Fullerö

What Fullerö does

Fullerö Säteri is a private Swedish manor estate in Västmanland, located approximately 7 km southwest of Västerås along the shores of Lake Mälaren. With origins in the 1200s and a main building completed in 1656 to designs by Jean de la Vallée, the estate has been held by the Cronstedt family since 1688 and was converted into a fideikommiss (entailed estate) in 1739, becoming the first such estate in Sweden to receive a government extension in 1995. It comprises 14 historic buildings designated as a byggnadsminne (heritage building monument) since 1999, more than 100 hectares of nature reserve, and a working organic farm.

The commercial surface spans five revenue streams: residential and recreational property rentals (8+ listed units ranging from SEK 2,000 to SEK 14,000/month, with most inventory reportedly occupied), hunting experiences for wild boar and deer with overnight accommodation for up to 15 guests, fishing in Lake Mälaren (pike, pike-perch, perch), KRAV-certified organic agriculture (free-range cattle and sheep plus forestry), and a small apple/cider product line (~90 liters of äppelmust annually from the Fullerö apple variety, processed at Harakers Kvarnmusteri). Cultural tours and school visits are also offered on a direct-booking basis. Operational infrastructure is fully on-site: solar panels on the cow barn and machine hall deliver electricity self-sufficiency, and a straw-fired boiler powers heating, isolating the estate from energy-market exposure.

Distribution is direct-to-consumer via the estate's own website (fullerosateri.se), email, Facebook, and Instagram. There is no third-party reseller, no marketplace listing, and no application layer; the GTM motion is entirely organic content plus earned cultural press coverage. Customer segments are diversified across individual tenants, hunting/outdoor guests, cultural institutions (e.g., Kungliga Biblioteket, Tessinsällskapet), and schools (e.g., Barkarö skola) — none of which individually contribute material share. Full pricing, occupancy, and revenue figures are not publicly disclosed.

Name

Fullerö

Legal name

Fullerö Säteri

Website

https://fullerosateri.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fullerö Säteri is a historic Swedish manor estate in Västmanland (main building 1656), owned by the Cronstedt family as a fideikommiss. It serves individuals, hunters, and cultural institutions with residential and vacation rentals, KRAV-certified organic farming, hunting and fishing, and heritage tours.

Ownership category

akta.pro rank

Product category

Heritage Estate Services

NAICS

Nature Parks and Other Similar Institutions (712190), Dual-Purpose Cattle Ranching and Farming (112130), Sheep and Goat Farming (1124)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Lessors Of Real Property, Nec (6519), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Heritage estate management
• Organic farm operations
• Residential property rental
• Cultural heritage tourism
• Recreational hunting fishing

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others, Marketing or Sales

Revenue model

1. Rental of residential and recreational properties: Fullerö rents out residential houses, vacation homes, and recreational properties on the estate (e.g., Fullerö 10, Stora Almö, Gotövägen, Fullerö Brygga, Jotsberga). Properties range from simple seasonal cabins to full-time villas. Rental income is the primary recurring commercial revenue stream.
2. Hunting with overnight accommodation: Fullerö offers hunting for wild boar, roe deer, fallow deer, and red deer, with overnight accommodation for up to 15 guests. This is a seasonal premium service.
3. Fishing: Fishing opportunities are available in Lake Mälaren (Fullerö's waters) for pike, pike-perch (gös), and perch. Managed as a direct offering to visitors.
4. Traditional agriculture and forestry: Fullerö conducts traditional agriculture, forestry, animal husbandry with free-range cattle and sheep, and fishing as part of its estate management operations. Organic production under KRAV certification.
5. Apple juice (äppelmust) sales: Apples from the Fullerö apple variety are processed into apple juice (äppelmust) at a local mill and sold or offered for tasting to visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fullerö Säteri is a historic Swedish manor estate that rents residential and recreational properties (cottages, villas, lakefront homes), operates KRAV-certified organic agriculture with free-range cattle and sheep, runs a guesthouse for nature visitors, and offers recreational activities including hunting (wild boar, roe deer, fallow deer, red deer), fishing in Lake Mälaren, seasonal apple picking, and guided cultural tours of the 1656 manor, baroque park, and library wing. Revenue is generated through monthly residential rentals, group hunting packages, visitor fees, and agricultural products such as äppelmust (apple cider) from the Fullerö apple variety.

Product overview

Fullerö Säteri is a historic Swedish manor estate in Västmanland (founded in the 1200s, current main building completed 1656) operating as a diversified heritage, agricultural, and tourism business. Its offerings comprise: (1) property rentals — multiple residential and recreational cottages and houses across the Fullerö estate (Stora Almö norra/mitten/södra, Jotsberga 2, Fullerö Brygga 7, Holm 3, Fullerö 10, Fullerö strand 52, Gotövägen 69), plus Fullerö Guesthouse for nature visitors; (2) agricultural production — KRAV-certified organic farming, livestock (free-range cattle and sheep), forestry, and the Fullerö apple variety/cider (äppelmust); (3) nature and leisure activities — hunting (wild boar, deer), fishing in Lake Mälaren, and seasonal apple picking; and (4) cultural heritage experiences — guided tours of the manor, baroque park, and library building for cultural institutions, associations, schools, and private groups.

Differentiator

Problem solved

Functional benefit

Brands

• KRAV-certified organic products: KRAV-certified ecological production including beef, lamb, and agricultural products.

