What Just Stop Oil does

Just Stop Oil is a UK-based nonprofit civil resistance movement founded in February 2022 in London. The organization coordinates mass nonviolent direct action by ordinary supporters to demand that the UK Government halt licensing of new oil, gas, and coal projects, with activities including road blockades, art gallery actions, and protests at fossil fuel infrastructure sites. Since 2022, more than 3,000 supporters have been arrested and over 100 imprisoned in connection with these actions.

In 2024, the UK government met Just Stop Oil's original demand, after which the organization ended its street campaign in March 2025 and pivoted to a successor political project called Take Back Power. The organization continues to provide court and prison support to arrested supporters through partnerships with Climate Action Support Pathway (CASP) and Rebels in Prison (RIPS), and it is a member of the A22 Network, an international coalition of civil resistance projects across 13+ countries.

The organization is funded primarily by small monthly donations from more than 2,000 members of the public, with initial seed funding in 2022-2023 from the Climate Emergency Fund and filmmaker Adam McKay, and modest merchandise sales. Technology use is limited to standard third-party platforms (Stripe and Chuffed for donations, Action Network for email, Zoom for organizing), and Just Stop Oil has no software products, APIs, or AI capabilities. The organization has achieved 92% name recognition among the British public and claims an impact of 4.4 billion barrels of oil and gas kept in the ground and 1.8 billion tonnes of CO2 equivalent avoided emissions.

Name

Just Stop Oil

Legal name

Just Stop Oil

Website

https://juststopoil.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Just Stop Oil is a UK nonprofit civil resistance movement founded in 2022 that coordinated nonviolent direct action demanding the UK government halt new fossil fuel licensing. It achieved this demand in 2024 and is now pivoting to the Take Back Power campaign.

Ownership category

akta.pro rank

Product category

Climate Activism Advocacy

NAICS

Social Advocacy Organizations (8133)

akta.pro primary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Climate activism
• Civil resistance
• Nonprofit advocacy
• Fossil fuel opposition
• Environmental movement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Donations: Just Stop Oil relies primarily on small monthly donations from members of the public. The organization states it is largely backed by small donations from the public with over 2,000 people donating monthly.
2. Climate Emergency Fund: Critical seed funding was provided by Climate Emergency Fund in 2022 and 2023, with the fund continuing to contribute to ongoing operations.
3. Merchandise Sales: The organization sells merchandise through shop.juststopoil.org including t-shirts made with organic hemp.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Just Stop Oil is a UK nonprofit civil resistance organization that coordinated nonviolent direct action protests, demonstrations and mass arrests to demand the UK Government stop licensing new oil, gas and coal projects. It also collects public donations, sells campaign merchandise, and provides legal and emotional support to arrested activists through partner organizations. The organization ended its street campaign in 2025 while continuing court and prison support for action takers.

Product overview

Just Stop Oil is a nonprofit climate activism organization (civil resistance coalition), not a technology product company. The organization does not offer software products or technology platforms. Its offerings consist of a climate activism campaign (nonviolent direct action to halt new fossil fuel licensing), donation collection (via Stripe and Chuffed), legal/court support services for arrested activists (via CASP and RIPS partnerships), and email newsletter communications (via Action Network and Zoom). The organization ended its street campaign in 2025 but continues supporting activists through the courts and prisons.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Campaign Activism Coordinated nonviolent civil resistance campaign including direct action protests, mass arrests, and public demonstrations to pressure the UK Government to halt new fossil fuel licensing. Aimed at climate-concerned UK citizens willing to support and participate in civil disobedience.
• Donation Platform Online donation collection for monthly recurring and one-off donations via Stripe and Chuffed to fund activism, court/prison support and hardship funds for arrested supporters.
• Campaign Merchandise Sale of branded merchandise including organic hemp t-shirts via shop.juststopoil.org as a supplementary revenue stream supporting the movement.
• Legal and Prison Support Services Court and prison support for arrested activists, including legal guidance, emotional support, hardship funds, and coordination of police station and court support. Provided in partnership with CASP and RIPS.
• Email Newsletter / Mailing List Email newsletter subscription via Action Network providing campaign updates, news, and opportunities for supporters to get involved, segmented by UK region and including a student-specific list.

Quantifiable outcome

• 4.4 billion barrels of oil and gas kept in ground, equivalent to 1.8 billion tonnes CO2
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• A22 NetworkcoreStrategic or Co-development Partner · 1 January 2022Just Stop Oil is a member of the A22 Network of civil resistance projects, an international coalition spanning 13+ countries including Italy, Sweden, Switzerland, Germany, Austria, Norway, New Zealand, Scotland, Canada, Denmark, and Poland. The network coordinates international climate activism efforts.
• Climate Action Support Pathway (CASP)coreOthersCASP is an independent group that provides legal and emotional support to Just Stop Oil supporters facing legal consequences. They provide training, legal cafes, detailed guidance, and coordinate police station and court support.
• Rebels in Prison (RIPS)coreOthersRIPS supports people imprisoned for climate activism. Set up by family and friends of those held after climate protests in early 2021. They ensure imprisoned supporters are supported and feel the love of their community and wider world.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Extinction Rebellion: UK-based nonviolent civil resistance climate movement using mass arrests and disruptive protest to demand government action; shares JSO's tactics, donor base geography, and A22-adjacent philosophy.
• Letzte Generation (Germany): German A22 Network affiliate using road blockades and civil disobedience to pressure the German government on fossil fuels; same playbook, same disruptive tactics, comparable donor-funded nonprofit structure.
• Ultima Generazione (Italy): Italian A22 affiliate applying nonviolent civil resistance against fossil fuel infrastructure; directly comparable model, tactics and funding approach to JSO in a different national context.
• This Is Rigged (Scotland): Scottish A22 Network member running disruptive climate protests within the UK; a directly comparable movement targeting fossil fuel policy in a closely adjacent jurisdiction.

Broad incumbents

• Friends of the Earth: Long-running UK environmental nonprofit campaigning on climate and fossil fuels; competes for the same climate-concerned donor base as JSO but uses institutional advocacy rather than direct action.
• Greenpeace UK: Established environmental advocacy nonprofit active on fossil fuel phase-out in the UK; overlaps with JSO on mission and donor pool but operates through research, lobbying and legal action rather than civil disobedience.
• 350.org: Global grassroots climate movement focused on keeping fossil fuels in the ground; shares JSO's end goal and donor universe but is global in scope and largely campaign/organizing rather than civil disobedience-led.

Emerging players

• Fridays for Future: Global youth-led climate strike movement founded by Greta Thunberg; partial overlap on fossil fuel phase-out demand but uses strikes/school walkouts rather than civil resistance arrests.

Others

• Climate Emergency Fund: US-based philanthropic funder that provided JSO's seed grant in 2022-2023 and supports multiple disruptive climate groups; a strategic funder/ecosystem enabler rather than a peer movement.
• A22 Network: International coalition of civil resistance climate projects of which JSO is a member; an ecosystem/umbrella organization rather than a direct peer, but central to JSO's operational model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/juststop_oil
• YouTubeyoutube.com/channel/UC-t4U1Azf8AOkCBJILSNBmw
• Facebookfacebook.com/JustStopOil
• Instagraminstagram.com/just.stopoil
• TikToktiktok.com/@juststopoil
• LinkedInlinkedin.com/company/juststopoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Stop Oil