Fundación para la Diversidad

What Fundación para la Diversidad does

Fundación para la Diversidad is a Spanish non-profit foundation established in 2009 in Madrid and designated by the European Commission as the exclusive national coordinator of the Carta de la Diversidad (Diversity Charter) initiative in Spain. The foundation operates the 10-principle Diversity Charter, under which 1,600+ Spanish companies and institutions publicly commit to equality, diversity, and inclusion policies, paying an annual membership fee of €240+VAT (with exemptions for sub-€50K revenue organizations and corporate partners). It supplements the core charter with twice-yearly public signing ceremonies (€200+VAT standard, €100+VAT for group enterprises), the annual Premios Fundación Diversidad gala running since 2015 (XII edition in 2026), and the Mes Europeo de la Diversidad in May coordinated across all 27 EU member states.

The foundation's product surface centers on events, certification, training, and proprietary research rather than a technology platform. Supporting assets include the Índice de Innodiversidad (a joint research instrument with Fundación IE, three editions: 2019, 2021, 2022), the Calendario de la Diversidad (annual calendar co-produced with Fundación La Merced Migraciones), the Repositorio D&I knowledge library, and a free unconscious bias course hosted on the Fundación Aga Khan's Learning Hub in 8 languages (3,600+ participants from 150 organizations across the EU). The foundation also publishes the book 'Diversidad & Inclusión' through editorial and major ebook channels.

The revenue model combines recurring Carta membership subscriptions, pay-as-you-go signing ceremony fees, undisclosed corporate partner (socios corporativos/protectores) tier fees, donations, and modest book sales. Go-to-market is event-driven and community-led: the organization operates through an annual calendar of signing ceremonies, monthly webinars, the May EU Diversity Month, and the November awards gala, supported by organic social media (LinkedIn, Instagram, X, Facebook, YouTube), PR campaigns, and direct outreach to Spanish corporates, SMEs, public institutions, special employment centers, and NGOs.

Name

Fundación para la Diversidad

Legal name

FUNDACIÓN PARA LA DIVERSIDAD

Website

https://fundaciondiversidad.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Spanish non-profit foundation designated as the exclusive EU Diversity Charter coordinator in Spain, serving 1,600+ signatory companies and public institutions with DE&I certification, annual awards, training, and proprietary benchmarking research.

Ownership category

akta.pro rank

Product category

Diversity, Equity and Inclusion (DE&I) Services

NAICS

Grantmaking Foundations (813211), Business Associations (81391)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Donor Coordination & Aid Effectiveness (BPADAOAA)

Keywords

• Diversity and inclusion services
• DE&I charter programs
• Workplace inclusion consulting
• Diversity training and education
• Corporate ESG diversity

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Carta de la Diversidad membership fees: Annual membership fees from organizations signing and renewing the Carta de la Diversidad. Fee is €240 + VAT (21%) per year. Exemptions apply for partner companies (socios) of Fundación Diversidad and organizations with annual revenue below €50,000. The fee covers administrative costs, charter community membership, access to benefits (webinars, campaigns, events, awards), and support for the charter's sustainability in Spain.
2. Signing ceremony fees: Revenue from organized public signing ceremonies where companies publicly commit to the Carta de la Diversidad. Group signing events cost €200 + VAT per organization. Customized individual signing events also cost €200 + VAT, plus travel expenses if outside Madrid. Group enterprise signing events (multiple firms in same group) are €100 + VAT per organization.
3. Book sales (Diversidad & Inclusión publication): Sale of the published book 'Diversidad & Inclusión. Teoría y práctica de la gestión en la empresa' at €24.90 + shipping for physical format. Also sold as ebook through Amazon Kindle, Apple Books, Barnes & Noble, Casa del Libro, El Corte Inglés, FNAC, Google Play, and Kobo.
4. Corporate partner (socio) memberships: Corporate partners (socios corporativos and socios protectores) pay higher-tier membership fees in exchange for enhanced benefits including visibility at all national events, speaking opportunities, branded content on social media/web/blog, inclusion in annual report, press releases for new partners, participation in the Business Council (Consejo Empresarial), access to European Diversity Charter meetings in Brussels, participation in foundation studies, advisory consulting, and webinars for employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels14 records

