Jantje Beton

What Jantje Beton does

Jantje Beton (legal name: Stichting Nationaal Jeugd Fonds Jantje Beton) is a Dutch nonprofit foundation established in 1968, headquartered in Utrecht, with a single mission: ensuring every child in the Netherlands can play outside every day. The organization operates a portfolio of community-based programs rather than a unified technology product, including Buitenspeelcoaches (professional training program), the annual Nationale Buitenspeeldag (National Outdoor Play Day), Gezonde Buurten (healthy neighborhood green spaces), Gezonde Schoolpleinen (schoolyard transformation, with 1,000+ schoolyards completed), SamenSpeelFonds (a jointly-controlled initiative with Stichting het Gehandicapte Kind for inclusive playgrounds), and the Buitenspeelfonds (grants up to €10,000 for local play initiatives). It also runs a biennial Jantje Beton Prijs award for play-friendly municipalities, won by Gemeente Breda in 2025.

The foundation's business model is entirely donation-based with no commercial product. Revenue is derived from four streams: individual donations (one-time, periodic, and legacy bequests benefiting from ANBI tax-deductibility), the annual March collecte door-to-door campaign (€1,315,823 raised in 2024, €1,348,298 in 2025, engaging 42,000+ collectors from scouting groups, sports clubs, and schools), corporate partnerships (notably Wehkamp contributing €133,000+ in 2024/2025, plus Lilly Nederland, AM, Dirk, GreenWheels), and government/lottery grants from the Ministry of VWS, Nationale Postcode Loterij, Vriendenloterij, and municipalities. Half of collecte proceeds are returned to participating youth organizations.

Operationally, Jantje Beton functions as a coordinating hub across a multi-stakeholder ecosystem including peer charities (IVN Natuureducatie, JOGG, Longfonds, MIND), lottery funders (Nationale Postcode Loterij for the 10-year BRUIS project in Den Haag Zuidwest), and government bodies across the Netherlands and Caribbean Netherlands (Bonaire, Saba, Sint Eustatius). Princess Beatrix has served as Protector since founding and personally created the organization's mascot figure. Leadership transitioned in September 2024 to Mascha van Werven as directeur-bestuurder. The organization holds CBF Erkenning (charity quality mark) and ANBI status, and operates without proprietary technology, APIs, or digital products beyond a website donation portal and basic social media presence.

Name

Jantje Beton

Legal name

Stichting Nationaal Jeugd Fonds Jantje Beton

Website

https://jantjebeton.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Jantje Beton is a Dutch nonprofit foundation founded in 1968 that mobilizes communities, municipalities, and corporate partners across the Netherlands and Caribbean Netherlands to create outdoor play spaces, fund inclusive playgrounds, and run programs like Buitenspeelcoaches training and the annual Nationale Buitenspeeldag for children aged 6-12.

Ownership category

akta.pro rank

Product category

Nonprofit Children's Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Children outdoor play
• Charitable foundation
• Play space development
• Community fundraising
• Outdoor play advocacy

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: Individual donors contribute through one-time donations, periodic giving (periodieke schenking), and legacy bequests. Donations are tax-deductible due to ANBI status.
2. Annual Collecte Campaign: Annual door-to-door and online fundraising campaign held in March. In 2024, raised €1,315,823.37 with 30,000 collectors. Half of proceeds support the collecting organizations' youth activities, half funds Jantje Beton's play space projects.
3. Corporate Partnerships: Corporate sponsors such as Wehkamp, Lilly Nederland, Dirk, GreenWheels, and AM provide financial support, employee engagement, and in-kind contributions for play space creation and improvement.
4. Government and Foundation Grants: Funding from Ministry of VWS, municipalities, and lottery organizations (Nationale Postcode Loterij, Vriendenloterij, Postcodeloterij) for specific play space and community health projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Jantje Beton is a Dutch nonprofit foundation (Stichting Nationaal Jeugd Fonds Jantje Beton) that advocates for and facilitates outdoor play for children in the Netherlands. It creates and improves playgrounds and schoolyards, trains Buitenspeelcoaches (outdoor play coaches), organizes the annual Nationale Buitenspeeldag, runs inclusion and neighborhood programs (SamenSpeelFonds, Gezonde Buurten, Gezonde Schoolpleinen), funds local play initiatives through Buitenspeelfonds, and raises money via an annual door-to-door collecte and corporate/lottery partnerships.

