals and families unable to afford adequate heating, alongside trade union branches and local community groups that affiliate to support energy justice. The organisation's flagship offering is the 'Energy For All' campaign, which advocates for every household to receive essential energy (heating, lighting, cooking, hot water, refrigeration, and medical/mobility needs) free of charge, with higher allocations for vulnerable groups and no standing charges or forced prepayment meters. Supporting programmes include the 'Make Green Fair' campaign on renewable energy pricing, the 'Fuel For Thought' monthly educational webinar series, 'Fuel Poverty Voices' for personal testimony advocacy, and the 'Warm Ups' direct-action tactic in which people gather in public spaces to stay warm together.

The operating model is entirely donation-funded, accepting one-off and recurring contributions via PayPal or Co-op Bank transfer, with no pricing model or fee-bearing services. There is no proprietary technology; the platform surface is a WordPress website (fuelpovertyaction.org.uk), an email newsletter, and active social channels on Twitter/X, Facebook, Instagram, and YouTube. Distribution relies on a hybrid of self-serve online sign-up, local community organising across London, Glasgow, Bristol, Exeter, and Greater Manchester, trade union affiliation, and earned media. The organisation employs approximately 8 paid staff plus a board of 6 unpaid directors and draws on a dispersed volunteer base of 40+ active members, and has compiled a public petition base exceeding 660,000 signatories and 250 supporting organisations.

There is no disclosed revenue, no institutional funding rounds, no venture or private equity involvement, and no parent company. Ownership and control rest with the membership and the board. Geographic scope is limited to England and Scotland. FPA's most documented tangible policy outcome is contributing to a national moratorium on forced prepayment meter installation that held for almost a year.

Name

FUEL POVERTY ACTION

Legal name

Fuel Poverty Action

Website

https://fuelpovertyaction.org.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuel Poverty Action is a UK grassroots nonprofit founded in 2011 that campaigns for energy justice for people unable to afford heating, advocating free essential energy for all households through member-led organising, trade union affiliation, and direct action.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy / Energy Justice

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Fuel poverty advocacy
• Energy justice campaigns
• Grassroots climate activism
• Nonprofit campaigning
• Community organizing services

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Fuel Poverty Action relies on donations to work with people in fuel poverty to fight for affordable and green energy under democratic control. Accepts one-off or monthly donations via PayPal or bank transfer (Co-op Bank).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fuel Poverty Action is a grassroots, member-led nonprofit that campaigns for energy justice in the UK through its flagship Energy For All campaign, advocating for universal free essential energy for every household with higher allocations for vulnerable groups. The organization supports its advocacy through monthly educational sessions (Fuel For Thought), direct action tactics (Warm Ups), a membership program, and a storytelling initiative (Fuel Poverty Voices). Members, trade union affiliates, and local community groups participate in campaigns, consultation submissions, and direct action to pressure government and energy firms for systemic change.

Product overview

Fuel Poverty Action is a grassroots, member-led activist organization that campaigns for energy justice in the UK, primarily focused on ending fuel poverty through advocacy and direct action. The core offering is the Energy For All campaign, which advocates for universal access to essential energy services free of charge. Supporting programs include the Make Green Fair campaign for fair renewable energy pricing, Fuel For Thought educational sessions, the Warm Ups direct action tactic, and Fuel Poverty Voices for personal testimony advocacy. Members participate through a structured program offering monthly meetings, campaign resources, and local group organizing across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Energy For All: The organization's flagship campaign calling for every household to receive essential energy for free, with higher amounts for those in greater need.

Products and services

• Energy For All Campaign A flagship advocacy campaign calling for every UK household to receive essential energy (heating, lighting, cooking, hot water, refrigeration, and medical/mobility aid energy) for free, with higher amounts for those in greater need due to age, health, disability, children, or leaky housing. Targets abolition of standing charges and prepayment meters, and upgrading of leaky homes.
• Make Green Fair Campaign A campaign calling on the UK government to pass the benefits of cheap renewables on to consumers to bring down energy bills, specifically advocating to stop July price hikes.
• FPA Membership A member-led network providing activists with monthly meetings, Fuel For Thought educational sessions, access to campaign resources, and participation in organising actions across the UK. Open to individuals who join to support FPA's campaigns.
• Fuel For Thought Monthly educational sessions held on the third Thursday of each month at 6:30pm, covering topics related to energy policy, climate transition, and fuel poverty. Open to members and the interested public.
• Warm Ups A direct action tactic where people unable to afford heating gather in public spaces like libraries, shopping centres, banks, and energy firm offices to stay warm together while raising visibility of fuel poverty.
• Fuel Poverty Voices A program supporting individuals who have experienced fuel poverty or energy firm practices to share their stories publicly to raise awareness and campaign for change. Helps storytellers with media engagement.

Quantifiable outcome

• Helped achieve national moratorium on forced installation of prepayment meters which remained for almost a year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Energy Action (NEA): The UK's leading fuel poverty charity, NEA works on fuel poverty advocacy, policy, and support services. Directly comparable as a UK-focused organization tackling the same issue of fuel poverty, though NEA operates more as a traditional charity while FPA uses direct action.
• ACORN UK: A community union organizing low-income tenants and workers on housing and energy issues in the UK. FPA's Unions and Communities Lead previously held organizing roles with ACORN, and both groups use grassroots community organizing on overlapping issues.
• We Own It: A UK campaign group advocating for public ownership of utilities and services including energy. FPA's Communications Lead previously headed press and comms at We Own It, and both organizations target UK energy policy through advocacy and media.
• End Fuel Poverty Coalition: A UK coalition of anti-fuel poverty groups that campaigns for an end to fuel poverty. Highly comparable as both an advocacy-focused and policy-engaged coalition working on the same UK fuel poverty agenda as FPA.
• 10:10 Climate Action: A UK-originated climate charity focused on community-level climate action and campaigning. Comparable as a small-staff advocacy organization working on UK climate and energy issues through community engagement.

Emerging players

• Just Stop Oil: A UK direct action climate group using disruptive tactics to demand government action on fossil fuels. FPA's Educational Lead previously worked with Just Stop Oil, and both use direct action and grassroots mobilization, though Just Stop Oil focuses on oil/gas phase-out while FPA focuses on fuel poverty.

Broad incumbents

• Centre for Sustainable Energy: A UK charity working on energy justice, fuel poverty advice, and sustainable energy policy. Operates in the same UK energy poverty space as FPA but with a stronger focus on practical advice services alongside policy and advocacy.
• The Climate Coalition: A UK-wide coalition of over 100 organizations campaigning for climate action. Operates in the same UK climate advocacy space as FPA, though at much broader coalition scale and with more institutional partners.
• Friends of the Earth England, Wales & Northern Ireland: A large UK environmental advocacy organization with broad climate, energy, and sustainability programs. FPA's leadership includes former Friends of the Earth Europe staff, and FPA operates in the same climate justice advocacy space at smaller scale.

Regional players

• Right to Energy Coalition: A European coalition advocating for energy access and against energy poverty. FPA's Director Martha Myers-Lowe previously coordinated the coalition, and both work on the energy poverty/climate justice intersection, though the coalition operates EU-wide while FPA is UK-focused.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fuelpovaction
• YouTubeyoutube.com/@FuelPovertyAction
• Facebookfacebook.com/fuelpovertyaction
• Instagraminstagram.com/fuelpovertyaction
• LinkedInlinkedin.com/company/fuel-poverty-action

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUEL POVERTY ACTION