Products and services

• Gotövägen 69 (Residential Villa Rental)

Quantifiable outcome

• Reduced firewood consumption by approximately 7/8 (from 5 fathoms to 1 fathom per 27-week heating season) through the tile stove (kakelugn) redesign invented at Fullerö by Carl Johan Cronstedt and Fabian Wrede in 1767
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Kungliga Biblioteket (Royal Library of Sweden)minorOthersA delegation from Kungliga Biblioteket (Royal Library of Sweden) visited Fullerö on 9 December 2021, led by Katinka Ahlbom with 11 participants. The visit focused on studying the Cronstedt family collections, including a numismatic book collection held by the library. Parts of the Fullerö library are held at Kungliga Biblioteket as part of the Cronstedt family archive.
• KRAV (Swedish organic certification body)coreOthersFullerö Säteri is a KRAV-certified organic farm, meaning all agricultural production and animal husbandry meets KRAV's certified organic standards. KRAV certification requires compliance with standards for animal welfare (free-range grazing, chemical-free feed), environmental sustainability, and ethical production.
• Länsstyrelsen Västmanland (County Administrative Board of Västmanland)coreOthersLänsstyrelsen designated Fullerö Säteri as a byggnadsminne (building monument) in 1999 and has been involved in approving restoration plans for the estate's 14 historic buildings. The länsstyrelse also oversees the Fullerö naturreservat (nature reserve) designation.
• Västmanlands läns museum (Västmanland County Museum)minorOthersVästmanlands läns museum has conducted archaeological monitoring and conservation oversight for restoration projects at Fullerö, including the roof repainting (2011), restoration of the sawmill and mill building (2008), and restoration of the archive building (2021). The museum has issued antikvarisk (heritage conservation) reports for these projects.
• Tessinsällskapet (The Tessin Society)minorOthersTessinsällskapet, which promotes cultural ties between Sweden and France, visited Fullerö with 35 members as part of an excursion to Fullerö Säteri, Tidö Slott, and Grönsöö Slott. The society focuses on historical and contemporary cultural connections between the two countries.
• Västmanlands Kulturmiljöförening (Västmanland Cultural Environment Association)minorOthersVästmanlands Kulturmiljöförening, founded during Mats Svegfors's tenure as county governor, visited Fullerö for a guided tour of the historic manor, organized by Silva Pettersson.
• Sällskapet för renässans- och barockstudier (Society for Renaissance and Baroque Studies)minorOthersThe board of Sällskapet för renässans- och barockstudier (founded 1992), a multidisciplinary academic society, visited Fullerö on 4 October 2008 on the initiative of Lisa Skogh and Merit Laine (Kungl. Husgerådskammaren), with participants from Uppsala University, Stockholm University, Skokloster Slott, Livrustkammaren, and Vasamuseet.
• Odd Fellow Orden Loge 13 Gustaf WasaminorOthersA group from Odd Fellow Orden's Loge 13 Gustaf Wasa in Stockholm visited Fullerö as part of a day trip that also included Västerås Castle and Fiholm.
• Uppsala universitetsbibliotek (Uppsala University Library)minorOthersMajor portions of the Cronstedtska samlingen (Cronstedt Library Collection), originally assembled by Jacob Cronstedt and his son Carl Johan Cronstedt, were acquired by the Swedish state in 1756 and donated to Crown Prince Gustav III, who in turn donated them to Uppsala University. The collection is today accessible digitally through the university library.
• Nationalmuseum StockholmminorOthersThe Cronstedtsamlingen (Cronstedt Collection) of architectural drawings is held at Nationalmuseum. The collection includes approximately 4,000 drawings acquired by Carl Johan Cronstedt from Claude III Audran's estate in 1734. A portion of these was sold by C.V. Cronstedt in 1941 and is now at Nationalmuseum.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Skokloster Slott: 17th-century Swedish baroque castle referenced in Fullerö's academic-society visits. Operates as a heritage museum and event venue with comparable cultural-tourism positioning and conservation collaborations with universities and Livrustkammaren.
• Tidö Slott: Swedish baroque castle and heritage estate co-located in Västmanland, jointly visited by Tessinsällskapet with Fullerö. Comparable historic Swedish manor with cultural tours and event hosting in the same micro-region.
• Stenhammar Gods: Large Södermanland estate combining farming, forestry, residential rentals, hunting, and event hosting. Closest operating analogue to Fullerö's diversified estate-revenue stack (rentals + hunting + agriculture).
• Löfstad Slott: Swedish fideikommiss (entailed estate) and museum near Norrköping offering guided cultural tours and a working historical estate. Direct structural analogue to Fullerö's fideikommiss + byggnadsminne model.
• Egeskov Castle: Renowned Danish Renaissance castle/estate operating heritage tourism, gardens, agricultural exhibits, and event hosting. Scandinavian sibling combining heritage preservation with diversified visitor revenue.
• Övedskloster: Historic Swedish manor estate in Skåne operating agricultural production, cultural tours, conferences, and a café. Comparable mix of heritage building preservation, working farm, and visitor economy.
• Grönsöö Slott: Mälardalen heritage estate offering tours and event hosting, cited alongside Tidö Slott in Tessinsällskapet excursions involving Fullerö. Peer-region Swedish manor with similar cultural-tourism programming.

Broad incumbents

• Julita Gård: Large Swedish historic farm and open-air museum under Nordiska museet, combining preserved agricultural operations, heritage buildings, and public programming. Larger-scale institutional heritage-agriculture analogue to Fullerö.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fullerosateri
• Instagraminstagram.com/fullerosateri
• LinkedInlinkedin.com/company/fullero

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullerö