Fulbright Medical

What Fulbright Medical does

Fulbright Medical Inc. (formerly Fengh Medical) is a Shanghai-headquartered medical device company founded in 2011 that designs, manufactures, and globally distributes minimally invasive surgical instruments, with a primary focus on endoscopic linear cutter staplers and complementary accessories. The company's product portfolio spans powered staplers (Lunar U, Lunar U Pro, D Series 2023, S Series, Thorapler, Hyper-force, Lunar 30, Lunar S & Pro), manual staplers (DR Series, FR Series), consumable reloads (Stepwise Staple Reload, FulGrip, Flat Deck, Curved Tip, 3D Tile-Shaped, Dolphin-Head), trocars (F series, Mini, P series), and endoscopic specimen retrieval bags. Core technology includes OLED-screen-equipped powered staplers with pre-compression timers, automatic jaw control, bidirectional stepless articulation, and stepwise staple reload mechanisms, with 335 authorized patents (172 invention patents) supporting the technology base.

Fulbright generates revenue through direct sale of medical devices and consumables to hospitals and surgical centers, primarily top-tier public hospitals engaged in bariatric, thoracic, and general surgery. The company operates a hybrid go-to-market model combining a direct Overseas Business Division (OBD) sales force, based in Shanghai Lujiazui and country offices in Italy, Mexico, Turkey, and Colombia, with regional distribution partners such as Wellistic (Romania), SANGÜESA (Spain), and Dextromedica (Spain). Sales are executed through tender/contract processes, KOL programs, and clinical evidence programs, with a Fulbright Academy (FAST and GET Master Class) training surgeons in 35+ countries. Customers include 700+ top-tier public hospitals across 100 countries, with 250,000+ patients benefiting from Fulbright staplers annually; the company completed its IPO in 2023 and holds ISO 13485, CE (including 2024 MDR), FDA 510(k) (4 products), ANVISA, and NMPA Class III / Class II certifications.

Name

Fulbright Medical

Legal name

Fulbright Medical Inc.

Website

https://fulbrightmed.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulbright Medical is a Shanghai-based medical device company founded in 2011 that designs and globally distributes minimally invasive surgical instruments, primarily powered endoscopic staplers, trocars, and consumable reloads, serving 700+ top-tier public hospitals across 100 countries for bariatric, thoracic, and general surgery.

Ownership category

akta.pro rank

Product category

Surgical Instruments - Minimally Invasive Surgical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Surgical Stapling, Suturing & Hemostasis (Staplers, Clips, Sealants, Tourniquets) (HLAHADAL)

akta.pro secondary industries

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

Keywords

• Minimally invasive surgery
• Powered surgical staplers
• Endoscopic instruments
• Laparoscopic stapling devices
• Surgical trocars

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: Fulbright generates revenue through the sale of minimally invasive surgical instruments and consumables including powered staplers, manual staplers, trocars, and accessories. Products are sold to hospitals and surgical centers globally through direct sales and distributor networks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fulbright Medical designs, manufactures, and sells minimally invasive surgical instruments for laparoscopic and endoscopic procedures. Its portfolio centers on powered and manual endoscopic linear cutter staplers (Lunar, D, S, Hyper-force, Thorapler, DR, FR series), disposable trocars, endoscopic specimen retrieval bags, and stapler reloads/accessories. Products are sold to hospitals, surgical centers, and surgeons in 100 countries through direct sales and distributor networks.

