What FUNPro does

FUNPro (legal name: FUNPRO COMÉRCIO E IMPORTAÇÃO LTDA, CNPJ 21.973.510/0001-15) is a Brazilian direct-to-consumer e-commerce retailer headquartered in Criciúma, Brazil, operating exclusively through its owned online store at funpro.com.br. The company sells cameras, camera accessories, drone accessories, cell phone accessories, and gimbal accessories, with a portfolio spanning 25+ brands including GoPro (Hero 12, Hero 13 Black and color variants, MAX 360, MAX2 8K, Mission 1 Pro, Hero 2024), DJI (extensive drone and Osmo accessory lines), Insta360, PGYTECH, Telesin, Freewell, and Sunnylife. The product mix leans heavily on accessories (selfie sticks, waterproof cases, ND/CPL filters, batteries, memory cards, backpacks, mounts, tripods, microphones) rather than camera hardware, with prices ranging from approximately R$6.90 to R$5,999.00.

The underlying technology is a commodity e-commerce storefront built on Mitiendanube (Nuvemshop), with no proprietary platform, no mobile app, no API, and no disclosed integrations. The primary proprietary element is a small FUNPro house brand for selected accessories (selfie sticks, invisible extension poles compatible with GoPro, Insta360, and DJI). There is no evidence of AI/ML capabilities, proprietary algorithms, or data-driven differentiation.

The business model is pure transactional e-commerce targeting Brazilian individual consumers and content creators — hobbyists, sports enthusiasts, vloggers, and professional content creators who own action cameras, drones, and smartphones. The company offers Brazil-specific payment flexibility (7% discount on PIX or bank slip, 10x interest-free credit card installments) and free shipping for South and Southeast Brazil on orders above R$399. The GTM motion is product-led, relying on catalog breadth, competitive pricing, and promotional campaigns. The company is structured as a privately held Brazilian limitada with no external investors, no disclosed funding, and no acquisition activity. With 8 employees and no disclosed revenue, FUNPro operates as a small, bootstrapped niche retailer.

Name

FUNPro

Legal name

FUNPRO COMÉRCIO E IMPORTAÇÃO LTDA

Website

https://funpro.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FUNPro is a Brazilian direct-to-consumer e-commerce retailer selling cameras, action camera accessories, drone accessories, and gimbal accessories across 25+ brands through its own online store, targeting individual hobbyists, vloggers, and content creators in South and Southeast Brazil.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Action Cameras & Rugged Cameras (CRACAPAC)

akta.pro secondary industries

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Drone Parts, Batteries & Accessories Retail (CRACAHAL), Wearable Cameras & Clip-on Tech (CRACAIAJ)

Keywords

• Action camera accessories
• Drone accessories retail
• Camera e-commerce
• Gimbal accessories
• Photography equipment store

Headquarters

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: FUNPro generates revenue through direct product sales of cameras (primarily GoPro), action camera accessories, drone accessories, cell phone accessories, and gimbal accessories. The business model is pure transactional e-commerce with one-time purchase revenue. The company offers PIX payment (7% discount), credit card installments (10x interest-free), and free shipping for South/Southeast Brazil orders above R$399.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FUNPro is a Brazilian e-commerce retailer selling action cameras (primarily GoPro), camera accessories, drone accessories, cell phone accessories, and gimbal accessories directly to consumers through its owned online store at funpro.com.br. The catalog spans 25+ brands including GoPro, DJI, Insta360, PGYTECH, Telesin, Freewell, and Sunnylife, complemented by a house brand of FUNPro-branded accessories such as selfie sticks and extension poles.

