FUR Bryghus
FUR Bryghus is a family-owned Danish microbrewery founded in 2004 on Fur island, producing craft beers, gin, and aquavit using unique fossil-filtered water, and operating an integrated restaurant, e-commerce webshop, and event venue serving direct consumers and wholesale dealers across Denmark.
- Company typePrivate
- Founded2004
- HeadquartersFur, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FUR Bryghus does
FUR Bryghus ApS is a family-owned Danish microbrewery founded on September 30, 2004, by Mildred and Mogens Fog on Fur island in the Limfjord, operating from a historic 1926 moler (diatomite) factory building redesigned by architect Gunnar Glan. The company employs approximately 19–20 staff and is one of Denmark's earliest craft breweries. Its core technology centers on craft beer production using Fur Fossil Water — a natural water source filtered through volcanic ash and moler layers on Fur island, imparting mineral character (notably calcium) suited to lighter beer styles — combined with modern brewing equipment sourced from Czech Republic, Slovenia, and Germany.
The product portfolio spans 12+ beer styles including Pilsner, Classic Vienna-style Lager, Blond, Hvede (wheat), IPA, Bock, Porter, Brown Ale, Schwarzbier, Barley Wine, and New England IPA, plus alcohol-free variants and limited editions. The spirits line (Fur Gin, Fur Malt Snaps, Fur Gylden aquavit, Fur Halvbitter) is produced via a strategic partnership with Braunstein Micro Distillery in Køge and is exclusive to FUR Bryghus. Charitable gift box lines (TAK, LEG, Tredje halvleg) are co-developed with Designskolen Kolding and Danish foundations.
The business operates an integrated three-pillar revenue model: (1) beverage production and wholesale distribution through an extensive dealer network across Denmark with regional sales representatives; (2) on-site hospitality including the Bryghuset restaurant (seasonal, March–October, capacity up to 300 guests), self-service gårdbutik and ølbar open daily, brewery tours, beer tastings, and private events; (3) an events/concert venue anchored by the annual Sommerkoncert festival and intimate concerts, plus corporate conferences, weddings, and celebrations. Direct-to-consumer sales are routed through the on-site farm shop and e-commerce webshop with nationwide Denmark delivery (free shipping over 800 DKK). Pricing spans gift boxes at 139–350 DKK, restaurant menus at 98–1,345 DKK per person, and event/concert tickets at 185–945 DKK. Annual visitor count is cited at 30,000–45,000, and beer is distributed nationally with Greenland listed as a served market.
FUR Bryghus firmographics
Firmographics- Name
- FUR Bryghus
- Legal name
- Fur Bryghus ApS
- Website
- https://furbryghus.dk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FUR Bryghus is a family-owned Danish microbrewery founded in 2004 on Fur island, producing craft beers, gin, and aquavit using unique fossil-filtered water, and operating an integrated restaurant, e-commerce webshop, and event venue serving direct consumers and wholesale dealers across Denmark.
- Ownership category
- akta.pro rank
FUR Bryghus industry classification
Industry- Product category
- Craft Beer & Brewery
- NAICS
- Breweries (31212), Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Distilleries (Tasting Rooms) (THAFALAG), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where FUR Bryghus is headquartered
LocationHeadquarters
- HQ city
- Fur
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
FUR Bryghus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Beer Production & Sales: Production and sale of craft beers including pilsners, wheat beers, IPAs, stouts, seasonal and limited edition brews, and alcohol-free variants. Sold through on-site gårdbutik, webshop, and wholesale distribution to retailers nationwide.
- Restaurant & Catering: On-site restaurant serving gourmet lunch and dinner with local ingredients. Also offers private dining, celebrations, conferences, and meetings with customizable menus and event spaces for up to 300 guests.
- Events & Concerts: Summer concerts, intimate concerts, events, guided tours, beer tastings, corporate events, weddings, birthdays, and conferences generating ticket revenue and driving ancillary sales of food and beverages.
