Furuno Sverige AB

What Furuno Sverige AB does

Furuno Sverige AB is the Swedish sales, service, and distribution subsidiary of Japanese marine electronics manufacturer Furuno Electric Co., Ltd. (Nishinomiya, Japan). Headquartered in Västra Frölunda, Gothenburg, the company markets, sells, installs, and services Furuno's marine navigation and communication product portfolio for commercial maritime vessels, professional fishing operators, workboats, large yachts, and recreational marine customers across Sweden. Its core product platform is the Smart Bridge NXT integrated bridge system, which consolidates radar, ECDIS, chart plotters, echo sounders, CCTV, and alarm systems into a single Bureau Veritas cybersecurity-certified display platform, complemented by NavNet multi-function displays, IMO-compliant radar series, and professional fishing echosounders such as the FCV-1150.

The company's revenue model combines one-time hardware sales (with SEK-denominated product packages ranging from entry-level radar/display bundles to high-end integrated systems) with recurring professional services including installation, radio surveys, VDR annual performance tests, and service contracts. Distribution operates through two channels: direct enterprise sales to commercial maritime clients via a dedicated sales team (including specialized Deep Sea/professional products roles), and an authorized reseller network of over 30 dealers covering Sweden's four coastal regions (Ostkusten, Västkusten, Sydkusten, Norrlandskusten). Authorized service agents extend installation and service reach beyond the Gothenburg headquarters.

Furuno Sverige AB holds ISO 9001:2015 certification and maintains statutory authorizations from Bureau Veritas, Det Norske Veritas, and Lloyds Register to conduct radio surveys and VDR inspections—permits that are core to its service revenue and difficult for competitors to obtain. The company is part of Furuno Electric's global network, with access to worldwide service support in all major ports through sister subsidiaries. With 16-18 employees organized across management, sales, service, warehouse/purchasing, and finance functions, the entity operates as a regional distribution and aftermarket service franchise rather than an independent product developer.

Name

Furuno Sverige AB

Legal name

FURUNO SVERIGE AB

Website

https://furuno.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Furuno Sverige AB is the Swedish sales, service, and distribution subsidiary of Japanese marine electronics maker Furuno Electric, supplying radar, integrated bridge systems, echo sounders, and classification society-certified radio and VDR inspection services to commercial maritime, fishing, and recreational marine customers in Sweden.

Ownership category

akta.pro rank

Product category

Marine Navigation Electronics

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)

akta.pro secondary industries

Navigation, Communications & Integrated Bridge Systems Engineering (IMAJAGAH), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL), Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Marine MRO Parts & Consumables Distribution (TLAKAOAJ)

Keywords

• Marine navigation electronics
• Integrated bridge systems
• Marine radar equipment
• Commercial fishing echosounders
• Vessel communication systems

Headquarters

HQ city

Västra Frölunda (Göteborg)

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Marine Electronics Hardware Sales: Sale of marine navigation and communication equipment including radars, ECDIS, AIS, GPS/chart plotters, echo sounders, sonar, autopilots, and integrated bridge systems. One-time hardware purchases with optional accessories and transducers.
2. Professional Services: Service, inspection, installation, project management, and service contracts. Includes radio surveys authorized by classification societies (BV, DNV, LR) and VDR annual performance tests.
3. Parts and Spare Components: Replacement parts and accessories for Furuno equipment. Stocks over 50,000 items across more than 5,000 product lines for rapid delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Furuno Sverige AB distributes, installs and services marine navigation and communication electronics in Sweden on behalf of parent Furuno Electric Co., Ltd. The company sells radar systems, ECDIS, AIS, GPS/chart plotters, multi-function displays, echo sounders, sonar, autopilots and the Smart Bridge NXT integrated bridge platform to commercial vessels, fishing fleets, workboats and recreational craft. It also delivers authorized radio surveys, VDR annual performance tests, installation, project planning, training and spare parts supply from a Västra Frölunda warehouse stocking 50,000+ items.