Core offering

Fundación para la Diversidad is a Spanish non-profit foundation that coordinates and administers the Carta de la Diversidad — a 10-principle commitment charter through which companies and institutions formally commit to workplace equality, diversity, and inclusion. It operates the Carta network of 1,600+ signatories, the Mes Europeo de la Diversidad campaign in Spain, the annual Premios Fundación Diversidad awards, and the Consejo Empresarial peer network, and delivers supporting training (unconscious bias course), research (Índice de Innodiversidad), and tools (self-assessment tool, Calendario de la Diversidad, Repositorio D&I).

Product overview

Fundación para la Diversidad operates as a non-profit foundation that offers a portfolio of programs and resources centered around the Carta de la Diversidad (Charter of Diversity) as its core product. The Carta is a 10-principle commitment document that organizations sign annually to promote workplace diversity and inclusion. Supporting this core offering are programs including the Mes Europeo de la Diversidad (European Diversity Month in May), the annual Premios Fundación Diversidad awards, the free Curso de Diversidad e Inclusión hosted on The Learning Hub platform, the Índice de Innodiversidad research study conducted with Fundación IE, the Herramienta de Autodiagnóstico self-assessment tool, the Calendario de la Diversidad annual calendar resource, the Repositorio D&I knowledge repository, regular Seminarios Web webinars, and Actos de Firma public signing ceremonies. The foundation also publishes the book 'Diversidad & Inclusión' and conducts studies on diversity and innovation topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Carta de la Diversidad (Diversity Charter) Annual commitment charter of 10 DE&I principles that Spanish companies and institutions sign. Members pay €240 + VAT per year and receive a seal, diploma, community access, webinars, campaigns, events, and awards eligibility. Includes 1,600+ signatories.
• Mes Europeo de la Diversidad (European Diversity Month) Annual month-long May campaign coordinated by the foundation in Spain as part of the European Commission initiative active across all 27 EU member states. Includes official events, webinars, social media campaigns with hashtags, and signing ceremonies.
• Premios Fundación Diversidad Annual awards gala recognizing Spanish organizations promoting DE&I. Categories include PYME, Gran Empresa, Institución o Empresa Pública, Centro Especial de Empleo, Entidad del Tercer Sector, and Cultura/Deporte. Open to organizations that signed/renewed the Carta de la Diversidad.
• Índice de Innodiversidad (Innodiversity Index) Research instrument ('El Árbol de la Innodiversidad') measuring how companies strategically manage the intersection of diversity and innovation to improve competitiveness. Self-diagnosis tool with three editions to date.
• Curso de Diversidad e Inclusión (Sesgos Inconscientes) Free online training course on Diversity & Inclusion covering unconscious biases. Hosted on The Learning Hub platform managed by Fundación Aga Khan. Available in Spanish, English, Portuguese, Polish, Russian, Czech, Estonian, and Croatian.
• Herramienta de Autodiagnóstico (EU Diversity Self-Assessment Tool)

Quantifiable outcome

• Recurring companies improved their Innodiversidad score from 2.55/10 (2019) to 4.11/10 (2022) — almost double in three years
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Fundación La Merced MigracionesminorStrategic or Co-development Partner · 1 January 2026Co-produced the annual Calendario de la Diversidad (2026 edition) with Fundación para la Diversidad. The calendar includes diversity and human rights dates, cultural traditions, customs, and religious holidays, plus a lunar calendar, serving as a planning tool for Spanish companies.
• Comisión Europea / Representación en EspañacoreStrategic or Co-development Partner · 1 June 2022The European Commission's Representation in Spain participates in signing ceremonies and the Mes Europeo de la Diversidad events. The 2022 Innodiversidad results were presented at the European Commission Representation in Madrid with the participation of Carme Artigas, Secretary of State for Digitalization and AI. EC Commissioner Hadja Lahbib endorsed the 2026 Mes Europeo de la Diversidad.
• Editorial LoQueNoExisteminorOthers · 1 January 2022Published the book 'Diversidad & Inclusión. Teoría y práctica de la gestión en la empresa' (2022) coordinated by Enrique Arce and Mercedes Dueñas with a prologue by Nadia Calviño, Vice President of the Spanish Government. Available in physical format (€24.90) and ebook.
• Leadership Woman Football (LWF)minorStrategic or Co-development Partner · 1 March 2020Signed a collaboration agreement in March 2020 to jointly promote DE&I management in sports. First output was the publication 'Visión de Género en el Fútbol en tiempos de crisis' — a compilation of articles by LWF mentoring program participants. Reyes Bellver (CEO of LWF) and Javier Marco (Director of Operations of LWF) are both members of the foundation's board.
• Fundación Aga KhancoreTechnology or Integration · 1 January 2020Hosts and manages The Learning Hub platform on which the free unconscious bias / Diversity & Inclusion course (developed by Fundación Diversidad) is delivered. The course is available in 8 languages. Fundación Aga Khan handles participant registration and platform management. Over 3,600 people from 150 organizations across the EU have completed the course.
• Fundación IEcoreStrategic or Co-development Partner · 1 January 2019Co-developed the Índice de Innodiversidad research project with Fundación Diversidad. Jointly conducted three editions of the Innodiversidad Index (2019, 2021, 2022). Researchers Celia de Anca and Salvador Aragón from Fundación IE led the research. Also collaborated on studies on senior workers in Spanish and European companies (2018, 2019).
• Sagardoy AbogadosminorStrategic or Co-development Partner · 1 January 2019Collaborated with Fundación IE and Fundación Diversidad on the 2019 report 'Los Trabajadores Seniors en las Empresas Europeas' covering 9 European countries (Germany, Spain, Finland, France, Italy, Netherlands, Poland, UK, Sweden).
• People MattersminorStrategic or Co-development Partner · 1 January 2019Collaborated with Fundación IE and Fundación Diversidad on the 2019 report 'Los Trabajadores Seniors en las Empresas Europeas' covering 9 European countries.
• Pfizer EspañaminorStrategic or Co-development Partner · 1 January 2017Supported the Innodiversidad project as a co-funder alongside HP, along with AmChamSpain and La Chambre. Received a special mention at the 2020 Premios Fundación Diversidad for its COVID-19 crisis response. Also participated in the Diversity Lab 2017 initiative.
• HP (Hewlett-Packard)minorStrategic or Co-development Partner · 1 January 2017Supported the Innodiversidad project alongside Pfizer, along with AmChamSpain and La Chambre, contributing to the development of the first diversity and innovation research initiative in Spain.
• AmChamSpain (American Chamber of Commerce in Spain)minorStrategic or Co-development Partner · 1 January 2017Participated as a partner in the Innodiversidad project alongside Pfizer, HP, and La Chambre, contributing to the research initiative on diversity and innovation in Spanish companies.
• La Chambre (French-Spanish Chamber of Commerce)minorStrategic or Co-development Partner · 1 January 2017Participated as a partner in the Innodiversidad project alongside Pfizer, HP, and AmChamSpain, contributing to the research initiative on diversity and innovation in Spanish companies.
• Instituto Europeo para la Gestión de la Diversidad (IEGD)coreStrategic or Co-development Partner · 1 January 2009Co-founding organization of Fundación para la Diversidad in 2009. IEGD initiated the creation of the Carta de la Diversidad in Spain by conducting a participatory diagnostic with 96 experts in 2008, defining the charter's content and principles. It remains closely associated with the foundation's mission.
• Fundación AlarescoreStrategic or Co-development Partner · 1 January 2009Co-founding organization of Fundación para la Diversidad in 2009 alongside the Instituto Europeo para la Gestión de la Diversidad. Fundación Alares is the Founding Patron (Patrono Fundador) and proposes at least 50% of board members. It also contributed its expertise in work-life balance and social welfare.
• European Commission / Plataforma Europea de Cartas de la DiversidadcoreStrategic or Co-development Partner · 1 January 2009The European Commission supports the mission and work of the Diversity Charters across the EU through the European Platform of Diversity Charters and the Mes Europeo de la Diversidad, among other initiatives. The Commission has funded the charter initiative since its inception. Fundación para la Diversidad is the exclusive coordinator for Spain. The platform meets annually (meetings held in Milan, Brussels, Vienna, Prague, Rotterdam, Lisbon, Madrid) to exchange best practices among the 27 EU country charters.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• AmChamSpain (American Chamber of Commerce in Spain): American Chamber of Commerce in Spain — a partner of Fundación Diversidad on the Innodiversidad project. Comparable as a membership-based organization that mobilizes enterprises on DE&I adjacent topics and connects member companies to best practices in Spain.
• Mutua Universal: Spanish mutual/social security entity working on workplace inclusion, accessibility, and DE&I adjacent topics. Comparable as a non-profit, Spain-based organization serving employer DE&I needs, though focused on workplace health and disability inclusion rather than the broader DE&I framework the Carta provides.