- E-commerce & Gift Products: Webshop sales of beer, gift boxes, beer tasting sets, gift cards, and merchandise with home delivery across Denmark.
- Spirits & Snaps: Production and sale of specialty snaps (aquavit) and gin in collaboration with Braunstein distillery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift boxes with 3-5 beers |
| Unit Pricing | Pay-as-you-go | Restaurant lunch menu items |
| Unit Pricing | Multi-year contract | Private event packages |
| Unit Pricing | Pay-as-you-go | Concert and event tickets |
| Transaction based/ take rate | Pay-as-you-go | Webshop delivery |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
FUR Bryghus product offering
Product offeringCore offering
FUR Bryghus brews and sells a portfolio of Danish craft beers (Pilsner, IPA, Bock, Porter, Barley Wine, NEIPA, Schwarzbier, etc.) and a co-produced spirits line (Gin, Aquavit). The brewery is complemented by an on-site gourmet restaurant, a self-service farm shop and beer bar, an e-commerce webshop for Denmark-wide delivery, and a venue hosting brewery tours, beer tastings, conferences, weddings, and the annual Sommerkoncert music festival.
Product overview
Fur Bryghus is a Danish microbrewery founded in 2004 on Fur island in the Limfjord, offering a diversified portfolio of specialty beers, spirits, and hospitality services. The core product portfolio includes traditional Danish and European beer styles (Pilsner, Lager, Wheat, Bock, Porter) alongside craft specialty offerings (IPA, Belgian Dubbel, Brown Ale, Barley Wine, New England IPA). The beer line is complemented by a spirits series (Gin, Malt Snaps, Halvbitter, Gylden aquavit) produced in collaboration with Braunstein distillery. Beyond beverages, Fur Bryghus operates a restaurant (Bryghuset) serving local cuisine, a self-service farm shop/ølbar, and a comprehensive events venue hosting concerts (including the annual Sommerkoncert), conferences, and private celebrations. The company sells products directly through its webshop and via extensive retail distribution across Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Fur Pilsner
Quantifiable outcome
- 45,000 annual guests visiting the brewery, restaurant, and events
- +1 more outcomes
Companies that use FUR Bryghus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
FUR Bryghus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
FUR Bryghus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- CleverminorClever installed two charging stations with four EV charging ports in the parking lot at FUR Bryghus. This partnership supports green transition and provides convenience for electric vehicle-driving guests visiting the brewery and restaurant.
- Skål For LivetcoreCharitable collaboration creating special beer gift boxes (TAK series) supporting Børnecancerfonden (Children's Cancer Foundation). Products designed in collaboration with Designskolen Kolding. Donation of 62.50 DKK per gift box.
- SMILfondencoreCharitable collaboration creating special beer gift boxes (LEG series) supporting SMILfonden which creates experiences for families with seriously and chronically ill children. Donation of 62.50 DKK per gift box.
- Braunstein Micro DistillerycorePartnership with micro-distillery Braunstein in Køge for production of specialty snaps (aquavit) series including Fur Malt Snaps, Fur Gylden, and Fur Halvbitter. These products are exclusive to FUR Bryghus.
- Designskolen KoldingminorDesign school collaboration for creation of charitable gift box products including TAK and LEG series supporting children's charities.
- Glyngøre ShellfishminorLocal supplier of Limfjord mussels (Limfjordsmuslinger) served in the restaurant, supporting local food sourcing philosophy.
- Den Kongelige LivgardeminorAnnual donation to Den Kongelige Livgardes Fond supporting veteran work, corps spirit, and recognition of guardsmen. Also produces special Garderen's Taffel beer honoring the Royal Life Guard's history.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
FUR Bryghus competitors and assessment
Company assessmentDirect peers
- Amager Bryghus: Amager Bryghus is a Danish craft brewery with a broad specialty portfolio and strong on-premise presence. Comparable as a national-distribution Danish craft competitor targeting similar craft beer enthusiast and hospitality channels.