Product overview

Jantje Beton is a Dutch charitable foundation (Stichting Nationaal Jeugd Fonds Jantje Beton) established in 1968 with the mission that every child should be able to play outside every day. The organization operates a portfolio of interconnected programs rather than a unified software product: its core offerings include the Buitenspeelcoaches training program and Buitenspeeldag (National Outdoor Play Day) as primary engagement vehicles; Gezonde Buurten and Gezonde Schoolpleinen as place-based programs creating green play spaces; Samenspeelfonds and Buitenspeelfonds as funding mechanisms for inclusive and local playgrounds; the biennial Jantje Beton Prijs award for play-friendly municipalities; and the annual Jantje Beton Collecte fundraising campaign. Supporting these are the Speelbeweging movement, a practical Stappenplan toolkit for citizens, and a Kennisbank knowledge resource. The portfolio is grant-funded and donation-based, not a commercial product.

Differentiator

Problem solved

Functional benefit

Brands

• SamenSpeelFonds: A joint initiative with Stichting het Gehandicapte Kind to create inclusive play spaces where all children, with and without disabilities, can play together.
• Gezonde Schoolpleinen
• Gezonde Buurten
• Buitenspeelcoaches
• Buitenspeelfonds

Products and services

• Buitenspeelcoaches A program that trains and deploys Buitenspeelcoaches — typically buurtsportcoaches and youth workers — who actively encourage children to discover the joy of outdoor play in their own neighborhoods. The coaches act as the on-the-ground ambassadors of the organization's mission.
• Training Buitenspeelcoach A two-day paid professional training program (€600 per person; €500 in-company) that certifies participants as Buitenspeelcoaches, teaching them how to recognize and stimulate free play, give children space without directing them, and help children grow through outdoor play. An optional intervision session is offered after 3-6 months.
• Buitenspeeldag (Nationale Buitenspeeldag) An annual nationwide outdoor play day (held each June) where communities, organizations, and municipalities organize outdoor play activities for children. The 2025 edition was a record edition with approximately 700 organized activities and an estimated 100,000 children playing outside.
• Gezonde Buurten A collaborative place-based program that creates green, inclusive play and meeting spaces in Dutch neighborhoods, working with children, adults, municipalities, and partners such as IVN Natuureducatie and JOGG. Active in 11+ municipalities and creating more than 40 green meeting places.
• Gezonde Schoolpleinen A program that helps schools and municipalities transform traditional schoolyards into challenging, green play spaces where children can play and learn during recess, classes, and after-school hours. Has enabled more than 1,000 challenging and green schoolyard transformations.
• Samenspeelfonds (SamenSpeelFonds) A fund jointly established by Jantje Beton and Stichting het Gehandicapte Kind that helps playgrounds adapt their facilities so that children with disabilities can play together with other children. Goal: at least one inclusive play location per municipality in the Netherlands by end of 2025.
• Buitenspeelfonds A fund that provides up to €10,000 in support for local play initiatives to create new playground spaces or renovate existing ones, enabling more outdoor play for children.
• Jantje Beton Prijs A biennial award that stimulates municipalities to create better outdoor play spaces. The winning municipality is titled the most play-friendly municipality in the Netherlands for two years; presented by Princess Beatrix and a children's jury.
• Jantje Beton Collecte An annual door-to-door and online fundraising campaign held each March. In 2024 it raised €1,315,823.37 with 30,000 collectors; the 2025 edition engaged 42,000+ collectors and raised €1,348,298. Half of proceeds go to the participating organizations' youth activities, half to Jantje Beton's play space projects.
• Speelbeweging (Play Movement) A coalition movement uniting partners, organizations, and individuals committed to getting children to play outdoors daily; provides a platform for partner engagement and broader advocacy.
• Stappenplan Speelplek Maken of Redden A free step-by-step online guide for citizens who want to create a new play space or save an existing one from closure, with tips on finding supporters, creating plans, financing, and execution.
• Kennisbank An online knowledge bank with articles, downloads, and resources for affiliated playground organizations covering play activities, design, safety, finance, and organizational topics.