Product overview

Fulbright Medical is a medical device company specializing in minimally invasive surgical instruments. The product portfolio includes powered and manual linear staplers (Lunar series, D Series, S Series, FR Series, DR Series, Thorapler, Hyper-force), surgical accessories (staple reloads including Stepwise, FulGrip, Flat Deck, Curved Tip, 3D Tile-Shaped, Dolphin-Head), trocars (F series, Mini, P series), and endoscopic specimen retrieval bags. The Lunar U and Lunar U Pro represent flagship powered staplers with OLED screens and articulation capabilities. The company positions itself as the biggest exporter of endoscopic staplers in China, serving 700+ top-tier public hospitals across 100 countries with 393 patents granted.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunar U Pro Pro version powered stapler featuring Built-in Blade and Stepwise Staple Reload technology, the only powered stapler combining both innovations for enhanced surgical outcomes in minimally invasive surgery.
• Lunar U Disposable Powered Articulating Endoscopic Linear Cutter Stapler featuring OLED screen with pre-compression timer, automatic jaw control, and bidirectional stepless articulation for minimally invasive surgery.
• Lunar S & Pro Fully powered stapler featuring single-handed operation and intelligent stapling technology, designed to enhance surgical precision and efficiency.
• Thorapler New generation intelligent powered stapler specially designed for Thoracic Surgery, providing enhanced control and precision for thoracic procedures.
• Lunar 30 Powered stapler compatible with various surgical scenarios, offering versatility across different surgical procedures.
• S Series Powered stapler with Stepwise Staple Reload technology, expanding the powered stapler family with innovative reload capabilities.
• D Series 2023 First powered stapler in China, offering reliable surgical stapling with fewer malformed staples and stronger staple lines.
• Hyper-force World's First Hybrid-Cutting Powered Stapler, representing breakthrough innovation in surgical stapling technology.
• DR Series Reliable, economical, classical manual endoscopic linear cutter stapler designed for cost-effective surgical procedures.
• FR Series Manual stapler with ergonomic design featuring 2 modes of blade retrieval for enhanced surgical flexibility.
• F series Trocar Flagship, robust, omnipotent trocar featuring detachable structural design, integrated gas valve, ergonomic design, and 30° endoscopic optical capability with bladeless noncutting tip.
• Mini Trocar Smallest trocar head in the industry with 0° to 30° viewing angles, irreversible stopcock valve, and installable gas injection valve for maximized operating space.
• P series Trocar Budget-friendly trocar with bladeless noncutting tip, integrated gas valve, and prolonged wavy texture on sleeve thread for stability.
• Endoscopic Bags Disposable Endoscopic Specimen Retrieval Bags available in transparent and opaque types, with 5, 10, and 12 pipe diameter specifications and 6 different sizes based on bag capacity. Features ergonomic handle design and strong leak-proof material.
• Stepwise Staple Reload Reload featuring Built-in Blade and Stepwise Staple technology, enabling new era of reload powered stapling with precision cutting.
• FulGrip Reload Reload accessory designed for DR Series Manual Stapler, providing enhanced grip and staple formation.
• Flat Deck Reload Reload with narrower and sharper tip design for improved access and precision in surgical procedures.
• Curved Tip Detachable sled accessory with curved front-end for precise guidance, allowing smooth bypass of blood vessels in small operating spaces. Available in FCT (45° wide), FCG (narrow), FCA (25°), and FCB configurations with NMPA Class III registration.
• 3D Tile-Shaped Staple Reload Specially designed reload for Thoracic Surgery, featuring innovative 3D tile-shaped design for enhanced surgical outcomes.
• Dolphin-Head Staple Reload Reload featuring biomimetic Dolphin-Head design providing superior precision and safety in surgical procedures.

Quantifiable outcome

• 250,000+ new patients benefit from Fulbright Staplers annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered regional, minor and flagship.

• Wellistic RomaniaregionalChannel Partner/ Reseller/ DistributorWellistic Romania serves as a distribution partner for Fulbright Medical in Romania. Dr. Diego Gonzalez Rivas tested Lunar U endoscopic stapler during a Uniportal Robotic Thoracic Surgery masterclass at Spitalul de Oncologie Monza Hospital in Romania.
• SANGÜESA, S.A.regionalChannel Partner/ Reseller/ DistributorSANGÜESA, S.A. is a partner in Spain that collaborated with Fulbright to organize a bariatric masterclass at Hospital de Sant Joan Despi Moises Broggi in Barcelona, Spain in October 2022. Dr. Almino Ramos, Dr. Jordi Pujol Gebelli, Dr. Jordi Castellvi, and Dr. Manuel Alvarez del Castillo served as mentors.
• Dextromedica, S.L.regionalChannel Partner/ Reseller/ DistributorDextromedica, S.L. partnered with Fulbright in Spain to organize a bariatric masterclass with 5 live surgeries. Lunar U powered staplers performed well in different cases.
• Firma RivolutionminorStrategic or Co-development PartnerFirma Rivolution cooperated with Fulbright to organize a lunch symposium at the 13th Frankfurter Meeting in Germany on the topic: 'Powered meets Mechanical Stapling'. Dr. Barbara Jacobi presented Fulbright Medical PMCF study.
• Dr. Almino C. RamosflagshipStrategic or Co-development PartnerWorld-renowned bariatric surgeon (IFSO President 2018-2019) who initiated GET Master Class with Fulbright in 2020. Leads masterclasses and provides clinical endorsement of Fulbright staplers used in 100+ patients at Unicamp University Brazil.
• Dr. Diego Gonzalez RivasflagshipStrategic or Co-development PartnerWorld-renowned uniportal VATS master from Spain who serves as key faculty for Fulbright Academy programs. Initiated TTT Program and GET Master Class. Tested Lunar U in robotic surgeries across multiple countries.
• Dr. Bruno DillemansflagshipStrategic or Co-development PartnerWorld-renowned bariatric surgeon leading Bariatric Master Classes for Fulbright Academy. Conducts live surgery demonstrations and educational sessions.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Boston Scientific: Boston Scientific competes in endoscopic and laparoscopic surgery adjacencies (energy, closure, trocars) and increasingly in stapling, providing a multi-product bundle alternative to Fulbright's category-focused line.
• Intuitive Surgical: Intuitive's da Vinci platform drives much of MIS volume and increasingly integrates proprietary stapling/energy devices; it is a key indirect competitor because its robotic staplers can displace independent stapler brands in robotic ORs.
• Stryker: Stryker is a diversified surgical and endoscopy player whose instruments portfolio overlaps with Fulbright's MIS and trocar offerings, particularly in hospitals looking for single-vendor procurement.
• B. Braun: B. Braun's Aesculap division supplies a broad set of MIS instruments and manual staplers, often competing with Fulbright in European and emerging-market tender processes.
• Conmed: Conmed's General Surgery franchise includes powered staplers and trocars, overlapping with Fulbright's core product set and competing on similar procedural economics.

Direct peers

• Medtronic: Through its legacy Covidien portfolio, Medtronic offers Signia and Endo GIA powered staplers and is the other dominant incumbent in the same endoscopic linear cutter category as Fulbright.
• Touchstone International Medical Science: Touchstone is a Chinese MIS stapler and trocar manufacturer with comparable product breadth, competing with Fulbright in both domestic and overseas markets.
• Frankenman International: Frankenman is another Chinese exporter of endoscopic staplers and surgical devices, competing head-to-head with Fulbright in emerging markets and in OEM/private-label channels.
• Ethicon (Johnson & Johnson): Ethicon is the global market leader in surgical staplers and minimally invasive surgical instruments, directly competing with Fulbright's Lunar, D, and S series powered staplers across thoracic, bariatric, and general surgery.

Emerging players

• Reach Surgical: Reach Surgical is a Chinese MIS instruments and stapler peer targeting similar emerging-market customers, with overlapping product lines and price points to Fulbright's manual and powered stapler portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FulbrightMedical
• Facebookfacebook.com/FulbrightMedical
• LinkedInlinkedin.com/company/fulbright-medical
• Instagraminstagram.com/fulbright_medical

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulbright Medical