Funerária Pax Universal

What Funerária Pax Universal does

Funerária Pax Universal (legal name ASSISTENCIAL PAX UNIVERSAL) is a Belo Horizonte–based funeral services provider operating as part of the GRUPO SERVIR network in Minas Gerais, Brazil. The company sells recurring subscription-based funeral assistance plans ("Planos Assistenciais Pax Universal") to individual families seeking financial protection against end-of-life expenses and peace of mind for loved ones. Its single headquarters is located at Praça Hugo Werneck, 166, Santa Efigênia, in Belo Horizonte and operates 24 hours per day, seven days per week.

The business runs a sales-led, direct-to-consumer go-to-market: prospective customers contact the company via WhatsApp at (31) 97183-4545 or by phone at (31) 3879-6889 to consult on plans and pricing, with optional in-person office consultations ("Marque uma visita"). Pricing is not publicly disclosed; plans are positioned as accessible and affordable ("planos que cabem no meu bolso"). Revenue is generated through recurring subscription payments. The company augments its core offering with an eight-partner assistance ecosystem spanning health, dental, and life-assistance providers (CDI, Central Saúde, Primacordis, Cliden, Rede Odonto, CIC, Sempre Vida, Cedus), providing cross-category utility to subscribers.

The company employs 28 staff and operates only in Brazil, with no disclosed subsidiaries, funding rounds, M&A activity, leadership changes, or AI/technology stack. Its core technology footprint is minimal — a basic WordPress website with no app, no public API, and no integrations — and competitive differentiation rests on GRUPO SERVIR brand affiliation, 24/7 availability, and the bundled partner assistance network rather than on proprietary technology.

Name

Funerária Pax Universal

Legal name

ASSISTENCIAL PAX UNIVERSAL

Website

https://funerariapaxuniversal.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Funerária Pax Universal is a Belo Horizonte–based funeral services provider and GRUPO SERVIR affiliate that sells recurring subscription-based funeral assistance plans to individual Brazilian families via direct WhatsApp and phone sales, with 24/7 availability and a bundled health and dental partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Funeral Assistance Plans: Monthly or periodic subscription-based funeral assistance plans offering financial protection and peace of mind for families. Plans provide coverage for funeral services and related assistance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Funerária Pax Universal sells subscription-based funeral assistance plans (Planos Assistenciais) that provide families with financial protection and coverage for funeral expenses. Plans are marketed as accessible and affordable ('planos que cabem no meu bolso') and are sold via direct sales through WhatsApp, phone, and in-person consultations, with 24/7 service availability. Customers also gain access to a partner network of health, dental, and assistance providers (CDI, Central Saúde, Primacordis, Cliden, Rede Odonto, CIC, Sempre Vida, Cedus).

Product overview

Funerária Pax Universal is a funeral assistance services company that offers a portfolio of affordable funerary assistance plans under the Pax Universal brand. The company operates as part of the GRUPO SERVIR and provides comprehensive funeral coverage including 24/7 attendance, access to partner networks (CDI, Central Saúde, Primacordis, Cliden, Rede Odonto, CIC, Sempre Vida, Cedus), and assistance consultations via WhatsApp. The product portfolio centers on the Planos Assistenciais offering, designed to provide families with peace of mind and excellence in funeral care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Planos Assistenciais Pax Universal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• CDIminorOthersPartner logo displayed on website. CDI is one of several partner companies that collaborate with Pax Universal to provide comprehensive assistance services to customers.
• Central SaúdeminorOthersHealth partner displayed on website. Central Saúde provides health-related services through the partnership network.
• PrimacordisminorOthersPartner logo displayed on website. Primacordis is part of the assistance network providing services to Pax Universal customers.
• ClidenminorOthersPartner logo displayed on website. Cliden collaborates with Pax Universal in the assistance network.
• Rede OdontominorOthersDental network partner. Provides dental services as part of the comprehensive assistance offering to customers.
• CICminorOthersPartner logo displayed on website. CIC is part of the assistance services network.
• Sempre VidaminorOthersPartner logo displayed on website. Sempre Vida provides additional assistance services through the partnership.
• CedusminorOthersPartner logo displayed on website. Cedus is one of the partner companies in the assistance network.
• Grupo SERVIRcoreStrategic or Co-development PartnerParent company/group that Pax Universal belongs to. Grupo SERVIR believes customers deserve the highest standard of funeral service and provides the operational philosophy and brand positioning for Pax Universal.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dignity plc: Dignity is a major UK funeral services provider operating pre-need funeral plans and at-need services. Comparable as a publicly-traded benchmark for the funeral assistance subscription business model that Pax Universal operates at a smaller scale.
• Service Corporation International: SCI is the largest funeral services, cemetery, and cremation operator in North America, providing pre-need funeral plans at scale. While operating in different geographies, SCI represents the global incumbent benchmark for the subscription-based funeral assistance model.
• Grupo Servil: Grupo Servil is a larger Brazilian funeral services group offering funeral plans, cremation, and cemetery services with broader geographic reach. While Grupo SERVIR (Pax Universal's parent) is a separate entity, Servil operates in the same national funeral assistance category as a broader incumbent.

Direct peers

• Grupo Zelo: Grupo Zelo is one of the largest funeral assistance plan operators in Brazil, offering pre-need funeral plans, cremation services, and cemetery operations nationwide. It is the most direct national-scale competitor to Pax Universal in the Brazilian funeral assistance plan category.
• Jardins da Piedade: Jardins da Piedade operates cemetery and funeral services in Brazil, offering pre-need plans that overlap with Pax Universal's core product category. Comparable in addressing end-of-life financial planning for Brazilian families.
• Funerária São Paulo: Funerária São Paulo offers funeral assistance plans and end-of-life services to Brazilian families, operating a comparable subscription-based model. Similar customer pain points addressed and product structure to Pax Universal.
• Ame Planos Funeral: Ame operates subscription-based funeral assistance plans in Brazil, serving families seeking affordable pre-need funeral coverage. Comparable to Pax Universal in product structure (monthly subscription) and target customer (budget-conscious Brazilian families).

Regional players

• Pax Laguna: Pax Laguna is a regional funeral services and assistance plan operator in Brazil, with comparable subscription-based plan offerings and similar customer pain points addressed. Particularly relevant as a regional peer given the 'Pax' brand family.
• Funerária Santa Efigênia: A local funeral services provider operating in Belo Horizonte and surrounding Minas Gerais area, sharing the same geographic market and customer base as Pax Universal. Direct local competition for funeral plans and services.
• Capelas Cristo Rei: Capelas Cristo Rei provides funeral services and assistance plans primarily in the Minas Gerais region, overlapping directly with Pax Universal's Belo Horizonte geography. Comparable in service scope and regional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/funer%C3%A1ria-pax-universal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funerária Pax Universal