Fun & Fit

What Fun & Fit does

Fun & Fit is a Dutch community foundation (Stichting Fun & Fit) established in 2012 and headquartered in the Westland region of the Netherlands. The organization delivers physical activity and community engagement programs across all age groups, including PeuterFit for toddlers, 50Fit for seniors, youth events such as Goglow (a glow-themed event scaling to 1,300+ attendees), walking events (Avondvierdaagse), and national celebration participation (Koningsdag). It also operates government-subsidized youth development programs such as MDT OFFLINE, a designated trajectory for social and personal development of young people.

The foundation operates from a small team of 5 employees and is anchored by the WBIC (Westland Beweeg Initiatief Centrum) facility. In collaboration with the Westland municipality, it has developed Fitpark Westland, a citizen-initiative outdoor fitness facility, extending its footprint into permanent physical infrastructure. Service delivery is supported through partnerships with complementary welfare organizations such as Vitis Welzijn.

Fun & Fit's revenue model is that of a non-profit foundation: small per-event fees (e.g., €5–€12.50 for Goglow participants), facility rental income, and government subsidies — most notably through the MDT OFFLINE program. There is no commercial enterprise customer base; the foundation serves individual community members within Westland. Its 2023 Westland Hart Prize nomination reflects its standing as a recognized local community organization.

Name

Fun & Fit

Legal name

Stichting Fun en Fit

Website

https://funenfitheenweg.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fun & Fit is a Dutch community foundation (Stichting) based in Westland, Netherlands, founded in 2012 and staffed by 5 employees. It delivers multi-generational fitness and community engagement programs — PeuterFit, Goglow, 50Fit, Avondvierdaagse, and MDT OFFLINE — serving local residents from toddlers through seniors.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Programs

NAICS

Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214), Child and Youth Services (62411)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness programs
• Youth development activities
• Community foundation services
• Senior wellness programs
• Community facility rental

Headquarters

HQ city

's-Gravenzande

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Activity Fees: Some programs generate revenue through participant fees. For example, the Goglow youth event charges ticket prices ranging from €5 to €12.50 depending on booking timing.
2. Government Subsidies: MDT OFFLINE program is entirely free as it is subsidized by the government (Ministerie van Volksgezondheid, Welzijn en Sport).
3. Facility Rental: The WBIC (Well Being Inspiration Centre) offers spaces for rent including a community room, office, consultation room, and treatment room.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fun & Fit is a Dutch community foundation that organizes and delivers fitness, social, and recreational programs for residents of all ages in the Westland region. Its offerings include age-specific exercise classes (PeuterFit for toddlers, 50Fit for seniors), alcohol-free youth events (Go Glow), a government-subsidized youth development program (MDT OFFLINE), community celebrations (Avondvierdaagse, Koningsdag), and rental of community spaces through the Well Being Inspiration Centre (WBIC).

Product overview

Fun & Fit is a community foundation established in 2012 in Westland, Netherlands, offering a diverse portfolio of fitness and social programs for all ages. The organization operates several core programs including PeuterFit for toddlers aged 1.5-4 and 50Fit for seniors, providing age-appropriate physical activities. The Go Glow program provides alcohol-free youth events for ages 12-16, while MDT OFFLINE offers a government-subsidized youth development program for ages 12-30 spanning 80 hours over 14 weeks. The WBIC (Well Being Inspiration Centre) provides rental spaces including a community room, office, consultation room, and treatment room in a historic church building. Fitpark Westland is a planned outdoor recreation facility. The organization also organizes annual community events including the Avondvierdaagse walking event and Koningsdag celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Well Being Inspiration Centre (WBIC): A multi-purpose community facility located in the old church of Heenweg, offering a communal space, office, consultation room, and professional treatment room available for rental.
• PeuterFit
• 50Fit
• Go Glow
• Goglow Schuitvaren
• MDT OFFLINE
• Fitpark Westland
• Avondvierdaagse

Products and services

• PeuterFit Toddler fitness sessions for children aged 1.5 to 4 years, held Friday mornings with playful activities stimulating motor skills, coordination, and social interaction. Intended for toddlers accompanied by parents in the Westland region.
• 50Fit Weekly fitness sessions designed for seniors, featuring gentle stretching and light exercises aimed at strengthening muscles, maintaining flexibility, and promoting overall well-being and social connection.
• Go Glow An alcohol-free youth party event for ages 12-16 organized by young people with support from Fun & Fit and Vitis Welzijn, held at various venues including ice rinks and boat trips. Ticketed event with prices ranging from €5 to €12.50.
• MDT OFFLINE A Maatschappelijke Diensttijd (MDT) youth development program for ages 12-30, offering an 80-hour, 14-week experience with sports activities, survival, VR gaming, creative workshops, and talent development. Free for participants as it is government-subsidized by the Ministerie van Volksgezondheid, Welzijn en Sport.
• WBIC (Well Being Inspiration Centre) A community space located in the old church of Heenweg offering a welcoming communal area, office space, consultation room, and professional treatment room available for rental. Contact: Hilda, 06-10088424.
• Avondvierdaagse Annual four-night walking event organized since 2013, bringing together participants of all ages to enjoy scenic routes through the local area.
• Koningsdag Annual celebration of King's Day held during spring, featuring dance performances, shows, coloring contests, and a lively market.
• Goglow Schuitvaren A boat cruise event under the Goglow brand for youth from the Westland municipality, scheduled for 13 September 2025.

Quantifiable outcome

• 1300+ youth attendees at first Goglow event
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• OC de LierminorStrategic or Co-development Partner · 1 January 2019OC de Lier provided support for the initial Goglow concept in 2019 when 30 youth developed the event idea with support from Fun & Fit and Vitis Welzijn.
• MoveOnminorStrategic or Co-development PartnerPartner organization supporting Fun & Fit activities and programs.
• Vitis WelzijncoreStrategic or Co-development PartnerVitis Welzijn is a social welfare organization that co-developed the Goglow youth event and provides ongoing support for youth programming.
• Gemeente WestlandcoreOthersThe municipality of Westland is a key partner providing support for Fitpark development and other community initiatives. The municipal council unanimously approved the Fitpark plan.
• Wubben.Chan ArchitectencoreImplementation/ SI/ Consulting PartnerArchitect Aad Wubben from Wubben.Chan architects assisted in developing the plan of requirements for Fitpark Westland.
• TRIXSminorStrategic or Co-development PartnerTRIX is a trampoline park brand being considered as a model for the Fitpark Westland outdoor recreation concept.
• YalpminorStrategic or Co-development PartnerYalp is an outdoor play equipment manufacturer that Fun & Fit representatives visited to explore equipment options for Fitpark.
• BeweegboxcoreStrategic or Co-development PartnerThe Beweegbox (gymnasium 2.0) concept is integrated into Fitpark planning. Fun & Fit representatives attended the opening of the first Beweegbox in the Netherlands.
• Bureau BuhrsminorImplementation/ SI/ Consulting PartnerBureau Buhrs assisted Fun & Fit with conducting the needs assessment survey for the Fitpark project.
• Rabobank WestlandminorGTM or Marketing PartnerRabobank Westland hosted a Beursvloer (trade floor) event where Fitpark initiative connected with potential partners in sports, health, and community sectors.
• Ministerie van Volksgezondheid, Welzijn en SportcoreOthersThe Dutch Ministry of Health, Welfare and Sport funds the MDT (Maatschappelijke Diensttijd) program, making OFFLINE completely free for participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stichting Kinderpostzegels: Dutch children's welfare foundation funding youth development programs nationwide — comparable nonprofit funder/operator of youth community programming similar to Fun & Fit's MDT OFFLINE and Goglow offerings.
• Humanitas: Large Dutch welfare organization offering youth, family, and senior support services nationally — broader incumbent with overlapping community-development and youth-services mission versus Fun & Fit's local scope.
• Buurtsportcoaches (Nationaal): National network of neighborhood sports coaches funded through Dutch municipalities to deliver local sports and activity programming — comparable to Fun & Fit's community fitness programming (50Fit, PeuterFit, Fitpark) at broader scale.

Direct peers

• Jantje Beton: Dutch nonprofit foundation focused on children's play, outdoor activity, and youth movement — comparable to Fun & Fit's youth-side programming (Go Glow, PeuterFit) and grant-funded nonprofit operating model in the Netherlands.
• Scouting Nederland: Dutch nationwide scouting organization offering multi-age youth activities, outdoor programming, and community engagement — directly comparable to Fun & Fit's age-banded activity portfolio (PeuterFit, Go Glow, MDT OFFLINE) and volunteer-driven delivery model.
• Nationaal Ouderenfonds: National Dutch foundation supporting senior well-being, social connection, and gentle activity programming — comparable to Fun & Fit's 50Fit senior fitness sessions and broader social-isolation mission.
• Vitis Welzijn: Regional Dutch welfare organization in Westland that co-developed Goglow with Fun & Fit and provides ongoing youth programming support — a direct operating peer sharing geography and overlapping program scope.
• YMCA Nederland (Young Leaders): Dutch arm of the YMCA movement providing youth development, community programming, and volunteer-led local activities — directly comparable to Fun & Fit's community-foundation model serving youth and young adults.
• NLdoet (Oranje Fonds): Largest Dutch volunteer-action day organizer run by Oranje Fonds — comparable to Fun & Fit's volunteer-driven community engagement model and grassroots event activation in the Netherlands.

Regional players

• Sportservice Westland: Regional sports-promotion organization serving the same Westland municipality — comparable peer in geography and grassroots sports programming, including Fitpark-adjacent initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@funfit3179/videos
• Facebookfacebook.com/funenfitheenweg
• Instagraminstagram.com/funenfitheenweg
• LinkedInlinkedin.com/company/fun-&-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun & Fit