Product overview

FUNPro is a Brazilian e-commerce retailer operating as an online marketplace for cameras and camera/drone accessories. The product portfolio centers on GoPro action cameras (Hero series including Hero 13, Hero 12, Hero 2024; MAX 360 cameras including MAX2 8K; Mission 1 Pro) complemented by an extensive accessory ecosystem. Accessories are organized into camera-specific products (selfie sticks, batteries, waterproof cases, filters, tripods, memory cards, microphones), drone accessories categorized by DJI model (covering DJI Mini, Mavic, Air, Avata, Neo, FPV series), cellular accessories, gimbal accessories, and premium carrying solutions from brands like PGYTECH, Telesin, Freewell, and Sunnylife. The company operates as a single-channel e-commerce platform without a multi-product modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• GoPro Action Cameras Flagship and entry-level GoPro waterproof action cameras including Hero 13 Black (27MP, 5.3K video), Hero 12 Black, Hero 2024 (12MP, 4K), MAX 360 (16.6MP, 5.6K), MAX2 8K, and Mission 1 Pro, sold to Brazilian consumers for action sports, travel, and content creation.
• Camera Accessories Range of accessories including selfie sticks, batteries, waterproof housings, silicone covers, chargers, memory cards, cases, remote controls, ND and CPL filters, tripods, microphones, floating buoys, screen protectors, lighting, and Insta360-compatible accessories for action cameras.
• Drone Accessories Accessories organized by DJI drone model (Mini 5 Pro, Mavic 4 Pro, Air 3/3S, Avata 2, Neo, FLIP, Mavic 3 series, Mini 4 Pro, Mini 3, Mini 2/2 SE/4K, Lito 1/X1) including cases, ND/ND-PL/CPL filter kits, LPR filters, batteries, mounting solutions, helipads, and gimbal protectors.
• Cell Phone Accessories Mobile photography accessories including mounts, selfie sticks, cases, lenses, filters, and tripods for use with smartphones.
• Gimbal Accessories Accessories for DJI Osmo Mobile, DJI Pocket, and DJI RS gimbal stabilizers including protective cases and mounting solutions.
• Camera and Drone Backpacks
• Freewell Filters
• Telesin Accessories

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Drone Visual: Brazilian specialist e-commerce retailer focused on DJI drones and drone accessories, including cases, filters, and parts. Directly comparable in product mix and customer base to FUNPro's drone accessories category.
• Wistore Brasil: Brazilian drone and FPV-focused retailer carrying DJI drones, parts, and accessories. Highly comparable to FUNPro's drone category with similar target customers (FPV pilots, drone hobbyists, content creators).
• GoPro Brasil (Loja Oficial): Official GoPro storefront in Brazil, selling the Hero, MAX and Mission 1 Pro line plus first-party accessories. Competes head-to-head with FUNPro on action cameras, and being brand-owned has advantages in pricing, exclusive SKUs, and warranty handling.
• DJI Brasil (Loja Autorizada): DJI's authorized retail channel in Brazil for drones and accessories, including the Mini, Mavic, Air, Avata and Osmo lines that FUNPro also carries. Directly competes with FUNPro in the same product categories targeting the same Brazilian consumer base.

Broad incumbents

• Mercado Livre Brasil: Brazil's dominant e-commerce marketplace carrying cameras, drone accessories, gimbals and consumer electronics from thousands of sellers. It is the primary channel where Brazilian consumers search and compare the same products FUNPro sells.
• Amazon Brasil: Major marketplace with growing presence in consumer electronics, cameras and accessories in Brazil. Competes with FUNPro's catalog on many overlapping SKUs and offers Prime shipping advantages for South/Southeast Brazil.
• Kalunga (photo/electronics section): Large Brazilian office/electronics retailer carrying cameras, memory cards and accessories. Comparable as a broader incumbent offering some of the same SKUs as FUNPro with greater scale and physical-store presence.

Emerging players

• PGYTECH: Premium manufacturer of camera and drone carrying solutions (OnePro, OneGo, OneMo series) that FUNPro resells in Brazil. Closely tied through product supply and serves overlapping Brazilian customers via other retailers too.
• Telesin: Manufacturer of action camera and drone accessories (waterproof cases, mounts, chargers) carried by FUNPro. Comparable as a supplier/competitor at the accessory level across the same product categories.
• Freewell Gear: Manufacturer of ND, CPL, anamorphic filters and lenses for drones and action cameras, sold by FUNPro in Brazil. Comparable through direct accessory manufacturing vs. FUNPro's reseller role; competes in the same end-customer relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/funpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUNPro