Füssen Tourismus und Marketing A.d.ö.R.

What Füssen Tourismus und Marketing A.d.ö.R. does

Füssen Tourismus und Marketing A.d.ö.R. is the official destination management organization (DMO) for the city of Füssen in the Allgäu region of Bavaria, Germany. It is constituted as a public law institution (Anstalt des öffentlichen Rechts) owned by the city of Füssen, employing 8 staff and operating from headquarters at Kaiser-Maximilian-Platz 1 with two additional Tourist Information offices in Hopfen am See and Weißensee. Its functional mandate is to market the Füssen destination and provide visitor services, anchored by the gateway position to the Neuschwanstein and Hohenschwangau castles — among Germany's most visited attractions — together with six municipal lakes, the medieval Altstadt, the Festspielhaus Neuschwanstein concert venue, and a recognized Kneipp spa-town heritage. The business model is non-commercial in the traditional sense: as a municipal entity it is funded by the city of Füssen rather than by direct sales to end-users, and it monetizes only indirectly through accommodation booking commissions (via the Feratel platform integrated with TrustYou reviews), brochure orders, event promotion, and partner-network participation (notably the KönigsCard, which gives overnight guests access to 200+ regional experiences).

The product portfolio centers on a comprehensive tourism website (fuessen.de) available in German and English, offering accommodation search and booking, an event calendar, webcams, weather, maps, and the Anderszeit Blog. Core services include Tourist Information walk-in support, guided city and castle tours, themed travel packages (Pauschalen) across hiking, cycling, wellness, cultural, and winter segments, and family-oriented programming (Hits für Kids, Deuter child-carrier test center, adventure trails such as the Vogelerlebnispfad). The Anderszeit-Gastgeber certified-host program, the Anderszeit brand philosophy, and the KönigsCard guest-card partnership represent ecosystem-level coordination with local accommodation and experience providers. Marketing is delivered through the website, newsletter, social media, printed brochures, and cross-promotion with regional tourism brands (Allgäu, Erlebe Bayern), while distribution is supported by three physical offices, the online booking platform, and travel-trade sales guides targeting group travel organizers.

Name

Füssen Tourismus und Marketing A.d.ö.R.

Legal name

Füssen Tourismus und Marketing Anstalt des öffentlichen Rechts der Stadt Füssen

Website

https://fuessen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Füssen Tourismus und Marketing A.d.ö.R. is the municipally owned destination management organization for Füssen, Bavaria, marketing the region around Neuschwanstein Castle and providing visitor information, accommodation booking, event listings, and themed tourism packages to leisure travelers, families, and travel-trade groups.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Destination marketing services
• Visitor information services
• Accommodation booking platform
• Tourism promotion services
• Guest card program

Headquarters

HQ city

Füssen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Füssen Tourismus und Marketing operates the official destination management platform for the Füssen region in the Allgäu, Bavaria. Core offerings include a multilingual tourism website with accommodation search and booking via Feratel, a regional event calendar, three physical Tourist Information offices (Füssen, Hopfen am See, Weißensee), the Anderszeit quality-host certification program, the KönigsCard guest card covering 200+ regional experiences, guided tours, themed travel packages, and visitor services such as webcams, weather, maps, and brochures.

Product overview

Füssen Tourismus und Marketing A.d.ö.R. operates a comprehensive tourism destination management platform for the Füssen region in Bavaria, Germany. The organization functions as a public law institution managing the destination's digital presence and visitor services. The core offering consists of the main tourism website with integrated accommodation booking via Feratel, an event calendar system, and the Tourist Information service network with three physical locations. Supporting products include the Anderszeit-Gastgeber certification program for quality hosts, the KönigsCard guest card offering 200+ included experiences, guided tour services, and thematic packages (hiking, cycling, wellness, cultural). Additional offerings target specific segments: families (with programs like 'Hits für Kids', child carrier testing, and adventure trails), wellness seekers (Kneipp treatments, sleep programs), and outdoor enthusiasts. The platform also provides practical visitor services including webcams, weather forecasts, maps, and brochures. The Anderszeit brand philosophy underpins the overall marketing approach, emphasizing the region's unique slower-paced travel experience.

Differentiator

Problem solved

Functional benefit

Brands

• Anderszeit: A marketing concept and tagline used by Füssen Tourismus und Marketing representing a philosophy of experiencing Füssen as a different kind of time—focused on wellness, nature, and mindful travel in the Allgäu region.

