Furuset Ishockey Elite IF

What Furuset Ishockey Elite IF does

Furuset Ishockey Elite IF is a non-profit ice hockey club operating as a subsidiary section of Furuset Idrettsforening, a multi-sport federation headquartered at Furuset Forum in the Groruddalen district of Oslo, Norway. The club is one of seven sport-specific sub-associations under the parent body, alongside football, handball, tennis, allidrett (multi-sport), ultimate frisbee, and para/unified sports. It operates a full youth-to-elite ice hockey pathway, anchored by the Furuset Kvinner Elite women's team competing in the top Norwegian league and the girls' hockey program that grew from 5–6 to ~80 players between 2018 and 2026.

The club's commercial offering is structured around annual memberships (50–250 NOK/year), seasonal hockey camps (1,500–3,000 NOK per participant), public skating sessions (30–50 NOK), and facility rentals. Effective revenue is assembled from corporate sponsorships (OBOS, Ragn-Sells, IKEA, Fürst Medisinske Laboratorium), municipal grants (Bydel Alna, Oslo Idrettskrets), and minor user fees, supplemented by substantial volunteer labor. Membership management and communications are delivered through the third-party Spond Club platform. The club has no disclosed proprietary technology, patents, or AI/ML capabilities.

The go-to-market model is community-led: weekly neighborhood pop-ups across 10 residential areas (borettslag), direct outreach to schools and kindergartens with free skate lending, and integration with municipal social programs (Operativt SaLTo, CATCH Furuset, Alnaskolen youth employment). Furuset Ishockey serves a primarily local, culturally diverse customer base across children, youth, families, elite athletes, and participants with functional variations, with the 2024 Nabolagsklubb designation formalizing its role as a community anchor for inclusion and youth crime prevention.

Name

Furuset Ishockey Elite IF

Legal name

Furuset Idrettsforening

Website

https://furuset.no

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Furuset Ishockey Elite IF is a non-profit ice hockey club and subsidiary of Furuset Idrettsforening in Oslo, operating a youth-to-elite hockey pathway for children, women, and adaptive athletes in the diverse Groruddalen neighborhood, funded primarily by sponsorships, municipal grants, and minimal membership fees.

Ownership category

akta.pro rank

Product category

Ice Hockey Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Ice hockey programs
• Youth hockey training
• Neighborhood sports club
• Hockey summer camps
• Elite women's hockey

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions across multiple sport departments (ice hockey, football, handball, tennis, allidrett, ultimate frisbee). Membership fees range from 50 kr/year for basic allidrett membership to 250 kr/year for skate and hockey school membership. These provide access to organized activities, free equipment loans, discounted rink access, and insurance coverage.
2. Camp and Course Fees: Revenue from summer camps, winter camps, hockey camps, and sports schools. Pricing varies by program: hockey camps range from 1,500–3,000 kr per participant; summer camps are free to participants as a community service; tennis and padel courses are priced per session or semester.
3. Facility Rental: Ice rink, handball hall, and tennis court rental income. Ice rink rental is managed via contact with Anna at furuset.no. Outdoor artificial turf fields and multi-purpose facilities are available for hire.
4. Sponsorship: Corporate sponsorship from local and regional businesses (e.g., OBOS, Fürst Medisinske Laboratorium, Torshov Sport, IKEA, Ragn-Sells). Sponsors provide financial support, equipment donations, and in-kind contributions in exchange for brand visibility within the club and at events.
5. Frigåing (Public Skating Sessions): Revenue from public open skating sessions held on Sundays (10:00–11:45). Entrance fees are 30 kr for children and 50 kr for adults. Revenue is directed to the club's youngest teams. Active members of allidrett and hockey school members with valid membership cards enter free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Furuset Ishockey Elite IF operates the elite ice hockey section of Furuset Idrettsforening, delivering age-group competitive teams (U16, U18, U20), an elite women's team (Furuset Kvinner Elite) in Norway's top league, beginner Skøyte- og hockeyskole (skating and hockey school) for children aged 4+, seasonal summer and winter hockey camps, public skating (Frigåing) on Sundays, and free skate-lending services for schools and kindergartens, all based at Furuset Forum in Oslo.

