Tourismusverband Allgäu/Bayerisch-Schwaben e.V.

Name

Tourismusverband Allgäu/Bayerisch-Schwaben e.V.

Legal name

Tourismusverband Allgäu/Bayerisch-Schwaben e.V.

Website

https://tvabs.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)

Keywords

• Destination marketing
• Tourism association
• Regional tourism
• Travel marketing
• Member services

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees and public funding: As an e.V. (registered association), the organization operates on a non-profit basis, funded through membership fees from its 121 members (municipalities, counties, and supporting members) and public funding from the Free State of Bavaria and the Bezirk Schwaben. The association works on a charitable (gemeinnütziger) basis serving its members and the general public.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

The Tourismusverband Allgäu/Bayerisch-Schwaben e.V. is a registered tourism association (e.V.) that acts as the umbrella organization for the Allgäu and Bayerisch-Schwaben destinations in Bavaria, Germany. It provides coordinated destination marketing, product development, quality assurance, market research, and political advocacy to its 121 member municipalities, counties, and tourism businesses. Its offerings include flagship tourism products such as the Wandertrilogie Allgäu hiking trails, the Radrunde Allgäu cycling route, the Bayerisch-Schwaben-Lauschtour audio guide app, and the Allgäu-Podcast, alongside professional marketing and communications services for members.

Product overview

Tourismusverband Allgäu/Bayerisch-Schwaben e.V. is a tourism association serving as an umbrella organization for the Allgäu and Bayerisch-Schwaben destinations in Bavaria, Germany. The organization operates through two subsidiary marketing entities: Allgäu GmbH (based in Kempten) handles Allgäu destination marketing, while the Bayerisch-Schwaben marketing office (based in Augsburg) manages that destination. The portfolio includes core tourism products such as the Wandertrilogie Allgäu (hiking), Radrunde Allgäu (cycling), and Bayerisch-Schwaben-Lauschtour (audio guide app). Supporting services encompass marketing & communications, network & quality assurance, data & analysis, and political advocacy. Recent digital initiatives include the Allgäu-Podcast, Open-Data platforms, and the gamified Stadthupferl app.

Differentiator

Problem solved

Functional benefit

Products and services

• Wandertrilogie Allgäu Quality-managed long-distance hiking trail system in the Allgäu region, combining product development with continuous monitoring and quality assurance for hikers visiting the destination.
• Radrunde Allgäu Circular cycling route connecting the Allgäu region, promoted and monitored for quality as a key cycling tourism product for leisure and active travelers.
• Bayerisch-Schwaben-Lauschtour Audio guide smartphone app offering 23 self-guided tours across the Bayerisch-Schwaben destination, free of charge, enabling independent exploration of the region for leisure travelers.
• Stadthupferl City marketing campaign app for Bayerisch-Schwaben featuring gamification, encouraging exploration of cities through interactive gameplay for tourists and residents.
• Allgäu-Podcast Digital audio content series covering Allgäu tourism topics and stories, distributed via podcast platforms to build awareness and engagement with the destination.
• Marketing & Kommunikation (Marketing & Communications Services) Professional destination marketing services including integrated marketing strategies, digital presence management, SEO, social media campaigns, press relations, and production of marketing materials, delivered to member municipalities and tourism organizations.
• Netzwerk & Qualitätssicherung (Network & Quality Assurance) Network development and quality assurance services including cooperation projects, stakeholder networking, and sustainability integration in tourism offerings for the Allgäu and Bayerisch-Schwaben destinations.
• Daten & Analyse (Data & Analysis) Market research, trend analysis, performance measurement, and reporting services providing statistics and key figures for tourism development decisions to member municipalities and partners.
• Interessenvertretung & Lobbyarbeit (Political Advocacy & Lobbying) Political advocacy and lobbying services representing tourism interests at regional, national, and international levels on behalf of the Allgäu and Bayerisch-Schwaben destinations.

Quantifiable outcome

• 17.3 million overnight stays and 6.07 million guest arrivals in 2025 (+0.4% and +1.0% respectively), with the Allgäu destination outperforming the Bavarian average
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

25 partnerships are on record, tiered core, minor and major.

• Allgäu GmbHcoreStrategic or Co-development Partner · 1 January 2025Allgäu GmbH is the dedicated destination marketing organization for the Allgäu region, based in Kempten. It operates the B2C website allgaeu.de and B2B site b2b.allgaeu.de, and conducts full destination marketing under TVABS coordination. The association and Allgäu GmbH share digital infrastructure and coordinate marketing campaigns.
• Bayerischer TourismusverbandcoreStrategic or Co-development Partner · 1 January 2025The Bayerischer Tourismusverband (Bavarian Tourism Association) was founded in 2025 by the five regional tourism associations (Allgäu/Bayerisch-Schwaben, Franken, Ostbayern, Oberbayern München) and the Bayerischer Heilbäderverband. It serves as a new state-level umbrella organization to better coordinate and advocate tourism policy interests at the Bavarian state level. TVABS contributes through its chair Maria Rita Zinnecker and CEO Klaus Fischer.
• MCI Management Center Innsbruck (Prof. Mag. Hubert J. Siller)minorStrategic or Co-development Partner · 1 January 2025Prof. Hubert J. Siller, Head of the Department for Tourism & Leisure Management at MCI Innsbruck, provided a keynote speech at the 75th anniversary celebration, offering insights into Alpine tourism trends and the importance of leadership networks in sustainable destination management.
• Bayern Tourismus Marketing GmbH (Tourismusmonitor Bayern)minorStrategic or Co-development Partner · 1 January 2025Bayern Tourismus Marketing GmbH provides the Tourismusmonitor Bayern platform, offering free access to economic, demographic, infrastructure, environmental, and weather data for all 96 Bavarian counties and cities. TVABS promotes this resource to its members.
• ADFC (Allgemeiner Deutscher Fahrrad-Club)minorStrategic or Co-development Partner · 1 January 2025The Allgäu has been recognized in the ADFC Radreiseanalyse (cycling travel analysis) as a top cycling destination, validating the region's investment in cycling tourism products including the Radrunde Allgäu and monitoring of the Lech- and Illerradweg.
• Feuer & Flamme. Die AgenturminorGTM or Marketing Partner · 1 January 2024Awarded the PR agency contract for Bayerisch-Schwaben following a competitive tender (Teilnahmewettbewerb mit Verhandlungsverfahren). Service period March–December 2024, with three optional 12-month extensions.
• Oevermann & OevermannminorGTM or Marketing Partner · 1 January 2024Awarded the creative/graphic/advertising agency contract for Bayerisch-Schwaben. Service period January–December 2024, with two optional 12-month extensions.
• Ippen Digital Media GmbHminorGTM or Marketing Partner · 1 January 2024Awarded the social media agency contract for Bayerisch-Schwaben marketing.
• Speed U UP GmbHminorGTM or Marketing Partner · 1 January 2022Awarded framework contract for digital marketing services following an open EU procedure (VgV), covering the period February–December 2022.
• Tourismuszukunft Realizing Progress GmbHminorGTM or Marketing Partner · 1 January 2022Awarded the framework contract for Bayerisch-Schwaben blog consulting and digital strategy (January–December 2022) via direct negotiation without competitive tender (Verhandlungsvergabe without Teilnahmewettbewerb per UVgO).
• Jungle GmbHminorGTM or Marketing Partner · 1 January 2022Awarded the image and moving image production contract for the 'Food Heritage – Culinary Heritage Allgäu and Bayerisch-Schwaben' project (September–December 2022).
• Jahreszeitenverlag GmbHminorGTM or Marketing Partner · 1 January 2022Awarded the central media cooperation contract for the 'Food Heritage' project (February–October 2022).
• BTG - Bayern Tourist GmbHminorGTM or Marketing Partner · 1 January 2022Awarded the 'Privatvermieter-Coaching Digitalisierung und Nachhaltigkeit' contract for private providers and small businesses in Allgäu/Bayerisch-Schwaben (February–November 2022).
• piroth.kommunikation GmbHminorGTM or Marketing Partner · 1 January 2020Awarded the framework PR consulting and services contract for Bayerisch-Schwaben (May–December 2020) following an open public tender (VOL/A). Also part of a bidding consortium for social media communication.
• Skisport- und Veranstaltungs GmbH, OberstdorfminorGTM or Marketing Partner · 1 January 2019Awarded the advertising participation contract for FIS Tour de Ski / FIS World Cup Ski Flying / FIS World Cup Ladies' Ski Jumping 2019 events.
• Team Tourismusmarketing GmbH (Saint Elmos Travel)minorGTM or Marketing Partner · 1 January 2019Awarded the framework graphic and advertising agency services contract (February–December 2019) following a tendering procedure.
• HRS Destination Solutions Austria GmbHminorGTM or Marketing Partner · 1 January 2018Awarded the EU-framework contract for online marketing services (covering both Allgäu and Bayerisch-Schwaben) including media planning, campaign management, advertising material creation, development of marketing measures, and controlling/reporting. Period May–December 2018.
• seowerk GmbH, AugsburgminorGTM or Marketing Partner · 1 January 2018Awarded the SEO text contract for the Bayerisch-Schwaben website and blog (October–December 2019) following a freihändige Vergabe.
• Hainzer Tourismusberatung (with TourismusTeam)minorGTM or Marketing Partner · 1 January 2018Awarded the quality and mystery check contract (December 2018–March 2019) following a freihändige Vergabe, covering mystery guest assessments of Allgäu accommodation businesses.
• Trainingpeople GbRminorGTM or Marketing Partner · 1 January 2017Awarded the social media platform development contract for Bayerisch-Schwaben (November 2017–October 2018), covering conceptual work to enhance the social media presence and a marketing concept to grow follower numbers.
• Allgäuer Zeitungsverlag GmbHminorGTM or Marketing Partner · 1 January 2017Awarded the 'Grias di' magazine Allgäu contract (2018) for integration of Allgäu flagship products in the 'Griaß di' Allgäu' summer and winter magazine editions.
• Alpine destination network (Alpenmanifest)coreStrategic or Co-development PartnerTVABS participates in an international Alpine destination network that developed the Alpenmanifest (Alpine Manifesto) — ten guiding principles for responsible tourism across eight Alpine countries. The Allgäu contributed to this manifesto, representing a cross-border strategic alliance focused on sustainable tourism development.
• Bayern Tourismus Marketing GmbHmajorStrategic or Co-development PartnerThe members of the new Bayerischer Tourismusverband are main shareholders of Bayern Tourismus Marketing GmbH, which conducts state-level tourism marketing. TVABS continues to support and collaborate with Bayern Tourismus Marketing while maintaining its own regional marketing activities.
• Free State of Bavaria and Bezirk SchwabenmajorOthersThe association receives strong institutional and financial support from the Free State of Bavaria and the Bezirk Schwaben, which has enabled early dynamic development and sustained growth of the tourism sector in the region since its founding in 1950.
• Deutsche Institut für Tourismusforschung (dwif)coreOthersDWIF conducted comprehensive economic impact studies for the Allgäu and Bayerisch-Schwaben regions (most recently for 2024), providing key data on tourism revenue, employment equivalents, and value creation that underpin the association's advocacy and strategic planning.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tourismus NRW e.V. State-level registered tourism association for North Rhine-Westphalia, Germany. Comparable as a membership-based, publicly funded regional DMO coordinating destination marketing across a multi-region state with similar governance, member-based structure, and public-sector mandate as TVABS.
• Bayern Tourismus Marketing GmbH: State-level tourism marketing company for Bavaria, of which TVABS members are shareholders. Functions as the state-level umbrella marketing organization layered above TVABS and the other regional Bavarian DMOs - directly comparable DMO role at a higher geographic level.
• Allgäu GmbH: TVABS's dedicated destination marketing subsidiary for the Allgäu region, based in Kempten. Operates the B2C website allgaeu.de and B2B site b2b.allgaeu.de, handling all marketing activities for the Allgäu destination under TVABS coordination - functionally a sister DMO with identical scope.
• Schwarzwald Tourismus GmbH: Regional DMO for Germany's Black Forest region - one of the most directly comparable German regional tourism organizations to TVABS in terms of destination type (Alpine/forest recreation), multi-sub-region structure (Northern, Central, Southern Black Forest), and B2C/B2B digital marketing model.
• Tourismusverband Ostbayern e.V. Sister Bavarian regional tourism association covering the eastern Bavaria region. Functions as a peer DMO within the same state-level framework, with comparable structure: membership-based, destination marketing across multiple sub-regions, and co-founding member of the 2025 Bayerischer Tourismusverband alongside TVABS.
• Tourismusverband Franken e.V. Sister Bavarian regional tourism association for the Franconia region. Co-founding member of Bayerischer Tourismusverband (2025); operates with the same e.V. registered-association structure, public funding model, and destination marketing mandate as TVABS but for a culturally distinct Bavarian sub-region.
• Bayerischer Heilbäderverband: Bavarian association of certified health resorts and spa destinations. Co-founding member of Bayerischer Tourismusverband (2025); serves as a peer DMO within the same Bavarian tourism framework, focusing on health/wellness tourism - a complementary but structurally comparable organization to TVABS.
• Tourismus Oberbayern München e.V. Sister Bavarian regional tourism association covering Upper Bavaria/Munich. Co-founding member of Bayerischer Tourismusverband; operates a comparable membership-based DMO structure with regional destination marketing for multiple sub-regions including Munich, the Bavarian Alps, and lakes district - direct structural parallel to TVABS.

Regional players

• Österreich Werbung: Austria's national tourism board, particularly relevant given TVABS's cross-border engagement with Austrian regions (Kleinwalsertal and Tannheimer Tal). Functions as a peer DMO at national scale, focused on Alpine tourism markets that directly overlap with TVABS's destination profile but operating in a different national geography.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): Germany's national tourism board, promoting Germany as a travel destination internationally. Operates at a much broader geographic and strategic scope than TVABS, but functionally serves as the parent-level DMO whose international marketing efforts create the demand environment TVABS taps into for inbound source markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/imallgaeu
• Facebookfacebook.com/allgaeu
• Instagraminstagram.com/allgaeu.de
• TikToktiktok.com/@allgaeu
• LinkedInlinkedin.com/company/tourismusverband-allg%C3%A4u-bayerisch-schwaben-e.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusverband Allgäu/Bayerisch-Schwaben e.V.