Fundación Alicia y Guillermo

What Fundación Alicia y Guillermo does

Fundación Alicia y Guillermo is a private nonprofit foundation established in 2013 and registered in the Community of Madrid in 2014 (CIF G-86842770). It was created through the personal savings and testamentary will of Francisca García Rodríguez, a former teacher, nurse, and civil servant who originally intended to leave her estate for the care of her two children, Alicia and Guillermo — both of whom predeceased her. The foundation was redirected in their memory toward the care and accompaniment of older adults, and today operates from Calle Infanta Mercedes 4 in the Tetuán neighborhood of Madrid, serving beneficiaries across the Community of Madrid.

The foundation's portfolio is organized around six core programs: Club VitalMente (a social club for adults aged 60+ offering workshops, excursions, cinema forums, cognitive stimulation, and tertulias), Conectad@s (an adapted digital-inclusion platform at conectadosapp.es designed for older adults with the largest digital divide), Las Invisibles (an advocacy and content project on gender-based violence affecting older women), the annual "Un nuevo concepto de envejecer" jornada series co-organized with CEDDD, a volunteer accompaniment program (110+ active volunteers) that delivers cultural activities inside care residences, and three social-innovation sub-products — DomoMayor, Convive Mujer, and Ayudas para Personas Mayores. The foundation also operates four Virtual Senior Centers in rural municipalities of Sierra Norte de Madrid (Robregordo, El Espartal, Prádena del Rincón, and Cervera de Buitrago), financed initially by Fundación La Caixa. All beneficiary-facing services are free; the foundation does not disclose proprietary technology and operates a Squarespace-hosted web presence.

The foundation's revenue model is entirely philanthropic and public-sector based. It raises one-time and recurring donations (via TPV, PayPal, bank transfer, and the "Hazte Amigo/a" recurring-donor program, with Spanish tax deductions of 80% on the first €250 and 40–45% above), receives subsidies from the European Union, the Government of Spain, the Community of Madrid, and the Madrid City Council, and enters corporate partnerships (Grupo Albertia, Pensium, Qida) for sponsorship and member benefits. Leadership comprises executive director Lola Carbonell Zaragoza (also Vice President of Red Soledades), a social-area psychologist (Blanca Jiménez), a volunteer coordinator (Fernando Fernández-Gil Domingo), a social worker (Cristina Gallego Esteban), and a cognitive-stimulation psychologist (Mª Cruz Martínez Ruiz), supported by the 110+ volunteer base. The foundation is a member of the Red Soledades (45-entity national network against unwanted loneliness) and the governing board of that network since March 2023.

Name

Fundación Alicia y Guillermo

Legal name

FUNDACIÓN ALICIA Y GUILLERMO

Website

https://fundacionaliciayguillermo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación Alicia y Guillermo is a Madrid-based nonprofit foundation serving older adults (60+) in the Community of Madrid through Club VitalMente workshops, Conectad@s digital-inclusion, the annual "Un nuevo concepto de envejecer" jornadas, volunteer accompaniment in care residences, and the Las Invisibles gender-violence awareness project.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Active aging programs
• Elderly care services
• Volunteer accompaniment
• Digital inclusion seniors
• Nonprofit foundation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Philanthropic Contributions: The foundation raises funds through one-time donations (via TPV, PayPal, and bank transfer) and periodic donations through the 'Hazte Amigo/a' (Become a Friend) program. For donations from Spain, donors receive tax deduction certificates. Under current Spanish law, the first 250 euros donated are deductible at 80%, and amounts above 250 euros are deductible at 40% (or 45% for donors who made equal or higher donations in the two prior fiscal years). Donors from outside Spain are subject to their own country's tax laws.
2. Public Subsidies and Grants: The foundation receives funding from public entities including the European Union, the Government of Spain (Ministerio), the Community of Madrid, the Madrid City Council, and area-specific programs. It is registered as a foundation with CIF G-86842770 and is subject to Spanish foundation regulations.
3. Corporate Partnerships: The foundation enters commercial agreements with companies such as Grupo Albertia (care homes network) offering exclusive discounts to foundation members, and engages in corporate social responsibility (CSR) collaborations with businesses ('Soy una empresa').

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fundación Alicia y Guillermo is a Spanish nonprofit foundation delivering programs for older adults (60+) in the Community of Madrid, including the Club VitalMente social club (workshops, outings, cinema forums, cognitive stimulation), the Conectad@s digital inclusion platform, the Las Invisibles gender-violence awareness project, and an intergenerational volunteer accompaniment program. Services are offered free of charge to beneficiaries and funded through donations, public subsidies, and corporate partnerships.

Product overview

Fundación Alicia y Guillermo is a foundation focused on older adults, offering a unified portfolio of social programs centered on active aging, social participation, and digital inclusion. The core offerings include Club VitalMente (a comprehensive activity club for people over 60 with workshops, visits, and events), Conectad@s (an adapted digital platform to bridge the digital divide), Las Invisibles (awareness project on gender violence in older women), the annual 'Jornadas Un nuevo concepto de envejecer' conference series, and a volunteering program. Additional initiatives like DomoMayor, Convive Mujer, and Ayudas para Personas Mayores complement the service ecosystem. The foundation operates primarily in Madrid's Tetuán district, serving the broader Community of Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• Club VitalMente: Club for people over 60 years old offering workshops, guided visits, excursions, cinema forums, talks, parties and more activities in person and online, promoting active aging and social participation.
• Conectad@s
• Las Invisibles
• DomoMayor
• Convive Mujer

Products and services

• Club VitalMente

Quantifiable outcome

• 110+ active volunteers serving 300+ beneficiaries annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• IMSERSOminorStrategic or Co-development Partner · 26 March 2025IMSERSO (Instituto de Mayores y Servicios Sociales) collaborates on studies and initiatives related to loneliness in older adults (Red Soledades program) and participated in the IV Jornada 'Generaciones en diálogo' (March 2026).
• PensiumminorGTM or Marketing Partner · 26 February 2025Pensium sponsored the III Jornada 'Decidiendo Nuestro Futuro' (February 2025), presenting its housing-financing model that allows older adults to pay for care while retaining property ownership.
• QidaminorGTM or Marketing Partner · 26 February 2025Qida sponsored the III Jornada 'Decidiendo Nuestro Futuro' (February 2025), presenting its home care technology solutions for older adults.
• PRE-BORED (Dra. Josefa Ros Velasco / International Society of Boredom Studies)minorStrategic or Co-development Partner · 1 July 2023The foundation collaborates with the PRE-BORED research project, funded by the EU Horizon 2020 Marie Sklodowska-Curie Actions program (contract No. 847635), which studies boredom in care residences. The foundation provides access to care residences for field research and receives anonymized reports with findings and recommendations.
• CEDDD (Consejo Español para la Defensa de la Discapacidad y la Dependencia)coreStrategic or Co-development Partner · 30 March 2023CEDDD co-organizes the annual jornadas series 'Un nuevo concepto de envejecer' with the foundation, serving as the primary strategic collaboration for advocacy and thought leadership on aging, disability, and dependency in Spain. The jornadas have been held annually from 2023 to 2026, addressing topics such as ageism, rural aging, autonomy, and intergenerational cooperation.
• Fundación BotíncoreGTM or Marketing Partner · 30 March 2023Fundación Botín hosts the jornadas 'Un nuevo concepto de envejecer' in its Madrid venue (Calle Castelló 18C), providing institutional support and visibility for the annual event series.
• Grupo AlbertiaminorGTM or Marketing Partner · 1 March 2023A collaboration agreement providing exclusive discounts (5%) on Grupo Albertia care home tariffs to foundation members, relatives, and beneficiaries. The agreement applies across all Albertia centers and includes joint activities and initiatives for the wellbeing of older adults, promoting active aging.
• Red Soledades (Red contra la Soledad no Deseada)coreStrategic or Co-development Partner · 1 January 2022The foundation participated in the founding of the Red Soledades in 2022 and became a member of its governing board in March 2023, with Lola Carbonell appointed as Vice President. The network comprises 45 entities across Spain and focuses on sensitizing society and policymakers about unwanted loneliness and fostering programs to combat it.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ayuda en Acción: Large Spanish NGO operating across social inclusion, elderly support, and digital-divide programs with national scope; comparable as a Spanish nonprofit in the social-services space with broader geographic reach.
• Fundación Botín: Madrid-based private foundation that hosts and supports the subject's annual 'Un nuevo concepto de envejecer' jornadas; comparable as a Spanish private foundation focused on social development and active aging.
• Fundación La Caixa: Spain's largest private foundation, running major aging, social, and digital-inclusion programs; directly comparable as a private Spanish foundation that co-finances the subject's Conectad@s Virtual Senior Centers and shares the elderly-services mission.
• Cruz Roja Española: Spain's Red Cross chapter, operating nationwide programs for older adults including companionship, emergency response, and tele-assistance; comparable as a large Spanish social-services organization targeting elderly loneliness.
• Cáritas Española: Spain's largest Catholic social-services charity, running programs for vulnerable older adults among other groups; comparable as a Spanish nonprofit delivering social support and community-based services to vulnerable populations.
• Fundación ONCE: Spanish foundation serving people with disabilities and dependent older adults; comparable as a private Spanish foundation with overlapping aging-and-vulnerability programs and similar public-private funding model.

Direct peers

• Mensajeros de la Paz: Spanish NGO operating companion and care programs for older adults and vulnerable groups; comparable as a Spanish nonprofit providing volunteer-based accompaniment and active-aging services.
• Grandes Amigos: Madrid-based nonprofit dedicated to combating loneliness among older adults through volunteer accompaniment programs; directly comparable in mission, target beneficiary, and volunteer-driven service model.
• Plataforma de Mayores y Pensionistas: Spanish advocacy organization representing the interests of older adults and pensioners; comparable as a Spanish organization exclusively serving the 60+ demographic with advocacy and program delivery.

Others

• CEAR (Comisión Española de Ayuda al Refugiado): Spanish NGO focused on refugees and vulnerable populations with community-based service delivery and public-subsidy funding; comparable as a Spanish civil-society organization with similar advocacy and partnership patterns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fundacion-alicia-y-guillermo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Alicia y Guillermo