Storhamar Hockey

Name

Storhamar Hockey

Legal name

Storhamar Idrettslag Ishockey

Website

https://sil.no

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Ice hockey club
• Professional hockey team
• Youth hockey development
• Sports sponsorship marketing
• Match-day entertainment

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season tickets for home games at CC Amfi arena
2. Sponsorship: Corporate sponsorship agreements including jersey branding, arena signage, media cube advertising, and event sponsorship opportunities
3. Membership: Annual club membership at 350 NOK per year, giving members voting rights and participation in the club's governance
4. Lottery: Lottery ticket sales during matches, with prizes including CHL jerseys, gift cards, and game tickets
5. Grasrotandelen: Norwegian Tipping's Grassroots Share program where supporters designate the club as recipient of up to 7% of their betting stakes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Storhamar Hockey operates a professional senior ice hockey team competing in Norway's top elite league, complemented by an extensive youth development program (Storhamar Yngres) spanning U8 through U20 Elite, women's elite, and para-hockey. The club sells season and match tickets for home games at the Olympic-grade CC Amfi arena, runs an online merchandise store (SIL-Shop), operates match-day lottery and Grasrotandelen fundraising, and sells corporate sponsorship packages to brands seeking visibility through jersey placement, arena signage, and hospitality.

Product overview

Storhamar Hockey operates as a complete ice hockey organization with a professional elite team competing in Norway's top league and an extensive youth development program spanning ages U8 through senior level. The club's core offering centers on the elite team playing at CC Amfi arena, supplemented by youth hockey programs at Storhamar Ishall, merchandise sales through SIL-Shop, match and season ticketing, corporate sponsorship packages, and fundraising activities including lottery sales. The club has won 10 Norwegian Championships and 11 Series Championships, and participates in international competitions like the Champions Hockey League.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Annual season ticket packages granting admission to all home games at the CC Amfi arena during the regular season and playoffs.
• Match Tickets Individual game tickets for home matches at CC Amfi, sold online via Tickster and at the arena on match days.
• Storhamar Lottery Match-day lottery with prizes including CHL jerseys, gift cards, and game tickets, sold at arena events at 10 NOK per ticket (50 NOK for six tickets).
• SIL-Shop Merchandise Online merchandise store selling club apparel, jerseys, and memorabilia under the Storhamar Hockey brand.
• Corporate Partnership Packages Sponsorship offerings including jersey logo placement, arena signage, media cube advertising, match sponsorship, and event hospitality at CC Amfi for corporate partners.
• Annual Club Membership Annual membership priced at 350 NOK per year, giving members voting rights and participation in the club's governance at annual meetings.
• Storhamar Yngres Youth Program Youth hockey development program offering teams from U8 through U20 Elite, women's elite, and para-hockey, including camps, academies, and training programs at Storhamar Ishall and CC Amfi.

Quantifiable outcome

• 10 Norwegian Championships and 11 league titles as of 2026

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Advokatfirmaet MageliminorGTM or Marketing Partner · 26 June 2026Advokatfirmaet Mageli, a law firm with offices in Hamar, Lillestrøm, and Oslo, has sponsored Storhamar for over 20 years and extended their partnership in 2026.
• Morten Silkebækken ASminorGTM or Marketing Partner · 18 June 2026Morten Silkebækken AS, a Hamar-based property valuation company established in 2009, has been a sponsor since 2014 and extended their partnership in 2026. Specializes in property condition reports and valuations.
• Elverum TurbussminorGTM or Marketing Partner · 15 June 2020Elverum Turbuss signed a two-season agreement to be the exclusive transportation provider for Storhamar Yngres youth teams, with one bus to be branded with club logo.
• CC AmficoreStrategic or Co-development PartnerCC Amfi (formerly Hamar Olympiske Amfi/Nordlyshallen) is the primary home arena for Storhamar Hockey. Built for the 1994 Winter Olympics to host short track and figure skating, the arena has been the club's home since December 1992.
• CCM HockeyflagshipGTM or Marketing PartnerCCM is a major sponsor and partner of Storhamar Hockey, appearing as a main sponsor with logo placement on the club's digital platforms.
• Coca-Cola NorgeflagshipGTM or Marketing PartnerCoca-Cola Norway is a main sponsor of Storhamar Hockey, appearing prominently on the club's website and materials.
• OBOSflagshipGTM or Marketing PartnerOBOS is a main sponsor of Storhamar Hockey, appearing as a main sponsor on official digital platforms.
• Sparebank 1 ØstlandetflagshipGTM or Marketing PartnerSparebank 1 Østlandet is a main sponsor and has provided a 50,000 NOK donation to Storhamar Yngres youth organization during a difficult financial period.
• Norsk TippingflagshipGTM or Marketing PartnerThrough Grasrotandelen program, Norsk Tipping allows supporters to designate Storhamar as recipient of up to 7% of their betting stakes, providing ongoing revenue.
• TikTokflagshipGTM or Marketing PartnerTikTok is a main sponsor of Storhamar Hockey, reflecting the club's digital marketing strategy targeting younger audiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frisk Asker: Frisk Asker competes in Norway's top hockey league and was Storhamar's opponent in the 2008 NM final. Comparable elite hockey product with similar ticketing, sponsorship, and youth development structures.
• Vålerenga Ishockey: Vålerenga's ice hockey division is Storhamar's primary domestic rival in Norwegian elite hockey, with Storhamar defeating Vålerenga in the 2024 NM final and playoff finals historically. Both compete in the same league with similar product offerings (ticketing, sponsorships, youth development).
• Stavanger Oilers: Stavanger Oilers is one of Norway's most successful modern hockey clubs and a direct competitor in the elite Norwegian league. Both compete for league championships and rely on similar sponsorship, ticketing, and member-driven revenue models.
• Sparta Sarpsborg: Sparta Sarpsborg is a historical Norwegian hockey club competing in the top tier with a comparable multi-revenue model (ticketing, sponsorships, youth academy). Storhamar and Sparta regularly face off in elite league play.
• Lillehammer IK: Lillehammer IK is a storied Norwegian ice hockey club based in nearby Lillehammer and a direct competitor in the top Norwegian league. Storhamar defeated Lillehammer in the 2018 NM final, illustrating direct head-to-head competition for elite hockey consumers in the Innlandet region.
• Stjernen Hockey: Stjernen Hockey is a Fredrikstad-based Norwegian elite hockey club with a similar member-owned sports club governance model and full youth-to-senior development pipeline, directly comparable to Storhamar's organizational structure.
• Manglerud Star: Manglerud Star is an Oslo-based Norwegian elite hockey club competing in the same league as Storhamar with comparable products (season tickets, corporate sponsorships, youth development, merchandise).

Broad incumbents

• Färjestad BK: Färjestad BK is a top-tier Swedish Hockey League (SHL) club and a Champions Hockey League participant alongside Storhamar. Compares on elite men's ice hockey product, ticketing, sponsorship, and youth academy operations, though operating at significantly larger commercial scale.
• Linköping HC: Linköping HC is a Swedish SHL club competing in the same European ice hockey ecosystem as Storhamar. Compares on elite hockey product delivery, sponsorship structure, and youth development organization.
• Djurgårdens IF Hockey: Djurgårdens IF Hockey is a Stockholm-based SHL club and Storhamar's CHL co-participant. Comparable elite hockey operation with ticketing, sponsorship, and a member-owned club structure, though operating at a much larger market scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StorhamarHockey
• YouTubeyoutube.com/c/StorhamarHockey1957
• Facebookfacebook.com/StorhamarHockey
• Instagraminstagram.com/storhamarhockey
• TikToktiktok.com/@storhamarhockey
• LinkedInlinkedin.com/company/storhamar-il-ishockey-elite

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storhamar Hockey