Quantifiable outcome

• 400,000 children in Netherlands never or barely play outside
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• WehkampcoreGTM or Marketing PartnerExtended partnership through 2025. Wehkamp contributes €133,000+ annually for play space creation. Their delivery policy changes (central pickup points instead of home delivery) reduce neighborhood traffic, creating safer play spaces. Wehkamp staff chose Jantje Beton as their charity partner.
• Lilly NederlandcoreGTM or Marketing PartnerThree-year partnership starting March 2025 (World Obesity Day). Financial support for creating and maintaining play spaces. Lilly employees actively participate in Jantje Beton's collecte week and outdoor play activities.
• Princess BeatrixflagshipStrategic or Co-development PartnerProtector/Patron of Jantje Beton since 1968. Created the iconic Jantje Beton mascot figure. Visits play projects and presents awards. Her involvement provides significant credibility and royal endorsement.
• GreenWheelsminorGTM or Marketing PartnerProvided free transportation for mascot Jantje to Veghel Gezonde Buurt opening. One GreenWheels car replaces 13 regular cars, creating more space in neighborhoods for green areas and play spaces.
• AM (Gebiedsontwikkelaar)coreStrategic or Co-development PartnerArea developer partnership since 2023. Organizes Jantje Beton Prize for most play-friendly municipality. Joint 'buurtsafari' programs with children in new development areas. Shared mission for play-friendly Netherlands.
• Stichting het Gehandicapte KindcoreStrategic or Co-development PartnerJoint initiative of SamenSpeelFonds to make playgrounds accessible for children with disabilities. Goal: at least one inclusive play location per municipality in Netherlands by end of 2025.
• IVN NatuureducatiecoreStrategic or Co-development PartnerPartner in Gezonde Buurten and Gezonde Schoolpleinen programs. Provides expertise on nature education and green play environments. Helps schools and communities transform schoolyards.
• JOGGcoreStrategic or Co-development PartnerPartner in Gezonde Buurten program focused on healthy neighborhoods and youth physical activity promotion.
• Openbaar Lichaam BonairecoreStrategic or Co-development PartnerLocal government of Bonaire partnered in Speelakkoord 2025-2027 with Jantje Beton and VWS for play space development on the island.
• LongfondscoreStrategic or Co-development PartnerLung health foundation co-initiating BRUIS project in Den Haag Zuidwest for healthy living environments.
• MINDcoreStrategic or Co-development PartnerMental health foundation co-initiating BRUIS project in Den Haag Zuidwest.
• PraxisminorGTM or Marketing PartnerHardware retailer partnership for 'Van Grijs naar Groen' (From Gray to Green) schoolyard greening campaign. Provides materials, advice, and inspiration for schoolyard transformation.

Scale indicators11 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Scouting Nederland: National Dutch scouting federation whose local groups provide 30,000-42,000 collectors for Jantje Beton's annual collecte, while also being a major beneficiary (50% of collecte proceeds). Similar community-driven youth-engagement model and ANBI charity status; key operational counterpart rather than competitor.
• IVN Natuureducatie: Co-partner in Gezonde Schoolpleinen and Gezonde Buurten programs. Dutch ANBI foundation operating nature-education and green-space activation programs with schools and municipalities, providing expertise integrated into Jantje Beton's play-space work. Comparable scale and operating model.
• JOGG (Jongeren Op Gezond Gewicht): Direct co-partner in the Gezonde Buurten program. Both organizations are Dutch foundations promoting healthy physical activity and outdoor environments for youth, working with municipalities and using similar multi-stakeholder program models. Mission overlap on neighborhood-level youth health and outdoor activation is very high.
• Stichting het Gehandicapte Kind: Joint initiator of SamenSpeelFonds together with Jantje Beton. Both are Dutch ANBI-status charitable foundations focused on children's wellbeing, with shared inclusive-play objectives and operating model (grantmaking, lobbying, program execution). Closest mission-aligned peer.
• MIND (voorheen Fonds Psychische Gezondheid): Third co-initiator of the BRUIS project. Dutch mental health foundation with comparable ANBI structure, lottery-backed 10-year place-based intervention, and municipal partnership model. Strong comparable on governance, scale, and program funding mechanisms.
• Longfonds: Co-initiator of the BRUIS project in Den Haag Zuidwest. Dutch health charity of similar governance scale, ANBI status, lottery-funded program mix, and 10-year capital-deployment cadence; operates via fundraising campaigns and multi-stakeholder interventions on neighborhood health.

Broad incumbents

• Natuurmonumenten: Large Dutch nature conservation foundation with comparable ANBI status, multi-decade operating history, lottery funding, and municipal partnership model. Different mission (nature conservation vs. children's play) but analogous operating structure and fundraising playbook.
• NOC*NSF: Dutch national sports federation and Jantje Beton's Gezonde Buurten partner. Notable because Jantje Beton's current director Mascha van Werven was previously CCO at NOC*NSF. Comparable scale, ANBI status, multi-stakeholder sports/health model, and a major incumbent in the Dutch youth-activation space.
• KWF Kankerbestrijding: Largest Dutch health-focused charitable foundation, with similarly established governance, multi-channel fundraising model (collecte, lotteries, corporate partnerships), and CBF recognition. Useful as a comparable on governance and fundraising infrastructure scale even though mission is unrelated.
• UNICEF Nederland: Larger children's-rights charitable foundation operating in the Netherlands with similar ANBI status, collecte campaigns, CSR partnerships, and lottery-funded programs. Comparable on children's-rights mission framing and fundraising channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/JantjeBeton_nl
• YouTubeyoutube.com/c/JantjeBetonNederland
• Facebookfacebook.com/JantjeBetonNederland
• LinkedInlinkedin.com/company/jantje-beton
• Instagraminstagram.com/JantjeBeton_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jantje Beton