Consorci de Turisme de Barcelona

What Consorci de Turisme de Barcelona does

Consorci de Turisme de Barcelona (legal name: Turisme de Barcelona Consortium) is a public-private consortium founded in 1993 by agreement between Barcelona City Council, the Barcelona Chamber of Commerce, Industry and Shipping, and the Foundation for the Promotion of Barcelona. With 94 employees and headquarters at Passatge de la Concepció 7–9 in Barcelona, it operates the official Barcelona tourism digital platform, marketed as 'This is Barcelona' (thisisbarcelona.com), serving individual tourists and visitors to Barcelona and the surrounding Catalonia region. The platform combines curated content on architecture, gastronomy, art, music, museums, traditions, and nightlife with a Digital Experience Platform (DXP) that enables e-commerce booking of attraction tickets, guided tours, transport services, and city passes.

The underlying technology stack is built on Adobe Commerce Cloud, which powers the DXP and integrates content curation with transactional booking functionality. Supporting features include a mobile application with geolocation-based personalization, a 'My Barcelona' registered-user account layer for saved items, bookings, and purchase history, and multilingual content delivery (Catalan, Spanish, English, French, Italian). The platform's product catalog spans attraction tickets (Sagrada Família, Casa Vicens, Columbus Monument), transport (Aerobús airport shuttle, Hola Barcelona Travel Card, Barcelona Bus Turístic, Montjuïc Cable Car), city passes (Barcelona Card, Barcelona Nightcard, Tot Montserrat), and curated experiences including GoCar tours, Costa Brava excursions, Penedès wine tours, and Dalí Museum visits. Social media presence extends across Instagram, TikTok, Facebook, and Pinterest, complemented by physical Official Tourist Information Points throughout Barcelona.

Commercially, the consortium operates a transaction-fee / take-rate model across individual ticket sales, transport services, and city pass products, with pay-as-you-go billing on price points ranging from single-digit euro tickets (e.g., Aerobús €7.75, Columbus Monument €7.50) to premium guided experiences (Sagrada Família €66.30) and bundled regional passes (Tot Montserrat from €71.50). Operating budget is supplemented by public funding, most notably NextGenerationEU grants disbursed during 2021–2023 through Barcelona City Council's Tourism Sustainability Plan for the Destination (PSTD), which financed the design, technological development, content production, and SEO positioning of the 'This is Barcelona' digital ecosystem. Customer segments span cultural tourists, entertainment seekers, gastronomy enthusiasts, adventure travelers, and practical travelers — all individual consumers — with no enterprise anchor customers disclosed.

Name

Consorci de Turisme de Barcelona

Legal name

TURISME DE BARCELONA CONSORTIUM

Website

https://visitbarcelona.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Consorci de Turisme de Barcelona is a public-private consortium founded in 1993 that operates the official 'This is Barcelona' tourism platform, integrating curated content with an Adobe Commerce Cloud-powered DXP for booking attraction tickets, transport, and city passes serving individual tourists visiting Barcelona and Catalonia.

Ownership category

akta.pro rank

Product category

Tourism Promotion and Destination Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)

Keywords

• Tourism promotion services
• Destination marketing
• Travel ticket booking
• City tourist passes
• Visitor information services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Ticket and Experience Sales: Platform acts as official retailer for Barcelona tourism products including attraction tickets (Sagrada Família, Casa Vicens, Barcelona Bus Turístic), guided tours, transport services (Aerobús, Hola Barcelona Travel Card), and activity bookings. Revenue generated through transaction fees and margins on product sales.
2. Barcelona Card and Pass Products: Sale of city passes (Barcelona Card, Barcelona Nightcard, Tot Montserrat) that bundle multiple services and provide discounts at partner attractions and venues. Commission-based revenue from partner inclusions.
3. Transport Services Commission: Official sales channel for airport shuttle (Aerobús), Montjuïc Cable Car, and regional transport cards. Revenue from ticket sales with service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Consorci de Turisme de Barcelona operates the official "This is Barcelona" digital tourism platform, selling attraction tickets, transport passes, city passes (Barcelona Card, Barcelona Nightcard, Tot Montserrat), guided tours, and curated cultural content directly to individual visitors. The platform integrates content inspiration with e-commerce transaction functionality through an Adobe Commerce Cloud-powered Digital Experience Platform (DXP), enabling tourists to discover and book Barcelona experiences in one integrated journey.

Product overview

This is Barcelona is a digital tourism promotion ecosystem operated by the Turisme de Barcelona consortium. The platform consists of two core components: the content platform (This is Barcelona) for inspiring and educating visitors about the city's culture, architecture, gastronomy, and lifestyle, and the DXP (Digital Experience Platform) / Barcelona Tickets e-commerce platform powered by Adobe Commerce Cloud for booking tourism products and services. Key products include the Barcelona Card tourist pass with optional transport, the personalized My Barcelona account for managing bookings and preferences, and dozens of individual ticket products spanning transport (Aerobús, Hola Barcelona Travel Card, Barcelona Bus Turístic), attractions (Columbus Monument, Montserrat experiences), activities (GoCar tours, gastronomy experiences), entertainment (flamenco shows, concerts), and cultural sites (Gaudí monuments, museums).

Differentiator

Problem solved

Functional benefit

Products and services

• This is Barcelona Digital Platform
• Barcelona Tickets (DXP)
• Barcelona Card
• Aerobús Airport Shuttle
• Hola Barcelona Travel Card
• Barcelona Bus Turístic Hop On Hop Off
• Tot Montserrat All-Inclusive Pass
• Barcelona Nightcard
• Columbus Monument Viewpoint Ticket
• Barcelona with GoCar Tour

Quantifiable outcome

• Comprehensive Barcelona tourism booking platform with integrated content and commerce

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Adobe (Adobe Commerce Cloud)coreTechnology or Integration · 1 January 2021Adobe Commerce Cloud powers the DXP (Digital Experience Platform) that integrates content curation with e-commerce functionality. This technological foundation enables the seamless experience from inspiration to purchase on the This is Barcelona platform.
• Barcelona City CouncilcoreStrategic or Co-development PartnerFounding partner of Turisme de Barcelona Consortium. Governs the Tourism Sustainability Plan for the Destination (PSTD) under which the This is Barcelona platform operates as part of the Digitalisation of tourism promotion initiative.
• Barcelona Chamber of Commerce, Industry and ShippingcoreStrategic or Co-development PartnerFounding partner of Turisme de Barcelona Consortium established in 1993. Represents the business community interest in Barcelona tourism promotion.
• AerobúsminorChannel Partner/ Reseller/ DistributorOfficial sales channel for Aerobús airport shuttle service connecting Josep Tarradellas Barcelona-El Prat Airport (T1 and T2) with city centre.
• TMB (Transports Metropolitans de Barcelona)minorChannel Partner/ Reseller/ DistributorPartnership for Hola Barcelona Travel Card sales, providing unlimited travel on Barcelona's integrated public transport network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VisitBritain: National tourism agency for Great Britain operating a content-plus-booking platform with curated regional experiences and attraction inventory — analogous national DMO mandate.
• Visit Dubai: Official tourism authority for Dubai operating a destination marketing and booking platform with curated experiences, attractions, and city passes — directly comparable as a state-backed DMO monetizing tourism via integrated commerce.
• Visit London: Official London tourism body with a content-led website and ticketing integrations for attractions, tours, and city passes — operates the same destination promotion + booking stack as Consorci de Turisme de Barcelona.
• NYC & Company (NYC Tourism + Conventions): Official destination marketing organization for New York City promoting tourism through curated content, attraction ticketing, and event listings — a structurally similar public-private tourism board.
• Tiqets: Amsterdam-based online ticketing platform specializing in museums, attractions, and city experiences across Europe — competes directly with Consorci's ticketing role for many of the same attractions.
• Turismo de Madrid: Official tourism platform for Madrid with curated content, attractions, tours, and integrated booking — Spain's other major-city DMO and the closest national peer.
• Visit Paris: Paris Region Tourism Board running a multilingual destination portal with ticketing for attractions and cultural sites — directly comparable heritage-tourism DMO.

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences with strong mobile UX and personalization — competes head-on for Barcelona bookings and ancillary upsell.
• Viator (Tripadvisor): Global leader in tours, activities, and experiences booking — broader inventory and larger marketing budget compete with Consorci for the same tourist's tour and attraction spend.

Regional players

• Visit Valencia: Spanish regional tourism board with similar city-promotion and booking mandate, serving a different primary geography (Valencia) but the same kind of cultural-heritage traveler in Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thisisbarcelona.official
• Instagraminstagram.com/thisisbarcelona_official
• TikToktiktok.com/@thisisbarcelona.official
• Pinterestes.pinterest.com/thisisbarcelona_official
• LinkedInlinkedin.com/company/consorci-de-turisme-de-barcelona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consorci de Turisme de Barcelona