Broad incumbents

• UN Global Compact Network Spain: Spanish local network of the UN Global Compact, providing corporate sustainability and DE&I guidance to Spanish enterprises. Comparable as a non-profit, EU/Spanish-aligned organization promoting CSR/DE&I principles through signatory/membership models similar to the Carta de la Diversidad.
• Fundación ONCE: Spanish foundation focused on disability inclusion and employment, a major broader-incumbent in the Spanish DE&I space. Comparable to Fundación para la Diversidad as a Spanish non-profit foundation operating DE&I programs and serving as a thought leader for corporate inclusion strategies in Spain.

Emerging players

• European Diversity Research Network: Academic/research network focused on diversity studies in European contexts. Comparable to Fundación Diversidad's research dimension (Innodiversidad Index, senior worker studies with Fundación IE) as a source of DE&I scholarship and benchmarking data used by Spanish enterprises.
• Workplace Pride (Netherlands): Dutch foundation focused on LGBTIQ+ inclusion in workplaces, with international reach. Comparable to Fundación Diversidad as a country-level non-profit foundation operating DE&I membership/certification programs for enterprises, though with narrower DE&I focus (LGBTIQ+ specifically).

Regional players

• CEOE (Confederación Española de Organizaciones Empresariales): Main Spanish employers' confederation representing business interests. Comparable as a national-level Spanish organization that coordinates/mobilizes enterprises on social and policy matters, though broader in scope than DE&I alone and representing employers rather than coordinating DE&I commitments.

Direct peers

• Charter der Vielfalt (Germany): The German national coordinator of the EU Diversity Charter, operating the German equivalent of Fundación para la Diversidad's mandate. Directly comparable as a sibling country charter organization under the same European Platform of Diversity Charters, with analogous signatory network, awards program, and corporate partnership model.
• Diversity Charter UK: UK national coordinator of the EU Diversity Charter. Directly comparable to Fundación para la Diversidad as a fellow EU charter country coordinator within the same European Commission-endorsed framework, running similar signatory networks, signing ceremonies, and awards in a different geography.
• Fundación IE: Spanish research foundation that co-developed the Innodiversidad Index with Fundación Diversidad across three editions (2019, 2021, 2022). The most direct research partnership peer — both are Spanish foundations producing DE&I research and corporate training, with overlapping senior leadership and joint output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fund_Diversidad
• YouTubeyoutube.com/user/FundDiversidad
• Facebookfacebook.com/FundacionparalaDiversidad
• LinkedInlinkedin.com/company/fundaciondiversidad
• Instagraminstagram.com/fund_diversidad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundación para la Diversidad