Product overview

Furuset Ishockey Elite IF operates as a comprehensive ice hockey club within the Furuset Idrettsforening sports federation. The club offers a multi-tiered program portfolio including grassroots development through its Skøyte- og hockeyskole (skating and hockey school) for beginners aged 4+, age-group competitive teams (U16, U18, U20), and the elite women's team Furuset Kvinner Elite competing in Norway's top division. The club provides seasonal programs such as summer and winter holiday camps, and operates public skating services including free equipment lending for schools and kindergartens. The programs are centered at Furuset Forum, which serves as the primary venue for all ice hockey activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Skøyte- og hockeyskole (Skating and Hockey School) Free skating and hockey school for children aged 4+, held every Saturday at Furuset Forum, offering beginner-to-intermediate skating instruction and hockey training with equipment lending available; serves as the entry point into Furuset Ishockey's age-group teams.
• Sommercamp Ishockey (Summer Hockey Camp) Annual multi-day summer hockey camp at Furuset Forum offering ice training sessions and off-ice exercises for young players (e.g., born 2013 and younger), with optional PELO Hockey partnership programming.
• Vinterferiecamp Ishockey (Winter Holiday Hockey Camp) Winter-break hockey camp for boys and girls (e.g., born 2013 and younger), held at Furuset Forum during the Norwegian winter holiday (vinterferie), providing ice sessions and skills development.
• Furuset Kvinner Elite (Women's Elite Ice Hockey Team) The club's elite women's ice hockey team competing in the top Norwegian league (Sparebank1 Østlandet), featuring youth national-team prospects and integrated with the WANG Toppidrett sports high school.
• Jentehockey (Girls' Hockey Program) Dedicated girls' ice hockey program with five age-group teams, including a dedicated girls' hockey school, grown from 5-6 players in 2018 to approximately 80 girls from over 20 nationalities by 2026.
• Aldersbestemte Lag (Age-Group Competitive Teams) Youth ice hockey teams organized by age groups (U16, U18, U20) with dedicated head coaches, structured training, and competitive league participation across Norwegian youth hockey.
• Frigåing (Public Skating Sessions) Public open-skating sessions held every Sunday at Furuset Forum, with per-entry fees of 30 kr for children and 50 kr for adults; active allidrett and hockey school members enter free with a valid membership card. Revenue supports the club's youngest teams.
• Gratis Utlån av Skøyter (Free Skate Lending) Free lending of ice skates and helmets to kindergartens and schools for use on the outdoor ice rink behind Furuset Forum, removing equipment cost barriers for new participants.

Quantifiable outcome

• Girls' hockey department grew from 5-6 players in 2018 to 80 girls from 20+ nationalities in 2026
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Quo Vadis - Erasmus+ Youth Work and Sport in Europe ConsortiumcoreStrategic or Co-development Partner · 1 January 2025Multi-year Erasmus+ funded project (2023-2025) with 5 European sports clubs from Norway, Germany, Hungary, and Austria exploring youth work in sport. Furuset hosted a dissemination event in May 2024 on sport as a preventive arena. Project outputs include the pan-European podcast series 'The Common Ground' available on Spotify, Apple Podcasts, and other platforms.
• Operativt SaLTocoreStrategic or Co-development Partner · 1 January 2025Crime prevention program involving Furuset Idrettsforening, Oslo police, schools, and social services. Mohamed Zayadi and Monsef Benali work through this program to provide preventive youth interventions, bridging police, school, and sport. Operativt SaLTo is part of the municipality's strategy to prevent youth crime and exclusion.
• CATCH FurusetcoreStrategic or Co-development Partner · 1 January 2025Collaboration between Bydel Alna and Furuset Idrettsforening combining neighborhood pop-up activities with sports offerings. This joint initiative reaches residential areas with basketball, football, and general sports activities as an alternative to other neighborhood programming. Founded by Mohamed Zayadi and Monsef Benali.
• WANG ToppidrettminorStrategic or Co-development Partner · 1 January 202515 of 24 players on Furuset Kvinner Elite hockey team attend WANG toppidrett (sports high school), training three additional sessions per week at Furuset Forum. The partnership enables student-athletes to combine elite hockey development with upper secondary education, strengthening team cohesion and individual skill development.
• Edusport / IdrettsvekslingencoreStrategic or Co-development Partner · 1 January 2024International youth exchange program that places two participants annually at Furuset Forum for one sports year (September–June). Kainda Kamwandi (NOWSPAR, Zambia) and Yvonne Namukwai (Edusport) participated in 2024/2025, contributing to allidrett, BIOS, unified sports, and youth programs while learning Norwegian sports administration.
• PELO HockeyminorStrategic or Co-development Partner · 1 January 2024Hockey development company led by Peter Lorentzen (former player for Rögle, Stavanger Oilers; 3 A-VM caps for Norway; 7 NM titles). Partnered with Furuset Ishockey IF for summer camp in week 33 2024, providing high-intensity preseason camps with focus on technical skating, puck handling, and game understanding.
• West Coast Hockey Academy (WCHA)minorStrategic or Co-development Partner · 1 January 2024Hockey academy partnered with Furuset Ishockey for multiple camps (winter, autumn, spring). WCHA provides experienced coaching including Peter Lorentzen for skills development, and Rune Bjørnevoll (physiotherapist) for off-ice conditioning. Camps run multiple times per year with 3 ice sessions per day.
• Oslo IdrettskretscoreStrategic or Co-development Partner · 1 January 2024Governing body for sport in Oslo that provides support, recognition, and funding to Furuset Idrettsforening. Co-organizes Forum Fair Play (Saturday evenings) and Juniorklubb (Sundays) in the handball hall, and has collaborated on youth crime prevention initiatives including the Quo Vadis project.
• NOWSPAR (National Organization for Women in Sport - Zambia)minorStrategic or Co-development Partner · 1 January 2024Zambian sports organization for women's rights in sport. Participant Kainda Kamwandi was placed at Furuset Forum through the Edusport/Idrettsvekslingen exchange. NOWSPAR focuses on promoting and protecting women's rights in sport and inclusive sports coaching.
• AlnaskolencoreStrategic or Co-development Partner · 1 January 2024Youth employment and skills program run by Furuset Idrettsforening providing first summer jobs for young people. Alnaskolen participants serve as counselors at Sommercamp, earning their first wages while learning sports instruction, leadership, and community engagement. The program targets youth who may not otherwise have access to summer employment or vacation activities.
• BUA Furuset (Children and Youth Activities)minorStrategic or Co-development Partner · 1 January 2024Equipment lending service that loans sports equipment to children and youth for free, removing financial barriers to participation. BUA enables participants in Sommercamp and other programs to access necessary gear without purchase.
• Eureka StudentforeningminorStrategic or Co-development Partner · 1 January 2024Student volunteer organization that served as a supporter/cheering section for Regnbuen Unified football team at Landsturneringen 2024 in Bodø. Described as Norway's largest and best supporter group, wearing full Furuset attire and demonstrating fair play by cheering for opposing teams as well.
• Furuset Vel (Residents' Association)minorStrategic or Co-development Partner · 1 January 2024Local residents' association collaborating on community events including FN-dagen (UN Day) at Furuset Forum, co-organized with Furuset Frivillighetssentral, Furuset Seniorsenter, and Bydel Alna.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Norges Idrettsforbund: National federation governing Norwegian sport, which granted Furuset its Nabolagsklubb designation and channels funding and policy support. Relevant as the governing ecosystem participant that defines the club's operating framework and funding flows.

Regional players

• Ringerike Panthers: Norwegian ice hockey club operating community and competitive programs outside Oslo. Comparable because both clubs run grassroots-to-elite hockey pipelines; differs in geography and scale.
• Tønsberg Vikings: Regional Norwegian ice hockey club competing in elite men's league with broader multi-sport sections. Comparable as a hockey-first club running community-to-elite pathways, but operates in Vestfold rather than Oslo.
• Storhamar Hockey Elite: Elite-level Norwegian ice hockey club based in Hamar with youth development programs. Comparable as an ice hockey organization running a development-to-elite pipeline; differs in being a regional top-tier club rather than an Oslo community organization.

Direct peers

• Grüner IL: Oslo multi-sport club offering ice hockey, football, and other sports to a diverse, urban membership base. Direct peer because both run similar volunteer-led, community-focused multi-sport programming targeting children and youth in inner-Oslo districts.
• Hasle-Løren IL: Oslo neighborhood club covering ice hockey, football, and other sports, located in a comparable Groruddalen-adjacent community. Closely comparable as a multi-sport Nabolagsklubb-style organization competing for similar youth and family participants in Oslo's east side.
• Manglerud Star IF: Oslo-based multi-sport club operating its own ice rink (Manglerudhallen) with hockey, football and other sections. Direct peer because both serve Oslo neighborhoods with membership-based ice hockey and broader community sports programming at similar volunteer-driven scale.

Broad incumbents

• Vålerenga IF: Largest multi-sport club in Oslo, with elite ice hockey, football, and handball divisions and professional administration. Comparable because both operate the same sport stack in Oslo, but Vålerenga is a far larger, commercially scaled incumbent rather than a community-anchored neighborhood club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/furusetif
• Instagraminstagram.com/furusetforum
• LinkedInlinkedin.com/company/furusetelite

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furuset Ishockey Elite IF