Product overview

Furuno Sverige AB is a subsidiary of FURUNO ELECTRIC CO., LTD., specializing in marine navigation electronics and communication systems for commercial vessels, fishing vessels, workboats, and large yachts. The product portfolio centers around the Smart Bridge NXT integrated bridge control system as the core platform, which integrates multiple navigation and monitoring functions. Supporting products include comprehensive radar systems (DRS4W, FR series, MODEL series, FAR series, NXT Radar Series, X-Class Radar Series, FAR-3000, Isradar FICE-100, WV-100 wave radar, FOIL-200 oil spill radar), NavNet multi-function displays (TZT19F, TZT16F, TZT12F, TZT9F, TZT2-BB), echo sounders (FCV-1150), and associated navigation equipment including ECDIS, AIS, GPS & Chart Plotters, Compass & Log, Autopilot, Sonar, Satellite Communication, and SAR & Safety systems. The ecosystem is complemented by service offerings including radio and VDR surveys, installation, training, and project planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Bridge NXT Advanced integrated ship bridge control and display system that consolidates navigation, monitoring, alarm systems and communication controls into a single touchscreen platform. Consolidates radar, ECDIS, chart plotters, echo sounders, CCTV and alarms with centralized control, preset work modes, virtual keyboard, iOS tablet remote control via the SB NXT app, support for multiple screens up to 4K resolution, and Bureau Veritas-certified cybersecurity compliant with IACS UR E27.
• NXT Radar Series Revolutionary marine radar series from Furuno for vessel navigation and detection.
• X-Class Radar Series High-end radar series for NavNet and TZ TimeZero navigation systems, utilizing technology previously only available on rugged commercial-grade radars.
• FAR-1513 Marine Radar Marine radar available in 12 or 25 kW configurations for commercial vessel navigation.
• FAR-15x8 IMO-Compliant Marine Radar IMO Compliant Marine Radar meeting international maritime regulations.
• FAR-2xx8 IMO-Approved Marine Radar IMO-approved marine radar for commercial vessels.
• FAR-3000 Solid State Multi Function Radar Solid State Multi Function radar system for marine navigation.
• DRS4W Wireless Radar 1st Watch Wireless Radar - a wireless radar system for marine vessels.
• FR-10 and FR-12 Standalone Marine Radar Displays 10-inch and 12-inch standalone LCD Marine Radar Display units.
• MODEL 1815 Compact Radar Compact standalone radar unit for marine vessels.
• MODEL 1835 Radar Display High contrast 10.4-inch color LCD radar display.
• Isradar FICE-100 Ice Radar Ice radar system for detecting and monitoring ice conditions.
• WV-100 Wave Radar Wave radar system for marine navigation.
• FOIL-200 Oil Spill Detection Radar Oil spill detection radar system.
• NavNet TZT Series Multi Function Displays Multi-function display family (TZT19F, TZT16F, TZT12F, TZT9F, TZT2-BB) that forms the core of an integrated navigation system featuring chart plotter, with connectivity to radar, echosounder, AIS, infrared camera and more. Includes quad-core processor and built-in Dual Channel 1kW TruEcho CHIRP and CW Fish Finder; TZT2-BB black box drives multiple monitors at full HD.
• FCV-1150 Professional Echosounder Professional 12.1-inch LCD Echosounder with high-performance digital fish finder delivering super clear view of fish targets for professional fishing operations. Features high-brightness color LCD, AR coated glass filter for glare-free viewing, FURUNO Digital Filter for clear target presentation, FURUNO Free Synthesizer for adjustable frequency, Heaving Compensation for rough seas, and White Edge Bottom Discrimination.
• Radio and VDR Survey Services Authorized radio surveys (including AIS) and Voyage Data Recorder (VDR) annual performance tests performed on behalf of Bureau Veritas (certificate valid through January 2028), Det Norske Veritas (valid through February 2027) and Lloyd's Register (valid through October 2025), plus Furuno Electric Co., Ltd. for VDR surveys.
• Service, Installation and Project Planning Professional services including service, inspection, installation, project management (projektering), service contracts and service coordination for Furuno marine electronics. Service rates published in the 'SERVICE RATES DEEPSEA 2026' document.
• Spare Parts and Accessories Supply Replacement parts and accessories for Furuno equipment. Stocks over 50,000 items across more than 5,000 product lines for rapid delivery from the Västra Frölunda warehouse.

