Name

Fundació Mallorca Turisme

Legal name

Fundació Mallorca Turisme

Website

https://fundaciomallorcaturisme.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM), Visitor Management & Overtourism Mitigation (Capacity Controls, Permitting, Reservations) (THAAANAK)

Keywords

• Destination marketing
• Sustainable tourism promotion
• Tourism information services
• Film commission services
• Tourism intelligence data

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public funding: As a 100% public, non-profit entity integrated into theConsell de Mallorca, the foundation is funded through public administration budgets. No commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fundació Mallorca Turisme (FTRM) operates the official Mallorca tourism portal and ecosystem, providing destination information, curated experiences, and sustainable tourism resources for visitors. It also runs the Pledge commitment program, the Mallorca Film Commission for audiovisual productions, the STO Mallorca Sustainable Tourism Observatory for data-driven insights, and the annual Sustainable Destinations Summit in partnership with UN Tourism.

Product overview

Fundació Mallorca Turisme (Fundació Turisme Responsable de Mallorca - FTRM) operates a comprehensive tourism information and promotion ecosystem. The core offering is the Mallorca Ca Nostra brand identity, supported by multiple integrated services: the Pledge commitment program for responsible tourism, the Mallorca Film Commission service for audiovisual productions, the STO Mallorca Observatory providing tourism intelligence data, the annual Sustainable Destinations Summit conference, accessible tourism guides, and a thematic experiences platform. The organization functions as a 100% public non-profit entity integrated into the Consell de Mallorca, promoting sustainable tourism across local, national, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Portal
• Mallorca Ca Nostra Brand
• The Pledge for Mallorca
• Mallorca Film Commission
• STO Mallorca Sustainable Tourism Observatory
• Mallorca Sustainable Destinations Summit
• Accessible Tourism Guide
• Themed Experiences

Quantifiable outcome

• Promotes sustainable tourism across nearly 300 beaches and 3.640 km² of Mallorca

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• UN TourismcoreStrategic or Co-development PartnerUN Tourism provides strategic support for the annual Mallorca Sustainable Destinations Summit, aligning the foundation's initiatives with international sustainable tourism standards and frameworks.
• STO Mallorca (Observatori de Turisme Sostenible de Mallorca)coreStrategic or Co-development PartnerSustainable Tourism Observatory generating synergies between public and private sectors, providing data-driven insights for tourism decisions, utilizing Next Generation EU funds.
• Consell de MallorcacoreStrategic or Co-development PartnerParent government body integrating the foundation and providing administrative support and public funding for tourism promotion activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Costa Rica Tourism Board (ICT): National tourism board for Costa Rica, publicly backed, internationally recognized for sustainable tourism leadership. Comparable as a destination that has successfully built a sustainability-led DMO brand similar to Mallorca Ca Nostra.
• Turespaña: Spain's national tourism authority under the Ministry of Industry, Trade and Tourism. Directly comparable as a government-backed DMO promoting a country-level destination; broader scope than Mallorca but structurally aligned as a public tourism promotion entity.
• Austria National Tourist Office: Austria's national tourism board, public-promoted, multi-language, sustainability-focused. Comparable in promoting nature-based, sustainable destination experiences through a curated portal and content-driven campaigns.
• Switzerland Tourism: Switzerland's national tourism board, public-private funded, with extensive multi-language portals and curated experiences. Comparable in operating model and sustainability-focused destination marketing sophistication.
• Tourism New Zealand: New Zealand's national tourism board, publicly funded, with themed experience categories and sustainability commitments. Comparable as an island/single-country DMO with curated experiences and sustainability-led branding.
• Turismo de Portugal / Visit Portugal: Portugal's national tourism authority, publicly funded, with multi-language portal, themed experiences, and sustainability positioning. Direct regional comparable as a fellow Iberian public DMO promoting responsible destination tourism.
• VisitScotland: Scotland's national tourism agency, public-backed, focused on promoting sustainable and responsible tourism. Comparable as a public DMO pursuing sustainability positioning, with broader country-level remit than Mallorca.

Direct peers

• Azores Promotion Board (Visit Azores): Regional tourism promotion board for the Azores archipelago. Highly comparable as a small island DMO focused on sustainable, nature-based tourism with a curated multi-language portal and experience-driven marketing.
• Turisme de Barcelona: Barcelona's municipal tourism board running the official visitor portal and city marketing. Direct comparable as a Mediterranean city DMO tackling overtourism and sustainability through destination management and visitor information services.
• Visit Valencia (Fundación Visit Valencia): Public foundation promoting Valencia as a tourism destination. Direct comparable as a Spanish regional DMO operating an information portal, conventions marketing, and curated experience content with similar public-private structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/infomallorcatv/videos
• LinkedInlinkedin.com/company/fundacio-mallorca-turisme

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundació Mallorca Turisme