Products and services

• Tourist Information Services Central visitor service offering in-person support, maps, brochures, event calendars, and local recommendations at three locations: the main office at Kaiser-Maximilian-Platz 1 in Füssen and branches in Hopfen am See and Weißensee. Targeted at tourists visiting the Füssen region.
• Accommodation Search and Booking Online platform for searching and booking accommodations in the Füssen region, including hotels, holiday apartments (Ferienwohnungen), camping sites, family-friendly lodgings, and themed quality hosts (Anderszeit-Gastgeber). Targeted at leisure travelers planning stays in the Allgäu.
• Event Calendar and Booking Comprehensive event listing system covering concerts, theater performances, city tours, festivals, and guided activities in Füssen and the Ostallgäu region. Targeted at visitors looking for cultural and event programming during their stay.
• Anderszeit-Gastgeber Program Certified host program featuring selected accommodations and service providers that embody the Anderszeit concept of unique, quality experiences focused on wellness, nature, culture, and sustainable tourism in the Füssen region. Targeted at travelers seeking differentiated quality stays.
• KönigsCard Guest Card Guest card program providing free access to over 200 experiences and attractions in the region for overnight guests, including castle visits, boat trips, cable cars, and family activities. Targeted at overnight visitors at participating accommodations.
• Guided Tours and City Tours Guided tour offerings including medieval themed tours, audio city tours (Lauschtour), castle tours, and specialized group tours in the Füssen old town and surroundings. Targeted at individual tourists and organized group visitors.
• Family and Children Programs Family-focused offerings including the 'Hits für Kids' vacation program, animal experiences, adventure trails such as the Vogelerlebnispfad at Alatsee, the Deuter child carrier test center at Tourist Information Füssen, and nature activities for children. Targeted at families with children visiting the Allgäu.
• Wellness and Health Services Health and wellness offerings including Kneipp treatments, sleep improvement programs (Kompaktkur 'Gesunder Schlaf'), Alpenwellness, and health competence services, leveraging Füssen's status as a recognized Kneipp spa town. Targeted at wellness travelers and health-focused visitors.
• Webcams and Weather Services Live webcam streams from locations including Tegelberg, Hohenschwangau castle, Festspielhaus Neuschwanstein, and the Altstadt, along with weather forecasts. Targeted at visitors planning activities and travelers checking current conditions.
• Pauschalen Travel Packages Curated travel packages including hiking packages, cycling packages, wellness packages, cultural packages, and winter packages combining accommodation with multiple regional experiences. Targeted at leisure travelers seeking bundled vacation arrangements.
• Bike and Outdoor Equipment Services Outdoor services including e-bike rentals, hiking equipment guidance, and the Deuter child carrier test center at Tourist Information Füssen offering three models (Kid Comfort Active SL, Kid Comfort, Kid Comfort Pro) for free borrowing during hiking trips. Targeted at outdoor enthusiasts and families with children.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Deuter Sport GmbHminorStrategic or Co-development PartnerCooperation with Deuter Sport GmbH to offer free child carrier (Kinderkraxen) test center at the Tourist Information Füssen. Visitors can borrow Deuter child carriers for free to test during their hiking trips in the Füssen area. Three models are available: Kid Comfort Active SL, Kid Comfort, and Kid Comfort Pro.
• Interessengemeinschaft Bad FaulenbachminorStrategic or Co-development PartnerCollaborative project between Interessengemeinschaft Bad Faulenbach, Tourismusverein Weißensee, and Füssen Tourismus und Marketing to create the Vogelerlebnispfad (Bird Discovery Trail) around the Alatsee. The 2km circular trail features ten display cases with clay replicas of local bird species and information panels with QR codes for bird calls.
• Tourismusverein WeißenseeminorStrategic or Co-development PartnerCollaborative project between Tourismusverein Weißensee, Interessengemeinschaft Bad Faulenbach, and Füssen Tourismus und Marketing to create the Vogelerlebnispfad bird trail around the Alatsee.
• Festspielhaus Neuschwanstein gGmbHcoreGTM or Marketing PartnerFestspielhaus Neuschwanstein gGmbH operates the Festspielhaus Neuschwanstein venue near Füssen, hosting musicals, concerts, and events. Füssen Tourismus promotes these events on their platform. The Musical Shuttle bus service connects hotels with the venue.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National Germany tourism board that promotes international inbound travel including to Bavarian destinations. Sets the international marketing framework that Füssen Tourismus ultimately benefits from but does not control.
• Tirol Werbung GmbH: State DMO for Tirol in Austria, operating across Alpine tourism, outdoor activities, wellness, and cultural heritage. Comparable operating model and product breadth across the same Bavaria-Tirol cultural corridor.
• Bayern Tourismus Marketing GmbH: State-level DMO for Bavaria, marketing the entire region including Füssen. A tiered peer: Füssen operates as a sub-destination within the Bayern marketing architecture and inherits branding and campaign assets from this larger entity.
• Schweiz Tourismus: National tourism board for Switzerland with a comparable mix of Alpine outdoor, wellness, and cultural heritage positioning. Useful benchmark for digital marketing sophistication and international campaign execution.

Direct peers

• Tourismus Salzburg GmbH: DMO for Salzburg, a comparable mid-sized European heritage city with castle/historic appeal, lakes, music heritage, and wellness positioning. Closest functional analogue for an integrated visitor information, booking, and content platform of similar scale.
• Innsbruck Tourismus: Mid-sized Alpine city DMO combining urban heritage, outdoor activities, and wellness positioning. Comparable governance structure (municipal-backed tourism organization) and similar product breadth in a competing Alpine geography.
• Tourismus Oberbayern München: Regional DMO for Upper Bavaria surrounding Munich, with overlapping member municipalities and similar product mix (castles, lakes, outdoor, cultural events). Operates with a comparable public-law structure and member-based governance model.

Others

• Feratel Media Technologies AG: Third-party technology provider whose booking, webcam, and content platform powers Füssen Tourismus' digital infrastructure. Functional technology peer and ecosystem dependency rather than a competitor.

Regional players

• Tourismusverband Allgäu e.V. Regional DMO covering the broader Allgäu that includes Füssen as a sub-destination. Operates a comparable visitor information, accommodation, and event platform with cross-promotion partnership already in place with Füssen Tourismus.
• Tourismusverband Ostallgäu: County-level DMO for Ostallgäu, the district containing Füssen. Directly coordinates with Füssen Tourismus on regional campaigns and shares content/distribution channels at the county layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fuessen-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Füssen Tourismus und Marketing A.d.ö.R.