Fundacion Abracadabra Magos Solidarios

What Fundacion Abracadabra Magos Solidarios does

Fundación Abracadabra de Magos Solidarios is a Spanish nonprofit foundation established in 2005 and headquartered in Madrid (C/ Maestro Ángel Llorca, 6, 4ª planta). It delivers professional magic performances and participatory magic workshops as a therapeutic and psychosocial intervention in hospitals, care homes, and disability centers across Spain, reaching more than 80,000 beneficiaries in 2024 across 80+ hospitals and 750+ care centers. Its programs target hospitalized children (including pediatric oncology and psychiatric units), elderly residents, people with disabilities, and psychiatric patients, with specialized projects such as 'Magiterapia: Repartiendo Sonrisas' (in partnership with Fundación Inocente, Inocente) and 'El Poder Terapéutico de la Magia' (funded by Spain's Ministry of Social Rights and deployed across 8 autonomous communities in 2024).

The foundation's core technology is operational and human rather than software-based: it relies on a national volunteer network of trained professional magicians (Magos Solidarios), a curated library of magic routines adapted for clinical and care settings, and recurring institutional partnerships with corporate sponsors (Banco Santander, Telefónica), government bodies (Ministerio de Derechos Sociales), and event partners (Festival Internacional de Magia de Madrid, Teatro Circo Price). It is governed by a board led by President Juanjo García and patron Jorge Blass.

Its revenue model is donation-based and diversified across individual contributions (one-time, fixed €30/€50 tiers, Bizum code 11162), recurring 'Socio Mágico' memberships, corporate volunteering and CSR partnerships, ticket revenue and Fila 0 contributions from annual galas (Semana de la Magia Solidaria, El Poder de la Ilusión), online merchandise sales, and institutional grants (Ministry IRPF allocations, Fundación Inocente Inocente). Pricing is variable-donation; services are free to beneficiaries. The foundation does not sell a technology product and has no disclosed AI, API, or proprietary software platform.

Name

Fundacion Abracadabra Magos Solidarios

Legal name

Fundación Abracadabra de Magos Solidarios

Website

https://fundacionabracadabra.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Spanish nonprofit founded in 2005 that uses professional magic performances and workshops as a therapeutic tool in hospitals and care centers across Spain, serving hospitalized children, elderly residents, psychiatric patients, and people with disabilities through a network of 80+ hospitals and 750+ care centers.

Ownership category

akta.pro rank

Product category

Therapeutic Nonprofit Services

NAICS

Civic and Social Organizations (813410), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Therapeutic magic programs
• Hospital magic performances
• Solidarity magic workshops
• Nonprofit charitable foundation
• Corporate volunteering programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: One-time and recurring donations from individuals who support the foundation's mission. Donations can be made via the website, Bizum (code 11162), bank transfer, or credit card. The full amount of donations is dedicated to promoting the wellbeing of hospitalized children and vulnerable populations.
2. Socio Mágico (Magical Member): Recurring membership program where individuals become regular supporters through scheduled contributions, typically via direct debit, with associated tax deduction benefits under Spanish law.
3. Merchandise and Solidarity Purchases: Sale of products through the foundation's online store, where 100% of proceeds are dedicated to improving the wellbeing of hospitalized children. Includes donation-based product tiers (e.g., €30, €50 donation products).
4. Corporate Partnerships and Volunteering: Collaborations with companies (e.g., Telefónica, Banco Santander) through corporate volunteering programs (e.g., 'Magos por un día'), fundraising campaigns, and sponsorship of activities. Includes participation in corporate social responsibility initiatives.
5. Event Revenue (Gala Fundraising): Revenue generated from paid-entry magic gala events such as 'El Poder de la Ilusión', where ticket sales and Fila 0 (distance donations) support the foundation's hospital programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fundación Abracadabra delivers professional magic performances and participatory magic workshops in hospitals and care centers across Spain as a therapeutic and emotional-support tool for hospitalized children, psychiatric patients, elderly residents, and people with disabilities. Its specialized programs include "Magiterapia: Repartiendo Sonrisas" (with Fundación Inocente, Inocente) and "El Poder Terapéutico de la Magia" (with the Ministry of Social Rights), supplemented by annual galas and a corporate volunteering initiative. The organization is funded entirely through donations, memberships, event revenue, and corporate partnerships, with 100% of proceeds directed to its charitable programs.

Product overview

Fundación Abracadabra de Magos Solidarios is a nonprofit organization that delivers magic performances and workshops as therapeutic tools in hospitals and care centers throughout Spain. The organization's core offerings include magic performances (Actuaciones de Magia) in over 80 hospitals and magic workshops (Talleres de Magia) for vulnerable populations including hospitalized children, elderly, and people with disabilities. The organization operates specialized programs such as Magiterapia: Repartiendo Sonrisas (in partnership with Fundación Inocente, Inocente) and El Poder Terapéutico de la Magia (supported by the Ministry of Social Rights). Annual flagship events include the Semana de la Magia Solidaria at Teatro Circo Price and the El Poder de la Ilusión gala series. The foundation also runs Magos por un Día, a corporate volunteering initiative. Revenue is generated through a donation-based model including one-time donations, membership subscriptions, and event-based fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• Actuaciones de Magia (Magic Performances) Professional magic performances delivered in hospitals, care homes, oncology wards, psychiatric units, and disability centers across Spain by the foundation's volunteer magicians (Magos Solidarios), bringing emotional support, surprise, and joy to beneficiaries in vulnerable situations.
• Talleres de Magia (Magic Workshops) Participatory magic workshops that teach beneficiaries (hospitalized children, psychiatric patients, elderly, people with disabilities) simple magic tricks, designed to foster creativity, self-esteem, communication, and social interaction as a therapeutic complement.
• Magiterapia: Repartiendo Sonrisas A specialized therapeutic magic program delivering 100 magic performances and 20 participatory workshops in pediatric, oncology, and mental health units of hospitals across multiple Spanish autonomous communities, funded with Fundación Inocente, Inocente to humanize hospital stays and improve the emotional wellbeing of hospitalized children and their families.
• El Poder Terapéutico de la Magia Therapeutic magic project targeting psychiatric units in hospitals and care centers across eight autonomous communities in Spain, providing interactive magic workshops that improve emotional and cognitive wellbeing as a complement to mental-health treatment.
• Semana de la Magia Solidaria Annual flagship magic solidarity event held at Teatro Circo Price in Madrid, featuring magic galas for vulnerable populations and their families and bringing together professional magicians and charity beneficiaries.
• Gala El Poder de la Ilusión Benefit magic gala events held at various venues in Madrid to raise funds for the foundation's hospitalized-children programs.
• Programa de Donaciones y Colaboraciones Donation services including one-time donations (€30 and €50), the Socio Mágico recurring membership program, Bizum payments (code 11162), bank transfers, and card payments, with 100% of proceeds directed to the foundation's charitable activities and Spanish tax-deduction benefits available.

Quantifiable outcome

• Over 80,000 beneficiaries reached in 2024 alone, with activities spanning 80+ hospitals and 750+ care centers
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Fundación Inocente, InocentecoreStrategic or Co-development Partner · 1 May 2025Fundación Inocente, Inocente is a key strategic partner supporting the foundation's hospital magic programs. The partnership funds the 'Magiterapia: Repartiendo Sonrisas' project, enabling 100 magic performances and 20 participatory workshops in hospitals across Spain's autonomous communities. The partnership was renewed in 2025, consolidating a multi-year relationship focused on humanizing hospital stays for children.
• Telefónica (Dirección de Regulación)coreGTM or Marketing Partner · 1 January 2025Telefónica's Regulation Division collaborates with the foundation for the second consecutive year, providing corporate volunteers who are trained in magic and participate in hospital and care center visits. More than 40 Telefónica volunteers took part in the 2025 International Volunteering Day, performing magic for over 450 elderly people across Spain. The partnership includes participation in the 'Magos por un día' (Magicians for a Day) program.
• Festival Internacional de Magia de MadridflagshipStrategic or Co-development Partner · 1 January 2025The Festival Internacional de Magia de Madrid, led by patron Jorge Blass, co-organizes the annual Semana de la Magia Solidaria at Teatro Circo Price. The festival provides the platform, audience, and professional magician network that makes this flagship event possible. The collaboration combines the festival's prestige and resources with the foundation's social mission.
• Teatro Circo PriceflagshipStrategic or Co-development Partner · 1 January 2025The Teatro Circo Price in Madrid is the venue for the Semana de la Magia Solidaria, the foundation's flagship annual event. The theater provides its facilities free of charge or at subsidized rates for the foundation's galas, which host thousands of beneficiaries from vulnerable populations. The theater team is noted for its fundamental commitment and collaboration.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doctores Sonrisa: Spanish hospital-clown organization operating in pediatric wards; comparable service model focused on hospitalized children with similar volunteer/entertainer-driven delivery.
• Le Rire Médecin: French nonprofit running professional clowns in pediatric hospitals; close analogue in mission, methodology, and hospital partnership structure, useful as a comparable peer outside Spain.
• Fundación Pequeño Deseo: Spanish nonprofit fulfilling wishes and bringing joy to children with serious illnesses; highly comparable beneficiary focus, hospital partnerships, and corporate CSR-driven funding base.
• Red Noses Clowndoctors International: Austrian-founded international hospital clown organization active across multiple countries; comparable therapeutic-entertainment model for vulnerable patients including children and elderly.
• Payasos Sin Fronteras: Spanish nonprofit sending professional clowns to hospitals and refugee/refugee contexts; directly competes for hospital partnerships, corporate CSR funding, and individual donors in the therapeutic entertainment space.
• Theodora Foundation (Fundación Theodora): Spain-headquartered international nonprofit that deploys trained artists (including magicians and clowns) to visit hospitalized children; the closest direct competitor to Fundación Abracadabra in therapeutic magic performances for hospitalized children.
• Pallapupas: Catalan hospital-clown nonprofit delivering performances to hospitalized children in Spain; directly comparable service model, beneficiary type, and fundraising approach.

Emerging players

• Música en Vena: Spanish nonprofit delivering live music in hospitals as therapeutic intervention; adjacent arts-in-healthcare peer sharing hospital access, beneficiary population, and donor pool.
• Big Apple Circus (Clown Care / Healthy Humor): Pioneered the professional hospital clowning model in the US; relevant as a methodology peer that helped define therapeutic clown/magic delivery in pediatric settings.

Broad incumbents

• Acción contra el Hambre: Large Spanish NGO with diversified funding (corporate, government, individual); useful as a benchmark for fundraising scale, corporate partnership depth, and institutional credibility in the Spanish nonprofit market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fundacion-abracadabra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundacion Abracadabra Magos Solidarios