- Mikkeller: Mikkeller is a leading Danish craft brewery founded in 2006 with a similar specialty-beer portfolio and on-site bars (Mikkeller Friends, Mikkeller Baghaven). Directly comparable as a Danish craft producer emphasizing experimental, high-end beers and hospitality.
- Nørrebro Bryghus: Nørrebro Bryghus is a Copenhagen-based brewpub combining a working brewery with a full-service restaurant and events. Closely matches FUR Bryghus's brewpub-plus-restaurant-plus-experiential model, though in an urban rather than island setting.
- Indslev Bryggeri: Indslev Bryggeri is a Danish microbrewery producing specialty craft beers with national wholesale distribution. Comparable as a similarly sized Danish craft producer competing for on-premise and retail listings.
- Svaneke Bryghus: Svaneke Bryghus is a microbrewery on Bornholm combining brewery tours, restaurant, and on-site dining in a heritage setting. Comparable as a Danish island-based destination brewery with food and experiential offerings.
- Skovlyst Bryghus: Skovlyst is a Danish brewhouse combining brewery, restaurant, and event venue with national distribution. Similar diversified brewery-hospitality model with a broad specialty beer range.
- Bryghuset Møn: Bryghuset Møn is a small Danish island brewery with a restaurant and farm shop. Comparable to FUR Bryghus as a terroir-driven microbrewery combining brewing with on-site food service in a rural Danish location.
Broad incumbents
- Royal Unibrew: Royal Unibrew is a major Nordic beverage group with broad beer and soft drink distribution. Comparable as a large incumbent whose wholesale reach and retailer relationships set the competitive backdrop for craft brewers in Denmark.
- Carlsberg: Carlsberg is Denmark's dominant brewer with national distribution and broad portfolio including craft-adjacent brands. Comparable as the incumbent shaping Danish on-premise and retail shelf access that FUR must compete for.
Emerging players
- Braunstein Micro Distillery: Braunstein is the micro-distillery partner producing FUR's gin and snaps range. Comparable as a craft spirits producer with a similar premium Danish positioning and direct-to-consumer webshop.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FUR Bryghus social profiles
Digital presenceFUR Bryghus financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUR Bryghus leadership team
Management profileNumber of profiles
Profiles5 records
FUR Bryghus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUR Bryghus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUR Bryghus
What does FUR Bryghus do?
FUR Bryghus brews and sells a portfolio of Danish craft beers (Pilsner, IPA, Bock, Porter, Barley Wine, NEIPA, Schwarzbier, etc.) and a co-produced spirits line (Gin, Aquavit). The brewery is complemented by an on-site gourmet restaurant, a self-service farm shop and beer bar, an e-commerce webshop for Denmark-wide delivery, and a venue hosting brewery tours, beer tastings, conferences, weddings, and the annual Sommerkoncert music festival.
Is FUR Bryghus a public or private company?
FUR Bryghus is a private company. It is classified as family owned and is currently operating.
When was FUR Bryghus founded?
FUR Bryghus was founded in 2004. It employs 11 to 50 people.
Where is FUR Bryghus based?
FUR Bryghus is headquartered in Fur, Denmark, in the Europe region.
How does FUR Bryghus make money?
Five revenue lines are on record. Beer Production & Sales are the primary driver. The others are restaurant & Catering, events & Concerts, E-commerce & Gift Products and spirits & Snaps.
Who are FUR Bryghus's main competitors?
Direct peers on record are Amager Bryghus, Mikkeller, Nørrebro Bryghus, Indslev Bryggeri, Svaneke Bryghus, Skovlyst Bryghus and Bryghuset Møn. Broad incumbents are Royal Unibrew and Carlsberg. Braunstein Micro Distillery is listed as an emerging player.
Does FUR Bryghus have an API?
No public API is recorded for FUR Bryghus.
What industry is FUR Bryghus in?
FUR Bryghus's product category is Craft Beer & Brewery. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.