What Full Circle Ranch does

Full Circle Ranch is a privately held, single-property luxury vacation rental located in Cave Creek, Arizona, owned and operated by Jim and Lisa Steffen since 2019. The property sits on 2.5 acres in the Sonoran Desert canyon bordered by Apache Peak, Elephant Mountain Butte, and Saddle Mountain, approximately 40 minutes from Phoenix Sky Harbor Airport. It consists of six individually keyed guest suites (Master Suite, La Paloma Casita, El Encanto Casita, Joshua Tree Suite, Desert Mistletoe Suite, and Acacia Suite) with private entrances and baths, accommodating up to 12 guests, alongside a private pool, hot tub, gourmet kitchen, and outdoor amenities.

The business operates on a direct-to-consumer, whole-property nightly rental model. Guests book exclusively through the company's own website or by contacting the owners directly via phone (928-447-6330) or email, with a 10% discount code offered as a direct-booking incentive. There is no presence on Airbnb, VRBO, or other third-party platforms. Nightly rates range from $500-$900 in the off-peak season to $900-$1,200 in peak periods, with a $350 cleaning fee, a 12.72% lodging tax, and optional paid add-ons (pool heating, horse motel, RV hookups).

The company was previously operated as a Bed & Breakfast for many years before the Steffens converted it to a short-term exclusive-use vacation rental. Target segments include families, couples, corporate retreats, and small events; the property carries a strong reputation built on numerous 5-star reviews across travel sites. Headcount is effectively limited to the two owner-operators, with no disclosed institutional investment, parent entity, or external funding.

Name

Full Circle Ranch

Legal name

Full Circle Ranch

Website

https://fullcircleranchaz.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Desert & Arid-Region Eco-Lodges (THAAAHAF)

akta.pro secondary industries

Desert Lodges (THAGAIAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Vacation rental
• Luxury accommodation
• Desert getaway
• Group lodging
• Family resort

Headquarters

HQ city

Cave Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Vacation Rental: Nightly rental of a private luxury desert property. Guests book the entire 6-bedroom, 6.5-bathroom ranch which accommodates up to 12 guests. Revenue is generated through nightly rates, with additional fees for pool heating, horse motel, and RV hookups. The property transitioned from a bed & breakfast model to an exclusive-use vacation rental in 2019.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Full Circle Ranch operates a luxury vacation rental property in Cave Creek, Arizona. The 2.5-acre estate features 6 bedrooms, 6.5 bathrooms, and accommodates up to 12 guests, providing upscale short-term lodging for families and groups visiting the Arizona desert area. The property was converted from a bed and breakfast into a vacation rental in 2019.

Product overview

Full Circle Ranch is a single luxury vacation rental property offering exclusive whole-property rental for up to 12 guests. The property features 6 separate luxurious guest suites (Master Suite, La Paloma Casita, El Encanto Casita, Joshua Tree Suite, Desert Mistletoe Suite, and Acacia Suite), with the Desert Mistletoe and Acacia suites housed in the Chaparosa House which includes a dedicated lounge area. All suites have private entrances and baths. Optional add-on services include pool heating, horse motel boarding, and RV hookups. The property operates as a short-term vacation rental, formerly a bed and breakfast.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Circle Ranch Vacation Rental A 6-bedroom, 6.5-bathroom luxury vacation rental property on 2.5 acres in Cave Creek, Arizona, sleeping up to 12 guests. Available for nightly rental to families and groups visiting the Arizona desert region, with seasonal pricing of $500 to $1,200 per night plus a $350 cleaning fee and 12.72% tax.

Quantifiable outcome

• Guest satisfaction with multiple 5-star reviews across travel sites

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Evolve: Vacation rental manager that partners with individual owners of luxury whole-home rentals. Closely comparable to Full Circle Ranch's owner-operated, whole-property short-term rental model, with a focus on direct-booking optimization and professional management support.
• Casago (Casago Arizona): Arizona-focused vacation rental management company with concentrated inventory in the Phoenix/Scottsdale/Cave Creek corridor. Direct overlap with Full Circle Ranch's market, product type (whole-property luxury rentals), and target guest segments.
• AvantStay: Luxury vacation rental company focused on whole-home, design-forward properties in leisure destinations including Arizona. Operates a comparable business model of curated, amenity-rich short-term rentals with professional management and branded guest experience.

Broad incumbents

• Vacasa: Largest North American full-service vacation rental manager with significant Arizona/Sonoran Desert inventory. Operates the same whole-home short-term rental model as Full Circle Ranch but at portfolio scale with professional management, OTA distribution, and dynamic pricing.
• Airbnb (Airbnb Luxe): Global short-term rental platform with an explicit luxury tier (Airbnb Luxe) featuring whole-property estates similar to Full Circle Ranch. Not a direct operator, but defines the competitive marketplace where such properties are discovered and booked.
• Vrbo: Major U.S. vacation rental platform (owned by Expedia) with strong concentration in whole-home family rentals. Direct competitive marketplace for properties like Full Circle Ranch, particularly for multi-generational family and group leisure demand.
• Marriott Homes & Villas: Marriott's curated luxury home-rental product, offering whole-home upscale vacation rentals with hotel-grade service. Competes for the same premium, group/family travel segment that Full Circle Ranch targets in the Phoenix/Scottsdale market.

Regional players

• Premier Luxury Vacations: Regional Arizona luxury vacation rental specialist with concentrated inventory in the Phoenix/Scottsdale metro. Direct competitor for the same Cave Creek/North Scottsdale luxury leisure guest that Full Circle Ranch targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/full-circle-ranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Circle Ranch