Quantifiable outcome

• Reduced bridge complexity through centralized control of multiple navigation systems
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Lloyds Register (LR)coreStrategic or Co-development Partner · 1 October 2024Authorized by Lloyds Register to perform radio surveys and VDR annual performance tests. Certificate valid through October 2025.
• Furuno Electric Co., Ltd. (Parent)flagshipTechnology or Integration · 1 March 2024Japanese parent company and global headquarters. Furuno Sverige AB is part of worldwide Furuno network with global service center for VDR. Global map shows subsidiaries in Norway, Denmark, Finland, UK, Germany, France, Spain, Italy, Greece, Poland, Russia, China, Hong Kong, Korea, Singapore, Indonesia, Malaysia, New Zealand, Panama, and USA.
• Det Norske Veritas (DNV)coreStrategic or Co-development Partner · 1 February 2024Authorized by DNV to perform radio surveys and VDR annual performance tests. Certificate valid through February 2027.
• Bureau Veritas (BV)coreStrategic or Co-development Partner · 1 January 2024Furuno Sverige AB is authorized by Bureau Veritas to perform radio surveys (including AIS) and VDR annual performance tests. Certificates valid through January 2028. BV has certified Smart Bridge NXT cybersecurity compliance with IACS UR E27.
• Furuno Maritime TrainingcoreStrategic or Co-development PartnerAdvanced training center in Hvidovre, Denmark offering NavSkills Online (flexible online training), NavSkills CBT NXT (offline training), and classroom training with simulators. All training performed by qualified Furuno instructors.
• BN Marin ElektronikminorChannel Partner/ Reseller/ DistributorAuthorized dealer located in Dalarö on Swedish east coast. Provides marine electronics sales and service.
• Stockholms Fartygselektriska ABminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Vaxholm providing marine electronics for the Stockholm archipelago region.
• Ö-Varvet ABminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Öckerö serving commercial vessels on the west coast of Sweden.
• NavNet (TZ TimeZero)coreTechnology or IntegrationNavNet TZT series multi-function displays integrated with Furuno radar, echosounder, AIS, and other sensors. TZ TimeZero chart plotter integration for comprehensive navigation solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Simrad (Kongsberg Maritime): Established commercial marine electronics brand owned by Kongsberg Maritime, offering radar, ECDIS, sonar and integrated bridge systems. Competes head-to-head with Furuno in the commercial and professional fishing segments across Northern Europe.
• Garmin Marine: Global marine electronics incumbent covering radar, chart plotters, sonar and integrated systems; a relevant competitor in the recreational and mid-size commercial marine segments served by Furuno Sverige's dealer channel.
• Navico (Simrad / Lowrance / B&G): Marine electronics conglomerate owning Simrad, Lowrance and B&G brands, serving commercial fishing, workboat and leisure marine markets with overlapping product categories to Furuno's NavNet and radar lines.
• Kongsberg Maritime: Norwegian-headquartered marine technology group offering integrated bridge systems, automation and navigation; competes with Furuno Sverige in Scandinavian commercial marine retrofits and newbuilds.
• Raymarine (Teledyne FLIR): Major marine electronics manufacturer under Teledyne FLIR with broad radar, chart plotter and integrated bridge offerings; competes with Furuno particularly in the European recreational and light-commercial segments.
• Wärtsilä Marine Systems: Large marine systems integrator supplying integrated bridge, automation and navigation solutions to commercial vessels; broader scope than Furuno but a comparable end-customer overlap in commercial shipowners and operators.
• Sperry Marine (Northrop Grumman): Northrop Grumman-owned supplier of marine navigation, bridge and communication systems for commercial and naval vessels; competes with Furuno in IMO-compliant radar, ECDIS and integrated bridge retrofits globally.

Direct peers

• JRC (Japan Radio Co.): Direct competitor in commercial marine navigation electronics — radar, ECDIS, GMDSS and integrated bridge systems — with comparable IMO-compliant product lines targeting the same commercial vessel and class survey customer base.
• Furuno Norge AS: Norwegian sister subsidiary of Furuno Electric Co., Ltd., distributing and servicing the same Furuno marine electronics product line (radar, ECDIS, AIS, integrated bridge) to the Norwegian commercial and fishing fleet — directly comparable business model, customer mix and parent-company structure.
• Furuno Danmark: Danish sister subsidiary distributing Furuno marine electronics and operating the Furuno Maritime Training centre in Hvidovre. Operates the same distribution + authorised service agent model for the Danish maritime market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/furunosverige
• LinkedInlinkedin.com/company/furuno-sverige-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furuno Sverige AB