Furuno Norge AS

Name

Furuno Norge AS

Legal name

Furuno Norge AS

Website

https://furuno.no

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Maritime Electronics

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Support Activities for Water Transportation (4883)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)

akta.pro secondary industries

Sonar, Undersea Sensors & Acoustic Detection Systems (IMABAGAD), Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Nautical Safety, Navigation Aids & Hydrographic Services (TLAHAFAE)

Keywords

• Maritime electronics
• Marine navigation systems
• Fish-finding equipment
• Marine communication systems
• Integrated bridge solutions

Headquarters

HQ city

6008 Ålesund

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Maritime Navigation Equipment Sales: Sale of radar systems, ECDIS chart displays, GPS/compass systems, autopilots, AIS, and related navigation equipment to commercial vessels and fishing boats in Norway.
2. Fish-Finding Equipment Sales: Sale of echo sounders, sonar systems, catch control equipment, and current indicators to fishing vessels.
3. Communication Systems: Sale of VHF radios, MF/HF transceivers, Navtex, Inmarsat C terminals, VSAT systems, and GMDSS equipment.
4. Integrated Bridge Solutions: Sale and integration of complete bridge solutions including BlueBridge monitor management, TECDIS ECDIS systems, TimeZero Professional navigation software, and related components.
5. Service and Support: Installation, commissioning, and after-sales service and support for Furuno equipment through direct staff and authorized dealer network.
6. Digital Services: TELSCOPE electronic logbooks (type-approved by DNV) and Aqua Scope individual fish analysis platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Furuno Norge AS is the exclusive Norwegian sales, installation and service arm for Furuno-branded maritime electronics, supplying navigation (radar, ECDIS, GNSS, autopilots, AIS, VDR), fish-finding (echo sounders, multibeam and 3D sonar, catch control), communication (VHF, MF/HF, Inmarsat C, VSAT SafeComNet), camera (Night Navigator thermal/HD), weather radar and digital services (TELSCOPE logbooks, Aqua Scope analytics) to commercial fishing, offshore, cruise, ferry, workboat and aquaculture vessels in Norway.

Product overview

Furuno Norge AS is a Norwegian maritime electronics company delivering integrated bridge solutions for commercial vessels, serving offshore, fishing, cruise, ferry, workboat, and aquaculture segments. The company resells and supports Furuno-branded maritime electronics organized around a unified display management platform called BlueBridge, which provides flexible and scalable monitor management with centralized control and dimming across three versions: BlueBridge Comply (for IMO-certified vessels), BlueBridge Matrix (for larger vessels), and BlueBridge Compact (for service vessels and smaller fishing boats). The product portfolio spans five core categories: Navigation (radars including FAR series X-band and S-band chart radars with solid-state technology, TECDIS and Furuno FMD ECDIS systems, autopilots, GPS/GNSS receivers, satellite compasses, AIS transponders, voyage data recorders, weather radar); Fish Finding (professional echo sounders FCV-38 and FSS-3BB with species identification capabilities, multibeam echo sounders DFF-3D and WASSP series, full sonar range including FSV-25S and CH-600, catch control trawl sonars TS-360/TS-332, catch sensors); Communication (Navtex NX-900/NX-700, VHF FM series, MF/HF FS series, Inmarsat C Felcom, VSAT SafeComNet with Multibox carrier management); Digital Services (TELSCOPE electronic logbooks with over 200 installations, Aqua Scope individual fish analysis); and Cameras (Night Navigator series thermal cameras with HD daylight/low-light sensors in gyro-stabilized platforms). All product categories are designed to integrate with the BlueBridge display management ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• BlueBridge: Monitor management and centralized control system for display management on vessels
• TELSCOPE
• TimeZero
• Night Navigator

Products and services

• BlueBridge Matrix

Quantifiable outcome

• Over 200 TELSCOPE electronic logbook installations with more than 3,000 users
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• HG Teknikk AScoreChannel Partner/ Reseller/ DistributorAuthorized Furuno dealer responsible for sales, installation and commissioning of Furuno equipment on Norwegian vessels. HG Teknikk AS is part of Hareid Group and served as the installing dealer for Kapp Linné, the world's first combination whitefish and aquaculture vessel.
• Current CorporationcoreTechnology or IntegrationManufacturer of Night Navigator electro-optical camera systems. Furuno Norge distributes Current Corporation's maritime camera products including the NN3026, NN3050 and NN2015 models featuring gyro-stabilized thermal and HD imaging.
• MaxSea Navigation (TimeZero)coreTechnology or IntegrationTimeZero Professional navigation and fishing software integrated with Furuno radar, echo sounders, and chart systems. Furuno distributes and integrates TimeZero solutions in the Norwegian market.
• Hatteland TechnologycoreTechnology or IntegrationSupplier of Hatteland branded maritime displays including Enix Pro, Series X and Series 1. Hatteland monitors are distributed through Furuno and integrated with BlueBridge management systems.
• DNVcoreTechnology or IntegrationDNV provides type approval certification for TELSCOPE electronic logbooks according to ISO 21745 standard, meeting SOLAS and MARPOL requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ABB Marine & Ports: Global marine automation and navigation provider with significant offshore and merchant vessel presence. Competes with Furuno on integrated bridge systems for larger commercial vessels.
• Wärtsilä: Finnish marine technology company with broad smart marine portfolio including navigation, simulation, and propulsion. Its Voyage arm (including Navtor) competes directly with Furuno's integrated bridge and ECDIS offerings, with much larger scale and global reach.
• Garmin Marine: Global consumer and semi-commercial marine electronics brand with fish-finding, chartplotter, and radar products. Competes with Furuno's lower-end recreational and small fishing vessel offerings and increasingly in commercial segments.
• Kongsberg Maritime: Norwegian-headquartered global supplier of maritime navigation, automation, and integrated bridge systems. Competes head-to-head with Furuno on offshore vessel integrated bridge suites while also serving naval and merchant segments far beyond Furuno Norge's fishing/aquaculture focus.
• Raymarine (Teledyne FLIR): Major marine electronics brand offering radar, ECDIS, sonar, and thermal cameras — directly comparable to Furuno's Night Navigator and integrated bridge suite. Operates globally with broader recreational and commercial reach.

Emerging players

• ScanReach: Norwegian maritime IoT company providing wireless onboard sensor networks and connectivity. Adjacent/emerging competitor in vessel monitoring and data services, intersecting with Furuno's TELSCOPE digital services and Aqua Scope fish-analysis platform.

Regional players

• Jotron: Norwegian manufacturer of maritime communication systems including GMDSS, VHF, and AIS. Direct competitor to Furuno's communication product line in the Norwegian maritime market with strong shipyard relationships.
• Imenco: Norwegian supplier of underwater cameras, ROV systems, and fish-handling equipment. Comparable to Furuno's Night Navigator camera systems and aquaculture technology line, focusing on Norwegian aquaculture and fishing sectors.

Direct peers

• Navtor (Wärtsilä Voyage): Norwegian e-navigation specialist (now part of Wärtsilä Voyage) offering electronic chart, route planning, and fleet management. Competes directly with Furuno's TECDIS ECDIS and TimeZero Professional navigation offerings in the Norwegian commercial fleet market.
• Simrad (Navico): Navico-owned marine electronics brand producing fish-finding echo sounders, sonars, navigation, and radar. Targets the same Norwegian fishing and commercial segments as Furuno, with overlapping sonar and multibeam product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/furuno-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furuno Norge AS